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1 Who We Are 2 Demographics 3 Print Rates 4 Ad Specifications 5 Classifieds 6 Web 7 Nearpitt 8 Social Media 9 Visitor P

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1 Who We Are 2 Demographics 3 Print Rates 4 Ad Specifications 5 Classifieds 6 Web 7 Nearpitt 8 Social Media 9 Visitor P 2019-2020 1 Who We Are 2 Demographics 3 Print Rates 4 Ad Specifications 5 Classifieds 6 Web 7 NearPitt 8 Social Media 9 Visitor’s Guide Publication Schedule 1 Who We Are /////////////////////////////////////////////////////////////////////////////////////// The Pitt News is an independent, student-run multimedia news organization located on the Pitt Oakland campus. We publish 10,000 copies Monday through Thursday & distribute to 100 sites on campus. We publish an exclusive digital edition every Friday. The Pitt News can help you reach a market of over 40,00040,000 28,000+ 12,000+ Students Faculty & Staff Nearly 9 out of 10 copies of The Pitt News are picked up by a reader. In an average week, more Pitt students read The Pitt News than any other local news source. 4/10 7/10 3/10 2/10 The Pitt News Post Gazette City Paper Trib Media 70% of all Pitt students subscribe to at least one medium of The Pitt News: * Grotta Marketing Research Survey, Apr. 2014 2 Demographics /////////////////////////////////////////////////////////////////////////////////////// Our student readers are composed of: 52% 48% Female Male In an average, nine-month academic year, this is how Pitt students spend their money: Hygiene $13 Million Leisure $22.5 Million Food $108 Million Style $29 Million Food Breakdown: $60 Million is spent on groceries, $33 Million is spent on eating out, and $15 Million is spent on alcoholic beverages. Plus, tens of thousands of faculty, staff, parents, and Pitt alumni contribute over $253+ Million more to enjoy the many neighborhoods of Pittsburgh. 3 Print Rates /////////////////////////////////////////////////////////////////////////////////////// /////////////////////////////////////////////////////////////////////////////////////// Per Ad Multimedia Campaign Investment Open 4x 8x 15x 30x per per per per per Full Page $1,300 ad $1,145 ad $945 ad $840 ad $775 ad per per per per per 1/2 Page $755 ad $680 ad $570 ad $485 ad $435 ad per per per per per 1/4 Page $445 ad $415 ad $380 ad $295 ad $250 ad per per per per per 1/8 Page $320 ad $300 ad $275 ad $200 ad $150 ad per per per per per 1/16 Page $300 ad $270 ad $220 ad $140 ad $100 ad per per per per per Front Page $340 ad $305 ad $275 ad $240 ad $200 ad per per per per per Marquis $100 ad $90 ad $80 ad $70 ad $60 ad Open 4x 8x 15x 30x • 1 print ad • 4 print ads • 8 print ads • 15 print ads • 30 print ads • 1 tweet • 4 tweets • 8 tweets • 15 tweets • 30 tweets • 1 week • 4 weeks online • 8 weeks online • 15 weeks online • 30 weeks online online • 8 months on • 8 months on • 8 months on • 8 months on the mobile app the mobile app the mobile app the mobile app offers page offers page offers page offers page Specialty Products Inserts & Stickers Insert (Inlcuding Printing) $975 Artwork must be sent Insert 10 days before insertion. (Excluding Printing) $399 Sticker Have your own inserts? (Regular Edition) $850 Inserts must be shipped Sticker one week in advance to: (Special Edition) $1,450 Pittsburgh Post-Gazette Attn: Tony Ruble Billboard (60 Newsstands) 2201 Sweeney Drive Clinton, PA 15026 $900 / one month $750 / every month after +$40 Charge if we must deliver inserts 4 Ad Specifications /////////////////////////////////////////////////////////////////////////////////////// 412-648-7978 [email protected] For All Print Ads Color Mode: CMYK File Type: .pdf Resolution: 300 dpi Policy & Conditions The Pitt News reserves the right to reject, edit, classify, or index ads due to content. The Pitt News is only responsible for the cost of the first insertion of an incorrect ad. It is the responsibility of the advertiser to check the accuracy of each insertion. Credit will be isssued on cancelled ads. No Cash refunds. Tearsheets available upon request. 5 Classifieds /////////////////////////////////////////////////////////////////////////////////////// Advertising Rates Index 1-15 16-30 Rentals Services Words Words North Oakland Resumes 1x $6.30 $7.50 South Oakland Tutoring Shadyside Child Care 2x $11.90 $14.20 Squirrel Hill Health South Side Legal Services 3x $17.30 $20.00 North Side Travel Bloomfield Personals 4x $22.00 $25.00 Other Other 5x $27.00 $29.10 Sublet For Sale 6x $30.20 $32.30 North Oakland Automotive South Oakland Bicycles Add. +$5.00 +$5.40 Shadyside Motorcycles Squirrel Hill Books Buy one week (5 days) of South Side Merchandise classified line ads and receive a North Side Real Estate listing on our online and mobile Bloomfield Pets Other Other NearPitt housing guide, , for an Roomates additional $5.00 Wanted to Rent Notices Lost Payment Employment Found Babysitting Adoption All classified ads must be paid in Research Studies Wanted advance with check, cash, money Part Time Rides/Riders order, or credit card. We accept Full Time Student Groups Via, Mastercard, and American Other Greek Life Express. Deadlines The deadline to place classified ads How to place your or correct / change a previously classified ad: placed ad is 3:00 pm two business days before the ad is meant to run. 412-648-7978 The deadline for cancellation is noon, one day before the publica- tion date. * 434 William Pitt Union * Excludes certain special issues, see Ads are accepted Monday - Friday publication schedule on page 11 for from 9:00 am to 5:00 pm. calendar. 6 Web /////////////////////////////////////////////////////////////////////////////////////// PITTNEWS.COM is an online news hub for thousands of students, faculty, parents, and families. With over 160,000 monthly visitors, more people are accessing our site every year. Sizes ////////////////////// Leaderboard 728px x 90px Button Leaderboard & Button Modal Popup Wallpaper 300px x 250px • 1 Month // $120 • 1 Day // $150 • 1 Week // $650 • Semester // $420 • 1 Week // $450 • 8 Months // $600 Modal Popup 400px x 350px Wallpaper 125px x 600px For All Web Ads Color Mode: RGB // File Type: .jpg .png .gif // Resolution: 72 dpi 7 NearPitt /////////////////////////////////////////////////////////////////////////////////////// Annually, 21,000 students search for apartments to rent. Let them know about your properties in the NearPitt online housing guide. www.nearpitt.com On the guide, students, faculty, and staff can search for properties by distance, bedrooms, bathrooms, amenities, and more. Advertisers can also include photos, links, and contact information. Pricing for advertisers on a contract: 1 Month // $50 ($1.66 per day) 4 Months // $160 ($1.33 per day) 8 Months // $300 ($1.25 per day) 12 Months // $440 ($1.20 per day) Pricing for advertisers without a contract: 1 Month // $100 ($3.33 per day) 4 Months // $320 ($2.66 per day) 8 Months // $600 ($2.50 per day) 12 Months // $880 ($2.41 per day) Looking to advertise a single unit? Single properties can be listed for $25 a month. 8 Social Media /////////////////////////////////////////////////////////////////////////////////////// The Pitt News social media is another great option for advertising to the Pitt market. Remember to like and follow us on for the latest campus news, photos, contests, and more. @thepittnews @thepittnews @thepittnews @pittnews With approximately 19,500 twitter followers, your tweet can be seen by thousands of students, staff, faculty, parents, and alumni instantly. Tweets are limited to 140 characters and must include “Sponsored by [your business]” Extended Reach Extended Reach is a method of digital advertising which enables a business to gain exposure to a specific audience, such as an age group, gender, education level, or geographic region. The Pitt News offers several digital advertising platforms through use of external websites (think CNN.com, ESPN.com, etc.) and social media integration through Facebook. Step 1: Choose Your Step 2: Choose Your Package Platform Package 1 $250 Avg. 40k Impressions Your Your Ad Package 2 $500 Ad Here Here Avg. 80k Impressions Your Ad Here Package 3 $625 Avg. 100k Impressions Web Mobile Facebook 300 x 250 px 320 x 50 px 115 Char. 9 Visitor’s Guide /////////////////////////////////////////////////////////////////////////////////////// The Visitors Guide to the University of Pittsburgh and the city of Pittsburgh is the official guide for the Pitt community and best publication available for visitors to our city. Take advantage of this opportunity to be included in a full-color, glossy magazine featuring unique characteristics of both a top-ranked university and one of the most desirable cities in the country! The guide is also available online and includes a map of campus, information on shopping, entertainment and unique Pittsburgh finds. 10,000 visitor guides are distributed throughout the year and at key times such as homecoming, family weekend, and football and basketball weekends to hotels and key campus locations and university departments. .
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