SPRING/SUMMER 2018 | VOL 4.2
peelPROGRESSIVE | PROSPEROUS | DYNAMIC
Tourism Excellence
Thriving Regional Industry; partnerships across growth; industries, projects why collaborative effort and initiatives is fundamental In this issue
CHAIR’S WELCOME 1 Peel Development Commission Board Ms Paddi Creevey OAM Chair Cr Michelle Rich CEO’S MANAGEMENT REPORT 2 Mr Greg Poland Deputy Chair Mrs Michelle Sidebottom CLIENT SURVEY RESULTS 3 Mayor Rhys Williams
PEEL LEADERS 5 Peel Development Commission Staff DEVELOPING TOURISM EXCELLENCE 10 Andrew Ward Wendy Muir Chief Executive Officer Principal Officer Economic and DEVELOPING A THRIVING INDUSTRY 24 E [email protected] Regional Development E [email protected] REGION IN FOCUS: BODDINGTON 30 Kathleen Butler Finance and Administration Adrian Parker STAFF PROFILES Q&A 36 Officer Director Economic and Regional E [email protected] Development BOARD Q&A 38 E [email protected] Amelia Dimer EVENTS & DINING 40 Customer Service Officer Larissa Stacy E [email protected] Finance and Administration Officer E [email protected] Janine Hatch Principal Officer, Economic and Kristie Tonkin Regional Development Principal Officer Industry, E [email protected] Skills and Regional Capability E [email protected] Simone Hutton Grants and Projects Officer Kylie Wilson Peel Development Commission E [email protected] Executive Officer to CEO & Chair 45 Mandurah Terrace (PO Box 543) E [email protected] Mandurah Western Australia 6210 Tahlia Jones Local Content Advisor Phone: (08) 9535 4140 Fax: (08) 9535 2119 E [email protected]
Cover: Mandurah Canals Email: [email protected] Andrea Kelly Christmas lights. Photo: Stewart Corporate Communications Scott, Clip Media Motion www.peel.wa.gov.au Co-ordinator www.facebook.com/ E [email protected] peeldevelopmentcommission https://twitter.com/peeldc Publisher Peel Development Commission
Editor Disclaimer Melissa Worthington The Western Australian Government is committed to quality services to Cork and Cheese marketing + public relations its customers and makes every attempt to ensure accuracy, currency and reliability of the data contained in these documents. However, changes Graphic Designer in circumstances after the time of publication may affect the quality of Josephine Eynaud this information. Confirmation of the information may be sought from Redtail Graphic Design originating bodies or departments providing the information.
Peel Development Commission is a statutory authority established in 1993 by the Western Australian State Government under the Regional Development Commissions Act 1993. The Commission is one of nine regional development commissions across the State, each established and operating under the same legislation.
PEEL | Spring/Summer PEEL Development Commission PROGRESSIVE | PROSPEROUS | DYNAMIC
WELCOME Chair’s Welcome
Working with the Commission’s Board and staff to ensure the Government’s direction Paddi Creevey (PDC), Lester Chan (Fund Singapore), Andrew Hastie (Federal Member of creating more jobs, for Canning), Professor David Morrison (Murdoch University) and Dean Unsworth (Shire diversifying our economy of Murray). and reflecting the needs The Transform Peel project is set to Federal member for Canning, Andrew provide great opportunities for the Hastie, and Senator Louise Pratt’s of our region are realised region and I’m thrilled with the effort office for their assistance in arranging can be challenging, that’s been made in collaboration the meetings. with LandCorp to ensure that local The Shire of Murray’s work in but is always incredibly businesses are given every opportunity embedding the ‘where trails meet’ to participate in and benefit from satisfying. brand with the development of the those opportunities. When we trails initiative and the transformation To see local businesses, local engage our local businesses in local of the visitor information centre to an governments and aligned agencies projects and support their capability amazing trails hub is nothing short working together with State and and success, we create momentum, of brilliant. It’s exciting to see the Federal Government to achieve growth and prosperity for the region. our vison of Peel as a progressive, plans and strategy to tap the town’s prosperous and dynamic region with In August I was delighted to lead natural potential in what will definitely a culture of care, is fantastic for the a delegation to Canberra for become a shining jewel in our region and personally inspiring for me. a number of high level region’s crown. meetings with current I was really delighted government ministers The twin themes of tourism to attend the opening and Shadow Ministers. excellence and thriving Our emerging of the Boddington Accompanying me industries make Peel Interpretive Centre industry for this issue of Peel was the CEO of Shire of a terrific place to live, earlier this year and Magazine have provided the Murray; a representative work and visit. I’m very pleased to see from Murdoch University framework to highlight some Boddington as the region and the CEO of one of our in focus in this edition of of the fantastic work and international investment the magazine on page 30. highly capable people that partners, Fund Singapore. Boddington has such a rich and Important topics that were discussed characterise our region. unique history that’s reflected in and which we were advocated for Peel’s diverse physical features their engaged community and the on behalf of the region included and unique natural environment projects and initiatives they put their the Peel Business Park and agri- underpin the region’s innate active, collaborative energy into. innovation precinct, Pinjarra heavy outdoors and aquatic lifestyle, and our haulage deviation, trails, aged care; Paddi Creevey OAM emerging industries make it a terrific tourism and international investment place to live, work and visit. Chair, Peel Development Commission in WA. The discussions held were very worthwhile and I thank both
Spring/Summer 2018 | PEEL 1 PEEL Development Commission
MANAGEMENT REPORT CEO’s Management Report
For the Peel region’s local economy to grow inline with its population growth, developing thriving industry is imperative.
The Commission’s commitment to benefits our local businesses and the The Peel Tourism and Investment supporting, facilitating and advocating economic development of our region. Forum that was held earlier in the for thriving industry is evident with its year provided great insight to the Innovation is another hallmark of inclusion as a Blueprint theme and constraints and opportunities we thriving industries and it’s fantastic brought to life by the stories in this face and provided the next steps to see the evolution of organisations edition of Peel Magazine. in developing a tourism capital such as RED Appointments adapt and investment framework. Collaboration is a constant hallmark of respond to the changing recruitment industries, projects and initiatives that needs within the Peel. Developing The Commission’s performance thrive and the continued co-operation a customised approach to finding a in facilitating and advocating the of stakeholders in the Transform Peel solution for the resourcing challenges growth of the region is rated by project is testament to that. The Peel local farmers face, contributes to the our stakeholders via a client survey. Business Park Transition Strategy creation of jobs and the economic I’m pleased to say that this year’s relied on cooperation between the development of the region. responses reflect the consistently Commission and consulting firm professional and committed approach GHD to identify the industry needs Tourism excellence goes hand- our staff and Board members bring to of the Peel Business Park and the in-hand with thriving industry the work of the Commission. I’d like support required for food service and and it’s terrific to see so many to acknowledge and thank them for supporting industries to relocate to their invaluable contribution to the the Park. This kind of collaboration is quality tourism operators in Commission and to the region. critical to ensuring the Peel Business the Peel capitalising on the This Spring/Summer edition of the Park is able to meet the industry vast natural attractions the magazine highlights just a few of needs of the future. region offers. the great people, organisations, The appointment of the Peel Local initiatives and projects within the The Commission has a strong focus Content Advisor, Tahlia Jones, has region and I hope you enjoy reading on attracting investment in tourism given us a tangible avenue to link local it as much as I have. infrastructure to stimulate economic businesses to Government tender growth and create more local jobs in Andrew Ward opportunities. The creation of the the Peel tourism sector. recent Peel based business register, Chief Executive Officer resulting from collaboration between Investment in tourism infrastructure Peel Development Commission the Commission and LandCorp, will enable this industry’s continued means that local businesses will be growth and the region becoming given every opportunity to participate more widely known as an esteemed, in the contracts generated from works world-class visitor destination. on this project. Localised participation Collaboration is critical in meeting industry needs of the future.
2 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
Client survey results
The Peel Development In order to assess how the Participants were asked to score their Commission’s stakeholders rate our level of agreement/disagreement with Commissions’ vision is performance against these objectives, a number of statements about the of the Peel region as a a client survey was carried out in Commission. An agreement score was June 2018. An independent market calculated based on the percentage of progressive, prosperous research consultant (Perth Market respondents who indicated that they and dynamic region with Research) conducted an online survey either agreed or strongly agreed with of clients and stakeholders. Email a range of statements covering the a culture of care and our and telephone follow ups were used Commission’s goals. to ensure that there were sufficient mission is one of support, The client survey gave a number of responses for statistical reliability. 235 statements that followed our strategic advocacy and facilitation surveys were completed representing goals and respondents were asked a variety of sectors; a response rate of our stakeholders to to indicate their level of agreement of 52.2%. achieve that. with each.
Table 1 The client survey asked whether respondents agreed with the following statements Survey statement 2016–17 2017–18 Survey statement 2016–17 2017–18 satisfaction satisfaction satisfaction satisfaction
Peel Development Peel Development Commission actively Commission facilitates supports the growth regional initiatives 75.7% 82.2% of businesses 68.5% 77.4% to develop new to increase job businesses. opportunities.
Peel Development Peel Development Commission supports Commission makes a training and education positive contribution 85% 82.1% initiatives that will 69.5% 68.1% to the Peel’s improve employment economic base. prospects for Peel residents.
Peel Development Peel Development Commission engages Commission with industry and encourages stakeholders to drive 74.5% 82.5% the responsible 69.2% 74.9% economic growth in management of the the region. natural environment.
Peel Development Peel Development Commission facilitates Commission agricultural innovation 75.1% 71.5% promotes the region 81.8% 87.6% through the Transform effectively. Peel program.
Peel Development Peel Development Commission Commission staff encourages the provide professional, provision of identified 69.2% 68.5% 83.8% 87.3% timely and helpful tourism infrastructure advice. needs.
Source: Perth Market Research Client Survey July 2018
Spring/Summer 2018 | PEEL 3 PEEL Development Commission
SURVEY RESUTS
Peel Development Commission’s website www.peel.wa.gov.au
Commission’s communication channels Respondents were asked whether they thought the Peel Development Commission provided useful and timely information about the Peel in a variety of ways and respondents were asked to specifically comment on the website, monthly e-bulletin and the Peel Magazine. Table 2 summarises the satisfaction with the Commission’s communication channels.
Peel Development Commission’s Table 2 Satisfaction with the Commission’s e-bulletin communication channels Survey statement 2016–17 2017–18 satisfaction satisfaction
Peel Development Commission’s website provides useful and 62.3% 69% relevant information for my needs.
Peel Development Commission’s e-bulletin provides useful and relevant 77% 79.6% Peel Development Commission’s information for my Peel Magazine needs.
PEEL Development Commission
SOCIAL FEATURE
Peel Magazine
LEFT: Celebrating with a beautiful custom provides useful and equine themed cake. TOP: Peter Hick, Brett Dunn and Lisa Barker (MLA). ABOVE: Chris Littlemore, Maurie Thomas, relevant information 73.5% 76.6% Strategy maximises John O'Neill and Andrew Ward. Chair of the Peel Development The strategy also targets equine sector’s economic Commission, Paddi Creevey, said the Ms Creevey thanked all those who infrastructure investment Peel Equine Strategy recommends worked co-operatively to create the projects that will increase initiatives for investment and future equine plan. development to support future growth sporting and recreational for my needs. contribution of a thriving industry. “A number of agencies have a role to participation and stimulate play in fostering a strong and resilient “The horse industry contributes an equine industry. There is opportunity local businesses and jobs. A strategy positioning estimated $175.9 million to the local for town planning and policy decisions Currently, the racing sector employs the Peel as the premier economy and provides 1,547 jobs in to capitalise on the presence of 789 and the non-racing sector 758 the Peel ranging from racing and existing Peel equine assets such as the people within the Peel region with the region for the expansion recreational pursuits to breeders, vets, Murray Regional Equestrian Centre majority of facilities and businesses of the equine industry farriers etc. It is a thriving industry (MREC) as hubs of horse activity, we located within the Shires of Murray and Contributing ingrained within our region’s history can further boost tourism events such Serpentine-Jarrahdale. in Western Australia $175.9 million and culture, so it is imperative we as regional eventing, dressage and “Assets such as the Murray Regional to the local plan to ensure its sustainability other competitions and promote has been developed Equestrian Centre, which was funded economy. and prosperity.” our network of horse trails to attract and launched by the partly by a Royalties for Regions grant visitors to our unique natural beauty.” of $257,900 administered by the Peel Peel Development A number of agencies have a role to play in fostering a strong and resilient equine industry. Development Commission, develop Commission. the industry’s regional influence and build capacity. I congratulate the Shire of Murray for their vision and work they have put into the Centre which all the local governments in the region have supported. By adopting the goals identified in the strategy and the recommendation that Peel forms an equine industry body to capitalise on the momentum, we can win the race and become the premier equine destination in WA,” Peel Development said Ms Creevey. MORE INFORMATION 6 PEEL | Autumn/Winter 2018 Please contact the Peel Development Commission on (08) 9535 4140 or email Commission provides [email protected]
Autumn/Winter 2018 | useful and timely PEEL 7 information about 90% 84.7% the Peel in a variety of ways.
Source: Perth Market Research Client Survey July 2018
4 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
Blueprint update
WORDS | Kristie Tonkin, Peel Development Commission
The continued rapid growth of the Peel region not only means that a clear vision for the future is as critical as ever, but that a collaborative effort towards achieving that vision is fundamental.
The Peel Regional Investment Blueprint provides a shared vision of the Peel as a progressive, prosperous and dynamic region with a culture of care and provides a roadmap for its achievement to 2050. In 2018 the Commission undertook a Blueprint monitoring and review process to gain understanding of The initiatives being pursued in alignment with Blueprint objectives and to environment underpins & balances identify areas of potential regional the economic & social collaboration. In partnership with RDA development of Peel, Commission staff performed 18 the region. individual organisation consultations and hosted a combined stakeholder workshop on 20 June 2018.
Spring/Summer 2018 | PEEL 5 PEEL Development Commission
BLUEPRINT MONITORING
Blueprint revision places the environment as the pivotal centre, underpinning the five focus areas.
6 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
VESTMENT B IN LU AL EP N RI IO N G T E V R IS L I E 1.0 O E THRIVING N
P INDUSTRY .
T 5.0 2.0 E
H STRONG & AGRICULTURE R E RESILIENT ENVIRONMENT & FOOD
INNOVATION A
P COMMUNITIES Driving wise use of our C
E environment to ensure E social and economic F L O
development balanced I E S with conservation. R A U
P T R L O U 4.0 C G CAPABLE 3.0 R TOURISM A PEOPLE E EXCELLENCE S H S IT I V W E , N P R IO O EG SP R ER IC OUS NAM Figure 1. 2018 Blueprint themes and AND DY strategic goals
Through this process the following Development of a regional A consistent message by stakeholders initiatives were identified as regional during the review was that the priorities in the short term: capability statement will environment underpins economic focus on creating and ∙∙ Regional transport planning and social development of the region and is a key foundation of numerous ∙ Establishment of a regional promoting a positive narrative ∙ Blueprint initiatives. The Blueprint growers group of the region’s capability to graphic has been updated as a result ∙∙ Development of a regional create, as well as engage, of this feedback and now places the capability statement with economic and social environment at the pivotal centre, ∙∙ Development of cross regional development initiatives. critical to each of the five focus trails areas. This highlights the importance A continued focus on the of balancing social and economic The development of a transport plan development of cross-regional trails development with conservation when will enable a better understanding of through a review and regeneration striving for our vision for the region. the flows of freight and passengers of the Peel Trails Strategy is required through our region now and into the to continue to grow Peel’s tourism The review enabled us to produce future, which has a critical impact market. The established trails scorecards for each of the Blueprint on efficient economic contribution working group has conducted a themes providing an overview of and development. trails audit which will be utilised to achievements and the short term establish collaborative priorities for plans of regional stakeholders Establishment of a regional growers implementation through the Strategy. identified during the review process. group was also prioritised to engage The monitoring and review process existing agriculture and food providers A summary of the scorecard also enabled the identification 205 in the development of the industry. achievements are presented on the initiatives, that are either planned Planning for agriculture and food following pages, but you can access or underway in the region, against sector growth requires direct input the full scorecards from the Peel 73 Blueprint strategies. Of these, 103 from industry growers, producers and Development Commission website. are underway and 18 are complete, land holders because they are the which shows that there’s so much ones who are making the investment activity around the region that is and taking action to grow our MORE INFORMATION well-aligned to these objectives. That regional economy. speaks volumes about the relevancy of Please contact the Peel Development Commission on (08) 9535 4140 or email the document and that collaborative [email protected] contribution is evident at many levels.
Spring/Summer 2018 | PEEL 7 PEEL Development Commission
BLUEPRINT EVALUATION
Blueprint Scorecard Summary of Achievements
The Peel’s industries and businesses are diverse and globally competitive and part of an economy that has 1.0 raised incomes and living standards Activated the Transform Peel THRIVING for all. program phase 1 INDUSTRY
The Peel’s agriculture and food production sectors will be enhanced Developed a concept plan for 2.0 through continued innovation, the Peel Agri-Innovation Precinct AGRICULTURE within the Peel Business Park & FOOD investment and research. INNOVATION
The Peel’s tourism industry and related businesses will be diverse, Funding received for Dwellingup competitive and sustainable creating visitor centre expansion and 3.0 economic growth and jobs through upgrade as phase one of trails TOURISM development planning EXCELLENCE high value products and services.
The Peel’s workforce will be highly Hosted an Educators Forum skilled and adaptable to structural to discuss future workforce 4.0 and technological change to support requirements and explore how CAPABLE an economy that is strong, diverse these can be developed within our PEOPLE and high performing. local schools
The Peel will be a strong, vibrant and resilient community underpinned Gained funding for the by best practice social services and 5.0 development of the Peel STRONG & infrastructure. Youth Medical Services (PYMS) RESILIENT Health Hub COMMUNITIES
8 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
Contributed to the development of an integrated network of towns through consultations, activation and funding Released Peel Equine strategy
Developed the Peel Harvey Estuary Ecological Health Projects to facilitate the continued health of the Peel-Harvey estuary Commenced the Australian Research Council Linkage Project in partnership with UWA
A range of tourism businesses have Facilitated a tourism infrastructure been established throughout the investment workshop to establish region including King Road Brewery, barriers and opportunities Boddington Gold Mine Tours, for investment which will Westside Tours, Mandjoogoordap inform the development Dreaming, Wild Seafood of a Tourism Infrastructure Adventure Tours Investment Framework ➜
Held the inaugural Peel Bright Minds ESTEAM Awards to recognise the achievements of ESTEAM champions in our region Secured Federal Government support for the establishment of the Mandurah Murray Employment Facilitator
Attracted funding for residential and independent living aged care Delivered $3.8m of Regional Grants facilities throughout the region Scheme, $1m Community Chest including Waroona Housing Fund and $2m Local Project Local Options Village, Bedingfeld Park Jobs grants across the region and Boddington Independent Living Units ➜
Spring/Summer 2018 | PEEL 9 PEEL Development Commission
TOURISM EXCELLENCE
Developing Tourism Excellence WORDS & IMAGES | Andrea Kelly and Peel Regional Investment Blueprint
Peel’s potential for tourism is significant, but long- term collaboration is required.
OUR OBJECTIVES
∙∙ Grow the Peel tourism economy through infrastructure investment and product diversification. ∙∙ Create a network of adventures which attracts visitors and extends their stay.
10 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
Tourism plays such a vital role in the unlock the tourism potential of the and natural landscape, including region’s economic development, region in building a Tourism Capital the Munda Biddi off-road cycle trail the creation of jobs, training and Investment Framework. and the Bibbulman Track walk trails skills cultivation, and reinforcing the culminating in Dwellingup with We need more jobs in Peel, especially diversity and vibrancy of the Peel. exciting plans for the Visitor Centre — to support our youth employment, “Where trails meet”. Aligned with Federal and State and we need economic growth and Government strategies, the diversification — tourism growth is Peel is also the premier equine region Commission’s Blueprint objectives key to addressing these issues. As with great potential to significantly focus positively on growth Paddi Creevey, Peel Development impact the region both socially aspirations, economic contribution Commission Chair put it, “It’s time to and economically. The Peel Equine and the need for industry and take our foot off the hose and create Strategy identifies investment government alignment. jobs through tourism”. And that opportunities and strategic initiatives means finding ways to work together to deliver a sustainable future for 2020 Tourism Industry Potential for the greater benefit of the whole this industry in the region. The Peel (2020 Tourism) is Australia’s national region and all of its communities. Development Commission continues tourism strategy that integrates the to work with Local Government and National Long-Term Tourism Strategy A follow-up forum was recently hosted MAPTO to identify and promote with growth aspirations of the 2020 for participants to review and finalise equestrian tourism opportunities and Tourism targets for tourism. the draft framework, prioritise actions events. on land use management, and seek regional leadership and 2020 Tourism calls on the tourism equine tourism initiatives and the commitment from stakeholders for industry to be more competitive promotion of the Peel Equine Facility. the implementation of the Framework and productive in order for tourism going forward. In order to capitalise on the unique to continue to play a significant natural landscape and existing tourism and sustainable role in the The Peel offers such a adventures, our Blueprint supports economy. This requires long-term Tourism WA’s pillars for growth collaboration between industry and diverse range of experiences through focusing on the development government to increase investment in attracting visitors with unique of built and workforce infrastructure infrastructure and skills, gain a greater landscapes, nature-based and establishing connections of understanding of the characteristics tourism offerings and an experiences to attract and extend of the tourism consumer, develop visitor stays. products that suit consumer wants, integrated network of regional as well as develop a competitive towns and communities. This theme identifies two key areas mind set. of focus for the region that together The region’s biodiversity, with a will provide the diversification that The Peel Development Commission, range of flora and fauna that is found is required to grow the Peel tourism in collaboration with MAPTO, jointly nowhere else in the world, is a great related economy and create new jobs. hosted a Tourism Investment Forum strength and major drawcard. The Against each focus area we identify earlier in the year. This was a great Yalgorup Lakes National Park in Lake potential investment outcomes we are opportunity for Government and Clifton is home to thrombolites, a seeking, the strategies we are planning industry representatives to come living relic from the earliest days of life to implement to deliver the outcomes together to identify our unique on Earth. The Peel Inlet and Harvey and the aspirational targets against opportunities and the actions Estuary is a Ramsar listed wetland which we will measure our success. required to realise Peel’s potential in of international significance. The We also showcase proposed projects this industry. Serpentine National Park in the north that will assist with the transformation east of the Peel is well known for the of the Peel into a progressive, The attendees’ appreciation for the Serpentine Falls which cascade over a prosperous and dynamic region with a region’s tourism potential as well sheer granite rock face. as understanding the critical piece culture of care. tourism plays in the region’s overall Mandurah’s waterways and ocean MORE INFORMATION development and ability to thrive play host to an array of marine life was clearly evident. With enthusiasm including dolphins, blue manna crabs, For further information please contact and a high level of engagement, they fish and bird life. The region also has the Peel Development Commission on collaborated in groups to identify an excellent network of trails from (08) 9535 4140 or [email protected] ways we can work together to which to experience the biodiversity
Spring/Summer 2018 | PEEL 11 PEEL Development Commission
TOURISM EXCELLENCE Touring the Peel region through a network of trails
WORDS & IMAGES | Mandurah and Peel Tourism Organisation
The Peel region is renowned for its diverse landscapes and magnificent waterways, and offers many tourism Wild Seafood Experience >>> Western Australian rock lobster in the freshest possible experiences that complement the way. Mandurah Cruises’ three-hour Wild Seafood region’s superb natural assets. Experience aboard a refurbished crayfish boat sees guests helping to haul in crayfish pots, then enjoying Whether you’re visiting for the day, staying longer, or live in the rewards of their labour with a delicious BBQ lunch the region, there are some fantastic ways to get amongst with local wines — all served on board in the calm the best of what the Peel has to offer. estuary waters. Tourism is a growing industry in the Peel presenting Visit: www.mandurahcruises.com.au opportunities through infrastructure investment, product diversification and the creation of adventures that attract visitors and entice them to stay longer. Local tourism operators make a significant contribution to the development of the region through the creation of jobs and attraction of visitors from outside the region. It’s also important that our local tourism operators are supported by our local community with their patronage and word-of-mouth promotion. Here are some of the new tourism experiences that present fantastic aspects of the best of the region. Tourism experiences MORE INFORMATION that complement Nauti Picnics >>> Visit: www.visitpeel.com.au the region’s superb Just launched on the Murray river for winter 2018. natural assets. Visitors can hire a ‘G6’ — self-drive, electrical picnic boat from Sandy Cove. The boat is equipped with a table in the middle and ample space for eight people. No skipper’s ticket needed. Just bring your friends, BYO food and drinks, and explore the river and estuary in Pinjarra. Visit: www.nautipicnics.com.au
12 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
Orchard, Aussie Farm & Mandurah Day Tour >>> Dreamtime Cruises >>> Experience both the Peel region and authentic Hosted by renowned Aboriginal elder, George Australian farming including Raeburn Orchard, with Walley from Mandjoogoordap Dreaming, this unique a chance to purchase fresh produce including honey, Aboriginal history and culture tour takes you on a fruit, jams and more from their shop, and then Ferndale dreamtime river cruise through Mandurah waters, Springs for freshly cooked damper and BBQ kangaroo sharing a fascinating insight into the region’s rich meat tasting. On this Australian farm experience, heritage. George’s background in education and visitors learn about farming life, learn how to feed cows storytelling means he is well-versed in sharing on a tractor trailer ride, draft sheep, spend some time his wonderful cultural knowledge and firsthand at the small petting zoo and enjoy a good Aussie BBQ experiences. The tour even includes a bush-food lunch. The tour then continues on to Mandurah for the influenced morning tea with traditional damper, option of a Dolphin & Scenic Canal Cruise. lemon myrtle cake and traditional bush dips. Visit: www.westsidetours.com.au Visit: www.mandurahcruises.com.au
Grapest 5k Run >>> Go West Gold Mine Experience >>> The Peel will play host to a unique and fun event Imagine following the production of gold all the way called Grapest 5k Run at Drakesbrook Fine Wines from the mine, right through to the mint. Starting on in Waroona on 17 November. The Grapest 5k Run is the rim of the giant South Pit at Newmont’s Boddington described as ‘Australia’s best fun run with wine’ and Gold Mine, where the ore is extracted, and ending at the will see participants complete a five-kilometre running Perth Mint, where molten gold is poured into gleaming course across a variety of terrain including grapevine bars, that’s exactly what you’ll do on this unique and rows and hills, while taking in the magnificent scenery fascinating tour. A fantastic day out for young and old of Drakesbrook. incorporating Australia’s largest operating gold mine and history-steeped Perth Mint. As a reward at the end, there’s a meandering wine tasting walk section, called the waddle, with different Visit: www.gowesttours.com.au/go-west-gold- varieties of wine to try at each station. When the sun mine-experience goes down the fun continues with live music. Visit: www.grapest5krun.com.au or www.drakesbrook.com.au
Spring/Summer 2018 | PEEL 13 PEEL Development Commission
TOURISM EXCELLENCE Peel seafood, beer and wine trails set to offer a uniquely regional experience
WORDS & IMAGES | Mandurah and Peel Tourism Organisation
Self-guided trails showcase the scenery and landmarks of the Peel.
Millbrook Winery, Serpentine-Jarrahdale.
14 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
The Peel region is a work with local businesses to narrow MAPTO CEO, Karen Priest, said they down the offerings and make them were keen to be involved in the unique and beautiful more accessible by creating a trail planning of a WA seafood and wine part of the world with showcasing the region’s best locally tourism trail earmarked to start in produced beverages.” Mandurah and run right through to diverse landscapes and Albany. “It’s fantastic to see Mandurah The Peel Craft Beer and Wine Trail will named as the likely starting point for stunning environmental appeal to both beer and wine lovers a WA seafood and wine trail,” Ms Priest alike. Featuring seven of the region’s features that span both said. “It makes perfect sense given best beer and wine offerings, this our abundance of fresh, local seafood land and sea. trail offers participants a truly local as well as a variety of restaurants experience while showing off the This, along with its proximity to Perth and tourism experiences for people diversity of the Peel. and the south west, as well as its to enjoy.” emerging craft beer industry, world- Purveyors included on the trail are From the great Mandurah tradition class seafood and local wineries make Three Rivers Brewing, Peel Estate of fish and chips on the foreshore, to it the perfect location for food and Wines, White Lakes Brewing, King award-winning seafood restaurants, beverage tourism trails. Road Brewing Co, Millbrook Winery, the waterfront and waterview dining Drakesbrook Fine Wines, and the options are abundant. With so many food and Skipworth Wine Company. Blue Manna crabs epitomise our local beverage purveyors in the The development of the trail was seafood specialty and are spotlighted region, visitors and even the result of a workshop hosted beautifully with events like Mandurah locals, can sometimes feel by Tourism WA and MAPTO and Crab Fest and tourism experiences like incorporates an easy to read map overwhelmed with options. the Crabbing and Eco Tour and the that includes transport options, food new Wild Seafood Experience from Self-guided trails offer people the and beverage options along the way Mandurah Cruises. experience of leisurely making their as well as general information about Flanked by Peel’s superb, award- way from place to place to see, taste the region. Copies are available at winning wineries, the region and sample both the produce of the Peel region visitor centres and the is well-placed to become a providers along the way, as well as the participating wineries and breweries. renowned and flourishing culinary scenery and landmarks of the region. New trail development tourism destination. Mandurah and Peel Tourism In a similar direction, the WA Fishing Organisation (MAPTO) CEO, Karen Industry Council has confirmed it is MORE INFORMATION Priest, said the focus was on providing looking at the tourism trail concept to Head to www.visitpeel.com.au for further an authentically local experience. “In develop the state’s world-class seafood information developing this trail, the idea was to as a tourism drawcard.
Mandurah Crab Fest. © City of Mandurah © City of
Spring/Summer 2018 | PEEL 15 PEEL Development Commission
TOURISM EXCELLENCE Sharing the culture of our region through our waterways
WORDS | Natalie Goddard, Mandurah Cruises IMAGES | Mandurah Cruises
The first Dreamtime Cruise took place in July 2017 and was created for NAIDOC week with the intention of offering an authentic event celebrating and sharing the rich aboriginal history and culture in the region, but in true Well known elder, George George Walley and Mandurah Cruises staff host the special Mandjoogoordap Mandurah style, cruising Walley, recently commenced Dreaming tours. Mandjoogoordap Dreaming and our amazing waterways. was approached to gauge interest in route and shared the stories and collaborating on such a tour. Our team the aboriginal people’s connection sat down with George and a map of to these amazing waterways, which our waterways to draft a potential Mandurah is so well-known for. cruise route. George graciously Creating an authentic detailed significant sites along the Aboriginal experience and providing people a real taste for the culture rather than just standard commentary was very important to us. So, Mandjoogoordap Dreaming offered to incorporate a morning tea, catered by George’s wife Lee-Anne, as part of the cruise consisting of traditional damper, lemon myrtle cake, choc river mint cake and traditional bush dips with vegetables and crackers. Further adding to the interactive tour experience, George plays his digeridoo and some of his own music on-board, while teaching local Noongar language and connecting with everyone on board.
16 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
An amazing story teller, George has many interesting stories to tell and coupled with his casual, warm nature, his presence truly creates a unique and meaningful tour experience. Mandurah Cruises has welcomed a great diversity of guests on this cruise, from children to the older generations, locals seeking to better understand the culture and see Mandurah from a Boddington Interpretive different perspective, to international guests wanting to learn about our country’s first people. Appealing Centre Launch to all ages and all walks of life and backgrounds, is part of what makes WORDS & IMAGE | Andrea Kelly, Peel Development Commission this cruise so special. The Peel tourism industry is a core component of the The Dreamtime Cruise is Peel Regional Development Blueprint representing initially scheduled to run once growth in our region by unlocking new markets and a month and continues to our ability to attract new visitors to our vast natural and grow in popularity. built attractions; enticing them to visit more frequently As well as general public departures, local schools, teachers, international and to stay longer. tour groups, community groups, The Boddington Interpretive Centre The co-location of the interpretive, conference groups and other business will play a critical role in educating visitor, library and café services will wanting to better understand visitors not only about the attractions provide an excellent opportunity for our aboriginal culture, we have and services that Boddington has to increased employment and business also booked private cruises with offer, but also the stories, history and opportunities and is in itself, a great Tourism Western Australia featuring artefacts that make Boddington a contribution to the strength and Dreamtime Cruise as one of the main unique place to visit. resilience of this community. events in WA during NAIDOC week earlier this year. Educating visitors about the people, The Boddington Interpretive Centre events, environment and industries will continue to develop and build Over the past 12 months we have that have shaped the community on its stories following the core promoted this unique and authentic and its history is not only good themes of Agriculture, Industry, experience locally, nationally and for tourism, but also contributes Environment & Community, internationally including it being to building strong and resilient tying together elements of place, featured at the Australian Tourism communities by creating a sense of character, pride in history and Exchange (ATE) where agencies look place and avenues for contribution enthusiasm for the future. for unique Australian products to offer for the existing community. to people visiting Australia. Communities of today and Located in a Boddington Old We are very proud that if you ask School building to the rear of the the future, need innovative any of our crew what their favourite Boddington Old School site, the spaces that are able to meet cruise is, they will say the Dreamtime multi-purpose building also houses Cruise. Our team have such respect for a range of requirements and a new café, the new Boddington George and all argue over who gets to this is an excellent example Public Library and Visitor Centre crew on his tours as they love working overlooking the Hotham River, of one of those spaces. with him and learning something forming part of the wider Hotham The Peel Development Commission new about our region. We provide River Foreshore Plan. contributed $100,000 towards this live commentary on all of our cruises project as part of the Government’s and our tour guides are now sharing The café is owned by the Shire of Regional Grants scheme. the language, stories and additional Boddington and has been leased cultural information and history on our to a local business called the Rusty Dolphin Cruises, Seafood Experiences Camp Oven. In addition to normal MORE INFORMATION and other cruises offerings. trading hours, the Rusty Camp For further information visit: Oven is trialling an entrepreneurial www.boddingtonwa.com MORE INFORMATION model encouraging other start-up For more information visit: hospitality businesses to operate on www.mandurahcruises.com.au a number of evenings.
Spring/Summer 2018 | PEEL 17 PEEL Development Commission
TOURISM EXCELLENCE
The power of geotourism
Dr Ross Dowling
Geotourism is a form of natural area mine pits, road sections and urban WORDS | Dr Ross Dowling, Edith Cowan tourism that specifically focuses on settings, the Kalbarri Coastal Ecotrail University geology and landscape. is one such example. IMAGES | Mandurah and Peel Tourism Organisation It promotes tourism to geosites and Geotourism argues that to fully the conservation of geo-diversity and understand and appreciate the an understanding of earth sciences environment we must know about In recent years there through appreciation and learning. the Abiotic (non-living) elements of has been considerable This is achieved through independent geology and climate first, as these visits to geological features, use of geo- determine the Biotic (living) elements interest in geotourism trails and view points, guided tours, of animals and plants. By extension, and geoparks. This is geo-activities and patronage of geosite the combination of these components visitor centres. determine the Cultural landscape of because both are drivers how people have lived in the area in This means geotourism is taking the past, as well as how they live there of successful, sustainable, place in natural environments like today. These are the key ‘ABC’ elements natural landscapes, wilderness and regional development. of geotourism, which is a new holistic protected areas, but also locations in approach to interpreting natural areas. human modified environments like
18 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
Geoparks are a program of the United The Western Australian tourism UNESCO geopark adds approximately Nations Education, Scientific and organisation, the Forum Advocating $4.82 million to the economy Cultural Organization (UNESCO), Cultural and Eco Tourism [FACET], per annum whereas in Ireland starting as a concept in 2004 and pioneered geotourism when it hosted the geoheritage and geotourism becoming a full UNESCO Program the Inaugural Global Geotourism sector generates over $586 million in 2015. Today there are hundreds of Conference in 2008. This conference per annum. aspiring and national geoparks around spawned others around the world and the world, as well as 140 UNESCO in May of this year, FACET hosted the Geotourism and geoparks Global Geoparks in 38 countries. As Second International Workshop on have enormous potential yet, there are no geoparks in Australia, Geotourism & Geoparks attracting 75 as vehicles to deliver however Western Australia’s diverse participants, illustrating the growing sustainable benefits to natural environment means the interest and momentum the concept potential to develop geotourism of geotourism is gaining. regional Western Australia. as a vehicle for generating regional Geotourism is the economic driver of Community interest in developing economic and social-cultural geoparks as it embraces all aspects geo-regions and geotrails as the development is high, and there is of a region’s tourism destination forerunner to geoparks will foster already demonstrated interest from sites and products. If geotourism is increased visitation to the regions regional communities. viewed as the ‘engine’ of regional and as such, will initiate product development, job generation and Shires within the Murchison Region development then geoparks are the wealth creation over time. Peel’s have been working for several years ‘vehicles’. A geopark is an area of natural environment, geological to create a GeoRegion and the Shire outstanding geology which fosters features and unique ecosystems of Mt Magnet has taken the lead conservation, community growth make the emergence and growing through its marketing brochure and economic development. Their popularity of geotourism an Mount Magnet — GeoHub of the bottom-up approach for combining interesting consideration as a viable Murchison. A number of workshops conservation with sustainable vehicle for expanding the region’s on Geotourism and Geoparks have development while involving local tourism market. Telling the story been held in the region over the past communities is becoming increasingly of the region through geotourism few years, and steps are now being popular around the world. will allow visitors to more fully taken to ensure that the region’s Geoparks encourage regional understand and appreciate its history attractions are marketed holistically investment, create new businesses and development in a way that through their ‘ABC’ elements so that a and jobs, and generate financial sustains the region economically, more complete story is shared about benefits to regional communities. In conservationally and culturally. each of its tourism destination sites. other parts of the world, geoparks In this way, the region can appeal to now promote geotourism, geotours, MORE INFORMATION a greater number of tourist markets, geo-hotels, geo-restaurants and Dr Ross Dowling OAM is Foundation each of which will leave the visitor geo-cuisine etc. They have helped Professor of Tourism at Edith Cowan with an increased appreciation of the revitalise languages, arts and crafts, University. region through the linking of the ‘ABC’ an interest in conservation and elements at all attraction sites. community goodwill. In the UK each
Mandjoogoordap Thrombolites Dreaming tour.
Geotourism is a form of natural area tourism, specifically focusing on geology and landscape.
Spring/Summer 2018 | PEEL 19 PEEL Development Commission
TOURISM EXCELLENCE
1 2
1. One of the many international delegations that have toured Alcoa’s mining operations over the 40 years. 2. Students from Camborne School of Mines in the United Kingdom visited Huntly Bauxite Mine earlier this year. The school is an annual visitor. 3. Alcoa’s Gail Black on tour with Pinjarra Alcoa Senior High School students. celebrates 40 years on tour More than 630,000 Alcoa of Australia Chairman “We are proud of our operations and to open our doors so people can see, visitors have toured and Managing Director Michael hear and learn about what we have Alcoa’s operations in Parker said the company achieved, how we work and our plans for the future. Our commitment to Western Australia over was immensely proud to be celebrating 40 years of tours tours is integral to Alcoa continuing to the last 40 years — nearly be a welcomed and valued member in 2018. of the WA community.” five times the number of “This milestone demonstrates Alcoa’s Alcoa offers tours to primary, secondary ongoing transparent approach to how people that live across and tertiary students with resources we conduct our business in WA and and activities linked to their curriculum. the Peel region. more broadly,” Mr Parker said. Since 1978, Alcoa has offered tours of its bauxite mining and rehabilitation along the Darling Scarp, stretching between Jarrahdale in the north to Waroona in the south, and its three alumina refineries near Kwinana, Pinjarra and Waroona. Visitors ranging from world leaders and high-profile international organisations through to students and curious members of the public have been given a first-hand insight More than into Alcoa’s mining and refining 630,000 processes along with its commitment visitors have toured to environmental excellence. Alcoa’s operations.
20 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
3
Universities from across the world — including from the United Kingdom, United States, Thailand and Singapore — regularly bring their students to WA to take part in Alcoa’s tours. Free public tours are offered weekly. They currently take in the Pinjarra Alumina Refinery and Huntly Bauxite Mine or the Wagerup Alumina Refinery and Willowdale Bauxite Mine further to the south. Tailored tours are also offered to visiting interest groups and VIPs. In Katie (front, second from left) and her fellow graduates tour recent years they have included Mr Huntly Mine as part of their orientation. Mahamadou Issoufou, President of Niger, who visited with a large entourage last year and high-powered international representatives from the Tour cements Alcoa as employer Asia-Pacific Economic Cooperation forum (APEC) who visited in 2007. of choice for Katie Tours are just one part of Alcoa’s proud history in Western Australia, where Katie Marshall wasn’t quite sure where her engineering it employs more than 3750 people degree would lead her until she toured the Alcoa Pinjarra and contributes hundreds of millions of dollars each year to the State’s Alumina Refinery in her third year at university. economy. The recipient of Alcoa’s Bev Corless in real life really fuelled my desire to MORE INFORMATION Scholarship for Engineering was work in refining.” part of a group of Curtin University What followed for Katie was a stint For more information contact Alcoa via students who took part in the tour to email [email protected] doing university vacation work with see how their text books on the Bayer Alcoa and then the opportunity to Process — the process used to refine work alongside an Alcoa specialist bauxite into alumina — related to real for her final year research project, life industry. for which she was awarded Curtin Katie remembers being University’s Most Innovative Engineering Research Project for final impressed by the scale of the year students. operations. Katie’s journey culminated in her Want to go on a free tour? “I had never been on an industrial site becoming an Alcoa employee earlier Find out more or book a spot on before the tour,” Katie said. this year when she landed a Graduate the next bus by contacting the “I was blown away by how big Chemical Engineering role at the Alcoa Discovery Centre. Wagerup Alumina Refinery. P: 9530 2400 everything was. To put the books and E: [email protected] study into context was invaluable for me. Getting to see it all happening
Spring/Summer 2018 | PEEL 21 Every child attending the incursion, excursion, or camp receives a Noongar to PEEL Development Commission Zoo booklet. TOURISM EXCELLENCE
Noongar to Zoo program update WORDS & IMAGES | Peel Zoo A major outcome of the project is The Noongar to Zoo program is the capturing of certain aspects of designed to be used on school the Noongar language and culture excursions to Peel Zoo, in classrooms The Peel Zoo Foundation for prosperity. This is vitally important with a Zoo2U incursion, and as support because the Noongar language material for general Noongar language received funding from is classified as an endangered and culture educational programs. 1 the Peel Development language . According to the United While created to aid school teachers Nations Educational, Scientific and in the delivery of specialised classes, Commission to produce Cultural Organisation (UNESCO) Noongar to Zoo material is suitable for resource material to the extinction of a language “results anyone wanting to learn more about support the teaching of in the irrecoverable loss of unique the relationships between Noongar cultural knowledge embodied in it for people and native animals. The material Noongar language and centuries, including historical, spiritual is fun, fascinating, and interactive. and ecological knowledge that may be culture in a fun, factual, essential for the survival of not only its This material is now accessible to all and interactive way. speakers, but also countless others2.” educators who book an incursion, excursion, or camp for two classes at The product was Noongar to Zoo; a As UNESCO states, “the most important any time during 2018. 32-page booklet, accompanied by thing that can be done to keep a Every child attending the incursion, a free app and USB audio files. The language from disappearing is to create excursion, or camp receives a Noongar booklet includes a fact sheet on 14 favourable conditions for its speakers to Zoo booklet. In addition, one teacher native species as well as pictures, to speak the language and teach it to 3 per class receives a USB thumb drive learning activities and Noongar their children” . What could be more containing Noongar language audio language content. favourable than incorporating Noongar language and culture into the ‘hands files of all the animals featured in the The Noongar content in this material on experience’ with native Australian booklet. What’s more, teachers receive is based on the knowledge of one animals provided at Peel Zoo? three bonus stories, as told by Noongar Noongar Elder, ‘Uncle’ Charlie Kickett, Elder, ‘Uncle’ Charlie Kickett. Hundreds and his recollections about the 1 Australia. Australian Institute of Aboriginal of students have already received this relationship between the Noongar and Torres Strait Islander Studies, National content from schools stretching from people and Western Australia’s Indigenous Languages Survey Report 2005 Bunbury to Perth. (Canberra, DCITA, 2005). native animals. 2 “Endangered Languages” United Nations MORE INFORMATION This Noongar to Zoo program Educational, Scientific and Cultural Organization www.unesco.org/new/en/culture/ For further information visit: represents the collaboration of themes/endangered-languages/faq-on- www.peelzoo.com.au ‘Uncle’ Charlie, his niece, Rita Ward endangered-languages (16 February 2015) Peel Zoo gratefully acknowledges the Lusted, and the management and 3 “Endangered Languages” United Nations Government of Western Australia, the staff of Peel Zoo and the Peel Zoo Educational, Scientific and Cultural Peel Development Commission, and the Foundation. Organisation www.unesco.org/new/en/culture/ themes/endangered-languages/faq-on- Peel Zoo Foundation for their support in endangered-languages (16 February 2015) the development of this project.
22 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
Dwellingup National Trails Centre project
WORDS | Lauren Williams, Shire of Murray
Dwellingup, the Shire of Murray’s trails town, is the focus of strategic tourism product development, set to harness the adventure town’s untapped potential and transform the locality into a tourist town of national and future international significance.
A $4.5 million investment is redeveloping the Dwellingup The Shire of Murray also propose a realignment of the History and Visitor Information Centre into a Trails Centre, Munda Biddi Trail and Bibbulmun Track to meet at the a meeting place for all trail users offering upgraded Trails Centre. toilet facilities with hot showers, gift and bike shop, café, Plans for the skate park have been finalised, with the tender laundry, lockers, an operator and tours hub and RV vehicle process for the construction of the skate park complete and dump point. works set to commence in January. Pump track plans are being finalised to enable the tender process in October, for the commencement of works in January/February and the Precinct Masterplan is being developed to final design. The Shire anticipates that works on the Hotham Valley Tourist Railway Rail Relocation component will conclude in early 2019, with overall project completion anticipated for the second half of next year. In conjunction with the project, the Shire of Murray has collaborated with the Shire of Collie and the Department of Biodiversity, Conservation and Attractions to submit a Regional Growth Fund grant application to support the The Trails Centre Concept Building Plans have been Dwellingup-Collie Tourism and Trails Initiative. If successful, finalised and the architectural plans are being developed a $9.2 million investment will develop trails infrastructure to allow the Shire to tender for the building construction in Dwellingup. It’s anticipated this initiative will create 80 in October. The Trails Centre component enhances other full-time jobs, and bring over $9 million of new economic project modules including a skate park and pump track, an activity to the town and $15 million to the Peel region. adventure playground, entertainment stage and additional barbeque and picnic facilities. The Dwellingup National Trails Centre project is proudly supported by the Australian Government’s Building Project efforts will also better incorporate Dwellingup’s rail Better Regions Fund, the State Government through the trails into the town’s trail offering, through the Hotham Department of Local Government, Sport and Cultural Valley Tourist Railway Rail Relocation project. Industries — Sport and Recreation, Lotterywest, TourismWA, Hotham Valley Tourist Railway have relocated an 80ft Alcoa, Shire of Murray, Hotham Valley Tourist Railway and turntable from a Pinjarra depot, to a prominent location in Dwellingup Community Association. the project precinct, establishing a unique advantage for the town allowing users to view the trains, as they pass by MORE INFORMATION and turn on the turntable. For further information visit: murray.wa.gov.au or phone (08) 9531 7777.
Spring/Summer 2018 | PEEL 23 PEEL Development Commission
THRIVING INDUSTRY
Developing a Thriving Industry WORDS & IMAGES | Peel Regional Investment Blueprint
Regional development in Western Australia has historically been the result of regional ability to take advantage of natural resources in facilitating trade with external markets — ultimately leading to local economic and population growth. A significant area of opportunity is intensive food production.
24 PEEL | Spring/Summer sustainability, connectivity and development; Please reduce ∙∙ proximity to overseas tourists throughPROGRESSIVE port and| PROSPEROUS airport | DYNAMIC facilities; and ∙∙ an existing road infrastructure network that facilitates connectivity The Peel is no different, having critical role in creating employment. between natural adventures. historically been reliant on traditional This capital base includes: Thirdly, the opportunity exists for the primary industries that trade on its ∙∙ mining; natural resource assets. establishment of the Peel as a premier ∙∙ health care and aged care services; equine region given its close proximity However, industries that are reliant ∙∙ metals and manufacturing; to the Perth metropolitan region. on the region’s natural resources have ∙ building and construction; failed to keep pace with the extensive ∙ A recent Racing and Wagering urban development that has occurred ∙∙ retail, accommodation, food Western Australia Metropolitan Equine 3 as the Perth metropolitan region has services and tourism; and Asset Review suggests that the Peel expanded southwards. The result has ∙∙ agriculture, forestry and fishing represents the most viable location been the development of dormitory industry sectors. for the long term development of the suburbs where 47% of workers are racing equine industry. Investment into maintaining this capital forced to leave the region to attain base is required, as are strategies aimed The Peel has an enduring rich employment. Our Peel Regional at supporting the competitiveness of and successful history with the Investment Blueprint (Blueprint) existing businesses and industry. equine industry. The Shire of Serpentine strategies and identified potential Jarrahdale are to be commended for investment opportunities are aimed Expanding industry sectors releasing the Serpentine-Jarrahdale directly at rebalancing this disparity. The Peel has identified three strategic Equine Strategy 2018 this year. The strategy outlines the Shire as having With the population of the industry sectors where a State imperative has been established and the greatest number of horses of WA Peel expected to grow to where the region has a potential Local Government localities and twice 444,000 by 2050, there will comparative advantage. It is the number of registered racing horses be a requirement for 78,352 strategically important that these than any other local government, are supported. making it the largest racing hub overall. new jobs to maintain an The annual expenditure of horse employment self–sufficiency One significant area of opportunity owners, which is primarily spent locally, target of 78.5%1. is intensive food production, with as well as the value of events, represents Australian produce being recognised a significant contribution to the local Sources of future job creation are in the marketplace both nationally economy and the region’s growing projected to occur through population and internationally for its safety and reputation as the leading Equine driven employment in industries such high quality produce. Few of Western Region in Western Australia. as healthcare and social assistance, Australia’s regions are as well-placed education, training and retail trade. as the Peel to develop in this area. Building new industry sectors Strategic employment growth is This comparative advantage, coupled In order to attract new enterprise, expected to occur in export industries with the opportunity to actively create a highly skilled and adaptable such as mining, food and producer intervene in addressing the region’s workforce and build regional resilience, services industries such as research, environmental and social challenges, we must enhance the region’s capital universities and professional services. makes the establishment of a food base through investment in our natural, zone focusing on innovative food social, produced, financial and human If the Peel is to remain economically capital. This is essential if the region is competitive and maintain production a compelling opportunity for sustained investment. to create comparative advantage and employment self-sufficiency targets, it attract new enterprises into the Peel. needs to diversify its economy. A second opportunity exists to enhance the role that tourism A significant opportunity lies in Our Blueprint confirms that this can developing a regionally-based occur through a focus on: plays in the regional economy. The following aspects give the Peel a research industry. Building a ∙∙ protecting our existing capital base clear comparative advantage and the regionally-based “knowledge and associated businesses and potential for the region to contribute economy” is recognised as being industries; to the goals of the State Government critical to the future economic ∙∙ expanding industry sectors that Strategy for Tourism in Western success of the Peel — enabling are of strategic importance to the Australia 20202: the development of commercial State; and intellectual property, strategic jobs ∙∙ a vast and diverse natural resource and increased capacity of our people ∙∙ building new industry sectors. base which requires careful into the future. management and protection, Protecting our existing capital but which holds significant new MORE INFORMATION base opportunity in adventure tourism; The Peel’s current capital base has For further information please contact ∙∙ proximity to the Perth enabled a substantial economy with the Peel Development Commission on metropolitan region and linkages (08) 9535 4140 or [email protected] a diverse range of businesses and to the South West region present industry. They are the foundation broader opportunities for tourism of the region’s economy and play a 3 Racing and Wagering Western Australia; 2 State Government Strategy for Tourism in Metropolitan Equine Asset Review Taskforce 1 Perth and [email protected] Western Australia 2020, page 3 high Level Options Paper, August 2015
Spring/Summer 2018 | PEEL 25 PEEL Development Commission
THRIVING INDUSTRY Networking invaluable on Food and Beverage Business Study Tour
WORDS & IMAGES | Department of Primary Industries and Regional Development
Networking, knowledge- Twelve agrifood stakeholders L–R: Illegal Tender Rum Co director and participated in the two day tour head distiller Codie Palmer, Geraldton sharing and a first-hand including visits to a cross-section of Fisherman’s Cooperative chief executive officer Matt Rutter and Loveapple WA food and beverage businesses, the look at the facilities and representative Phil Frzop at the Geraldton opportunity to speak with business Fisherman's Cooperative facility during the innovative techniques of owners about their journeys, and Food Industry Innovation Study Tour. a select group of Western presentations from industry experts. Australian businesses, Commencing in Perth, the first stop The teaching and research was Curtin University’s School of facility boasts nine large were highlights of the Luxury Branding where researchers are Food Industry Innovation using innovative psychophysiological screen monitors, allowing project’s first Regional equipment to measure a consumer’s for real-time online trend physical responses to stimuli. Eye tracking and social media tracking, facial recognition and Food and Beverage marketing analytics for actual Business Study Tour measuring brain waves are just a few interesting ways the consumer events and campaigns. which took place earlier experience is being measured. The group was excited to learn about this year during May. Study Tour participants also visited industry engagement opportunities Curtin’s ‘The Agency’ and Social with Curtin in the areas of luxury Media Command Centre; designed to branding research, social media simulate a contemporary marketing marketing and digital analytics. communication consultancy.
26 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
L–R: Margaret River Dairy Company production manager Thiago Bacellar, Loveapple representative Paul Shain, Department of Primary Industries and Regional Development Key learnings Food Integrity manager Patricia Elphinstone, Drakesbrook Fine Wines Bernie Worthington, Costa Group’s Brian Backhouse, Homestead Hampers’ Chris Higham, Mid- from Study Tour West Development Commission a/director Mike Bowley, Loveapple representative Phil Frzop and Illegal Tender Rum Co's Hayley Wells. participants: ∙∙ “The networking for us, as regional businesses, has been Additional Perth-based The tour continued to the invaluable. We won’t be able to Study Tour business hosts state’s South West, where put a price on what we’ve got included Whipper the second networking out of this Study Tour.” Snapper Distillery, Attendees on the dinner was held at ∙ “I picked up lots of ideas from Geraldton Fishermen’s tour came from across Swings Taphouse in ∙ talking to other members of Cooperative and WA and noted the Margaret River. the tour and am reassured Fremantle Octopus, with networking experience as a highlight. South West Development to hear we are all having participants especially Commission’s TradeStart the same issues in terms of interested to hear about manager Mat Lewis, along getting our products out there Geraldton Fishermen’s with TradeStart advisor Simon and recognised.” Co-op’s marketing into China, Taylor, provided attendees with direct sales and online successes. The ∙∙ “The engagement and valuable insight into the TradeStart Peel region was represented by Bernie connection with other program along with advice for new Worthington from Drakesbrook Fine businesses on this tour has businesses planning to export. Wines, Brian Backhouse from Costa been really worthwhile. and a tour stop hosted by Mundella. The following day included a site visit Being able to understand to Margaret River Dairy Company, an the processes behind getting A networking dinner was industry networking lunch at Amelia other products from primary to held at The Shoe Bar in Park Restaurant to hear two regional value-added stages, have been interesting and helpful.” Yagan Square, a Buy West business heroes share their journeys to export success, and a tour of the ∙∙ “I am really excited about Eat Best restaurant program backhouse value-adding facilities, the potential technological member that sources locally including the bakery at Bunbury opportunities presented by farmed, fished and produced Farmers’ Market. Curtin University as part of ingredients. their marketing presentation.” MORE INFORMATION ∙∙ “We’re really proud of the fact The department’s Buy West Eat Best For more information about we’re from Western Australia. program manager attended the upcoming Study Tours and It’s a huge and beautiful state dinner, providing tour participants networking opportunities, email the — knowing we can join Buy Food Industry Innovation team at: with an overview of the program West Eat Best is very valuable.” detailing how key messaging can [email protected] ∙∙ “Consumer dynamics are be integrated across industry and Alternatively, register your interest in FII changing, we need to work outlined the membership structure of business support programs and register the program. to receive the next FII project newsletter. forward to add value and meet their requirements.”
Spring/Summer 2018 | PEEL 27 PEEL Development Commission
THRIVING INDUSTRY Challenges and solutions for a regional workforce fit
WORDS & IMAGES | RED Appointments
Founded in 2009, RED Appointments is a privately-owned recruitment agency providing a broad range of human resource and workforce recruitment services.
Differing from other recruitment agencies, RED prides itself on the ability to service a broad range of industries, flexibility to meet tough briefs and capability to offer a human- RED Appointments understand With a background in global resource related advisory service; with that clients do not want an ‘off-the- recruitment and talent manager of a clients including some of Australia’s shelf’ solution, but a well-considered, large mining company, the Director of most respected companies and tailored approach to the provision Red Appointments, Craig Baker, is well representing a broad range of industry of human resources, demonstrated aware of the challenges of finding the sectors from construction, mining recently with their approach to right people in the current climate. and industrial to agriculture and supporting local farmers with a renewable energy. solution to their resourcing challenges, “RED looks to provide long- and getting the farmers to focus on term sustainable solutions to getting local people into local jobs companies rather than just a by breaking down the barriers of transportation, short term assignments ‘bum on a seat’,” Craig said. and access to Government funding. With access to detailed analytics on A recent Agricultural jobs fair and key drivers for attraction and retention subsequent assessment center at a role level across all industries, highlighted that there is significant RED Appointments clients are better interest in the Agricultural sector, with equipped to understand not only how over 100 people in attendance with they can attract the right people, but 30 being invited to an assessment at also retain them. 6am in the morning, of which there was a 95% attendance rate, further MORE INFORMATION demonstrating that the job seekers in For further information contact RED Mandurah are keen for work. Appointments Director Craig Baker on mobile 0438 957 743 or email Craig at With a clear upturn in the market [email protected] or contact and talks of a new mining boom, RED Becc Stevens on mobile 0402 323 338 or Appointments is ready to help local email [email protected] organisations find innovative solutions to help attract and retain skilled people for their local work.
28 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
Peel Business Park located 10 kilometres north-east of Mandurah.
Peel Business Park Transition Strategy
existing Western Australian food WORDS | Andrea Kelly, Peel The investigation revealed Development Commission industries, and related support industries, regarding a future that the most common IMAGES | Peel Development business categories were Commission relocation to the Peel Business Park. The Peel Business Park, located gourmet food, fresh produce, 10 kilometres north-east of Mandurah, meat, seafood, food wholesale, The Department of is part of the Transform Peel project. baking, oils, exporter/importer Primary Industries Catering for agri-food and agri- and packaging. processing operators, the Peel and Regional Business Park will also accommodate An interesting array of new or Development and the ancillary light, general transport and emerging businesses were profiled logistics industries. including premium/organic food Peel Development processing incubator, vertical farming, Commission have been The transition investigation process medicinal honey processing, online began with the identification and grocery and meal delivery, non-meat working collaboratively mapping of agri-food businesses protein and nutraceuticals. with consultancy GHD under pressure to relocate. The needs of these established businesses, as The development of the Transition to identify the industry well as emerging agri-food businesses, Strategy will help ensure that the needs for the Peel were then profiled identifying factors Peel Business Park meets the future such as land availability, access to needs of the WA agri-food companies, Business Park. transport and energy infrastructure, through the provision of appropriate water requirements, as well as services infrastructure and headworks, Attracting businesses to establish and common use facilities. A review of servicing, common use facilities themselves in the Peel Business the suitability of the precinct design, and incentives. Park means understanding and servicing and associated infrastructure accommodating the future needs was then undertaken, along with MORE INFORMATION of target industries. A transition the consideration of incentives, to For further information contact the Peel investigation of the metropolitan encourage relocation. Finally, ground- Development Commission on 9535 4140 or food and agriculture industry was truth findings were substantiated email [email protected] therefore undertaken to assist with through consultation with local agri- understanding these needs. It also food businesses. served to facilitate decisions by
Spring/Summer 2018 | PEEL 29 PEEL Development Commission
THRIVING INDUSTRY ~ Region in Focus ~ Boddington
PERTH METROPOLITAN
● Byford
● Mundijong
● Jarrahdale
● Serpentine
SERPENTINE-JARRAHDALE CITY OF WHEATBELT MANDURAH Mandurah ● ● North Dandalup
Dawesville MURRAY ● Channel Peel Ravenswood Inlet ● Pinjarra PEEL
Harvey Estuary ● Dwellingup
● Boddington INDIAN WAROONA BODDINGTON OCEAN ● Waroona
SOUTH WEST
WORDS | Tahnee Forbes, Shire of Boddington IMAGES | Peel Development Commission
The Shire of Boddington continues to ensure its long term sustainability Boddington with the development of is proud to have a strong relationships with point of difference when it comes to local industry. being a mining town.
Home to two of the Peel region’s largest employers, South32 Worsley Alumina and Newmont Boddington Gold, the Shire of Boddington boasts low unemployment for its residents, in a rural settlement within 90 minutes’ when gold was discovered in 1986. drive from downtown Perth city. Completed in 2017 the new Managing to withstand the closure The Shire is proud to have a point of and subsequent reopening of the $3.5m Boddington Recreation difference when it comes to being Boddington Gold Mine, the Shire Centre is the biggest of the a mining town. In comparison to knows how important it is to ensure new facilities being introduced other mining towns, which were only it can respond quickly should that to the local community. established to service the mining event occur again and as a result, has industry, the Shire of Boddington been working hard on infrastructure Two multi-use courts, a large function was originally built on agriculture, and economic development projects space with enviable commercial timber and the rail industries and to ensure its long term viability within kitchen, bar area and various changing had its feet firmly on the ground the Peel. rooms and offices, the facility can
30 PEEL | Spring/Summer CRAFT BEER WINE TRAIL MAP Discover the location of the Peel Region Craft Beer & Wine Trail businesses here.
to Fremantle to Perth to Armadale to Brookton
Forrestdale Seville Grove ek Cre 12 1 2 N 4 20 Canning 40
I r H C Dea e Dam th O Forrestdale Add
L Wungong
S Mount O Lake Regional Park
N Richon
R W Canning
D Brookdale BROOK un Reservoir
ROWLEY RD Y gong
W Y
HW T Mundaring
ON K H B
Wa p erak C
N Wungong i State Forest I n AL Ca A g K BA nni N ng R N Darling Y er iv T O R East T Downs River Hope Valley Wungong HWY Oakford Dam A ERN 30 Mandogalup ANKETELL RD T A 21 S E Darling Range HWY W Regional Park Garden Anketell Byford Wungong Island THOMAS RD Byford Reservoir Kwinana 21 Casuarina Medina Orelia B NET N ro Midgegooroo LMU o Kwinana BIBBU k
Cardup TLET ark PROGRESSIVE | PROSPEROUS | DYNAMIC Calista H
O W Jarrahdale
N
T SOU u Oldbury Cardup n State Forest SON RD Leda Parmelia gon TER 4 T g A Wellard ng P Canni RD Riv Rockingham SERSERPENTINE er
Rockingham JARRAHDALEALE SHS IRE Rive MUNDIJONG r Cooloongup 22 RD Mundijong comfortably accommodate the needs Y The Hotham Williams 22 Mundijong of the local community. WATKINS RD VE Economic Development A Waikiki INANA FW B LDIVIS RD W B A K JA The new Hotham Rise Independent
B RRAH
S ENNI ALE 22 Alliance, through their brand D RD JARRAH Living Units are also being favourably Warnbro 20 5 DALE RD of MarradongYouraling Country, will Se e Mardella State Forest rpen received by residents who now have D 2 Jarrahdale release 5 Self Drive Trailsale L available options which will allow I A R r 1 R T them to retire comfortably in their e iv MUN that connect Boddington to Riv e DA r own town, whilst still being able Port KARNUP RD BIDD Wandering and Williams. e I Kennedy ALB to access the benefits of specialist Brookton 3 ark Jarrahdale ANY HW health services in Perth, Mandurah or The three local governments State Forest Y Narrogin as they age. Seven purpose jointly offer a diverse rural tourism Gib Conne b ST RD AKE HILL Hopeland built two bedroom units, a community package that includes heritage Gu l l y l Secret RD hub and community garden make and environmental favourites such ly KIN Reservoir Harbour GSBUR as the well-known Quindanning Y up the new complex which is smartly 2 located adjacent to the Boddington Inn, Boddingtons’ Tullis Bridge Rail C C H r
Lake O DR e
AH R NDU A M C e
P Trail, Dryandra Nature Reserve and Medical Centre and Hospital. The k PAGANONI RD Amarillo E 206
L S
A er Singleton p N Keysbrook en Williams Woolshed.
FWY D complex has room to expand and will
R Keysbrook
D e eventuallyMonadnoc houseks up to 40 residents. Go West also launched their Mine Riv C e r Area A Tourism has become a strong focus to Mint Tours to draw international AN Lupton Boyagin Madora WIN for the Shire of Boddington in recent tourism into Boddington with their n K Keralup Myara Reserve Nature Reserve R one-of-a-kind gold tour. Premier P D years, and while mining is its key DA Munda Biddi Trail THINGS TO DO in Boddington R Lakelands San Remo O Long distance cycling trail extending Mark McGowan remarked on how O from Mundaring in the Perth Hills to economic driver, Boddington is the G Stake Hill 205 O the south west town of Collie r O e positive it was to see the mining and Hotham River Foreshore INDIAN OCEAN J perfect distance from Perth to offer 1 D v N B A Ri Br ig M oo tourism industries working together to p k a quick country get away for those LAKES RD u nin Br 2 Fishing or a canoe ride Meadow North North Dandalup Cro o Silver North Dandalup o in the city. Nestled alongside the create a high quality tourism product. Springs Dandalup k Sands mbeel North Reservoir 1 Lake Goegrup a O’Nei 3 Ranford Pool Walk Trail N Dandalup tranquil Hotham River,Mount the Wel lstownship The Shire of Boddington will gain Dam l Blue Bay Greenfields Nambeelup l Halls Head of Boddington prides itself and is well international exposure as a result of 4 Tullis Bridge CITY OF North Da Mandurah DEL ndalu these tours and hopes to see other D r HWY p recognised by visitors for offering a Pingelly e N R iv i B 5 Sunday markets v roo R aker e k tour operators gain confidence in the MANDURAH Barragup r warm welcome as they visit the town. STER P P INJ ARK A 2 WE Historic St. Albans Church Dudley Park RRA RD Ideally positioning itself as the eastern region as a place to develop more 6
1 Furnissdale H p tourism product.
SOUT gateway to the Peel, the Shire of u RD Erskine l Venn 7 Bird watching
RD da
North n 20 Boddington is working on developing
Yunderup Da 8 Dilyan’s grave y SHIREE OF MURRRAY T urra Ravenswood more self-drive trails to ensure it North BaMOREnnister INFORMATION S M A
Peel Inlet Y O C South Falcon W Sout can capitalise on the growth in the For further information visit: 9 Boddington Arts & Crafts
H h Yunderup Conjurunup Cree Dawesville Wannanup T River k S PINJ www.boddington.wa.gov.au Channel OLD E trails industry being experienced Centre Shoppe
R ARRA RD
R O
F D throughout the Peel region. anda r Golf Rive 10 Au n lup RTH Dwellingup State Forest Bay NO Bibbulmun Track 11 The Community Club Nature 965km long, extending from Kalamunda in SPUR Banksiadale Reserve Perth’s hills to Albany on the Southern Ocean, Dawesville Pinjarra R the Bibbulmun Track is one of the world’s Tennis iver great walking tracks 12 Oakley RD South GREE Dam Point Grey NLA Dandalup E N E 13 Swimming pool D Dam S Pinjarra ver Lake RD South Ri Meelup Nirimba 14 The Bibbulmun Track Popa Blythewood Marrinup Lake Banksiadale Bouvard h WY t 15 Parks and reserves u H T So up S PIN Dandal Bannister RE Y RD JARRA Marrinup DEL R 16 Wildflowers OR P F State Forest ARK M k BUNBU ur Bergining RD 4 4 ra Broo Isandra X 17 Rivers of Boddington OLD y rrinup r Ma Brookkdald e te WILLIAMS is ann 18 Friday night community RD Dwellingup Holyoake B
Birchmont R Holyoake festival — November iv Hotham Valley Dare e K r Tourist Railway Adventures C Harvey A Inglehope R SHIRE OF 19 Wineries Estuary T Etmilyn Coolup SOUTH WE 2 Coolup 20 Sculptures around Boddington BI BODDINGTON Lake BBULMUN on FISHERMANS RD Newmont Boddington Gold Mine 21 Mt. Saddleback South 32 F ST Producing around seven hundred and E r R fourty thousand ounces of gold and Bauxite Mine ve West Coolup N Boundary Herron MA sixty million pounds of copper per year Ri
m tha Did you know? H Ho Lake YFIELD RD R W iv er N Y ANG 22 Mt Wells Dryandra Forest y B
Murra ro The Boddington township is CROSSMAN k A RD
A o Eldridge o s k ARD Davi nestled on the banks of the CROSSMAN RD 23 Op shop DW
Bro iver RD Hotham River. It is located Hotham R MARRADONG RD
Harve s
NANG e Ye Old Quindanning Inne Yalgorup k 24 A a r within easy reach of the Perth y D Boddington Park Lake M P Boddington Old School T RD BROOK 4 4 metropolitanINJ area with the 25 SET X u ARRA Lake OLD DOR rra BUNBURY RD RD Lane y Boddington Shire offering rural Boddington Rodeo Pollard Poole 26
F Reserve living at its best with essential ORR WIL LIAMS Newmont Gold Mine 27 C B r n ES CORONATION RD services close at hand. I o O BB s Tank Lake T s L H m D R UL RD W i Lake Navarino a C v RD Waroona Nanga n O Y e r M AST RD Lake Brook U Marradong TION Moyanup 6 N Wuraming NA SHHIRE OF O IL Spring/Summer 2018 | PEEL 31 G Lake COR RA G River Hamel Samson T R Captain Fa Yalgorup RD S Brook i v WAROONO A e Commemora Track
VE M I O r 90km through Jarrah forest with PRE Lake E Lake Kabbamup GR R magnificent views, historic farmhouses M
S Dwellingup State Forest Preston Beach S Hayward tle bridges a BIDD r T R O e r N D rad v 4 4 PEPPERMINT i RD R X Lake o Lake n Mooradung Wagerup N A g BE Newnham an Preston g D Nature Reserve a T A Wagerup C R H ok A L RD Bro THAM
TO C
MUN m N K
BRIS HO a
ANGA RD h RD Lower Hotham t Bro
Ho o 1 2 JOHN 3 4 5 6 7 k 8 Myalup S TO
State N RD R E
Forest W Boddington O L Bauxite Mine Har Yarloop
v
e
P y
I
R 7 N F
J
Iv
Dwellingup State Forest A ORREST
e R
r R
A
H Logue Upper Murray W Brook H Y WILL IAMS RD W Cookernup Lake illia Brockman ms HAR Asquith Bridge VEY 1 Hoffman Harris River 20 State Forest QUIN Rive DANNING RDr Williams
Quindanning
to Australind to Bunbury to Williams PEEL Development Commission
THRIVING INDUSTRY
Developing the Peel innovation ecosystem WORDS | Kristie Tonkin, Peel Development Commission IMAGES | Peel Development Commission
Innovation is widely recognised as an important driver of a diversified regional economy. To enable innovation, a shared regional vision that is The New Industries grounded in an analysis Fund (NIF) is a $16.7 million of regional strengths State Government and weaknesses is program. required along with the development of a favourable environment for entrepreneurship and business growth.
32 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
The New Industries Fund (NIF) is with capability to innovate and 1 Talent, skills and entrepreneurs a $16.7 million State Government create enterprise, there is need The growing population in the Peel program that has been designed for a shift to a positive and clear provides an opportunity to develop to support venture creation and regional narrative and for successes human capital and build a highly accelerate business growth to to be recognised and celebrated. skilled workforce to underpin the diversify the Western Australian economic growth of the region. In developing the Roadmap the economy and create new jobs. To The thriving future envisioned for Partnership recognises the many optimise State-wide economic the Peel will demand a highly innovators existing in the Peel outcomes, $4.5 million of the NIF has skilled and flexible workforce ecosystem, including the following been allocated to the State’s nine that is able to engage with and locally led initiatives: regions as sub-program referred innovate within a diversified to as the Regional New Industries ∙∙ Peel Bright Minds — a cooperative industry base. Education and Fund (RNIF). initiative with a vision to inspire a training systems that develop curious community. Works with Each of the nine Regional subject-specific expertise, the community to communicate, Development Commissions are creativity, critical thinking, coordinate and promote regional establishing and coordinating a entrepreneurship, STEM and activities and events that promote Regional Innovation Partnership in communication skills are core to and connect people to ESTEAM their region. The Partnership is to be future innovation and productivity. activities and to encourage an inclusive and consist of an appropriate 2 Investment and Infrastructure aspirant culture. mix of public, private and academia The Peel has a strong transport ∙ The Makers — working to bring stakeholders with an interest in ∙ network which is well placed together Makers from within the innovation and business growth. to be strategically built upon community to collaborate, co-create to deliver strong market To access RNIF allocations, and find new ways of addressing access to the domestic and challenges. Operate a co-working each Partnership will international trade market. The space in Mandurah, providing develop a regional innovation region’s telecommunications a space for collaboration and roadmap, action plan and network is well developed with cultivation of innovation capacity. minimal connectivity issues to ∙ Local Government Authority project proposals that be addressed. Availability of ∙ entrepreneurial programs. build and enhance their and capacity to access capital region’s economy. necessary for major infrastructure ∙∙ Programs to build entrepreneurial projects and business aspirations and innovation with In May 2018 the Commission hosted development, is a key inhibitor to Peel youth. Existing programs a Regional New Industries Fund innovation in the region. include Innovation Institute delivery Roadshow to gather potential at Coodanup College, Youth On 3 Culture and collaboration Partnership members to learn about Leadership delivered by The Makers, The Peel economy is characterised the conditions required for regional The YACC Project delivering an by a large number of small innovation, the workings of the Fund alternative education option. to medium enterprises, with and begin brainstorming priorities many sole traders. Through ∙∙ Support to entrepreneurs through and projects for the Peel. The next collaboration, these businesses networking and engagement step was to create a Peel Regional will benefit from accessing a range initiatives such as Monthly Innovation Roadmap. of capabilities and knowledge, Meetups facilitated by EPICC A draft Roadmap has been developed enhancing their competitiveness Training Co and the Global and is reflective of the objectives and accelerating their innovation Entrepreneurship Network. and strategies outlined in the Peel process. Collaboration can also The next step for the Partnership is to Regional Investment Blueprint. foster partnerships amongst SMEs develop and coordinate applications The vision of the Roadmap and enabling them to complement to the RNIF prior to the end of 2018, Partnership will act as a foundation each other, access new markets, enabling funding to the region to for a developing innovation agenda in share research and take advantage begin the journey of an enhanced the Peel. of different perspectives innovation ecosystem. and resources. ‘The Peel has people, enterprises Applications are now open — for more 4 Marketing and promotion and organisations with the information visit the Peel Development Research has shown that capability to innovate and expand Commission website: www.peel. into new markets enabling a aspirations amongst Peel youth are low with many not envisaging wa.gov.au/our-focus/regional-new- progressive, prosperous and dynamic industries-fund local economy.’ a future in the regional economy. Aspirations of SMEs are also The Roadmap identifies strategies and marred by the negative narrative MORE INFORMATION initiatives that will build the capacity of the region portrayed in our Contact Kristie Tonkin at: of Peel’s innovation system across local community and media. To [email protected] four pillars: establish Peel as a progressive, prosperous and dynamic economy
Spring/Summer 2018 | PEEL 33 PEEL Development Commission
THRIVING INDUSTRY
Local content Local opportunity
WORDS | Tahlia Jones, Peel Development The State Government has launched a Commission IMAGES | Peel Development Commission Local Content Program across regional Western Australia to maximise the participation of regional businesses in regional contracting opportunities.
More jobs for local people.
34 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
Recognising that it can often be challenging for businesses to access and engage as a supplier to government, Local Content Advisers have been appointed in each Regional Development Commission to take a lead role in promoting supply and works opportunities and facilitating regional business capability and growth. The Peel Local Content Program commenced in May this year. Over the past six months the Peel program was developed and refined through extensive stakeholder engagement to ensure the activities both enhanced the strengths and addressed the challenges faced by businesses in the region.
Supporting local businesses build Government’s Western Australian registered their business details, their capability and competitiveness Jobs Act 2017 (WA Jobs Act) and including Aboriginal businesses. to win more contracts is a crucial the Western Australian Industry The Peel Based Business Register program focus. This includes Participation Strategy (WAIPS) which demonstrates an excellent example of connecting businesses to the myriad came into effect on 1 October 2018. regional business engagement. of procurement opportunities and preparing businesses to engage This legislation puts greater Another area of focus for Peel, as a supplier of works or services responsibility on State Government is fostering the development of to government. agencies to provide local businesses Aboriginal businesses in the region. with full, fair and reasonable In August the Commission delivered Businesses winning work ultimately opportunity to access and win an Aboriginal Business Development has a positive flow on effect for our government supply contracts. The WA Forum which provided an opportunity community resulting in more jobs Jobs Act is the first piece of legislation for Aboriginal business owners to for local people and more businesses of its kind that applies to State learn more about how they can being in the position to take on Government agencies. access government procurement apprentices and trainees to support opportunities and get practical the development of our youth in A key component of support for growing their businesses. the region. my work is to support The event brought together over By no means is this an easy feat and government agencies 40 people to hear from a range of the Peel Local Content Program with the implementation support services including Indigenous cannot be delivered alone. There are of the WAIPS within their Professional Services, the Mandurah/ many stakeholders who contribute to Murray Employment Facilitator the delivery of these outcomes for our procurement cycle to ensure and myself, to showcase a range of businesses and community. that opportunities for local supports available for Aboriginal Partnerships with key groups such business to participate are businesses across Peel. as local governments across Peel, maximised. The forum was an important first the Peel Chamber of Commerce step in providing opportunities The Peel Business Park was one of and Industry, Federal Government for networking amongst business the first projects in regional Western initiatives such as Austrade and the owners and raising awareness of the Australia whereby the WA Jobs Act Mandurah/Murray Employment Aboriginal Procurement Policy and and the WAIPS was applied to the Facilitator, and the State Government’s the opportunities it presents, as well procurement process. This presented WA Jobs and Skills Centre, all play a as the support mechanisms that an excellent opportunity to work key role. are available. When our Indigenous in collaboration with lead project business sector is supported in its This collaborative model demonstrates partner, LandCorp, to design a process growth and development, our entire the region’s strong commitment to with a strong, long term focus on region benefits. diversifying the region's economic engaging Peel businesses and the base, the growth of business and community over the life of the project. entrepreneurship and the attraction, MORE INFORMATION retention and development of a skilled Through the design of the new For further information contact the workforce for our Region. approach, the concept of a Peel Peel Development Commission on Business Park — Peel Based Business (08) 9535 4140 or email Tahlia Jones at The local content program Register was delivered for the region. [email protected] is underpinned by the State Over 100 businesses in the region
Spring/Summer 2018 | PEEL 35 PEEL Development Commission GETTING TO KNOW THE PDC Staff profiles Q&A whole of government approach to horse I was regularly riding (Amber), WORDS | Wendy Muir, Tahila Jones deliver an economic development was up for sale. We had already and Andrea Kelly, Peel Development plan for the Collie and Bunbury bonded by then, so I snapped her up! Commission regions, investigating prospective Amber is a redhead like me and we IMAGES | Peel Development growth industries, energy security, have fun together learning dressage, Commission jobs and programs to build jumping and meandering through community capacity. the beautiful Serpentine trails. All my The Peel Development other spare time is spent learning Commission welcomes three What brought you to the Peel about horses, watching horse shows new members of staff this year. Q region for work? and shopping for horses! I have worked in regional In your opinion, what makes the Introducing Wendy Muir, development for the past four years, Peel region so unique? Principal Officer Economic and mostly based in Perth but travelling Q Regional Development regularly to the regions. Following I moved to Australia from England the merger of various Government 12 years ago for a new work challenge, departments in 2017, resulting in the the climate and a beach life. To me, Department of Regional Development Peel is pretty special because it offers and the staff of the Commission everything all in one area. You can be becoming part of one organisation, in the forest in the morning, visiting I took up an offer to work directly in a winery at lunchtime and be doing regional WA. After working in the city coastal adventures in the afternoon, all for eight years, I am enjoying working with the capital city on your doorstep almost in my backyard and being whenever you fancy it. Additionally, I more actively involved in local industry believe Peel has the best weather in and economic development. the State because it doesn’t get too hot or too cold and doesn’t have a wet Tell us a bit about your role What do you enjoy most about season or cyclones (usually!). Q at the Peel Development Q working in the Peel region? Commission… The people and the variety of the Introducing Tahlia Jones, Local My role at the Commission is region. In true regional fashion, I have Content Advisor regional economic development and found the people in Peel to be warm investment attraction. I collaborate and very welcoming. I also enjoy the with industry, other Government diverse work and industry sectors agencies, not-for-profits and the that I get involved in, which can cover community to target and advocate agribusiness, telecommunications, initiatives to broaden Peel’s economic tourism and trails, equine industry, base, build local capacity and infrastructure and energy. maximise job creation. A key priority for me at present, is coordination How do you like to spend your with regional leaders to attract more Q spare time? tourism visitors to Peel and facilitate My spare time is spent riding my tourism infrastructure development. lovely horse Amber who I only I also assist proponents in identifying recently bought. I learnt to ride as grants and leverage or partnership Tell us a bit about your role a child but got back into it again as opportunities, and connection Q at the Peel Development an adult about a year ago, having to other relevant agencies and Commission… a weekly ride at stables in Oakford. industry stakeholders. Additionally, As the Peel Local Content Advisor, Horse ownership happened by I am working with the South West I provide support for regional accident really. During one of my Development Commission in a businesses via a dedicated local weekly rides I was informed that the
36 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
content program designed to meet How did you decide on the the needs of the region. Recognising Introducing Andrea Kelly, Q career of marketing and that it can often be challenging for Corporate Communications communications? businesses to engage as a supplier Coordinator It was something that evolved over to Government, I take a lead role in time and out of opportunities along connecting businesses to government the way. When I left school, I went supply opportunities and facilitating straight to uni to do a nursing degree, regional business capability and but I knew that wasn’t the career for growth for Peel. me and became the Reservations Manager of the Barossa Wine Train. What brought you to the Peel I was later working at Elders when I region for work? Q was given the opportunity of acting I have always lived in the region, State Marketing Manager for Real growing up in Mundijong on a small Estate — this was my first taste of farm with horses and spending marketing, and later went on to holidays as a kid on Melros beach. As work in Community Relations at an adult I moved to Mandurah for the Tell us a bit about your role Alcoa’s Pinjarra refinery. When I left lifestyle and am now fortunate enough Q at the Peel Development the workforce to have my kids, I to work in the Peel Development Commission… completed my Commerce degree in Commission team. My role at the Commission is commercial law and marketing and Corporate Communications decided to start my own business What do you enjoy most about Coordinator. That means the rather than return to corporate work. Q working in the Peel region? strategic planning, production and I then began building Pepper Street coordination of the Commission’s Social planning communications Through my local content position, messages and communication strategies, developing custom content having the opportunity to contribute content to all stakeholders across and managing communications for to the development of businesses in various platforms. Primarily, that Mandurah small businesses and not- the region. The work life balance is entails the Commission’s website for-profits. also a treat — I enjoy getting home development and administration, when it’s still light enough to go to the production and coordination of media How do you like to spend your beach in the summer. releases, maintenance of social media Q spare time? profiles, email campaigns, designing In your opinion, what makes the Spare time — what’s that? Honestly visual content, images and flyers and Peel region so unique? between running a business, working Q of course, Peel magazine. It’s certainly at the Commission and raising a The Peel continues to retain all the a busy role that often requires family of five, there isn’t much spare qualities of a country town even with managing several deadlines at once, time! However, I do spend a lot of its close proximity to Perth. It is a but there’s never a dull moment and time supporting my boys’ footy and tight-knit, passionate and friendly it’s incredibly satisfying to highlight coaching my daughter’s netball team, community with a strong sense of the people, projects and opportunities I love running, especially along the identity and connection to the region of the region. beach at Avalon, and I always manage and its roots. to find the time to read with a good What brought you to the Peel literary fiction book on the go at any What is your favourite Peel Q region for work? point in time. discovery? Q I was born and bred in Adelaide, but The number of world class golf courses I’ve lived in Mandurah for about 17 In your opinion, what makes the right on my door step. years. My husband and I came to WA Q Peel region so unique? as the result of work relocation, and I’d have to say that the abundance then we moved to Mandurah, both How do you like to spend your of waterways, beaches, open space working at Alcoa’s Pinjarra refinery. Q spare time? and bush is what makes the region To be honest, we didn’t intend to In my spare time I enjoy a hit of golf, so unique. There’s just so much water stay, but before we knew it, we had travelling, study, a good red wine with and so much bush, so much natural three kids and realised the lifestyle family and friends and working with landscape and yet, not too many was pretty hard to beat for raising the community as a Councillor at the people. You can still get a pristine bit a family. 17 years later, we both still City of Mandurah. of beach all to yourself, go on a bush work in the region, the kids have walk or mountain bike ride without attended fantastic schools and most seeing another soul, and catch a wave of all, they have been raised playing without the jostle of a crowd. That’s on the beaches, mucking around in pretty special. the estuary and surfing the point at Avalon. Pretty ideal.
Spring/Summer 2018 | PEEL 37 PEEL Development Commission GETTING TO KNOW THE PDC Board Q&A
What important lessons from events — I’m currently working on a WORDS | Michelle Sidebottom and the corporate sector still shape running comeback following a broken Mayor Rhys Williams Q your leadership approach ankle. To offset all these activities I am IMAGES | Peel Development today? equally passionate about food, wine Commission and travel and over the years have As a small business operator that enjoyed volunteering as a judge for also works closely with local, State the WA Tourism Awards, the Clubs and Federal Government agencies; The Board sets the strategic direction WA Awards (of which I am current a host of non-profits organisations; of the Commission which is aligned Chair of judges) and the Australian and the private sector, I believe active with the needs of community and Tourism Awards. business. Membership comprises the listening and communication to CEO and six regional representatives identify the real needs, challenges, who are appointed by the Minister for goals and aspirations of business and Introducing Mayor Rhys Williams, Regional Development. community members is essential for Local Government Representative the delivery of strategic action and Meeting six times per year in various effective leadership. locations throughout the region, the Commission welcomes Community What are some of your favourite Representative Michelle Sidebottom places / people / experiences in and Local Government Representative Q the Peel region? Why? Mayor Rhys Williams. I have made some wonderful friends, colleagues and clients since moving Introducing Mrs Michelle to Peel and we are so lucky to have Sidebottom, Community a relaxed and friendly culture here. Representative Living by the sea, estuary and pristine natural environments with kilometres of beaches, walking trails, boating How did you come to live in the waterways, food and wine options, arts Q region? and culture, great shopping, and a My grandparents had a beach house range of wonderful natural attractions at Preston Beach that they built the — why wouldn’t you want to live year I was born. I used to call it ‘our in Peel? beach house’, and spent almost every weekend down there with them, What do you see for the overall although they’d occasionally leave future of the Peel region? Q me home with my parents so that The region has an exciting opportunity they could actually enjoy some peace to become highly innovative leaders (which at the time I thought was totally How long has your family been across a variety of industry sectors, unacceptable, and would tell them that Q in the Peel region, and how did community services and fields often!). We’d beach fish most nights they come to settle in the area? of expertise. The appetite from and head out in Pop’s dinghy crabbing My husband Michael and I moved Government, industry, businesses and every so often; still some of my favourite from Perth to Peel in 2000 to become the community in Peel is there, we just ways to spend a weekend now. managers of the old Yalgorup Eco have to collectively action the right When I was eight, we moved down Park (holiday park) at Melros Beach strategies and developmental support to Mandurah, and I was so excited... in Dawesville. We loved the area and services to make them happen, we were moving to the place that lifestyle so much we eventually built enabling Peel to prosper now and into everyone else went for holidays! a home and business (Breakaway the future. Tourism) here and have never What makes the Peel region so looked back! What do you do in your spare unique? Q time? Q I pretty much fell in love with the I love recreational pursuits such as place straight away. As a kid, I was walking my two dogs, going to the always so proud to tell anyone who gym and fitness classes, boating, and will listen how much our city was the participating in half marathon running best place to grow up.
38 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
When we think about what makes It’s a bit scary sometimes, but every us unique... of course we talk about day I’m energized by the fact that we the incredible lifestyle and the really have the perfect platform here Missed an environment that we all love, but I to really shape something truly special. also really appreciate the strength of issue? the community spirit here, and this What do you see as the overall collective pride and optimism that Q future of Peel region? If you missed a previous people from this part of the world This place is on the cusp of something share about our place and our future. edition head to special, and you can’t help but be www.peel.wa.gov. I feel so grateful to live in Mandurah, excited about what is to come over and thank my Dad often for his the next decade. We are in prime au/the-commission/ decision to move my brother and I position to really become one of WA’s peel-dc-publications down here as kids. As a city, we’ve sort economic powerhouse regions, whilst to review. of got everything you could want in offering some of the best lifestyle a place, and then when you add to options in Australia! Definitely exciting that what the rest of Peel has to offer, times ahead. like beautiful Dwellingup or the trails in Serpentine... it’s hard not to feel What do you do in your spare incredibly lucky. Q time? I really love to travel, and my partner What is your most career Skipper and I try to visit a different defining moment so far? Q part of WA once a month, and then Being elected as Mayor of Mandurah, head overseas once a year. I love being definitely. It wasn’t just a career immersed in new cultures and having defining moment but a life defining new adventures. moment, because it provides an On a weekend off at home, I love incredible platform to help shape the going for a fish or crabbing or scuba future of our community, and work diving, and over the past couple of alongside the many champions across years I’ve been learning to surf, which our city and our region to make sure is definitely a work in progress. that our best days are ahead of us.
Did you know? On 20 September 2017 the WA Government launched a new initiative — OnBoardWA — to increase diversity on Government boards and committees.
This initiative is one tool to assist in achieving the goal of 50% representation of women across all Government boards and committees by 2019, including in Chair and Deputy Chair roles.
Spring/Summer 2018 | PEEL 39 PEEL Development Commission
EVENTS AND DINING Events & dining WORDS | Melissa Worthington, Cork and Cheese The Peel is the ideal summertime getaway and the upcoming warmer days and balmy nights sees a terrific range of experiences, events and festivals on offer to suit all budgets. Peel Craft Beer and Wine Trail With Tourism WA research demonstrating four out of five Mandurah Christmas Pageant visitors to the State are interested in food and beverage tourism, the Experience the wonder of Christmas recently launched Peel Craft Beer at the Mandurah Christmas Pageant and Wine Trail is a timely tourism presented by ACTON Mandurah. This tool and can be enjoyed by both much loved annual event sees local locals and visitors to the region. community groups and businesses parade their floats through Mandurah’s Designed to offer the option CBD. of completing it in a day or at your own pace, with the ability City of Mandurah Community Christmas to start and finish the trail from Pageant, Friday, November 30 from 6pm – 8.30pm, Eastern foreshore, Mandurah any of the locations (do make Terrace, Mandurah WA 6210 sure to check opening hours Mandurah Christmas Lights Cruise for the venues you wish to visit), Departing every night from 1 December the trail also offers the options Christmas carols 2018 to 6 January 2019 its truly a to experience many of the great dining options alfresco or Cantwell Park will ring out with the wonderful way to get into the spirit of discover a great picnic spot on joyful sound of carols this December as the festive season. Sing along to your your trial adventure. the Shire of Murray’s annual Christmas favourite Christmas carols and join Celebration returns to the banks of in the Christmas cheer as you cruise Check the trail map icons the Murray River for another enjoyable, through the magical wonderland and business descriptions for festive season event. The celebration of Mandurah’s canals. The stunning some fantastic options to suit offers entertainment for all ages Christmas lights illuminating and your budget and taste with including live entertainment, market reflecting onto the water from the further details on page 14 of stalls, food trucks, Christmas carols and region’s luxury canal homes is simply this edition of Peel Magazine. a visit from Santa and his helpers. breathtaking and early bookings www.visitpeel.com.au/images/ are recommended. To find out more visit: PDFs/Peel-Region-Craft-Beer- www.murray.wa.gov.au/murray- To find out more visit: and-Wine-Trail-final.pdf community-christmas-celebration www.mandurahcruises.com.au Music Days Family-Friendly Music Days at the beautiful Peel Estate Winery are returning over summer featuring live music, local businesses, activities and more. Bring a picnic and enjoy an afternoon of outstanding live music from some Peel Estate of WA’s best acts in the shady grounds of the beautiful Winery Peel Estate Winery. The full range of Peel Estate Wines Family-Friendly will be available in addition to a selection of Beer & Cider. Music Days Cool drinks, ice creams and tea & coffee also available. Visit www.peelwine.com.au
40 PEEL | Spring/Summer PROGRESSIVE | PROSPEROUS | DYNAMIC
Peel Business Park Peel Business Park, Nambeelup
The business park also includes plans for a campus style technology park for research, development and training organisations. The Peel workforce initiative, delivered by Peel Development Commission, will tap into the large, local workforce of skilled employees that is readily available. The future of land Within stage 1 of Peel Business Park Stage one of Peel Business there will be five distinct precincts: Park will offer a range of development is squarely ∙∙ The Agri-innovation Precinct focused on innovation focuses on development of fully serviced lots ranging and sustainability. innovative, high-quality food from some 2,200sqm to production and processing, 25,000sqm, with adaptive Peel Business Park in which is not climate dependent. land use options. Nambeelup is a leading Designed to allow for stronger connections between agricultural LandCorp promotes, offers and assists example, providing and logistics chains, it will help on a range of local, State and Federal unlimited potential to build critical capacity, business Government incentives for business capability and export readiness. and investment attraction for Peel to savvy investors ∙∙ The General Industrial Precinct Business Park. Incentives will be offered and developers of will be home to a wide-range of on a qualification basis and range from agri-innovation and industrial, transport and logistics, exemptions on local development and warehouse uses. application fees to case management support services and much more. ancillary industries. ∙∙ The Light Industrial Precinct will feature a network of well- Stage 1 of the 1,000-hectare business Peel Business Park provides unlimited connected, flexible lots to meet park will be delivered by LandCorp, potential to forward-thinking investors differing business needs. forming a critical component of the and developers who want to get in on Transform Peel initiative, which also ∙∙ Highly accessible, well positioned the ground floor. includes the 42,000-hectare Peel lots will suit the demands of Food Zone and Peel Integrated Water businesses in the Commercial MORE INFORMATION Initiative. Funded and backed by State Precinct. For more information on agribusiness opportunities contact Phil Melville from Government, Transform Peel will help ∙∙ The Renewable Energy Precinct CBRE on +61488 203 088, or for industrial future-proof food and water supplies offers unique power requirements, enquiries contact Warick Irving from and drive economic growth. with both mains and renewable CBRE on +61413 863 335. energy options at negotiable rates, feeding back into one of the See the vision come to life by viewing the flythrough at landcorp.com.au/ largest industrial micro-grids in peelbusinesspark the State
Spring/Summer 2018 | PEEL 41 Western Australia’s new home Why can’t land come with more incentives? of agri-innovation and industry It can – LandCorp promotes, offers and assists on a range of local, State and Federal Government incentives for business and investment attraction for Rich in natural resources, the Peel General and light industrial, and Peel Business Park. Incentives will be region has a proud history. It is now on commercial businesses will benefi t offered on a qualifi cation basis and range the brink of its next exciting phase, with from the business park’s location. from deferred land payments and case Peel Business Park, Nambeelup set to It has room to expand unlike other management support services, to cash be the new home of agri-innovation developments that are constrained by incentives and rebates. and industry in Western Australia. surrounding land uses. Why can’t your location reduce export times? Stage 1 of the 1,000-hectare Peel The Renewable Energy Precinct will Business Park will be delivered by offer a unique power solution which It can – Peel Business Park offers easy LandCorp, forming a critical component delivers low-cost, renewable energy, in access to extensive State road networks. It’s globally connected with ports and of the Transform Peel initiative, which conjunction with a robust grid connection. airports nearby, primed to service growing also includes the 42,000-hectare Peel Innovative tariffs are expected to offer national and international export markets. Food Zone and Peel Integrated Water the fl exibility required to meet the Initiative. Funded and backed by State power needs of diverse customers. Why does more room mean less central? Government, Transform Peel will help future-proof food and water supplies Lots have been designed to It doesn’t – Peel Business Park is and drive economic growth. accommodate the varied needs of strategically located just 70 kilometres business, with fl exible lot design, and south of Perth and 10 kilometres east With a focus on research and power, water and waste water all of Mandurah in the Shire of Murray. development, Peel Business Park’s available. High-speed internet, with The Peel region is predicted to grow Agri-innovation Precinct will develop international submarine cable network from 130,000 people to more than high-quality, value-added food linkage, and the Bunbury to Dampier 400,000 by 2050. production and processing, which gas pipeline will service businesses. isn’t climate dependent. Designed to See the vision come to life by create stronger connections between Peel Business Park provides unlimited viewing the fl ythrough at agricultural and logistics chains, it will potential for forward-thinking investors landcorp.com.au/peelbusinesspark help build critical capacity, business and developers who want to get in capability and export readiness. on the ground fl oor.
The answer for agri-innovation Peel Business Park’s fi ve innovatively-designed and sustainably-built precincts will cater for the agri-innovation, renewable energy, general industrial, light industrial and commercial businesses of tomorrow.
Register your interest: Agribusiness – Phil Melville 0488 203 088 Industrial – Warick Irving 0413 863 335 landcorp.com.au/peelbusinesspark
LAND7370-A4 PEEL MagazinePress.indd 1 10/9/18 2:16 pm