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The New Faces of Louisiana's Casino Entertainment Venues

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The New Faces of Louisiana's Casino Entertainment Venues asey Boddie’s love of music is older than dirt. Born in Shreveport and raised in Mooringsport, Boddie started singing cthe same way all her friends did: in church. She debuted her talent in front of God and congregation at the ripe age of 7 with Dolly Parton’s “Coat Gamblers, of Many Colors.” It would launch her years of singing at festivals and pageants. Dreaming of a career in the music business, Boddie moved to Nashville after college. But it wasn’t until she returned to Louisiana to be near family that she took a job Gators & at Horseshoe Casino & Hotel (711 Horseshoe Blvd., Bossier City; 1-800-895-0711; caesars. com/horseshoe-bossier-city), where she saw not one, but two dreams realized. When Loretta Lynn came to perform [in 2013], “I was in total awe,” says Boddie. As Horseshoe’s a-list entertainment manager, she books national, regional and local acts into the casino’s multiple venues. Off the clock, she sings and performs across the state. “I’ve seen hundreds of concerts. Hundreds,” says Boddie. “And we see a lot music of stars come through here. But Loretta — she’s my idol. When I was a little kid, she came to Louisiana but I was too young to see her perform in a casino.” Her voice still swells with excitement as she remembers that night. makers By Sara Hudson The new faces of Louisiana’s Better Than Ezra at Harrah's Casino casino entertainment venues in New Orleans “Little did I know that one of my and retail averaged 46.2 percent of total friends had a plan to get her to autograph casino revenue, but gaming made up only some records for me as a Christmas gift,” 35.9 percent revenue. says Boddie. “Everyone was in on it — Translation? It’s a gamer’s world, but upcominG including Loretta!” gamers aren’t playing. What are they Decades after she started her own doing? Eating, drinking, singing and shows career in her church nave, Boddie not dancing. A lot. only had a job in the biz — but she In Louisiana, large venues like The Golden nuGGet lake charles finally got to meet her idol. Lawn at L’Auberge, the Riverdome at (Grand event center) “To me, that’s what entertainment Horseshoe, and the Grand Event Center September at casinos is all about,” she says. “These at Golden Nugget Lake Charles offer 2 The Commodores, 8:30 incredible, unmatchable moments where crowds and amenities that draw varied p.m. you get to interact with larger-than-life stars household name headliners. Offerings 4 Terry Fator and The Big in an intimate setting — right there where include country musicians like Gary Allen, Noise, 8 p.m. you can almost reach out and touch them.” Billy Currington and Kelsea Ballerini; TV 10 BJ Thomas & Gary Puckett, 8 p.m. While some states might consider a stars such as Troy Landry of the History 23 Brenda Lee, 8:30 p.m. pack of cards the devil’s prayer-book, in Channel’s “Swamp People” and Robert Louisiana, you don’t have to pray hard Irvine from the Food Network; musicals October 7 Pat Green, Oct 7, 8:30 to find a casino. Over the last decade, inlucing “Chicago”; stand-up comedians p.m. palatial new casinos like L’Auberge Casino like Tracy Morgan and Bill Engvall; Top 8 Cheech & Chong, 8 & Resort (777 L’Auberge Ave., Baton 100 recording artists such as Pitbull and p.m.; tickets go on sale Rouge; 225-215-7777; lbatonrouge.com), Mary J. Blige; Louisiana’s homegrown 7/8 14 38 Special, 8:30 p.m. Golden Nugget Lake Charles, (2550 homeboys Better than Ezra; or legends tickets go on sale on 7/15 Golden Nugget Blvd., Lake Charles; like Loretta Lynn and Willie Nelson. 15 Charlie Daniels Band, 337-508-7777; goldennuggetlc.com) and In addition to bringing in talent from 8 p.m. the Horseshoe Casino & Hotel have across the United States, casinos can 21 Marshall Tucker Band, 8:30 p.m.; tickets go on become almost as common as preter- become part of the catapult that ricochets sale 7/22 naturally gifted musicians with the last local talent into national spotlights. 22 ZZ Top, 8 p.m. name “Neville.” Along with established “Blake Shelton played here numerous 29 Neil Sedaka, 8:30 casinos like Harrah’s New Orleans times before he got big,” remembers Mark p.m.; tickets go on sale (8 Canal Street, New Orleans; 1-800- Jeffers, director of entertainment operations 7/29 427-7247; harrahsneworleans.com) and at Paragon. “We also had Ryan Bingham November Paragon Casino Resort (Highway before anyone knew him. Less than a year 5 Rick Springfield, 8 p.m. 1, Marksville; 1-800-WIN-1-WIN; later, he won a Golden Globe.” 11 Grits & Glamour Tour, 8:30 p.m.; tickets go on paragoncasinoresort.com), Louisiana casinos With Louisiana offering local talent as sale 7/22 have redefined performance opportuni- rich and fertile as its soil, it’s not surprising 12 Ronnie Milsap, 8 p.m.; ties between Houston and Atlanta — and that local performers have taken to the tickets go on sale 7/29 they’re bringing Louisiana flair to the next increased options casinos’ venues offer. 18 Willie Nelson, 8:30 p.m.; tickets go on sale generation of casino entertainment to boot. Smaller casino bars and lounges like 8/12 “There used to be more of a stigma The Edge at L’Auberge, Club MeZazz 19 Oak Ridge Boys Christ- about playing what people called the at Paragon, and Blue Martini and Rush mas Show, 8 p.m.; tickets go on sale 8/19 ‘casino circuit,’” says Fred Martinez, Lounge at Golden Nugget Lake Charles Entertainment Director at Harrah’s New offer relaxed nights out where you can hear December 3 Loverboy, 8:30 p.m.; Orleans. “It used to be to be, ‘Oh, if local acts, as well as sing karaoke, watch a tickets go on sale 9/2 you’re on the casino circuit, you’re pretty movie, compete in trivia contests or kick 17 Loretta Lynn, 8:30 much done.’ Today, it’s anything but — back and enjoy a burlesque show, any day p.m.; tickets go on sale casinos are places where the A-List stars are of the week. 8/26 They also have live enter- welcome and where they want to be.” Tickets at casinos work differently tainment in Blue Martini, An increase in more diverse entertain- than non-casino venues. For each show, Rush Lounge, H2O Pool + ment options at casinos in Louisiana entertainment managers such as Kim Bar and The Country Club. reflects larger national trends. Between Ginn, vice president of marketing at 2005 and 2014, Las Vegas' casinos enter- L’Auberge, decide how many tickets to tainment and retail profits rose 4 percent, comp for her local gamers, versus how Three Dog Night but gaming revenue fell 6.2 percent. In the many to sell to the public. at the Golden Nugget same period, Vegas casino entertainment in Lake Charles 56 | Louisiana Life september/october 2016 LouisianaLife.com | 57 Billy Carrington at the Horseshoe Casino “Everything we do is based on [an] on the Red Stick Festival,” says Ginn. in Bossier City understanding of what our audience “The foundation is a nonprofit and harrah’s new orleans wants,” she says. A high-rolling VIP all proceeds went back to it. We had September might get offers for one, two free Galatoire's, Sullivan’s [Steakhouse], 17 Mondo Burlesque, tickets from the casino, depending on Ruffino's [Restaurant], you name it.” 8 p.m.; tickets at ticketmaster.com their level, what the show is, and retail Eighty miles down I-10, Harrah’s New demand the casino anticipates. Orleans regularly highlights local talent December 16 & 17 Beatles versus Gaming audiences tend to skew older with international reputations. Stones, 8 p.m.; tickets at than the average concertgoer. Because “The biggest thing that’s stuck out harrahsneworleans.com of this, casinos opens doors for all ages in my career here was hosting Allen and ticketmaster.com to find beloved entertainment options, Toussaint’s 75th birthday party with l’auberGe casino & hotel explains Shelli Briery, public relations local affiliate WLAE,” says Martinez. “Irma manager at Horseshoe. She has worked Thomas, Elvis Costello, John Cleary — September casino entertainment in Louisiana her even Dr. John, it was such a powerful 16 Better Than Ezra, 9 p.m. entire adult life. day. To be part of it, of course, but also “One person might think one star is not knowing we would lose him in a November a ‘has been,’ but to other folks, he or couple of years. 4 Rodney Atkins, 8 p.m. 26 Delbert McClinton, she is a legend,” Briery says. “A casino “We did a private ceremony with family 8 p.m. show might be someone’s chance to see and friends before show. A little thing, December Merle Haggard for the last time. To see you know, with cake and ice cream like 9 Aaron Neville: Dec 9, George Jones for the last time.” anyone would have. To be a part of that Doors 7 p.m./Show 8 p.m. Fellow Louisiana casino veteran Ron was to see how much his family loved Richey, director of entertainment at him, and how much he loved his fans. I horseshoe bossier city Golden Nugget Lake Charles, agrees. will never forget that.” September “We do younger acts for retail, but for While New Orleans infuses urban 16 Gary Allan, 8 p.m.
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