Travel to The Murray Year ended June 2017 For the period of July 2016 to June 2017

Sources: (1) National Visitor Survey (NVS) & (2) International Visitor Survey (IVS), YE Jun 17, Tourism Research (TRA) - unless otherwise specified. Domestic Overnight Travel1 Visitors and nights Origin YE Jun 13 YE Jun 14 YE Jun 15 YE Jun 16 YE Jun 17 Share of visitors Share of nights 3,500 Origin YE Jun 16 YE Jun 17 YE Jun 16 YE Jun 17 Regional NSW 17.7% 23.7% 15.0% 19.9% 3,000 9.0% 11.0% 8.2% 10.8% 2,892 2,898 Total intrastate 26.7% 34.6% 23.2% 30.8% 2,500 2,606 2,670 2,375 58.9% 53.9% 57.3% 58.0% 2,000 South Australia 4.6% 4.1% 5.2% 3.5% Queensland 5.4% 3.1% 7.8% 4.7% 1,500 Other interstate 4.4% 4.3% 6.6% 3.0% Total interstate 73.3% 65.4% 76.8% 69.2% 1,000 1,091 1,108 964 953 995 Victoria (53.9%) was the largest source of visitors to the region, 500 followed by regional NSW (23.7%) and Sydney (11.0%). Compared to YE Jun 16, the regional NSW source market grew by 0 Visitors ('000) Nights ('000) 35.6%* and Sydney increased by 23.6%. Over the same period, Victoria declined by 7.2% and South Australia decreased by 9.1% The Murray received over 1.1 million domestic overnight visitors while Queensland fell by 41.0%. – up by 1.6% on YE Jun 16. Visitors spent almost 2.9 million nights in the region - up by 0.2% on YE Jun 16. Victoria (58.0%) was the largest source market in terms of nights in the region, followed by regional NSW (19.9%) and Sydney Note: The number of domestic overnight trips to regional New (10.8%). Compared to YE Jun 16, nights spent by visitors from South Wales increased by 4.6 percent* on last year and by regional NSW grew by 33.4% and nights from Sydney increased 18.7 percent* compared to four years ago. by 32.6%. Over the same period, nights by Victorians grew by 1.5% while Queensland nights declined by 39.2% and nights by Market share visitors from South Australia decreased by 31.9%. The region received 5.2% of visitors and 4.1% of nights in regional NSW. Compared to YE Jun 16, the share of visitors was down by Top activities in The Murray 0.2% pts and the share of nights was down by 0.1% pt. ‘Eat out, dine at a restaurant or cafe’ (56.6%) was the most popular activity undertaken by visitors to the region, followed by Purpose of visit to The Murray ‘visit friends and relatives’ (38.0%) and ‘pubs, clubs, discos etc’ (26.1%). Other reasons Business Visiting friends and relatives Holiday 8.6% 9.6% 5.9% 5.7% Age groups 12.3% 17.2% 16.8% 18.9% ‘40 to 49 years’ (19.6%) was the largest age group of visitors to the region, followed by ‘60 to 69 years’ (18.6%) and ‘15 to 29

39.6% years’ (18.1%). 36.3% 35.5% 32.6% Travel party Alone Adult couple Family group Friends or relatives Business associates Other 38.5% 38.0% 41.8% 40.3% 5.6% 1.8%

29.5% YE Jun 16 YE Jun 17 YE Jun 16 YE Jun 17 14.8% Visitors Nights ‘Holiday’ (38.0%) was the largest purpose of visit for visitors to the region, followed by ‘visiting friends and relatives (VFR)’ 16.0% (32.6%) and ‘business’ (18.9%). Compared to YE Jun 16, visitors who travelled for ‘holiday’ grew by 0.4% while ‘VFR’ declined by 32.2% 6.7% and ‘business’ increased by 14.6%.

‘Holiday’ (40.3%) was the largest purpose in terms of nights in Visitors the region, followed by ‘VFR’ (36.3%) and ‘business’ (17.2%). Compared to YE Jun 16, nights spent for ‘holiday’ declined by ‘Adult couple’ (32.2%) was the most common travel party 3.2% and ‘VFR’ decreased by 8.2% while ‘business’ grew by amongst visitors to the region, followed by ‘alone’ (29.5%) and 40.4%. ‘family group’ (16.0%).

Accommodation used in The Murray Expenditure (incl airfares and transport costs)3 ‘Friends or relatives property’ (34.0%) was the most popular Domestic overnight visitors spent $364 million in the region - accommodation used for nights in the region, followed by down by 9.3% on YE Jun 16. On average, they spent $125 per ‘standard hotel or motor inn, below 4 star’ (24.6%) and ‘caravan night - down by 9.5% on YE Jun 16. park or commercial camping ground’ (13.5%). (3) Source: TRA’s expenditure allocation method applied to NVS data, YE Jun 17. The Murray covers to Wentworth including , Yarrawonga-, , -Moama, and Wentworth. * The percentage change is statistically significant. np = Not published due to insufficient sample. Page 1 of 2

Travel to The Murray Share of region Share of Rank in YE on YE international domestic domestic regional regional Year ended June 2017 YE Jun 17 growth overnight overnight daytrips NSW NSW For the period of July 2016 to June 2017 Total visitors (million) 2.3 14.8% 1.1% 47.6% 51.3% 3.9% 10 Total nights (million) 3.2 0.9% 10.0% 90.0% 0.0% 3.8% 10 Sources: (1) NVS & (2) IVS, YE Jun 17, TRA - unless otherwise specified. Total spend (million) $524 -5.3% 3.6% 69.4% 26.9% 3.4% 11 International Overnight Travel2 Domestic Daytrip Travel1 Visitors and nights Daytrips YE Jun 13 YE Jun 14 YE Jun 15 YE Jun 16 YE Jun 17 YE Jun 13 YE Jun 14 YE Jun 15 YE Jun 16 YE Jun 17 400 1,400

350 369 1,200 1,265 1,178 1,206 1,194 300 324 302 1,000 250 264 916 800 200 International visitor nights data for the 600 150 region is statistically unreliable for 400 100 YE Jun 15. 50 200 19 22 21 21 27 0 0 0 Visitors ('000) Nights ('000) Daytrips ('000) The Murray received 26,600 international overnight visitors - up The Murray received nearly 1.2 million domestic daytrip visitors - by 27.3%* on YE Jun 16. Visitors spent 323,600 nights in the up by 30.3%* on YE Jun 16. region - up by 7.0% on YE Jun 16. Note: The number of domestic daytrips to regional New South Note: The number of overnight trips to regional Wales increased by 2.0 percent on last year and by by international visitors increased by 13.2 percent* on last year 12.8 percent* compared to four years ago. and by 37.6 percent* compared to four years ago. Market share Market share The region received 3.2% of daytrips to regional NSW. Compared to YE Jun 16, the share was up by 0.7% pts. The region received 3.3% of visitors and 2.2% of nights in regional NSW. Compared to YE Jun 16, the share of visitors was up by Main purpose of trip 0.4% pts and the share of nights was unchanged. ‘Holiday’ (38.1%) was the largest purpose of trip for visitors to the Purpose of visit to The Murray region, followed by ‘visiting friends and relatives (VFR)’ (29.0%) and ‘business’ (13.2%). Compared to YE Jun 16, visitors who ‘Holiday’ (53.6%) was the largest purpose of visit for visitors to travelled for ‘holiday’ grew by 8.5% and ‘VFR’ increased by the region, followed by ‘visiting friends and relatives (VFR)’ 115%* while ‘business’ grew by 78.3%*. (25.9%) and ‘business’ (12.0%). Compared to YE Jun 16, visitors who travelled for ‘holiday’ grew by 41.3%* and ‘VFR’ increased Top activities in The Murray by 20.9% while ‘business’ grew by 48.7%. % of visitors 50% Origin – share of visitors to The Murray 45% 45.9% Share of international visitors to The Murray 40% Rank Individual market YE Jun 16 YE Jun 17 Origin region YE Jun 16 YE Jun 17 35% 38.9% 1 New Zealand 13.5% 12.2% Europe 39.5% 40.5% 2 United Kingdom 23.4% 12.2% North America 11.0% 10.8% 30% 3 USA np 8.5% Asia 31.5% 28.9% 25% 4 np np np New Zealand & Oceania 15.6% 12.8% 20% 5 np np np Other Countries np np 15% 17.4% New Zealand (12.2%) was the region’s largest individual source 10% market of visitors, followed by the United Kingdom (12.2%) and 5% 7.9% 6.8% the USA (8.5%). 0% Eat out, dine at Visit friends Go shopping Pubs, clubs, Sightseeing or Accommodation in The Murray a restaurant or and relatives for pleasure discos etc looking around cafe ‘Rented house, apartment, flat or unit’ (43.3%) was the most ‘Eat out, dine at a restaurant or cafe’ (45.9%) was the most popular form of accommodation used for nights in the region, popular activity undertaken by visitors to the region. followed by ‘friends or relatives property’ (37.5%). Expenditure3 Age groups Domestic daytrip visitors spent $141 million in the region - up by ‘15 to 29 years’ (27.5%) was the largest age group of visitors to 3.6% on YE Jun 16. On average, they spent $118 per trip - down the region, followed by ‘30 to 39 years’ (17.8%) and ‘60 to 69 by 20.5% on YE Jun 16. years’ (17.1%). (3) Source: TRA’s expenditure allocation method applied to NVS data, YE Jun 17. Expenditure (incl 30% prepaid package expenditure)4 Further information International overnight visitors spent $19 million in the region. Please see www.destinationnsw.com.au for profiles on travel to On average, they spent $59 per night region. the other regions in NSW and information on international and (4) Source: TRA’s expenditure allocation method applied to IVS data, YE Jun 17. domestic travel to the State. Please note: The information in this report is sourced from sample surveys, hence the results are subject to sampling variability. * The percentage change is statistically significant. np = Not published due to insufficient sample. Page 2 of 2