Fuelling Fans’ Passion Over 25 years, Eurosport established itself as a household name for live sports. Now, Discovery has re-energised Eurosport to connect fans and athletes around the sports they love.
The new Eurosport tells great sport’s stories of human perseverance, achievement and inspiration told by the best experts.
We immerse viewers and feed their passion with memorable experiences in a bigger, more innovative way.
2 3 2015 was an award winning year for Eurosport with a hat trick A Discovery scored at TV Sports Awards at SPORTEL: Brand
In 2014 Discovery acquired a majority stake in Eurosport. In October 2015, Eurosport & Discovery for the 2018-2024 Olympic deal Discovery took 100% ownership.
A clear demonstration of Discovery’s ambition came in July 2015 when CEO Peter Hutton Discovery and Eurosport secured the European rights to the Summer and Eurosport was also crowned Winter Olympic Games from 2018-2024. Content Innovation Awards
4 Sharing Eurosport has three channels in as many of sports moments in Europe, Asia-Pacific, Africa and the Middle East. on TV Sports moments are broadcast to local fans in
cumulative subscribers across the world.
5 EUROSPORT The n°1 Pan European TV channel
6 EUROSPORT A qualitative audience
Discovery/Eurosport 20,032 Eurosport Group 13,973 Eurosport 11,380 Discovery Channel 10,166 National Geog. 9,689 Sky News 7,799 CNN 7,448 euronews 5,806 Eurosport 2 5,712 EUROSPORT REACHES BBC World News 5,429 CNBC 2,353 14 MILLION UPMARKET Bloomberg TV 2,206 VIEWERS EVERY WEEK. TV 5 Monde 1,896 France 24 1,743
Source: EMS /IPSOS Affluent Europe 2015 – Universe: 51,629,000 ind. EUROSPORT A qualitative audience
Discovery/Eurosport 4,155 Eurosport Group 3,046 Eurosport 2,478 Discovery Channel 2,110 National Geog. 2,025 Sky News 1,976 EUROSPORT REACHES CNN 1,837 BBC World News 1,502 3 MILLION VIEWERS euronews 1,426 FROM TOP 3% Eurosport 2 1,360 EVERY WEEK. Bloomberg TV 748 CNBC 716 TV 5 Monde 475 France 24 461
Source: EMS /IPSOS Affluent Europe 2015 – Universe: 51,629,000 ind / Top 3% sample: 9,357,000 ind Sharing Unmissable Sports Experiences Over-the-Top Eurosport player is the home of Eurosport broadcast online where fans can experience sport
with bonus features and additional camera angles
The Eurosport Player is an all-access pass to the
9 Europe’s n°1 online sports destination: Sharing Sports Moments Online
per month worldwide
per month in Europe
10 EUROSPORT Europe’s n°1 online sport destination 60,000 stories per year, anytime on any device
6 million fans
1.6 million followers
11 EUROSPORT Delivers a huge reach! Morning news update
16.3 Million 5.8 Million Daytime Weekly Daily nomad usage
2 M 0.7 M Prime time 3.9 M 1.3 M TV-centric 5.7 M 1.6 M Night time 11.3 M 3.9 M multiscreen consumption Reach your consumers all day long ! Source: EMS /IPSOS Affluent Europe 2015 – Universe: 51,629,000 ind.
All Four Grand Slam Tournaments
Tennis Melbourne, 18-31 January
Paris, 22 May – 5 June
New York, 29 August – 11 September
London, 27 June – 10 July (in Belgium) Eurosport serves up the very best tennis to passionate fans. ATP and WTA Tournaments Eurosport complements its Grand Slam offer with ATP and WTA tournaments from all surfaces:
Doha, Estoril, Geneva, Stuttgart, Nottingham, St Petersburg
Katowice, Nottingham, Linz, Luxemburg
14 Cycling
With all three Grand Tours and Classics covered live,
All three Grand Tours
2-24 July
6-29 May
20 August – 11 September All Classics and stage races
15 Olympic Wintersports
Eight World Cups
with live coverage of the biggest events from all disciplines. Nine World Championships
16 Athletics
Olympic 6-10 July in Amsterdam Summer Sports 17-20 March in Portland, USA Swimming
9-22 May in London
7-11 December in Windsor, Canada with an impressive line-up of top Olympic summer sports events.
17 Major European Leagues
Every major league can be seen live on Football Eurosport with extensive coverage of:
in Singapore
in Scandinavia, Poland and Singapore
in Romania
Eurosport has high quality football on show in 2016. in the Netherlands
across 23 European territories Major League Soccer Women’s Football
18 FIA WTCC & World Superbike Motorsports Le Mans 24 Hours MotoGP
Formula E
Formula 1 Eurosport promises to get pulses racing in 2016.
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21 22 23 24 A Premium The power of sport Environment For The worlds biggest, most exciting, fastest growing platform for brands. Brands Live An engaging and dynamic environment for brand communications. High-profile events We are home to the greatest selection of live sporting action throughout the globe. Share the action! Eurosport goes social and engages millions of fans to be part of the world of sport. A strong heritage Eurosport has been a household name in live sport for over 25 years. Building on this heritage, the brand new Eurosport connects fans around their shared passion.
25 360° Brand ° Solutions Premium ad inventory Your brand strategically located in the heart of live sporting action. Multi-platform Reaching sports fans across all dayparts via multiple touchpoints. Content production & integration Premium production capabilities to engage audiences via brand storytelling. Events, hospitality Taking communication to the next level with on-site presence in a prestigious environment. Sports consultancy, talent access Full service consultancy which utilises the unique and unrivalled access that only Eurosport can offer.
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A Coveted High profile, upscale and diverse An essential choice for advertisers targeting any categories of sports fans: Audience upmarket, men, 15-49 years old. Passionate fans Sport is an integral part of people’s lives and Eurosport is there to fuel their passion for sports. Unrivalled reach The biggest sporting events, watched by millions of people throughout Europe & Asia Regional coverage, local flexibility Pan regional, multi-market and local rights to strengthen value with both advertisers and audiences. Engaged audience Devoted and loyal fans committed to Eurosport, sport, events, teams and their countries.
27 The Most Accountable People meters AdvantEdge, our audience measurement system, ensures you have the Channel data you need to plan your campaign with confidence. Syndicated studies With IPSOS Affluent Survey and TGI Europa, we understand Europeans’ consumption habits and attitudes. External ad-hoc research To assess campaigns’ ROI and the true impact of advertising activity upon European consumers. Historical bank of case studies Eurosport is a trusted partner for many advertisers and we have a best-in-class range of data to demonstrate brand benefits.
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TV OPPORTUNITIES ONLINE MOBILE OPPORTUNITIES OPPORTUNITIES Creative communicatio n solutions for any marketing challenges Building viewer awareness • Powerful reach Extend brand exposure Extend brand exposure & & increase brand preference build users engagement • Positive values of sport • MULTI-LOCAL • FREE app • One stop shop across 54 markets • COMPLEMENT TV • EXTEND reach TV spots / billboards / ad jingles / • Reinforce AWARENESS • HIGHEST user engagement editorial integration / short MPU & banners / expandable ads Banners / interstitials / video pre- programmes / video channels / video pre-rolls / rolls / html 5 home page takeovers / native advertising
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