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Ahem 'Big Data,' Big Deal 20130916-NEWS--0001-NAT-CCI-CD_-- 9/13/2013 6:07 PM Page 1 ® www.crainsdetroit.com Vol. 29, No. 38 SEPTEMBER 16 – 22, 2013 $2 a copy; $59 a year ©Entire contents copyright 2013 by Crain Communications Inc. All rights reserved Page 3 ‘Big data,’ ARA HOWRANI big deal ‘Million dollar courtroom’ hosts Detroit’s Ch. 9 case ISTOCK PHOTO Pending deals show demand for buildings is building Inside Ahem Wayne property tax auction: Opportunity, risk, Page 4 Health insurers This Just In to spread word Survey: Macomb residents LARRY PEPLIN optimistic about retail AlphaUSA CEO David Lawrence shows a data collection setup being tested to speed up data entry and collect more for analysis. on enrollment; A survey of Macomb Coun- ty residents points to high satisfaction with retail offer- Suppliers dig deep for nuggets of efficiency who’s listening? ings in the county but con- cerns about access to public BY DUSTIN WALSH The North American automo- and duration, on multiple presses BY JAY GREENE transportation. CRAIN’S DETROIT BUSINESS tive industry is preparing for 32 running simultaneously. CRAIN’S DETROIT BUSINESS The 2013 Community Cli- new and remodeled vehicle “The data has allowed us to As health insurers plan advertis- mate Survey, compiled by tamping press opera- launches in 2014. In response, the find areas, whether in a worksta- ing and marketing blitzes over the the county executive office supply base is finding ways to tors at Livonia-based tion or department, that is the next six months to market their and Department of Planning collect and analyze “big data” to private fastener sup- greatest cause to time bottle- products on the fledgling federal and Economic Development, S improve product planning, necks,” said David Lawrence, Al- health insurance exchange in gave an average community plier AlphaUSA enter streamline development and phaUSA’s chief administrative Michigan, they face major chal- sentiment rating of 3.68 to production flow data up to 30 meet the industry’s aggressive officer. lenges in reaching their target au- the quality of “retail oppor- launch schedules over the next times per shift. “The more time we save, the diences. tunities” in Macomb, com- three years. more capacity we have.” Surveys have shown the over- pared with a 3.71 sentiment The family-owned supplier in- Big data is loosely defined as whelming majority of Michigan’s rating in the inaugural re- stalled data collection terminals Less than a year after launch- the concept of managing, analyz- 1.2 million uninsured population is port last year. at its reorganized workstations ing the data collection process, ing, storing and manipulating unaware that open enrollment be- The summer survey asks late last year in an attempt to AlphaUSA is achieving more large or complex sets of data. gins Oct. 1 for the online health in- residents to rate 10 quality-of- than a 35 percent increase in effi- streamline production and find AlphaUSA’s big data involves surance exchange and that Medic- life measures on a 1-to-5 scale, ciency on its shop floor, new ways to manage increased tracking, monitoring and analyz- aid eligibility will be expanded and an average rating above 3 Lawrence said. capacity without adding physical ing layers of information, includ- April 1. is considered positive. floor space or machines. ing cause of stoppage, frequency See Data, Page 23 Despite three years of news arti- About 9.9 percent of all re- cles, public service messages and spondents ranked the retail educational outreach on health in- business community as the surance expansion, a poll by the best asset in the county, be- Commonwealth Fund shows only 29 hind only schools, public safe- percent of young adults are aware ty and overall quality of life. Faurecia’s goal: Heavyweight of lightweight parts of exchanges and open enrollment. The only negative commu- pany says, made it the largest in- Ford, General Motors Co. and Michigan’s exchange, the Michi- nity rating was the average BY LINDSAY CHAPPELL CRAIN’S DETROIT BUSINESS teriors supplier in North Ameri- Chrysler Group LLC. gan Health Insurance Marketplace, is sentiment for public trans- ca. The supplier’s North Ameri- Chief among those planned where individuals can shop for portation, which was 2.75 in French supplier Faurecia SA, af- can headquarters is in Auburn products: mass produced carbon private health insurance that current community sentiment ter acquiring Ford Motor Co.’s un- Hills. fiber parts, the new holy grail of could offer up to 30 percent dis- and a 2.84 in future sentiment. wanted interiors plant just out- But that’s just the beginning. the auto industry. counts through federal subsidies Al Lorenzo, an assistant side Saline a year ago, has The factory, which supplies in- Automakers have sought an af- based on income. Macomb County executive become one of the largest automo- strument panels, consoles and fordable source of the lightweight The tax credit subsidies will be and executive in residence at tive companies in North America door panels for almost every car carbon fiber composites to help offered for people with incomes up Oakland University, has said — and is poised to become even and truck Ford makes in North them cut vehicle mass to meet de- to 400 percent of the federal pover- the county plans to use the more important. America, is slated to become a manding new fuel economy regu- ty level. This means individuals report as a tool in courting Acquiring the factory added center for Faurecia to introduce a lations. The problem: There is lit- with up to $44,000 annual income new business development. more than $1 billion to Faurecia’s stream of European-branded — Chad Halcom interiors business and, the com- parts for American vehicles from See Faurecia, Page 22 See Enroll, Page 24 TITLE SPONSORS SEPT. 26 | 11 a.m. - 4 p.m., Cobo Center | Learn more at www.crainsdetroit.com/soundbiz NEWSPAPER 20130916-NEWS--0002-NAT-CCI-CD_-- 9/13/2013 5:24 PM Page 1 Page 2 CRAIN’S DETROIT BUSINESS September 16, 2013 MICHIGAN BRIEFS Sky high by the Fourth of July? Ⅲ Hope College has set an enroll- ment record for the third consecu- MSU adds drone to help farmers Study finds many in state are working without a Net tive year. The school’s website July’s issue of Crain’s Michigan says Hope has 3,388 students. Business reported on the emer- This past May, Crain’s Michigan Business report- Stephenson told MiBiz that many “nonadopters” Ⅲ Williams Furniture, a fixture in gence of the state’s drone industry. ed on efforts to tame Michigan’s “Internet wilder- simply don’t see the need to subscribe to a broad- Grand Rapids for 67 years, plans to And now Michigan State University ness” — those sections of the state where high-speed band service, either because they don’t see the value close its doors, WZZM-TV in Grand has added a drone to its vehicle access may as well be science fiction. A new report or they don’t see it as relevant to their lives. Rapids reported. fleet. The pilotless airplane will be from Connect Michigan indicates the extent of the A May 2012 study released by the nonprofit also Ⅲ The quarterly outlook from used to find ways to help farmers challenge. showed only two out of three Michigan small busi- the Business and Institutional Manu- increase their yields through bet- Almost three of 10 state residents —about 2.2 mil- nesses (those with fewer than 20 employees) use facturers Association in Grand ter use of fertilizer and water, The lion adults — did not have a subscription to a broad- broadband Internet. Connect Michigan also found Rapids projects North American Associated Press reported. band service at home, and just 47 percent have ac- that less than 50 percent of the state’s small busi- office furniture shipments to grow Bruno Basso, an ecosystem sci- cess to mobile broadband on a smartphone, nesses have a website. 4.1 percent in 2013 to $9.6 billion, entist at MSU, said the drone “is according to the report. “For a lot of hardware stores … that get involved up from June’s outlook that fore- like an X-ray. Before we can diag- Tom Stephenson, a community technology advis- in online sales, eventually 30 percent of their sales cast growth of 2.1 percent for the nose the problem, we need to col- er with Connect Michigan, said his organization are online,” Stephenson told MiBiz. “A lot of the year, MiBiz reported. lect as many details as possible.” shoots for about an 80 percent adoption rate. An Au- tourist industry, small hotels and small restaurants Ⅲ Kalamazoo is expected to get a gust report shows the rate in Michigan is about 70 aren’t online. A lot of communities, for example in new baseball team — at least for percent. northern Michigan … (many) aren’t online.” summertime, MLive.com reported. Holland battery plant shuts for Kalamazoo Baseball LLC will be a 6 weeks over chemical conflict member of the Northwoods League, by fall. No layoffs are expected Flint has been under state over- 110 full-time jobs at the site. made up of teams of top college LG Chem Michigan Inc. in Holland, during the shutdown. sight since 2011. Brown has said Ⅲ The city of Battle Creek plans players. which makes lithium-ion batteries the city still is dealing with $3 mil- to offer $16 million of general Ⅲ Grand Rapids-based Atomic for General Motors Co., is halting Saginaw’s city manager to be lion in structural debt. obligation bonds this month after Object announced that it has ac- production for up to six weeks be- postponing the sale because inter- quired Ann Arbor-based SRT Solu- cause of a controversy over a Flint’s new emergency manager est rates were too high, Fitch Rat- tions, a software developer, for an chemical, The Associated Press re- MICH-CELLANEOUS ings reported.
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