LION HEART Boxing Productions

Presents

Featured Fighters • Layla McCarter (45-11) • Fernand Saucedo (69-5) • Seb Eubank (2-0) • Kenzie Morrison (17-0) • Justin Mayweather (6-0) • Ahmad Dawrani (6-0) • Fatih Ulusoy (3-0) • Tom Welch (2-0) • Abdulfattah Juliadan (3-2) • Mounir Fathi ((2-0) • Reza Mohammed (1-0) • Aziz Almoudi (Debut) • Milad Sidaati (Debut) • Saeed Harnouf (Debut) • Reda El Alaoui (Debut) About the Fight Series Lion Heart Boxing Productions and Emirates Sports are bringing back one of the oldest fight series in the United Arab Emirates-War On The Shore. The first War On The Shore was held in 2005 and last in 2013. The next episode of War On The Shore (War On The Shore 4) will be held on April 10, 2021 at Arabian Ranches in Dubai. It is wittingly entitled Uprising Sons as it features the Uprising Sons of very famous names in boxing history: Seb Eubank (2-0), Uprising Son of World Champion Chris Eubank) and Justin Mayweather (6-0), son of Boxing Great Floyd Mayweather, Sr. The main event is 5-class champion Lee McAlister. The promoters’ goal is to develop War On The Shore into a major UAE sporting brand for export worldwide. War On The Shore also is expected to be unique as opportunity to help develop the sport of Boxing in the UAE and the MENA Region as War On The Shore will be used a platform to facilitate the further development of Arab boxers in general and Emiratis in particular. The promoters see the potential of the UAE as th- /l.le next ‘Boxing Mecca’ and are pioneers and early movers in the space. War On The Shore will be broadcasted live in the UAE, in primetime, on Abu Dhabi Fight. It will also be broadcasted or livestreamed worldwide to over 175 countries on various OTT platforms, including Fite.TV and KOTV. War On The Shore additionally will be seen live-to-tape in over 100 Million US homes and syndicated worldwide as feasible.

“An Original and Exciting UAE Fight Series” Event Highlight and Drivers: • One of a kind high-profile and over the top Dubai Event. • Attendance limited to VVIP audience of 200-300 people. • Unique Venue--Arabian Ranches Gold Course Driving Range . • Fernando Saucedo (69-5), Two Time World Champion. • Layla McCarter (46-3), Five Time World Champion. • Uprising Sons including Seb Eubank (2-0), Uprising Son of Chris Eubank and Justin Mayweather (6-0), Uprising Son of Floyd Mayweather. • Aziz Almoudi (Debut), Emirati and 3-time BJJ Champ. • Fighters from international scene, regional and local stars. • Live on Abu Dhabi Fight, UAE and 26 Countries in MENA Region. • Live Streaming to 175+ Countries (using KOTV and other OTT platforms). • Over 2 Billion Devices Worldwide (using various OTT platforms). • Over 125 Million homes in the USA (with a minimum 10 replays). • Worldwide syndication, as feasible. • Over 200 Million unique viewers (based on January 29 event). • 4-6 well-timed press releases at minimum. • Media coverage and social media engagement.

“Exciting fights, In-venue, TV, print and online visibility, and worldwide exposure” Layla McCarter: Our Main Girl

Layla McCarter (born April 19, 1979) is an American boxer who has held multiple world titles across 5 weight classes, Featherweight to Super Welterweight, having held the WIBF Welterweight title since 2018, the IBFA Featherweight title in 2000; the WIBF Super Lightweight title in 2003; the WBA female Lightweight title twice between 2007 and 2009; and the WBA female Super Welterweight title in 2012. Layla McCarter is one of the most dominant fighters in boxing history. She has fought everyone who is anyone in the last two decades.

7 Our Main Guy David Saucedo (69-7)

Fernando David Saucedo, born 13 January 1981 and commonly know David Saucedo is an Argentine Former Champion boxer Saucedo is trained by his father, who also a boxer. Saucedo, a perennial title contender, is seeking a comeback to the ring after a couple years of retirement,

8 Seb Eubank

Dubai resident Seb Eubank (2-0) is event co-promoter and the Uprising Son of Christopher Eubank, a British world champion who competed from 1985 to 1998. Seb’s dad held the WBO Middleweight and Super Middleweight titles between 1990 and 1995 and is ranked by BoxRec as the third best British super-middleweight of all time. Eubank had a wicked sense of humor and was one of the most exciting boxers to watch. 9 Justin Mayweather Jones

Undefeated Welterweight Prospect Justin Mayweather Jones (6-0) is the latest star from the most famous boxing family and dynasty—the Mayweather Family. Justin is the Uprising Son of boxing legend Floyd Mayweather, Sr. and the only brother of Floyd Mayweather, Jr., arguably the best pound- for-pound boxer of all time. Uncles Jeff and Roger also were champs in their day. Justin was designated “heir apparent” by his dad in 2016. 10 Kenzie Morrison

Kenzie Morrison is the Uprising Son of “Tommy Gunn” Morrison of Rocky V fame. Kenzie’s father was an American boxer who competed from 1988 to 1996, and won the WBO Heavyweight title in 1993. Tommy was ranked as the world’s top heavyweights by BoxRec at the height of his career. Tommy was also known for his good looks and acting career, for starring alongside Sylvester Stallone as Tommy Gunn in the 1990 film Rocky V.

11Kenzie is a spitting image. Aziz Almoudi

Emirati Aziz Almoudi (Debut) is an accomplished fighter in multiple combat sports. He started with Muay Thai seven years ago. He then followed it up with Brazilian Jiujitsu. As a BJJ player, Aziz won three (3) World Grand Slam Championships as well as several International and national UAE titles. Aziz started boxing three years ago and has made it his singular focus. His goal is to also reach the pinnacle of the Boxing world and become the first Emirati World Champion in Boxing.

12 The Benefits of Sponsoring Associating with a high-profile boxing event such as War On The Shore is an appealing means of attracting customers and generating goodwill. Sponsoring Benefits include: • Diversification of Entertainment for clients and employees • Actual foot traffic and Direct Customer Sales • Branding • Venue Visibility • Worldwide exposure (Title, Gold and Silver packages only) • Targeted US TV exposure (over 100 million homes) (Title, Gold and Silver packages) • Other UAE, USA and Worldwide Television exposure (Title, Gold and Silver packages only) • Media Coverage (Title, Gold and Silver packages only) • Advertising Exposure (Title, Gold and Silver packages only) • On Site Sales Opportunities (Title, Gold and Silver packages only)

“Exciting fights, In-venue, TV, print and online visibility, and worldwide exposure” Genesis Fight Card

Task Contract Manager Project Manager Contract Management

Main Event Lee McAllister (35-3) Ralph King (12-1) Uprising Son Justin Mayweather (6-0) Edem Biki (9-1) Uprising Son Seb Eubank (2-0) TBA Uprising Son Kenzie Morrison (17-0) TBA Dubai Boxing Star Ahmad Samir Dawrani (6-0) TBA Local Boxing Star Aziz Almoudi (Debut) TBA PLATINUM SPONSOR-Undisputed Champion • Main Sponsor of War On The Shore (Two Sponsor Only) • Center Ring Logo Placement • Corner Post Logo Placement (2 Corner posts) • Ring Card Branding • Event Banner (sponsor supplied) • Logo placements in all marketing campaigns: flyers, posters, radio, television, print ads, etc • Listing on website as sponsor • Press conference branding • Ring announcement at beginning and between each fight • Main event branding • Venue branding – 10 flags • Kiosk presence at each event • Double Page (2 pages) ad in Show Booklets • 100 Million USA Homes—10 30-Second Ads in show (10 runs guaranteed) • 2 VIP Tables for guests (14 people total) with unlimited F&B • Other tickets for distribution to customers and employees • Onsite Product Display and Sales Opportunities

Platinum Package Price: $50,000 per event Gold SPONSOR -Heavyweight • Four Sponsors Only • Ring Logo Placement • 2 Outer Pole branding • Event Banner (sponsor supplied) • Logo placements in all marketing campaigns • Listing on website as sponsor • Press conference branding • Ring announcement at beginning and between each fight • Fight event apparel branding • Venue branding – 7 flags • Kiosk presence at each event • 1 Full Page ad in Show Booklets • 100 Million USA Homes—5 30-Second Ads (10 runs guaranteed) • 1 VIP Tables (7 people total) with unlimited food and beverage • Other tickets for distribution to customers and employees • Onsite Product Display and Sales Opportunities

Gold Package Price: $30,000 USD per event Silver SPONSOR -Middleweight • Four Sponsors Only • 1 Ring Logo Placement • Logo Placements in all marketing campaigns. • Event Banner (sponsor supplied) • Listing on website as sponsor • Press conference branding • Ring announcement at beginning of each fight • Fight event apparel branding • Venue branding – 5 flags • Kiosk presence at each event • 1/2 Page Ad in Show Booklets • 100 Million USA Homes—2 30-Second Ads (10 runs guaranteed) • 1 VIP Tables socially distanced (7 VIPs only) with unlimited F&B Bronze SPONSOR -Lightweight • Logo Placements in all marketing campaigns • Press conference branding • Listing on website as sponsor • Ring announcement during event • Venue branding – 3 flags • 1/4 Page ad in Show Booklets • 100 Million USA Homes—1 30-Second Ad (10 runs guaranteed) • 1 VIP Table for guests with unlimited food and beverage Contact Us For more information about War On The Shore or the promoters, please contact Lion Heart Boxing Productions Chief Financial Officer Edward Mendy at +1(504) 330-1294 (c) or 562-408-2755 (o). Alternatively, you may write to him at the company’s Head Office at 11 Eric Drive, Kinnelon, NJ 07405 (USA). Print stories, and JPEG photos of the fighters and events are available upon request by calling Ava Mercado, Vice President of Public Relations at +1(646) 725- 7866 or Event Co-Promoter Seb Eubank at (971) 58 532 7011. Direct sponsorship questions to UAE Sponsorship Director, Sajid Ali at (971) 54 443 3755. Edward Mendy P: (562) 408-2755 C: (504) 330-1294

E: [email protected] W: www.LionHeartBoxingProductions.com, www.DubaiWarOnTheShore.com www.ESN.ae

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