DOWSIL CE-1689 Smoothing Emulsion

Beauty and Personal Care

DOWSIL™ CE-1689 Smoothing Emulsion

Moisturization and Color Protection for Hair Feel • Softness, suppleness and flexibility • Increased slipperiness • Ease of wet and dry combing Appearance • Color retention to maintain color depth and intensity Efficacy • Intensive conditioning to diminish the feel and appearance of dryness Create Shampoos and Conditioners for resulting in improved dry combing • Easy to formulate Soft, Smooth Hair and a dry sensory feel (slipperiness and • Excellent for conditioning shampoos flexibility). It also provides enhanced Today’s consumers want products that and rinse-off conditioners that revive color protection in a shampoo. DOWSIL™ perform – especially when a product can and restore hair CE-1689 Smoothing Emulsion is excellent provide multiple benefits. Products that for use in conditioning shampoos and create supple, free-flowing hair are in rinse-off conditioners. high demand. Now you can combine the sleek, smooth, moisturized feel that Performance you can see and feel consumers love with the added benefit DOWSIL™ CE-1689 Smoothing Emulsion of color protection. outperformed competitive silicones in providing moisturization in a shampoo. DOWSIL™ CE-1689 Smoothing Emulsion DOWSIL™ CE-1689 Smoothing Emulsion makes it easy to create beauty with impact. also performed well in providing This silicone emulsion is designed to moisturization benefits compared to other provide enhanced moisturized feel, silicones in a rinse-off conditioner. Increased Moisturization for Shampoos – for Soft, Smooth Moisture Benefits for Other Hair Types and Flexible Hair Additionally, on curly, bleached hair and kinky hair, this The moisturizing benefits of a shampoo formulated with emulsion outperformed the commercial benchmark for shine, DOWSIL™ CE-1689 Smoothing Emulsion were compared to slipperiness and combing in a shampoo and rinse-off conditioner. other silicone emulsions at 1.8% silicone active level using Color Retention Benefits dry combing and dry sensory tests. Tested on Asian hair, the moisture benefits from DOWSIL™ CE-1689 Smoothing Emulsion Colored Asian hair tresses received significant color protection are evident (Figures 1 and 2). with DOWSIL™ CE-1689 Smoothing Emulsion at 3% in shampoo (compared with a control shampoo) after 16 cycles of washing Figure 1: Dry combing machine testing of shampoo formulations and 64 hours of UV exposure.

70 80 Increased Moisturization in Rinse-off Conditioner

60 70 When formulated in a rinse-off conditioner, DOWSIL™ CE-1689 Smoothing Emulsion provided better dry slipperiness, dry 50 60 50 flexibility and ease of dry combing on Asian hair. 40 40 Samples and Formulations 30 30 To download shampoo and rinse-off conditioner formulations 20 20 and a product data sheet for DOWSIL™ CE-1689 Smoothing Dry Combing Force (g) Combing Force Dry 10 10 Emulsion, or to request a product sample, visit

Dry Combing Force Reduction % Reduction Combing Force Dry 0 0 consumer.dow.com/personalcare. DOWSIL™ Amino + PDMS Competitive Smoothing Emulsion Emulsion PDMS Emulsion Typical Properties and Use Levels Dry Force Mean INCI name: Dimethicone (and) Amodimethicone (and) Laureth-23 (and) Polyquaternium-10 (and) Laureth-4 DOWSIL™ CE-1689 Smoothing Figure 2: Dry sensory testing of shampoo formulations Emulsion is a milky-white, nonionic, 60% emulsion of high molecular weight polydimethylsiloxane fluid and amodimethicone fluid. Easy to formulate with, it is 45 water dilutable. Recommended use level for conditioners and shampoos is 1-3%.

40 How Can We Help You Today? 35 When you need industry-leading innovation, Dow can help. 30 DOWSIL™ solutions are dedicated to meeting your needs for 25 specialty materials, collaborative problem solving and innovation support. Learn how we can help you bring beauty with impact to 20 your products, at consumer.dow.com/personalcare or contact 15 your local Dow sales representative at consumer.dow.com/

10 contactus. Sum (Vote Numbers from Panelist) from Numbers Sum (Vote 5

0 Combing Slipperiness Flexibility DOWSIL™ Amino + PDMS Competitive Smoothing Emulsion Emulsion PDMS Emulsion

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