THEHEEVOICEV for America’s Libraries ISSN 1084-4694 VOLUME 17, ISSUE 2 APRIL 2016 Speak out for libraries during Virtual Library Legislative Day on May 3

Virtual Library Legislative Day is part of the American Library Association’s (ALA) National Library Legislative Day (NLLD) on May 3, when hundreds of library advocates will descend on Capitol Hill IN THIS ISSUE to meet with members of Congress and their staffs. For President’s Message 2 information on NLLD, visit News & Notes 3 www.ala.org/advocacy/advleg/ nlld. Framework for Foundations 6 Library advocates who cannot with their elected offi cials in person. Tools for Trustees 8 make it to Capitol Hill for the event Talking points and links to contact Focus on Friends 12 can still be a part of the effort by call- information for members of Congress ing and/or emailing their elected of- will be available on the United for Li- Friends on Campus 15 fi cials on May 3, or any time the week braries website (www.ala.org/united) in Good Ideas from the Network 16 of May 2-6. United for Libraries, the late April. The website also provides a Election Coverage 20 ALA Washington Offi ce, ALA Chap- fl yer and bookmarks for library advo- ter Relations, and the ALA Offi ce for cates to print, email, or post on their Book Club Choices 22 Library Advocacy will lead Virtual websites to help spread the word in Corporate Sponsors & Board of Directors 23 Library Legislative Day, an opportunity their communities. In addition, a Books for Babies 24 for all library advocates to make their webcast highlights actions advocates voices heard on a national level. can take to support the library commu- Now in its 14th year, Virtual Li- nity in Washington, D.C. brary Legislative Day supports the For more information on Virtual efforts of those who attend this impor- Library Legislative Day, visit www.ala. tant day in Washington, D.C. to meet org/united/advocacy/virtuallegday. MARKETING FOR LIBRARIES How a Foundation can help. page 6 Free Webinar: Library Advocacy at the State Level: 12 Steps to Success NEW RESOURCES FOR TRUSTEES In this recorded webinar, Jeffrey Smith, United for Libraries Division Coun- cilor, former Trustee, and past president of the Foundation for Baltimore Strategic planning, evaluating the County (Md.) Public Library (BCPL), shares the basics of government/legisla- library director, and more. tive advocacy and 12 steps necessary to be an effective advocate for library page 10 issues when meeting with key decision makers. Additionally, a case study in successful advocacy for library related funding is presented. The webcast is VOTE IN THE ELECTION geared toward Trustees, Friends, Foundation staff members, and library staff members, and is co-sponsored by ALA’s Offi ce for Library Advocacy. To ac- Learn more about candidates for the cess the recording, log in to the Trustee Zone or the Friends & Foundations 2016 United for Libraries ballot. Zone at www.ala.org/united. page 20

www.ala.org/united 1-800-545-2433, ext. 2161 1 President’s Message

Academic Libraries need Friends Too!

Since joining groups can not only offer support for “friendship” free for new students, we the United For programs but can also encourage long broadened our audience and reinforced Libraries Board term engagement with students, faculty the idea that the Library is here to over 8 years ago and researchers. Most importantly the serve our community.” I always try and Friends program can also raise aware- Molly further added, “As part of attend the Aca- ness and demonstrate the importance this larger, community-minded ethos, demic Friends and of the library program with the institu- we’re trying to address students’ more Development Of- tion’s administration and that always pressing concerns in our engagement fi cers Discussion helps with funding and collection de- programming. One example: Often, Group at every velopment expansion. career advice is only applicable to stu- Ed McBride conference to United for Libraries I wanted to ask several academic dents after they graduate. With rising show my support President librarians why their Friends programs tuition, students are sometimes unsure for those aca- were important and why their existence if they will make it to the next semes- demic librarians was critical to the library program. I ter, let alone graduation. This reality that want to share their experiences started with Dr. Charles D. Hanson, has encouraged us to focus our event with their Friends groups and those Director of Library Services at Ketter- planning on vocational workshops that librarians eager to learn how to start a ing University in Flint, MI who very can help students in a more immediate group and learn from best practice. I often chairs the Academic Friends way. Topics like “how to run a success- like to share my experience as an aca- and Development Offi cers Discussion ful Etsy store” or “how to fi le taxes as demic publisher and the support most Group for United and I asked him a struggling artist” might help students academic publishers offer through about his Friends program and Charles afford to stay in school.” free access to content for alumni and shared with me “my Friends have a continued on page 5 friends as an example and I always strong commitment to the value of leave the meeting and discussion ex- an academic library in the teaching, cited to hear about the many successful research, and learning activities at Ket- The Voice for America’s Libraries programs and also listening to attend- tering University. They provide fi nan- is published by United for ees as they share experiences on how to cial support that helps the library take Libraries: The Association of build or re-launch an academic friends extra steps in service excellence to stu- Library Trustees, Advocates, program. dents, faculty and staff. And most re- Friends and Foundations, a You may wonder why academic cently, the Friends have formed a New division of the American Library libraries need friends or trustees? To Library Task Force, a collaborative Association (ALA). answer that question I must ask you group that meets to determine the es- how many times did you visit the li- sential features needed in the academic For membership information, brary when you were attending univer- library that will be included in the new call (800) 545-2433, ext. 2161, sity or college? How important was the Learning Commons. My Friends are email [email protected], or visit library to your success while pursuing deeply engaged and involved in the life www.ala.org/united. your education? Why should we forget of Kettering University!” about the library after our education I also wanted to explore if aca- United for Libraries goals have been obtained and why demic Friends groups are any different 859 W. Lancaster Ave. not support the library after we are than public library Friends groups in Unit 2-1 gone for those that follow? I realize I the way they focus on the value they Bryn Mawr, PA 19010 am answering a question with several provide students, faculty and research- questions but I hope you are getting ers and I asked Molly Hart, Student Send editorial contributions, the idea and the message is clear that Engagement Coordinator, Columbia articles, newsletters and news though most academic libraries receive College Chicago Library to share her releases attention The Voice steady funding and support from their experience at Columbia College. She to the address above or to institutions the programs and services reported “we recently re-defi ned our [email protected]. may still require supplemental funding membership so that the fi rst level is and support in order to meet the needs free, and includes all new and incoming The Voice is a copyrighted of researchers, faculty and students. students. Like most academic Friends publication and cannot be As I have learned from those academic groups, we could not afford to wait for photocopied and distributed.. libraries with friends groups these students to express interest. By making

2 www.ala.org/united 1-800-545-2433, ext. 2161 News & Notes

ALA Annual Conference, Orlando, Fla. June 23-28, 2016 Upcoming events

President's Program School Library Month with John Hart April 2016 www.ala.org/aasl/slm Sat., June 25 10:30-11:30 a.m. National Library Week Bestselling author April 10-16, 2016 John Hart will be www.ala.org/nlw featured during this program, National Library Workers Day hosted by United April 12, 2016 for Libraries http://ala-apa.org/nlwd President Ed McBride. Hart will National Bookmobile Day be interviewed on April 13, 2016 stage by Barbara John Hart www.ala.org/bookmobiles Hoffert, editor of Library Journal’s Gala Author Tea, sponsored by Money Smart Week Prepub Alert. Hart is the author of April 23-30, 2016 four New York Times bestsellers, The ReferenceUSA www.ala.org/offi ces/money-smart- King of Lies, Down River, The Last Mon., June 27 week Child, and Iron House and winner 2-4 p.m. of the best novel Edgar® Award for Shari Lapena, Preservation Week consecutive novels. This program is Jayne Entwhistle, April 24-30, 2016 sponsored by Macmillan. The author Thomas Mullen, www.ala.org/alcts/preservationweek will sign books following the program Susan Mallery, (books subject to availability). and Imbolo Mbue will discuss their Choose Privacy Week May 1-7, 2016 The Laugh’s On Us, sponsored writing life and forthcoming http://chooseprivacyweek.org by SAGE books. Enjoy tea, Sun., June 26 fi nger sandwiches, Children’s Book Week 5:30-7:30 p.m. and sweet treats. May 2-8, 2016 Comedian and Susan Mallory A booksigning Credit: Annie Brady www.bookweekonline.com United for Libraries will follow. spokesperson Tickets cost $60 ALA Annual Conference Paula Poundstone in advance ($55 United for Libraries Orlando, Fla. will headline this division members), $65 onsite. June 23-28, 2016 evening, also www.alaannual.org featuring Dave Paula Poundstone Berry, Phoebe GLBT Book Month Robinson, and United for Libraries will also June 2016 Nora McInerny host a free all-day Nuts & Bolts www.ala.org/glbtbookmonth Purmort. Wine and cheese will be sessions for Friends, Founda- Library Card Sign-up Month served, and a book tions, and Trustees; author September 2016 signing will follow. events; discussion groups, and www.ala.org/librarycardsignup Tickets cost $60 in advance ($55 additional programs during the National Friends of Libraries Week United for Libraries conference. For more informa- Oct. 16-22, 2016 division members), tion, visit www.ala.org/united/ www.ala.org/united/events_ $65 onsite. conferences/folweek Dave Barry events_conferences/annual. Credit: Daniel Portnoy Wax

April 2016 3 News & Notes

Top Trends Impacting the Future of Public Libraries

BY JOSEPH THOMPSON In a much broader way we have training, courses, and conferences. MAPLA Representative to the CML Board. seen the growth of what has come to be known as the “sharing economy,” Libraries are experiencing increased Here is a quick snapshot of fi ve where people have shown increased competition for limited funds. trends impacting public libraries. Please interest in borrowing cars, apartments, The competition has increased the take a moment to place these trends and other resources for a limited period importance of library advocacy initia- in the context of your own environ- time. Many years ago public libraries tives, whereby the library builds and ment. Can you identify examples of recognized this emerging trend by ex- sustains effective communication and how these trends are at work in your panded their circulating collections be- meaningful relationships with all of its library? yond books to include audio and video stakeholders—specifi cally representa- formats. Some libraries began purchas- tives of local and state governments. Public libraries are a powerful partner ing educational toys that could be The library’s leadership team, staff and and often a community’s lead organizer taken home or to a daycare. An excel- volunteers all play a part in ensuring of family literacy initiatives. lent early example is Harford County that a clear message about what the Recognizing that young children Public Library’s (HCPL) Learning and library is accomplishing is conveyed. spend only a fraction of their time at Sharing Collection, which launched Public libraries have also recognized the library, many public libraries are in the 1970s. HCPL now offers Little the importance of seeking support from actively working with other community Leapers and LEAP kits (STEM kits in a their Friends groups in the context of partners to ensure parents and caregiv- box) as well as American Girl dolls and both advocacy and fi nancial support ers are developing skills they need to superhero action fi gures, which allow for branch initiatives. Many Maryland help children develop early literacy children to combine reading with play. public libraries have also realized the skills. The Public Library Association Some libraries, such as Calvert Library, benefi t of having a Library Foundation and Association for Library Service to offer e-readers and tablet computers that can raise fi nancial support from Children have an initiative called Every for check-out. Other libraries across non-traditional sources to support Child Ready to Read (ECRR) that is the U.S. are now circulating items as high-profi le programs and services, serving as the foundation for a family diverse as cake pans, tools, and seeds. such as summer reading, early literacy literacy curriculum at many libraries. initiatives, and maker spaces. ECRR teaches strategies for developing Our customers expect that materials and pre-reading skills within the framework services will be available electronically Each library is different and must of the fi ve early literacy practices of and on demand. determine the best way to address its singing, talking, reading, writing, and Meanwhile, libraries are facing own community’s needs. Review your playing. the reality that the provision of physi- library’s strategic plan, talk with your cal material (i.e. print books) is also library’s leadership team, and ask how Libraries have embraced STEM initia- expected by a substantial number of you can support initiatives that directly tives through creative programming and people who prefer or need these for- address these trends. Through a strong classes. mats. Libraries continue to work both awareness of the larger trends impact- ing our institutions, we can be best pre- Digital media labs and maker individually, and in coordination, with pared to confront them with innovative spaces help to close the digital divide e-content providers to push for the solutions that address the needs of our by providing equal access to innova- development of fair models for lending communities. tive technologies, devices, and software and licensing of e-books, e-journals, to people from diverse backgrounds and other digital content. One example is ALA’s Digital Content Working Reprinted from The Advocate for across our communities and across the Maryland Libraries is a monthly publi- socio-economic spectrum. Individuals Group. Public libraries have recognized they need to provide support for indi- cation of Citizens for Maryland Librar- develop new skills as they engage with ies (CML). Joseph Thompson is the viduals who are making the migration technology to create their own mov- Senior Administrator – Public Services ies, music, tools, and items of artistic to digital by providing classes and at the Harford County Public Library. expression. training. Staff are responsible for main- He is the immediate Past President of taining and updating their skills, and the Reference and User Services Asso- Libraries have long been on the forefront their libraries need to further ensure ciation (RUSA), one of eleven divisions that staff have the skills they need by of showing the economic value of shared of the American Library Association. supporting learning through formal resources.

4 www.ala.org/united 1-800-545-2433, ext. 2161 News & Notes

Complete United's survey for Friends Academic Libraries need Friends Too! Groups for a chance to win continued from page 2

Want a chance to win big by hav- three prizes: $250, a free year of United And fi nally I was interested in how ing your Friends of the Library group for Libraries membership or a free one- academic libraries structure the over- represented, and helping other groups? year membership renewal (a value of sight and governance of their organiza- United for Libraries is conduct- up to $125), or a free copy of United's tions and Heather Murphy, Associate ing a survey for Friends of the Library Even More Great Ideas for Libraries Director of Advancement for Publica- groups. Your responses will help and Friends (a $44.95 value). tions and Public Affairs at the Univer- United for Libraries develop resources Responses do not have to be de- sity of Illinois at Urbana-Champaign for members, and will be published on tailed — reasonable estimates are fi ne. Library remarked, “We used to have Uniteds website and in an upcoming The survey must be postmarked or a Library Friends Board of Directors, newsletter. submitted online at by June 30, 2016. a group of dedicated individuals from Groups that complete the survey If you have questions, please email throughout the state and nation who below, either by mail or online, will [email protected] or call (800) 545-2433, understood our library’s importance be entered for a chance to win one of ext. 2161. to the teaching, research, and public service mission of our university. These 13 or so members advocated for our Name of Friends Group 5) How much was given to the library? library and participated in activities that advanced support of our collec- $ tions and services. This traditional board structure was replaced with an City and State 6) Approximately what percentage of the advisory model in November 2009. money given to the library was used for This model, our Friends Advisory Net- each category below? Please use whole work (FAN), is a small, fl exible, and Email address numbers so that all percentages add up informal group of library Friends. It to 100% of the amount given to the li- operates mostly by e-mail, and without brary. If a category does not apply, write the constraints of bylaws and meetings, N/A. or the expenses of time and travel. Our 1) What is the approximate membership _____% Adult books FAN serves as a sounding board for of your Friends group: _____% Children’s books our library’s advancement staff and the  Up to 100 members _____% Adult programs university librarian and dean of librar-  101 to 499 members ies.” _____% Children's programs  More than 500 members As you can see what I learned is _____% Technology that these groups offer their library 2) What type of library does your _____% Audio/visual users a very valuable way to support Friends group support: _____% Staff development their institutions just like all Friends  Public _____% Facility upgrades groups and what better way to of-  Academic _____% Other (please specify): fer alumni and students a way to give  School back to the institution that has given so much to them and impacted their lives.  State I hope if you are an academic librarian  Other: ______reading this column you will join us on Saturday June 25 at 8:30 AM for the This survey must be postmarked or 3) What is the approximate population Academic Friends and Development submitted online by June 30, 2016. To your library serves? Offi cers Discussion Group at ALA An- fi ll out the survey online, go to www.sur- nual Conference in Orlando and either veymonkey.com/r/united-survey share with us your story of success or learn from those that have success- 4) Approximately, how much money did SEND FORM TO: ful programs and also learn about the your Friends group raise in 2015? United for Libraries Survey many services United For Libraries and 859 W. Lancaster Ave, Unit 2-1 ALA offer to help you build and main- $ Bryn Mawr, PA 19010 tain a strong advocacy program!

April 2016 5 Framework for Foundations

Marketing for libraries: How a Foundation can help

BY PAULA K. BESWICK • Know YOUR Library story – Why The Bozeman Public Library is trying Foundation Director of the Bozeman Public Library is your story real and important? to be smart, using marketing tactics to Foundation Real data will help you with telling show how the Library is thinking out- your true story. side the box and connecting the com- For many businesses, marketing can munity. be the fi rst line item cut from a tight The Bozeman Public Library fully em- With its campaign slogan – # it- budget. This is also true for public li- braces the marketing concept, and with shappeningbpl! – the Foundation has braries, but often there is another layer. United for Libraries validating this as a been the driving force on this guerilla Marketing efforts are not just cut from real need, we let go of the misconcep- marketing campaign. We have learned budgets, in many cases they are not tion of marketing as a bad word. a lot. To add to Nancy Dowd’s list, I even on the radar to include in the fi rst While there can be tension between offer these tips: place. data and marketing in library-land, we For savvy businesses, though, mar- are letting go of that, too. Librarians • Use real-time data – Instead of keting is never ignored, and libraries are fabulous collectors of data, but not swimming in a mass of data, try- should be in that camp. It’s time to let always so good at relating that data to ing to fi nd a landing spot on all go of old ways of thinking and start stories that resonate with their com- of the available devices and plat- embracing the business model of mar- munity. forms, fi nd a place to focus your keting our product – the Library. We are ready to tell our story. Here campaign. We created a marketing When library staff are still trying is how we are going about it, and here campaign to raise awareness of to wrap their collective brains around is how the Foundation is stepping up four specifi c, yet unusual, offerings the concept, and it’s not in the budget, to help. at the Library and how many peo- things get even worse. This is why it is As we wade through the process, ple took advantage of them. The time to think seriously and differently we are learning that advertising and campaign features yoga, blocks, about marketing. marketing technologies are converging Minecraft, and live music. We’re United for Libraries hosted a rapidly. We not only have to focus con- placing banners on Main Street fantastic speaker at the Mid-winter tent and audience, but with so many light poles, advertising in bath- ALA conference in Boston during its people engaging in various areas of so- room stalls, and wrapping vinyl day-long Nuts & Bolts session. Nancy cial media, the message has to be broad “ads” on downtown buildings (see Dowd, co-author of ALA’s bestselling and inclusive. photos). book, Bite-Sized Marketing: Realistic For example, in addition to Face- • Fail fast – Because marketing tech- Solutions for Overworked Librarians, book, Twitter, and Instagram, people nology is changing so fast we’re defi ned marketing and spoke about its also continue to read the newspaper. thinking about what platforms to power for libraries. She also provided But perhaps the newspaper is being exploit and for how long, before a few tips to start marketing your li- read online, which adds a new level of they go away and the next innova- brary: complexity to gaining a reader’s atten- tion fl ashes on the scene. We made tion. Maybe the reader toggles between a big Facebook push, recently got • Programs – Find out the annual her Facebook feed, Pinterest, and an Instagram account, are an ac- cost to conduct programs. What if Gmail. I know I do, and I don’t think I tive participant on KERB (http:// it’s only $3.80 per person? Market am alone in that scattered information kerbspace.com), and are wading the heck out of how inexpensive it gathering model. into 3D virtual fi lm. The challenge is for the Library. When it comes to marketing, com- remains on creating engaging con- • Power of marketing – If the word panies cannot afford to operate in si- tent – if something isn’t working “marketing” rubs you or your los, e.g. engineers need to be talking to for whatever reason, we fail fast supporters wrong, call it a “public the marketers (despite what we read in and move on. awareness campaign.” Dilbert). This goes for libraries, too. Li- • Create video – GoPros, iPhones, or • Branding/messaging – Don’t try brary Directors, Foundations, and Staff Galaxys all have digital capabili- to change your Library through all need to work together, in concert, ties. Don’t be afraid. Refer back marketing, know who you are for promoting library services, collec- to “fail fast” – just try it and see and refl ect that. If you are a cozy tions, and offerings. Think of it in total where it goes. Or if you don’t feel neighborhood living room type of as the “art of customer experiences.” comfortable, spend some money library, don’t market yourself as a Smart libraries don’t just follow for a few quality video clips (see high-tech community hub. trends; they proactively create trends. www.bozemanlibraryfoundation.

6 www.ala.org/united 1-800-545-2433, ext. 2161 Framework for Foundations

org for ours). • Bold. Brave. Realistic. – We’re try- ing to live this motto and encour- age you to do so, too.

Paying for marketing activities on a library’s budget is always tricky. Again, this is where Friends and Foundations can play a key role. With United for Libraries promoting the real need for marketing, these two groups have the backing to be bold. By allowing the groups to play a broader role in creating content, mak- ing connections with people in the community who can help, or simply paying for “failing fast,” the more they are able to support Library marketing efforts. I cannot stress enough that this has to be in concert with the Library Director and Staff. Neither group can simply take over, but each group has members or donors with experiences and skills that differ from librarians who can help. Above, a vinyl "ad" on a downtown building that promotes the library, and a coordinating banner Go bigger! Get bolder! Be braver! on an adjacent light pole. Below, examples of the banners and ads created for the campaign. It’s an exciting time for libraries – mar- The text is included below each ad for reference. Each of the ads includes "Paid for by Bozeman keting can create and expand that ex- Library Foundation.". citement. Foundations and Friends can be your marketing partners.

DID YOU KNOW? Building towers... hand-eye DID YOU KNOW? Shhhhhh ..... Nah. TURN IT DID YOU KNOW? Creepers? Redstone? coordination. Designing a castle... early math. UP! Music inside! Music outside! Kids, families, Mods? Confused? Get the answers at free Creating a kingdom... social skills. Who knew and adults all love music at the Library. Over Minecraft Meetups at the Bozeman Public playing with blocks was so educational? And so 4,000 people listened to free live music at the Library. Minecraft Meetups. It's Happening! much fun! Blocks. It's Happening! Library last year! Live music. It's Happening!

April 2016 7 Tools for Trustees

ULC Leadership Brief: Building Connected Communities

BY URBAN LIBRARIES COUNCIL The 21st Century Technology success, including fi nding a job and Excerpted from original publication. Landscape acquiring skills needed to thrive in the workforce. “The world is now mediated Public libraries have established Technology is a catalyst for improved themselves as vital resources in a tech- through a digital environment,” said Boston Public Library Interim President education outcomes. Digital media nology-driven world. “Today, no other engages learners in new ways, supports institution rivals the signifi cance of David Leonard. That new environment shapes how people interact with each lifelong learning, and changes the way public libraries as technology gateways people manage information. Libraries providing a wide range of resources other and organizations, how govern- ments operate and deliver services, are at the forefront of that education that meet personal and professional revolution. High-tech learning labs, needs, support local economies, and the skills needed to succeed in today’s workforce, how learners acquire and web-based read-along programs and build stronger communities,” wrote homework help, online tutorials for Washington, DC, City Administrator use knowledge, and the role libraries play in supporting community priori- test preparation, and more contribute Rashad Young and Urban Libraries to improved education outcomes. Council President and CEO Susan Ben- ties. The following themes highlight the ton. scope of today’s digital world and the library’s role in it. Public libraries are uniquely qualifi ed Technology is constantly evolv- to bridge digital divides and ensure ing, bringing both opportunities and Technology is at the center of daily access to emerging technology. Li- challenges. What is nice to have one braries bring a wealth of assets to the day becomes essential the next. “Meet- life. Mobile devices, apps, social media, e-government, GIS, and online every- challenges of the 21st century digital ing the growing technology needs of environment, including their status as our communities is an expensive fi scal thing are norms for “doing life.” Eco- nomic, educational, and social success trusted community hubs, experience challenge, but it absolutely has to be a building literacy skills, track record priority,” said Pat Martel, city manager depend on being able to participate in the digital environment. for building partnerships, capacity to of Daly City, California, and president adapt to change, and ability to reach of the International City/County Man- people where they are. agement Association (ICMA). “The Digital literacy is essential to navigat- ing the knowledge economy. Thriving opportunities are what we can envision High-speed broadband is increasingly and the sky’s the limit.” in the digital world requires new skills ranging from basics, such as how to set essential in the digital world. The The pace of change and its imme- Federal Communications Commis- diate impact on daily life and economic up an e-mail account, use a mouse, or access the Internet, to more sophisticat- sion describes broadband as “the great success make the role of public librar- infrastructure challenge of the early ies as trusted guides in a rapidly chang- ed skills, such as searching databases, applying for benefi ts online, accessing 21st century,” and “a foundation for ing world increasingly vital. Every day, economic growth, job creation, global libraries offer programs, services, and e-government services, or using a 3D printer. Digital literacy is particularly competitiveness, and a better way of resources that introduce the possibili- life.” Despite progress in broadband ties of technology, build digital literacy important for long-term economic skills, and provide access for all. This Leadership Brief highlights the role of libraries as community Challenges for Libraries as Technology Leaders technology leaders who are uniquely qualifi ed to bridge digital divides, • Keeping up with the rapid rate of technology advances. support community priorities, and im- prove quality of life, working in close • Maintaining as close to a state-of-the-art technology infrastructure as partnership with community leaders. possible with limited resources. It provides examples of how libraries are leveraging technology to deliver • Building staff competence to meet changing needs—competence that is services that meet community needs different from traditional library skills. and identifi es six action strategies to achieve the best possible opportunities • Telling the library’s story as a vital technology leader and using data and for the entire community. outcome measures to verify the story.

8 www.ala.org/united 1-800-545-2433, ext. 2161 Tools for Trustees

deployment, signifi cant geographic and munity who never walk into a goal is to integrate technology into the economic divides remain. More than library. everyday fabric of what the library is,” 50 percent of households with incomes said Tammy Baggett, director, Durham under $30,000 and 53 percent of rural • Make the library website a one- County Public Library, Durham, NC. Americans lack access to broadband stop online shop for databases, speeds needed to use high-quality e-government services, learning The original full-length leadership brief voice, data, graphics, and video re- tools, and more. can be found on the Urban Libraries sources. Council website at http://www.urbanli- • Offer e-books and other down- braries.org/publications-pages-74.php. Social media connects citizens and loadable media to library users. Here you will fi nd additional leader- their government. Electronic alerts, an ship briefs, which are four-page mono- interactive website, and mobile apps • Contribute to improved quality of graphs that offer condensed analysis help governments inform, engage, and life in the communities they serve. of critical issues driving library perfor- connect with residents, build strong mance today. Topics include: communities, and provide value. But libraries need to be strategic about how they use technology to meet com- • Partners for Education Libraries as Community Tech- munity needs and deliver services by • Maximizing the Library-Founda- nology Leaders (1) leveraging technology to support tion Partnership identifi ed strategic goals and (2) assess- • Library Priority: Community-Civic Technology has changed the way ing how technology enhances existing Engagement libraries do business, connect with the priorities rather than defi ning technol- • Five Leadership Roles for Library communities they serve, deliver pro- ogy as a separate set of activities. “Our Trustees grams and services, and support com- munity priorities. City Manager Strategies for Building Connected Communities Martel has seen the dramatic evo- lution of libraries during her 35 years Libraries are essential to success in today’s digital environment. The resources in public service, including one stint as and services they provide open doors of opportunity to people of all ages and an interim library director. “Libraries from all economic backgrounds, demystify technology for new users, and give have evolved from being places where people the skills and support to participate in the digital environment. people go to get books or magazines The following six strategies provide a framework for collaborative action to serving as community centers of in- to build digitally inclusive, connected communities. formation in a variety of formats and gathering places where the public can 1. Intentionally align library technology services and resources with com- share ideas, collaborate, learn, and pre- munity priorities. pare for success in life” Martel said. Technology has made it possible 2. Ensure that technology is integrated into the library’s strategic focus. for libraries to: 3. Build a long-term digital strategy and regularly assess technology infra- • Provide 24/7 access to library re- structure, services, and community needs to support continued invest- sources anytime, anywhere. ment. • Incubate new technologies and 4. Establish partnerships that enhance the library’s capacity, impact, and provide hands-on experience using ability to keep pace with technology changes. the next essential thing. 5. Participate in critical discussions about community priorities, technology • Broaden and deepen educational needs, and library roles. opportunities for people of all ages. 6. Prepare for the future by incubating new technologies, engaging with technology experts, and encouraging innovation. • Provide opportunities to create and publish content, invent, and col- 7. Encourage and support innovation and creativity in education that goes laborate in news way. beyond traditional models and celebrate successes, no matter how small. • Connect with people in the com-

April 2016 9 Tools for Trustees

The Nuts & Bolts of a Strategic Plan New resources in the Trustee Zone SUBMITTED BY DORA SIMS others as deemed by the organizing Login to the Trustee Zone to access Trustee, Birmingham Public Library team leaders. Once the team is orga- these three new practical guides for nized, discussion and planning gener- Trustees included with your United for ally follows to begin formulating the Strategic planning is an organiza- Libraries membership. If you need your “Nuts and Bolts” of the strategic plan. tional management activity that is used login, please email [email protected]. to set priorities, focus energy and re- Here is a suggested “Five Steps to a Strategic Plan” as a reference guide: sources, strengthen operations, ensure A Library Board's Practical Guide to that employees and other stakeholders Strategic Planning are working toward common goals, 1. Determine where you are. For an establish agreement around intended accurate picture of where your No library can continue to meet chang- outcomes/results, and assess and adjust organization is, conduct external ing community needs let alone experi- the organization’s direction in response and internal audits to get a clear ence continuous improvement without to a changing environment. It is a disci- understanding of the marketplace, committing to strategic planning on a plined effort that produces fundamen- the competitive environment, and regular basis. From setting a vision for tal decisions and actions that shape and your organizations’ competencies. the library to articulating its mission to guide what an organization is, who it establishing a set of goals for achieving 2. Identify what’s important. Focus serves, what it does, and why it does that mission, the board can and should on where you want to take your it, with a focus on the future. Effective be involved. This practical guide walks organization. This step sets the strategic planning articulates not only you through getting started, the plan- direction, should clearly defi ne the where an organization is going and the ning process, roles and responsibilities mission and vision of your organi- actions needed to make progress, but during the process, engaging the com- zation’s future outlook. From this also how it will know if it is successful. munity, the environmental scan, creat- analysis, you can determine the These plans are very important to ing a vision and mission, setting the priority issues signifi cant to the the success of an organization because goals, and measuring success. overall well-being of the organiza- prospective customers, investors, stock- tion. holders, grassroots, other special inter- A Library Board’s Practical Guide to est groups are more likely to support 3. Defi ne what your organization Evaluating the Library Director an organization when it has a strategic must achieve. Defi ne the expected An important way to ensure and sup- plan that defi nes the goals/objectives, objectives that clearly state what port a highly effective library director with measurable outcomes, and imple- your organization must achieve is to commit to meaningful perfor- mentation strategies. to address the priority issues, in- mance appraisals at least annually. The mission statement describes clude measurable implementation It’s surprising how often this very im- the intent of the organization. This can strategies to help accomplish the portant duty gets short shrift or even include a SWOT analysis detailing the priority issues. strengths, weaknesses, opportunities overlooked altogether. The evaluation and threats to the organization which 4. Determine who is accountable. process should be a positive and highly is helpful to prospective customers, The strategies, action plans and productive way of ensuring that your investors, stockholders, grassroots, ad- budgets are all steps in the process director is meeting goals and that, as a visors, etc. to understand the operation that should effectively communi- result, the library is moving forward. of the organization. cate how to allocate time, human While there are organizations that capital, and money to address the A Library Board’s Practical Guide to do their own in-house strategic plans, it defi ned goals/objectives. Finding the Right Library Director is suggested that organizations consider hiring a consultant fi rm to give validity 5. Review. To ensure the plan per- Finding the right library director can to the organization for prospective cus- forms as designed, hold regular, be a challenging process for library tomers, investors, stockholders, grass- preferably quarterly reviews of boards. This comprehensive guide will roots, special interest groups, etc. the process, and make necessary demystify the process. Originally pub- The project team leaders are usu- adjustments as needed. lished by the Detroit Suburban Librar- ally inclusive representation of board ians’ Roundtable Succession Planning members, administration, partnering Excerpted from: Forbes Entrepreneur Committee and updated by United for organizations, departmental staff, and Newsletter and Balanced Scorecard Insti- Libraries Past President Christine Lind Hage.

10 www.ala.org/united 1-800-545-2433, ext. 2161 Tools for Trustees

Kathy Parker to be awarded the ALA/United for Apply for United Libraries Trustee Citation for Libraries’ Major Benefactor Citation Kathy Parker currently serves on service to the Reaching Across Illinois Library their com- Giving public recognition to an in- System (RAILS) Board of Directors and munities dividual, family, or corporate body that the Tinley Park Public Library Board of and she vol- has made a major gift to your library Trustees. She has also served as Admin- unteered to will generate publicity that can encour- istrative Librarian at the Glenwood- chair a Sys- age other gifts as well. Lynwood Public Library District since tem Mem- United for Libraries’ Major Bene- 2002. The following achievements are bership factor Citation comes with a plaque directly related to her library board Standards for the library and a plaque for the service. Committee donor. (Please allow six weeks from the Kathy began her board service whose work Kathy Parker time of application for receipt of both knowing that library systems needed continues to this Trustee Citation plaques.) These plaques, along with a to be revamped to survive in very un- day. Recipient library celebration and a press release certain fi nancial times. She envisioned In April from your library, can let your com- RAILS as having a less formal structure 2011, Kathy munity know that gifts to the library and utilizing outsourcing where neces- Parker was elected to a six-year term are truly appreciated and make a real sary to provide essential services. One on the Tinley Park Public Library difference. of her major areas of focus from the Board of Trustees. She brings a unique Major Benefactor Citation re- beginning was helping to fi nd an alter- perspective to this role since she is also cipients are featured on the United for native model for delivery of materials a Tinley Park resident and has many Libraries website, and a press release between libraries. Delivery is one of the years' experience working in a library about each recipient is issued through most cherished system services, but it is (including her current service as direc- United for Libraries and ALA. also one of the most expensive, and in tor of the GlenwoodLynwood Public Applicants are asked to include some cases ineffi cient. Library District). One of her unique documentation describing the nature Kathy volunteered to chair the strengths is her ability to see things not of the library’s relationship with the RAILS Board Delivery Committee and only from a Trustee's point of view, but benefactor; benefi ts to the library in the led efforts to establish a pilot project also from the point of view of a library form of money, real or personal prop- for outsourcing delivery in one area director, staff member, and library erty, negotiable paper, or other tangible of the system. She knew this might be customer. She has a deep comprehen- contributions; why the gift is consid- unpopular with some members and sion of the library budget process and ered major, and any publicity generated utilized the many relationships she had understands how to maintain effective as a result of the gift. built over the years to ensure that all relationships between board and staff A fee of $500 ($450 for United for concerns were aired and responded and how to model this relationship for Libraries members) covers all adminis- to. In January 2014, the pilot project other Trustees. trative costs and materials. became a reality that led to greater ef- Kathy also has an ongoing com- fi ciencies and economies while greatly mitment to providing more training To apply for the Major Benefac- improving delivery service to system opportunities for library trustees. Her tor Citation, visit www.ala.org/united members. The pilot project was so suc- work on strengthening system member- and click on “Awards & Grants” then cessful that RAILS extended outsourc- ship requirements includes encourag- “Major Benefactor Citation.” Past ing of delivery to another area of the ing all public libraries to add a strong awardees can also be found on this site system in October 2015. trustee training component. Kathy was (www.ala.org/united/grants_awards/ Another major focus of Kathy's also a leading force behind the creation benefactor). is revising and strengthening system of ATLAS (Area Training for Librari- A downloadable application as membership requirements. The fi ve ans and Staff), in large part because she well as submission guidelines are avail- individual systems that formed RAILS saw the need for trustees to have ac- able on the website. Applications may all had different requirements. In an cess to continuing education the same be submitted at any time, however, effort to please all, RAILS was formed as library staff. She currently serves as please allow for a minimum of six with very basic and extremely easy to President of the ATLAS Board. weeks to receive the plaques. meet requirements. Kathy saw that Kathy will recognized by the ALA For more information, call (800) strengthening these requirements could president during the opening general 545-2433, ext. 2161, or email united@ only result in libraries offering better session of the ALA Annual Conference. ala.org.

April 2016 11 Focus on Friends

Naming rights and recognition for donations

The Jefferson County Public Li- ments; other fi xtures, furnishings brary (JCPL) in Lakewood, Colo. and equipment; and/or any other recently established guidelines for the items that commemorate a gift. implementation of naming rights and name recognition opportunities for These guidelines are intended to JCPL and Jefferson County Library provide structure and baseline defi ni- Foundation (JCLF). The following is tions for the Library, which in turn will excerpted from the naming guidelines, help ensure equitable, consistent op- which can be found along with the pol- portunities and a standard of steward- icy (see next column) and brochure (see ship for gifts received from donors. image at right) on the United for Li- braries website at www.ala.org/united/ friends/orgtools/samplepolicies. Jefferson County Public Library JCPL also allows for naming rights Naming Rights Policy and name recognition opportunities when there is a strong community As stated in Asset Protection Gov- desire for a specifi c name for a facil- ernance Policy 2.4, section 12, the Li- ity or when the Library Board desires brary Board of Trustees shall have sole to honor an individual, foundation or responsibility for naming or renaming corporation for outstanding service library facilities and/or subunits of fa- The Johnson County Public Library naming contributions that are consistent with cilities. brochure can be found online at www.ala.org/ united/friends/orgtools/samplepolicies the nature and mission of the Library. Generally, facilities shall be named A naming opportunity may also be of- with a preference for geographic or fered to an individual, foundation or functional designations. However, corporation in recognition of substan- JCPL shall also offer naming rights in Naming opportunities may also be tial funding to support library facilities, the following instances: offered to individuals, families, founda- in accordance with the guidelines out- • when there is a strong community tions, organizations or corporations to lined below. desire for a specifi c name for a fa- recognize fi nancial support for library • Naming opportunities for library cility; facilities and sub-units of library facili- facilities. This would include JCPL • when the Library Board desires to ties. These opportunities will be ad- libraries or administrative service honor an individual, foundation or ministered by Jefferson County Library facilities. corporation for outstanding service Foundation, in collaboration with • Naming opportunities for sub- contributions that are consistent Library staff. All such naming opportu- units within a facility. This would with the nature and mission of the nities must be approved by the Library include special use areas (i.e., Library; and/or Board of Trustees and administered in Children’s, Teens, reading areas, • when the Library wishes to recog- compliance with guidelines and pro- Technology Centers, Business Ser- nize substantial fi nancial contribu- cedures developed by the Executive vices); meeting and study rooms; tions to support library facilities. Director. and designated outdoor areas. Naming rights will not be offered • Name recognition opportunities. A naming opportunity may be into perpetuity; rather, the duration of This could include but would not offered to an individual, foundation naming rights will be outlined in the be limited to: mobile service ve- or corporation in response to strong guidelines and procedures. hicles (including bookmobiles, the community input or in recognition The Library Board authorizes the eTrain, the Traveling Children’s of outstanding contributions that are Library Foundation and Library staff Library vehicle, and other vehicles consistent with the nature and mis- to carry out such a program for rec- used in direct service delivery); self- sion of the library. Any Trustee, staff ognition of major donors or library service structures placed through- member or citizen of Jefferson County supporters, as approved by the Board, out the community (i.e., kiosks may nominate an individual for special with the clear understanding that the and self-serve vending machines or recognition. In such a case, the Library standards and guidelines of the pro- structures); sections of a building Board will evaluate the appropriateness gram will be administered and equally (art walls, community and other of such a nomination and determine at all times. The Board shall have thirty display areas); technology enhance- the proper recognition. (30) days to modify a commitment.

12 www.ala.org/united 1-800-545-2433, ext. 2161 Focus on Friends

Five tips for starting a Books for Babies program in your community

Books for Babies is a national lit- maternity wards, eracy program that acquaints parents etc. Once you’ve of newborns with the important role determined the they play in the development of their organization(s), children. Groups can order affordable work with them Books for Babies kits from United for to determine how Libraries, and present new parents with the kits will be the kits, which contain a board book presented to par- for baby, baby’s fi rst library card, and ents. The maxi- a variety of brochures with reading tips mum benefi t is and early literacy information from derived when the nationally-recognized educational or- kits are person- ganizations. Kits are available in both ally presented to English and Spanish with an optional new parents. A bib. For information, visit www.ala. few minutes of org/united/products_services/ conversation or booksforbabies. orientation with By reading to their babies and the new parents, SPECIAL OFFER: Orders of 250 or more Books for by becoming regular library users emphasizing that Babies kits will include FREE onesies courtesy of themselves, parents help their babies it is crucial to Penguin Random House! See details below. develop language skills and start them talk to and read on the path to success in reading and to the baby in order to activate the include hospital auxiliary groups, learning. learning process, will make parents AAUW, Kiwanis, Lions, Rotary, Organizations such as Friends of aware of their important role in Altrusa, PTA, literacy groups, lo- the Library groups, women’s clubs, exposing their baby to books and cal foundations, and United Way. and Junior Leagues are among those reading. Combining forces will help with who purchase Books for Babies kits. fundraising and distribution. Groups often supplement the packets 3. Decide what other materials or with information about local resources, information your organization To order a sample Books for Babies including library locations and contact would like to include in the kits. kit, see page 24 or visit www.ala.org/ information as well as details about Work with the Friends, library united/products_services/ lapsit and preschool storyhours. director, and/or children’s librar- booksforbabies. Here are fi ve tips for starting a ian to develop a plan to encourage Books for Babies program in your com- parents and babies to visit their munity: library. Select materials to include SPECIAL OFFER: Orders in the kits: library hours and phone of 250 or more Books for 1. Determine your target audience. numbers, fl yers promoting story- Decide if you will give a kit to all hours or parenting programs, and Babies kits will include free new babies born in your commu- a library card registration form. onesies courtesy of Penguin nity, or if you will target a specifi c Random House. Offer is population, i.e., fi rst-time parents, 4. Solicit local co-sponsorship of the valid while supplies last. teen mothers, or at-risk parents. program. Business sponsors should Color, graphic, and size will be given the opportunity to have vary and will automatically 2. Plan your strategy for distributing their names listed in local materials be added to orders of 250 or the kits. Research organizations in and should be publicly acknowl- more kits. your community to determine the edged. Companies such as Target best method of distribution. Some and Walmart have given grants for examples include the library, coun- local Books for Babies programs. ty health department, well-baby clinics, childbirth/breastfeeding 5. Consider a partnership with an- classes, literacy organizations, local other charitable organization. Ex- pediatrician or obstetrician offi ces, amples of successful partnerships

April 2016 13 Focus on Friends

Friend-Raiser: The Art of Books

Every spring the Library Founda- tion for the Bismarck Veterans Memo- rial Public Library (Bismarck, N.D.) holds an event to thank their donors and to draw people to the library. Last year, the event was called “The Art of Books.” Local artists created art depicting images from books or in- spired by books. The Friends then held a silent auction to sell the items. The Foundation takes 30 percent and the artist gets 70 percent. The event draws an audience of about 100-120. The event is fairly ca- sual and includes pizza, locally-brewed beer, wine and a dessert (chocolates) table. People can wander around, eat, visit, listen to music and view and bid on the art. The Friends also do a trivia event with a local company that hosts great trivia events. At that time, people all gather at tables and form teams for the trivia.

Thriftbooks Conference Grant Awarded to Gail McAbee Information for Friends, in- cluding past issues of The In her application for the United Voice, archived issues of for Libraries Thriftbooks Confer- News Update, special offers, ence Grant Gail McAbee said, “Late publications, and toolkits, is in 2012 I got a call from the Pacolet, available to United for Librar- SC Friends of the Library president. ies personal and group mem- “Gail,” she said, “I’m retiring and I love of reading, and sense of humor want you and your husband to take on their board? Though we at United bers. over the FOL.” “Love to!” I said, be- received many wonderful applications for this grant opportunity, Gail’s appli- cause who wouldn’t? “I’m accepting To log in to the Friends & now for both of us.” cation stood out precisely because her personality shined through. Foundations Zone and access Since that time, I’ve enjoyed be- resources, visit www.ala.org/ ing vice-president—naturally, I made United for Libraries thanks our united and click on “Friends my husband president so I can be the sponsor Thriftbooks for their gener- power behind the throne—of the Pa- ous sponsorship of this grant. You can & Foundations Zone.” colet Friends. Not just because, all my learn more about how they can help with your used books and book sale life, I’ve considered reading slightly less If you need your login or remainders at Thriftbooks.com. important than breathing, but because password, email United for I get to use my newly-acquired powers Libraries at [email protected] for good in our small South Carolina or call (800) 545-2433, ext. community.” What Friends group wouldn’t love 2161. to have someone with Gail’s energy,

14 www.ala.org/united 1-800-545-2433, ext. 2161 Friends on Campus

Strategic Change: Kettering University Friends

BY CHARLES HANSON Director of Library Services Board members were asked to pledge library and archival services as vital dollars for a matching contribution and centers of learning at Kettering Univer- We often are reminded of this $2,500 was pledged from the FOLA sity. As in the past, the FOLA Board statement when making change in the Board. By the end of the campaign, remains committed to supporting structure and development of an orga- $4,600 was raised, short of the goal services and programs offered by the nization: "The more things change, the but a great fi rst attempt at getting do- Library and Archives. These include more things stay the same." In many nors to contribute. Gaming Night at the Library, New ways that statement came into play An important part of the strategic Faculty Reception and Orientation, when the Kettering University Friends change was a new emphasis on donor the Production Studio, Mobile Devices of the Library and Archives (FOLA) recognition. Donors will be listed on Loan Program, the Graphic Novels and decided in December 2015 to change a donor board displayed in the library DVD collections, and the Great Reads its strategy for fundraising from “join- according to each individual’s level of Book Club. And FOLA contributes ing” FOLA to “giving” to FOLA. giving. For example, a Friend’s level to the life of the university by hosting Rather than becoming a member, of giving ranges from $1 to $99. The holiday receptions throughout the aca- people were asked to make a donation highest level of giving, Benefactor, demic year. because “the library is an important starts at $500. Change and constant are two sides part of the academic life at Kettering This change in FOLA’s fundraising of the same coin. FOLA has changed University and your donation can help strategy was a signifi cant shift in one to a donor-focused organization, simi- improve library services.” In February aspect of the organization’s structure lar to a foundation, yet through the FOLA, with support from the Univer- but the fundamental mission remained change its support for the Library and sity Advancement Offi ce, began a Love the same. The mission of the Friends Archives remains constant. Your Library Crowdfunding Campaign of the Kettering University Library and with the goal of raising $5,000. FOLA Archives (FOLA) is to advocate for

SAGE Conference Grants Awarded to April of the Libraries Annual Luncheon. She Anaya and Michelle Brasseur schedules, promotes, and hosts work- shops, lectures, open houses, and other As New Mexico State University events throughout the year. (NMSU) Library's Director of Devel- Michelle’s development duties opment, April Anaya is involved in include: fundraising for the libraries’ major gift fundraising, annual fund Book Support Funds, Legacy Book campaigns, target project fundraising, gifts, and general library operating special events, and more recently, com- fund. She is responsible for donor com- munications and marketing. opportunities to further the NMSU munication, recognition, and relation- Since communicating with their in- library’s mission. ” ship-building. ternal and external audiences is essen- In addition to her role as Mar- Professor Emeritus and president tial to the library’s mission, April’s role keting Communication Specialist for of the Friends Glenn T. Graham said, evolved to oversee the NMSU library University Libraries, Michelle Bras- “I could not survive if I didn’t have marketing and communications team. seur is also the Friends of the Libraries Michelle!! This conference would of- From overseeing the library’s stable Board liaison. Her duties for the board fer her the opportunity to acquire and social media presence, promoting ar- include: preparatory meetings with the share information and resources. ” chival collections in creative ways, and Friends president, past president and United for Libraries thanks our hosting engaging community events, Interim University Librarian before sponsor SAGE for their generous her goal is to always raise awareness of each board meeting; assisting the presi- sponsorship of this grant. Sara Miller the NMSU library and the services and dent in arranging board meeting space McCune founded SAGE Publishing in resources offered. NMSU Library Dean and keeping meetings running on time; 1965 to support the dissemination of Dr. Elizabeth Titus, said that April at- and drafting and updating and storing usable knowledge and educate a global tending the ALA Annual Conference board documents, including bylaws, community. SAGE publishes journals, will “allow her to expand her knowl- minutes, vision statement, and strategic books, and library products spanning a edge of libraries and explore unique plan. Michelle also hosts the Friends range of subject areas.

April 2016 15 Good Ideas From The Network

Programs who join the Friends when registering community involvement includes the for or attending the event. local food pantry, Chamber of Com- Meredith, N.H. merce, Kiwanis, local schools, hospital, The Friends of the Meredith Public Awards & Grants Cherokee Nation, Stillwell Farmers' Library sponsored an Adult Coloring Market, Home Educators, and the Night - the latest trend in stress- Tennessee Stillwell Library. Their fundraising ef- busting is coloring for grown-ups. The Friends of Tennessee Libraries (FOTL) forts for the last eight years have netted program was increased from an hour and Tennessee Library Association $360,000 towards the addition of a to an hour and a half due to popular (TLA), co-sponsors of the annual children's wing for the library, which demand. They provided numerous Friend of the Year Award, have agreed they hope to see started this fall. coloring sheets to choose from and to make two awards possible for ser- colored pencils for attendees use. Light vice in 2015: one for a recipient pre- Booksales refreshments were served and relaxing senting libraries serving a population music was played. This program was of up to 24,999 and another award Falmouth, Mass. for ages 18 and over. representing libraries serving a popula- Have you ever tallied up the bestsell- tion greater than 25,000. Established ing categories from your annual book in 2010, the award has gone to groups sales? The Friends of the Falmouth Kirkwood, Mo. whose extraordinary dedication and Public Library did just that to deter- The Friends of the Kirkwood Public achievements have made signifi cant mine what sold best at their annual Library presented its annual English contributions to their community and summer 2015 book sale. Children’s tea. This year, Sheila Hwang of Web- to the advancement of libraries in Ten- books were the biggest bestseller (86% ster University will present, "Literary nessee. of these books sold). Special categories Feasts, from Jane Austen's Day to the such as art, architecture, gardening, Present." Dr. Hwang will examine rep- Stillwell, Okla. nautical, music, Americana, and an- resentations of food in Jane Austen's The Stillwell Public Library Friends tiques had a 77% sell rate. Fiction sold novels and then contextualize it with Society was recently honored by the at 74%, followed by cookbooks at examples from poetry, short stories, Cherokee Nation at their National 68%, history and biography at 59%, memoirs, and novels from the nine- Holidays Awards Ceremony when they general nonfi ction at 57%, and fi nally teenth century and beyond. Admission received the Cherokee National Com- religion and the classics at 49%. If you is free for members; $5.00 for others. munity Leadership Award Organiza- know what types of books are most The fee is waived for non-members tion for 2015. The Stillwell Friends' popular in your community, you’ll have a leg up in deciding what books Board Recruitment to include in the sale. The Friends of the Multnomah County Library (Portland, Ore.) advertised Fundraising for volunteer board members online with this job description and an online application: Allen, Texas ALLen Reads (a one city read pro- Ideal Candidates gram) is completely underwritten by grants and donations from organiza- We want individuals who passionately support public libraries and currently tions and individuals. This year, the live or work in Multnomah County. Individuals must be willing to dedicate ALLen Reads program received two time to our advocacy and fundraising efforts, which directly support the generous donations from the Allen Multnomah County Library. We welcome diversity of any nature to help Kiwanis Club and the Allen Sunrise inspire creativity and fresh thinking and to help our organization remain Rotary Club. All Friends groups should relevant in a changing world. Ideal candidates will have strong oral and create partnerships with their local written communication skills, be able to contribute new ideas, have excellent civic organizations to help increase follow-through, and be able to work as a member of a team. Individuals support for library programming. who have an entrepreneurial or small business background are especially welcome to apply. We have a particular need for skills in: retail, web-based sales, web page analysis, development and maintenance, accounting, fi nance, Riverside, Calif. human resources, communications, event planning, law. If you have skills or experience in one or more of these areas, we hope you’ll apply. No previous Thanks to donations and grants to the board experience is needed. Riverside Public Library Foundation, the Main Library Makerspace/Teen

16 www.ala.org/united 1-800-545-2433, ext. 2161 Good Ideas From The Network

Space, opened earlier this year. The one LEGO brick at a time! Beginning Winners were chosen by popular vote space will double as a Teen Space and in May, The Tompkins County Public and announced before the end of the community Makerspace for youth and Library, with the community, will be evening. A silent auction was also adults. A “Makerspace” is a do-it- building a 6-foot by 6-foot LEGO held. Proceeds supported the library's yourself space where people gather to model of their reimagined library, summer reading club. participate in individual or organized featuring the soon-to-be-constructed group activities in order to make, new teen center and 21st century invent, and learn using digital and non- learning lab. The fi rst project of its Book Clubs digital tools for design, programming, kind in a public library in the county, Falmouth, Mass. fabrication, crafting, and artistic the TCPL LEGO Build will bring creation. In addition to a robust together library lovers and LEGO The Friends of the Falmouth Public collection of books and DVD’s the enthusiasts of all ages to support the Library are funding an interesting space boasts the following technology 21st Century Library Campaign. For new project to support the Falmouth offerings: a 3D printer, 4 iMacs, 4 every $50 each person or team raises, area book clubs. Book Club Bags MacBook Pros, a desktop recording they get to build one module. Each will contain ten paperback copies of studio which includes a Mac mini, module will represent a part of the a title, a large print or audio book monitor, audio box, and condenser library. When it’s all done, roughly when available, and discussion group mics and headphones. Forty-eight 100,000 bricks will be assembled questions. The bags will be loaned for Lenovo laptops are being prepared together, module by module, to create six weeks to a member of the book for distribution. Other makerspace a model of their public library. club who will assume responsibility learning kits were also included. for returning the bag complete with all the contents. The program is being Portland, Ore. launched with six fi ction and four Amazon Smile During the month of March, the non-fi ction titles but already one local Amazon Simile is a 501 (c)(3) non- Friends of the Multnomah County book club has decided to support the profi t program where Amazon Library partnered with a local program by donating ten copies of a donates 0.5% of the purchase price department store, Toms, which hosted book of their choosing! of eligible products to the charitable a book drive to support Friends. The organizations selected by their public was invited to drop by and drop Membership customers. Friends groups can and off donations anytime during store should register as a 501 (c)(3) non- hours. Those who donated a book Wyoming profi t with this program. Simply search received 15% off their purchase! A “Sign up charity Amazon Smile.” great partnership for a favorite store or Susan Mark from the State Library business in any community. in Wyoming reported that she once worked for a library whose Foundation Tiverton, R.I. built their mailing list by raffl ing off The Tiverton Library Foundation Oklahoma hosted “Midnight in Paris: an Chocolate was the theme of two recent Invitation to the Jazz Age” this spring. fundraisers in Oklahoma. The Friends Like United for The Foundation served hors d’oeuvres, of the El Reno Carnegie Library beverages, and French desserts. sponsored a chocolate festival to Libraries on Facebook Included in the event were music, a benefi t the renovation of the historic silent auction, and raffl es. Guests were Carnegie Library. They provided United for Libraries is invited to wear period dress costume. chocolate treats, take out chocolate, Prior to the event there were two free on Facebook! To like cash bar, and a live jazz band. Tickets United for Libraries, visit showings of Woody Allen’s “Midnight were $10 in advance or $12 at the in Paris.” Tickets for the event per $60 door. Elsewhere in Oklahoma, the www.facebook.com/ each. 10th Annual Friends of the Mustang unitedforlibraries Library Chocolate Festival was held at Ithaca, N.Y. the town center. An array of chocolate To follow United for treats were on hand for attendees to Tompkins County Public Library Libraries on Twitter, visit taste or to purchase as gifts. Tickets www.twitter.com/ala_united. Foundation invites the community to were $8 for eight tastes. Children were Help us build a 21st Century Library invited to decorate their own cupcakes.

April 2016 17 Good Ideas From The Network

It is much harder to run one that a laptop. People could sign up for the annually raises money. So have a plan drawing at the circulation desk and Notable Quotables for what happens once the foundation were told that they would be added is created, with specifi c goals and to the Foundation's mailing list when “Libraries are the foundation for targets. Contrary to popular belief, they did so. That way it was opt-in, learning.” most foundations don’t magically but there was an incentive to do so. raise money without a lot of work Plus, the list the foundation built this Mark Davis, M.D., and effort. Secondly, if you do have way was of current library users, so Irresponsible: What Surgeons an active Friends group, include they were people with a connection to Won't Tell You and How them in the process, and agree on the the library. Since in most states (if not to Protect Yourself, 2015 Foundation/Friends relationship before all) the patron database is protected by you start. “I think the most powerful gift privacy laws, this was a very successful you can give someone is a book. way to develop the list. My mother gave me my fi rst book Other (Horse Of Course) and taught me to read when I was 4. Since then, Partnerships Chapel Hill, N.C. books have been my must-have Macon, Ga. The Chapel Hill Public Library source of inspiration, entertain- recently unveiled UNBOUND, a new, Friends of the Library has begun a ment, and connection with friends. permanent public art installation new service to support and publicize How do I support my book habit? for the library. Artist Erik Carlson the literary events and associated Through my local library, where all spent months gathering moments lectures offered to the public by Mercer the librarians know me and gather and memorabilia from Chapel Hill's University, Middle Georgia State up my giant piles of on-hold books history. Residents were invited to College and Wesleyan University. Each as I walk in the front door. Librar- provide the artist with pictures they month these events will be updated ies, quite simply, feed me... I could felt captured the spirit of living and the public is encouraged to attend. not exist without them. ” in Chapel Hill. The interactive, Many colleges and universities have media-based artwork examines the cultural events that are open to the Sonia Ellis, contemporary public library as a place public. This partnership is a way to Talk to Me, 2014 that simultaneously binds information expand the public’s awareness about - collecting, curating, and keeping these opportunities. “Libraries are the reason I’m a it sage - and unbinds it, by making writer today. I spent hours after it accessible and sharing it with the school at my local library, poring Foundations community. It is a "memory library," over books and doing research. a digital collection of memories and About what? Anything I wanted! St. Paul, Minn. moments from Chapel Hill. Visitors That was just the point. I knew will experience a series of glowing Stu Wilson writes that the biggest that someday I wanted to see my lenses arranged in patterns of Braille piece of advice is to think and plan a books on those shelves.” text. These lenses provide intimate great deal before creating a foundation views into the diverse content collected around who will do the work. A Jennifer Keishin Armstrong, from the community, refl ecting the good library foundation, that raises Seinfeldia, 2016 town's own "hidden library" of signifi cant funds, needs an active, history, culture, and personal and energetic, engaged board with strong “Where else but at a library can shared moments from the life of direction. Do you have those board a person with no money in their Chapel Hill. The project is part of members in your community? Can pockets walk into a place of quiet the Town's Percent for Art program, you recruit them? Do you have the and peace, and walk out with established in 2002, which allocates staff to manage and direct them? It is something beautiful and bor- 1% of selected capital project relatively easy to set up a foundation. rowed?” expenditures for public art. The selection committee included members Don C. Reed, of the Public Arts Commission, Town Stem Cell Battles: To submit an item to Good Ideas from the Network, Council, Library and Town staff, Proposition 71 and Beyond, 2015 as well as members of the local arts email it to [email protected]. community.

18 www.ala.org/united 1-800-545-2433, ext. 2161 Good Ideas From The Network

11th annual National Friends of Libraries Week: Oct. 16-22, 2016 2017 Book Lover’s Friends of Libraries groups have • Offer a prominent location in the Calendars available their very own national week of cel- library where the Friends can coor- ebration, Oct. 16-22, 2016. dinate a display and/or a member- The celebration offers a two-fold ship table during the week. opportunity to celebrate Friends. Use • Submit an article to a citywide or the time to creatively promote your campus-wide publication. Tell the group in the community, to raise personal story of a longtime vol- awareness, and to promote member- unteer with the Friends, the impact ship. This is also an excellent oppor- of Friends support on programs, tunity for your library and Board of services, and/or collections, or how Trustees to recognize the Friends for the Friends supported the library in their help and support of the library. another way. United for Libraries has tips and • Create a large "Thank You" card tools to help you celebrate. Visit our to post near the display coordi- website at www.ala.org/united/events_ nated by the Friends (if they decide conferences/folweek for celebration to do this). Ask staff to personalize United for Libraries members ideas for Friends groups and libraries, the card and/or sign their names. can purchase the 2017 Book Lov- public relations and marketing materi- • Ask staff to write "Love Letters" er’s Calendar at a greatly reduced als, and more. to Friends that can be posted price. Sell these calendars at a deep Some examples of ways the library throughout the library showing discount to Friends, use them as an can celebrate and promote the Friends: their support. Include quotes in the incentive for joining your group, in library's newsletter and/or on the recognition of volunteer hours, or • Assist the Friends in getting the library's website. Personal recogni- as prizes. A great fundraiser, these proclamation signed by your city tion makes volunteers feel appreci- calendars are so popular they prac- or campus offi cial. ated! tically sell themselves. The retail price for the 2017 Northern Arizona powers up creative fundraising Book Lover’s Calendar is $13.99; the discounted rate for United for Northern Arizona University in accommodate student demand. You Libraries members is $3.50 per Flagstaff held a spring crowdfunding will enable students to spend less time calendar. There is a 30-copy mini- event to provide more outlets for com- looking for outlets to power their de- mum order (no maximum), and puters in the library. To enhance their vices, and more time focusing on (and calendars are non-returnable. efforts, students produced a great and successfully saving) their important Shipping and handling is in- funny video that is available at http:// schoolwork. cluded in the cost of the order. nau.edu/power-up-cline/. Below is their There’s no better time than now to Other Workman calendars may be campaign pitch: make an impact. The library is abso- added to your order at 50% off lutely packed this spring, and will be the suggested retail price (plus 5% You Have the Power! open 24 hours as fi nals approach. Your shipping and handling). A wide support will: selection of wall and Page-A-Day Help students fi nd power in Cline • help meet power needs for calendars can be viewed online at Library! With more students than this critical time and into the www.workman.com. Stock your ever frequenting Cline’s hallways, the future. book store with a selection of library needs additional power to sup- • directly enhance the student calendars offered at a special dis- port all the laptops, study equipment, experience. count. and other devices that students need. • promote positive learning out- For more details, including Our campaign, which closes on comes. ordering information, log into the May 2, needs you. Your support will Friends & Foundations Zone or fund 35 additional power hubs and 12 For our students’ success, power is the Trustee Zone at www.ala.org/ boxes. a necessity, not a luxury. Give them the united. These versatile power stations can power they need. Power Up for Cline be moved throughout the library to Library, and make a gift today.

April 2016 19 United for Libraries Election

CANDIDATE STATEMENTS of the library to the public at-large. provided Friends with information, To that end, as an ALA Division support and advocacy, and I worked Councilor, I would remain committed collaboratively with trustees to Vice President/President- to ensuring that our association is build a Trustee Alliance to engage Elect actively publicizing the vital role that trustees in the development of library all libraries of all types play in society services. Along with this experience, Steve Laird today. The continuation of strong I have been actively engaged with advocacy and support of all libraries United for Libraries since 2005, most must remain a top priority for the recently serving as liaison to the ALA “For nearly 20 American Library Association, and all Committee on Professional Ethics and years, I’ve had those involved with the organization.” the Legislation, Intellectual Freedom, the opportunity and Advocacy Committee. If elected, to work with a I will work diligently to ensure the variety of libraries, continued success of United for ranging in size Secretary Libraries and its mission of service as and scope. Since the Association of Library Trustees, 2012, I’ve had the Donna K. McDonald Advocates, Friends and Foundations. privilege of serving Working together we can strengthen as a United for “Libraries of libraries!” Libraries board all kinds need member and have supporters and personally witnessed the high quality Veronda Pitchford advocates who of work that is being done through this are committed, powerful organization. Moreover, I’m “Advocacy is well trained and keenly aware of the positive impact at the heart of aware of the that Friends, Library Foundations, the United for many challenges and Trustees have on both their local Libraries mission facing libraries libraries and their communities. as is the support today. United Through education and advocacy, these of the friends for Libraries is the division for these groups have provided assistance at not and trustees that types of supporters. United is a fairly only local, but also state and national fuels libraries. new division, built on the strength of levels. It has been my honor to serve It would be an ALTA and FOLUSA. I am wanting to United for Libraries and I very much honor to work with and learn from help this Division grow in strength and look forward to building upon the this leading group of decision makers. numbers.” success of the past. Moreover, I hope to This is an opportunity to publicize continue to fi nd innovative approaches, leading edge practices and innovative which will support libraries today and models designed to recruit and expand in the future.” library support across the United Friend at Large States. My professional library life has been spent as an advocate focused on Charles Hanson articulating the return on investment Division Councilor libraries provide communities. Most “My career in recently, I have focused on working Jeffrey W. Smith libraries has across industries to identify partners always had a to co-create solutions that better serve strong focus “Given the the public. As the role of the library on the power dynamic change evolves and services transforms, of Friends and of pace facing strategic support from civic leadership their infl uence libraries today, such as library friends, foundations on libraries. it is vital at this and trustees is critical to their success. Most recently, point in time United for Libraries is the place and as President to accurately the platform for libraries of the future of the Friends and effectively to grow support, sustainability and of Michigan communicate success.” Libraries, I developed programs that the importance

20 www.ala.org/united 1-800-545-2433, ext. 2161 United for Libraries Election

Foundation at Large There’s nothing more important to a Get involved: serve on community than a strong, resilient, a United for Libraries Virginia B. Ginny Moore fi nancially stable public library. In New York, I’ve helped countless libraries committee win votes with a success rate of over “Throughout 80%. Through United for Libraries the years, I Do you have a particular skill or I’ve worked with libraries across passion you would like to share with have held the the country helping them develop American Library other library supporters around the advocacy programs and win. I am now country? Personal members of United Association in working with the Connecticut Library highest esteem for Libraries are invited to serve on Association and State Library on committees to help further the organi- and I consider building an advocacy program.Serving United for zation’s mission, and to help United for on the United for Libraries board is a Libraries bring together library Trust- Libraries a very important Division. nature extension of this work.” As a retired school librarian and a ees, advocates, Friends, and Founda- front line/grassroots public librarian, tions into a partnership that creates a I continue my commitment and Marcellus Turner powerful force for libraries in the 21st dedication to serve the profession century. Personal United for Libraries through collaboration with colleagues members who are interested in serving “One thing I have on a committee should complete the in school, public, academic, and learned from special libraries. Also, my efforts online form at www.surveymonkey. my experiences com/s/united-committees by May 15, continue to promote libraries through and tenure in successful cooperation with members 2016. libraries is that Committees meet during the ALA of education, business, and civic success lives only organizations on the local, state, and Midwinter Meeting, and some may where teamwork meet during the ALA Annual Confer- national levels If elected, as a strong and partnerships advocate for children and youth, ence. Virtual participation may be thrive. The available. By ALA policy, no member I would endeavor to support the partnership that leadership toward goals of lifelong may participate on more than three makes The Seattle Public Library committees throughout the associa- learning, diversity, equity of access, such a dynamic force is the strong, inclusion, and intellectual freedom tion at any one time. Committee ap- collegial partnership between our pointments are made by the United along with increased funding and other Trustees, Friends and Foundation benefi ts for libraries, library workers, for Libraries president elect. Members and the constituencies, members will be notifi ed of their committee and our profession.” and donors they represent. Together, appointment(s) by June 15. For more we work to build an innovative and information about committees, visit Libby Post responsive program of service to meet www.ala.org/united/about/committees. the changing needs and uses of our Personal membership in ALA and Unit- “For the past community. We exemplify stewardship ed for Libraries is required for commit- ten years, I have in our practices and operations, tee service. Group members (Friends been working ensuring engagement and equity Boards, Foundation Boards, and with public across all ages and demographics. Boards of Trustees) are not eligible. libraries across the We embrace opportunities to learn United for Libraries will host a country to build from and support each other in our leadership program during the ALA strong advocacy work and that is why I am excited Annual Conference in Orlando on Sat., programs. Of to be considered for service to the June 25, 1-2:30 p.m. The program will all the work I’ve board of United for Libraries. I hope feature a panel of speakers including done, this is the to share my passion and experience incoming ALA president Julie Todaro, most rewarding. From developing while collaborating and learning best ALA Parliamentarian Eli Mina, and new library brands and integrating practices and ideas from others to facilitator Dr. Mark Freeman. Round- them into advocacy to developing benefi t the profession and United for table discussions will include how strategies and running campaigns, Libraries. not to run a board meeting, roles and when a library wins—whether it be a responsibilities of a leader, and getting vote or a municipal initiative--I know an engaged and effective board. The I’ve had an impact on a community. program is open to all.

April 2016 21 Book Club Choices

The Nest however, has dark secrets. The mania- ments once the population is released Cynthia D’Aprix Sweeney cal father who seems normal as a com- from the camp. This novel is based on munity college professor, is a wildly a true story and the author provides Not just your or- evangelical monster at home, forbid- information for further reading in this dinary dysfunctional ding his two sons to make friends or tragic period of Western history. It is family, the Plumb sib- socialize in anyway with outsiders; and both an appalling and uplifting read lings have issues, but is paying Willow terrifying visits at for all book clubs. not issues so dire the night. nest egg they are about This story slowly unfolds begin- Ballantine Books/Penguin Random to inherit can’t fi x – if ning with Willow’s being taken in by a House; ISBN 978-1-10188-307-5; $26. “the nest” as they call woman she meets in Chicago. Willow it weren’t already near- is homeless and has nothing except City of Secrets ly depleted having been spent to bail a daughter, Ruby, and a suitcase she by Stewert O'Nan the eldest sibling, Leo, out of the conse- won’t part with. The woman, Heidi, quences of a very serious car accident. soon takes Willow and her baby in. Riddled with survi- Leo has always been a charming What we slowly learn is that Heidi is vor’s guilt, Brand who and careless guy. He tapped into an op- fi ghting demons of her own and the act has lost everything to portunity that the digital age provided of kindness towards Willow begins to the Nazis – his wife, and for a moment in time, was fairly devolve into a story of horror. Book his sister, his parents wealthy. Following a disastrous divorce clubs enjoying multi-layered psycho- - heads to Palestine fol- and a predilection for drugs and alco- logical thrillers will love this! lowing his release from hol, his wealth soon dwindled to noth- the camp. He is not ing – hence the bailout. His siblings are MIRA/Harlequin; ISBN 978-0-77831- alone in this and the sure that Leo has money socked away 874-3; $15.99. British Mandate caps somewhere and feel sure he’ll re-feather the number of Jewish immigrants it the nest. Lilac Girls will allow into the country. This forces As always, they are counting on by Martha Hall Kelly Brand to give up his own identity in him when in fact they never have been order to live underground and earn a able to. The attachment to the money Lilacs bloom best living driving a taxi. and to the brother seems somehow after a harsh winter In time, Brand meets and falls in mixed and Leo does pay them back in Caroline tells her Pol- love with Eva, another survivor who a way that they never would have pre- ish friend Kasia, two has lost her husband. With Eva, he dicted. A great, charming, and witty of the three main char- joins the rebellious Irguns who seek read for book clubs of every type. acters in this story of to gain control of the Promised Land. Ravensbruck, the only Working as a driver for Eva and her Ecco/HarperCollins; ISBN 978-0- concentration camp compatriots, Brand fi nds a home albeit 06241-421-2; $26.99. exclusively female in one that he cannot fully reconcile with Germany during the Nazi reign of ter- his past victimhood and with a woman Pretty Baby ror. And, indeed, Kasia had the harsh- who refuses to let him fully into her by Mary Kubica est of winters as she spent several years life. along with her mother and her sister in The story culminates with the This is a story of that camp. bombing of the King David Hotel (a loss, abuse and mad- The third person that shares the true event). Again, Brand loses every- ness. When Willow’s story is Dr. Herta Oberheuser a physi- thing and must fi nd a way forward. parents die in a car cian at the camp. Through her eyes we This beautifully written book takes the accident, she and her see her initial horror about the treat- reader through an important but lesser sister Lily are placed in ment of the prisoners but also how she known history and uncovers the dull a foster home. If the is able to depersonalize them and come but omnipresent guilt and grief that loss of her parents isn’t to support Hitler’s notion of a pure followed many after the Holocaust. enough, Lilly a charm- race. ing and very young girl is adopted leav- As Caroline watches from the safe- Viking/Penguin Random House; ISBN ing Willow all alone – until, that is, she ty of the French Embassy in New York, 978-0-67078-596-4; $22. is placed with a foster family. she is determined to make things right The family that takes Willow in, with those who underwent the experi-

22 www.ala.org/united 1-800-545-2433, ext. 2161 Corporate Sponsors & Board of Directors

Corporate Sponsors of United for Libraries 2016

PLATINUM FRIENDS SILVER FRIENDS CORPORATE FRIENDS • Neal-Schuman Foundation • ABC-CLIO • Bound to Stay Bound Books • Penguin Random House • Baker & Taylor • Hachette Book Group USA • ReferenceUSA • BookPage • Macmillan • Horror Writers Association • Simon & Schuster GOLD FRIENDS • EBSCO • Houghton Miffl in Harcourt • SirsiDynix • Gale • Innovative Interfaces • W.W. Norton & Company • Harlequin • Perseus Books Group • HarperCollins Publishers • Thrift Books • ProQuest • Workman Publishing Co. • SAGE Publications

CORPORATE SPONSOR LEVELS OF SUPPORT Platinum $10,000 & up Gold $5,000 – 9,999 Silver $2,500 – 4,999 Corporate $1,500 – 2,499

United for Libraries Board of Directors 2015-2016

EXECUTIVE COMMITTEE BOARD OF DIRECTORS

PRESIDENT TRUSTEE AT LARGE FOUNDATION AT LARGE BOARD MEMBER AT LARGE • Ed McBride, Executive Director of • Don Roalkvam, Treasurer, Indian • Paula Beswick, Director, Bozeman • Patricia Glass Schuman, Past Presi- Library Sales, SAGE Publications Trails (Ill.) Public Library District (Mont.) Library Foundation dent, American Library Associa- Board of Trustees tion PRESIDENT ELECT FOUNDATION AT LARGE • Susan J. Schmidt, Friends of the TRUSTEE AT LARGE • Alice Calabrese-Berry, President, BOARD MEMBER AT LARGE Library, Montgomery County, Md. • Donna McDonald, Director, Arkan- River Forest (Ill.) Public Library • Peter Pearson, Lead Consultant, SECRETARY sas River Valley Regional Library Board of Trustees Library Strategies Consulting Group • Cynthia Friedemann, Metropolitan System, Dardanelle, Ark. FOUNDATION AT LARGE BOARD MEMBER AT LARGE Library System (Oklahoma City, TRUSTEE AT LARGE • Deborah Doyle, Acting Executive Di- • Fred Stielow, Vice President/Dean Okla.) Board of Trustees • Camila Alire, Past President, Ameri- rector, Friends of the San Francisco Emeritus, American Public Univer- DIVISION COUNCILOR can Library Association (Calif.) Public Library sity System; Trustee, Anne Arundel • Jeffrey Smith, President, Foundation County (Md.) Library System FRIEND AT LARGE CORPORATE AT LARGE for Baltimore County (Md.) Public • Peggy Barber, Consultant, Library • Steve Laird, President, BOARD MEMBER AT LARGE Library Communication Strategies, Inc. ReferenceUSA • Mark Smith, Director and Librarian, IMMEDIATE PAST PRESIDENT FRIEND AT LARGE CORPORATE AT LARGE Texas State Library and Archives • Christine Lind Hage, Director, Roch- • Michael LaCroix, Dean, Dr. C.C. and • Kathleen McEvoy, Vice President of Commission ester Hills (Mich.) Public Library Mabel L. Criss Library, University of Communications, EBSCO Informa- Nebraska at Omaha tion Services EXECUTIVE DIRECTOR • Sally Gardner Reed FRIEND AT LARGE CORPORATE AT LARGE • Cherine Janzen, Friends of the • Skip Dye, Vice-President and DEPUTY DIRECTOR Arapahoe (Colo.) Library District Director of Sales Operations, • Beth Nawalinski Penguin Random House MARKETING/PUBLIC • RELATIONS SPECIALIST; NEWSLETTER EDITOR • Jillian Kalonick

April 2016 23 United for Libraries NONPROFIT ORG. 859 W. Lancaster Ave., Unit 2-1 U.S. POSTAGE PAID Bryn Mawr, PA 19010 HANOVER, PA 17331 PERMIT NO. 4 Change Service Requested

Books for Babies

Your Friends group can help increase literacy in your community by supporting a love for books at the ear- liest ages. “Books for Babies” has been a successful Friends project in towns and cities across the country.

The Books for Babies Kit contains: • Born to Read brochure • Baby’s First Library Card • Books for Babies brochure with Reading Tips • Baby’s First Board Book (title subject to change) • Babies Love Books: A Guide for Grown-ups • Bookmark with Reading Tips • Books for Babies bib (optional)

SHIPPING ADDRESS: Provide a street address. UPS will not deliver to post offi ce boxes. Name

Organization Please Circle Address Type: Street Address RESIDENTIAL or BUSINESS City/State/ZIP Phone Email

______Sample Kit(s) @ $9.00 each (limit 2) ...... $______Circle ENGLISH or SPANISH ______English Kits @ $7.00 each - order in multiples of 25 ...... $______English Kits with Bibs @ $9.00 each - order in multiples of 25 . .$______Spanish Kits @ $7.00 each - order in multiples of 25 ...... $______SEND FORM AND PAYMENT TO: Books for Babies ______Spanish Kits with Bibs @ $9.00 each - order in multiples of 25 . $______United for Libraries ______Bibs only @ $3.00 each - order in multiples of 5 ...... $______859 W. Lancaster Ave. Unit 2-1 Bryn Mawr, PA 19010 TOTAL AMOUNT ENCLOSED: (Check payable to United for Libraries). . .$______

Prices include shipping and handling. Additional shipping costs will be added for locations in Alaska, Hawaii, and international destinations. Add sales tax to orders to the following locations, unless a state sales tax exemption certifi cate is provided: Ill. (6.25%), D.C. (5.75%), Conn. (6.35%), Ga. (7%), and Pa. (6%). 04/16

24 www.ala.org/united 1-800-545-2433, ext. 2161