Research, Society and Development, v. 10, n.2, e35010212717, 2021 (CC BY 4.0) | ISSN 2525-3409 | DOI: http://dx.doi.org/10.33448/rsd-v10i2.12717 The representation of trans women in Brazilian magazine covers As representações de mulheres trans em capas de revista brasileiras Las representaciones de mujeres trans em portadas de revistas brasileñas Received: 02/05/2021 | Reviewed: 02/11/2021 | Accept: 02/12/2021 | Published: 02/19/2021 Fabiano Eloy Atílio Batista ORCID: https://orcid.org/0000-0001-7067-560X Universidade Federal de Viçosa, Brazil E-mail:
[email protected] Débora Pires Teixeira ORCID: https://orcid.org/0000-0002-3143-8676 Universidade Federal Rural do rio de Janeiro, Brazil E-mail:
[email protected] Glauber Soares Junior ORCID: https://orcid.org/0000-0001-9902-9740 Universidade Federal de Viçosa, Brazil E-mail:
[email protected] Isadora Franco Oliveira ORCID: https://orcid.org/0000-0001-6403-358X Universidade Federal de São João Del-Rei, Brazil E-mail:
[email protected] Matheus Nicolau Dias ORCID: https://orcid.org/0000-0002-1430-0958 Faculdade Unyleya, Brazil E-mail:
[email protected] Ítalo José de Medeiros Dantas ORCID: https://orcid.org/0000-0003-0710-6142 Universidade Federal Campina Grande, Brazil E-mail:
[email protected] Abstract This work refers to an investigation into the representations of trans women in magazine covers of the national editorial market during the decade of 2010. Methodologically, it is qualitative, descriptive, and bibliographic research. Data collection took place from documents (magazine covers) and the data were analyzed using the Image Analysis technique. As a result, in general terms, we can understand that fashion magazines, in a certain way, sell mass ideas and ways of dealing with the body based on socially imposed standards of beauty - thin, white, and aesthetically impeccable, whereas, the other magazines seek to emphasize plural bodies that are closer to real figures, based on producing cultural values that go beyond aesthetic issues.