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The Nevada Business Journal is lisred in Standard Amidst the desert horizon with vistas of valleys and volcanic peaks, Rates & Data. #20A-Business-Metro, State & Regional. Advertisers should contact Chuck Dandy at (702) rests the site of Nevada's largest master planned communities. 735-7003, or write to: The Nevada Business .Journal. First Interstate Tower, Suite 120,3800 Howard Hughes Pkwy, Las Vegas, Nevada 89109. Demographic infor­ Adynamic resort, residential, and recreation community mation is available upon requesl. Circulation may vary from month to month. surrounding a 320-acre man-made lake. Aworld-class destination The Nevada Business Journal corporate offices are located in the First Interstate Tower. Suite 120. 3800 Howard Hughes Pkwy. Las Vegas. Nevada 89109. NBJ resort by Transcontinental Properties, Inc. is published bi-monthly. bulk postage paid. Subscrip­ tion rate is $27.00 per year. Newsstand price is $5.00 and special order single copy price $7 .00. All contents 1992 copyright. and reproduction of material appearing in NBJ is prohibited unless so au­ thorized by the publisher of NBJ. CHANGE OF ADDRESS: Please send previous ad­ dress or mailing label & new address. Allow six weeks. EDITORIAL SUBMISSIONS: Address all submis­ sions to the attention of Chuck Dandy. Unsolicited man­ uscripts must be accompanied by a self-addressed stamped envelope. NBJ assumes no responsibility for ~ unsolicited materials. LAKE VEGAS DISCLAIMER: Editorial views expressed in this L A S magazine are not necessarily those of the publisher. RESORT

May/June 1992 • Nevada Business journal 3

May/june 1992 IC0 NTENT S Volume 7- No. 3 Features Green Valley Update- Planning and construction on schedule The Green Valley area of Henderson is now nearly 75 percent complete with more growth in view on the horizon.

Lake Las Vegas Turns Corner on Development With the lake now just 12feet below capacity, plans are taking shape for this 2,243-acre master-planned resort community overlooking Lake Mead and the Las Vegas Valley.

m Nevada Lawyers Draw Line in Sand New restrictions in attorney advertising have polarized Nevada's legal community. Page 6 m Plantworks Owner Suggests "Stretching" for Survival Linda Lewis says she has survived this recessionGJ}' period by "stretching" her operations.

Special m Coming Home to Summerlin After its first full year of sales, the master-planned community de veloped by Summa Corpora- Supplement tion holds the number-nne spot in Nevada's robust home-buying market. ·

Growing number offamilies Raytheon.Services ...... xvii coming home to Summerlin ...... v KGA Architects, AlA ...... xviii Summerlin's Builders ...... viii VTN Nevada ...... xix G.C. Wallace ...... xiv Valley Bank at Summerlin ...... xx

Pentacore Engineering ...... xv Design Workshop ...... xxi 771e Meadows School at Summerlin. See supplement page v. Lewis Homes ...... xvi Western Technology ...... xxii

Departments m Executive Profiles • Scholarship fund estahlished in memory ofDr. Russell Anderson • American Nevada Corporation appoints Eric A. Traub as new president and CEO

Tax Tips: Making loans and gifts to family members is useful to transfer wealth. Loans and m non-Taxable gifts are opportunities that should not be overlooked, however, one must know the rules to avoid tax liability pitfalls.

Entrepreneur Eric Scott Schaffer, president of Cool Valley Air, is a crusader/or a number of causes: clean air, energy conservation and cost reductions are just a few of them.

Nevada Briefs: Bradshaw, Smith & Co. announce construction plans • Beazer PLC m (Bonanza Materials and Industrial Construction) acquired in friendly takeover • Centel marks 500,000th phone lin e milestone • MacDonald Ranch receives tentative water agreement from the City of Henderson• WT Environmental Consultants merges with Western Technologies In c. • Perini Corporation to build Circus Circus' new Egyptian-themed Luxor On the cover: Summerlir1 Presi­ resort • Cellular One continues expansion efforts • Sierra Health posts profitable first quarter dent Mark Fine (lefl) and Summa Corp. CEO john Goolsby pictured • Rosewood Lakes recognized for environmental significance • USDOC honors International 011 the Tournament Players Club Gaming Technology for excellence in exporting • Q&D Construction's Norman Dianda at Summerlin golf course. receives University ofNevada President's medal See page 17. Photo by Tom Craig Business Indicators & Analysis: Improvements in housing sales and vehicle sales point m to signs of a recovering economy. Master-Planned Conununities

GREEN VALLEY UPDATE: Planning and construction on schedule

Bv ToM KEN NEDY

many high-profile businesses have estab­ lished positions within Green Valley. A partial list of existing business develop­ ments in the community includes Green Valley Plaza, the Professional Center, the ' Commerce Center, the Business Park, the Civic Center, Parkway Springs Plaza and the Athenian Center. American Nevada Corporation is norv finalizing plans for the construction of the Green Valley Town Center, located on a 55-acre parcel of land surrounding the Green Valley Athletic Club on Sunset Road. The family-oriented center will ap­ peal to residents of all ages by offering a broad range of new shopping, dining, recreational and cultural opportunities. American Nevada is also taking a pre­ liminary look at plans for a "South Green Valley Town Center" which would be located in the area of Green Valley Park­ way and Lake Mead Blvd. With about 300 Legacy Golf Course acres available in that area, the company sees many more commercial facilities being built with the potential to create an The Green Valley area of According to American Nevada Corpo­ employment center for up to 15,000 ration, primary developer of the master­ people. Future commercial sites in south planned community, approximately 2,500 Green Valley may include facilities for Henderson is now nearly acres of undeveloped land is still available headquarters offices, research and devel­ for future residential and commercial use. opmentcompanies, high-tech firms, medi­ Now home to more than 33 ,000 resi­ cal offices and additional retail centers. 75 percent complete dents, Green Valley is a balanced commu­ Perhaps the most notable new develop­ nity, offering a wide range of housing ment activity in the Green Valley area has options from luxury apartment homes to been the construction of eight new public with more growth in estate-sized custom homes in the $1 mil­ schools over the past 2 Y2 years. Two of lion range. The community has a sound the most recently completed schools in­ infrastructure in place, including its own clude Hank and Barbara Greenspun Jun­ view on the horizon. schools, churches, shopping centers, pro­ ior High School and Green Valley High fessional plazas and municipal facilities. School, which opened their doors to area With the area's growing population, students in September, 1991.

6 Nevada Business journal • May/June 1992 Green Valley Update

Hank and Barbara Greenspun Junior open to public play. Designed by renowned High is located on North Valle Verde golf course architect Arthur Hill, the Leg­ between Windmill Parkway and Wigwam acy Golf Club is rated among the top 100 Parkway. The 145,000-square-foot facil­ golf courses in the country and now hosts ity can accommodate a total of 1, 700 more than 100 tournaments each year. students. Along with 52 basic classrooms The course features wall-to-wall turf with the school has a shop which is utilized for special character landscaping, two lakes, tech-ed courses, two art rooms, a band rolling terrain and abundant trees. The room, a chorus room, a small theater and clubhouse includes a restaurant, lounge, a modern gymnasium that seats 1,200. pro shop and locker rooms. The school also has a fully-computerized An ongoing series of art and cultural library, five science labs, three computer programs sponsored through American rooms and a typing room. Nevada Corporation and numerous com­ Green Valley High School can accom­ munity-based organizations are held year­ modate 2,500 students and opened with round in Green Valley. Events include an enrollment of nearly 2,000. The build­ free art exhibits, plays, movies and con­ ing is approximately 300,000 square feet certs. The Green Valley Public Library and is designed on a "mall-type" concept and Cultural Center is complete with an featuring a central courtyard area and a Green Valley Library indoor art gallery for staging major exhi­ two-story classroom pod with open walk­ bitions. Surrounding the library is an out­ ways on the second floor. The school is door sculpture garden featuring a collec­ equipped with several technical shops, was specifically designed with a recre­ tion of works by six nationally-known drafting rooms, cabinetry and wood shops, ational theme. The focal point of the vil­ American artists. an auto-tech shop and a high-technology lage is a public 13-acre park which in­ One of the largest cultural events held electronics lab. The facility also has 13 cludes a community clubhouse, gymna­ in Green Valley, Shakespeare in the Park science labs, a theater, a gymnasium that sium, swimming and diving pools, ball drew an audience of more than 10,000 to seats 3,000, five computer labs with IDM fields and tennis courts. A unique "rim Fox Ridge Park in September, 1991. and Macintosh technology and a comput­ trail" system provides a jogging and bicy­ This year's sixth annual Shakespeare in erized library. cling path which winds throughout the the Park will be held September 18, 19 On schedule for this fall is the official village and will eventually connect with and 20. Three free performances of Much opening of the new Selma Bartlett El­ other segments of the "City Trail System'~ Ado About Nothing will be presented by ementary School, located at Wigwam The new Legacy Village Park is set to Jester Productions, a professional acting Parkway, east of Green Valley Parkway. open in fall, 1992. troupe based in Los Angeles. Some of the indoor and outdoor recre­ Green Valley Athletic Club offers more Shakespeare in the Park was designed ational opportunities available to residents than 112,000 square feet of full-service to enable members of the Southern Ne­ of the Green Valley area include public facilities including indoor and outdoor vada community to enjoy live profes­ parks, jogging trails, a modern athletic swimming pools, indoor and outdoor ten­ sional outdoor theatre. Over the years, the club and a golf and country club. nis courts, racquetball and squash courts, non-profit event continues to attract a Fox Ridge Park, Green Valley Park, two gymnasiums, basketball and volley­ growing number of volunteers, partici­ and Silver Springs Park, provide resi­ ball courts, an indoor jogging track, a pants and performers. The annual perfor­ dents with modern picnic and play areas, 3,000-square-foot Nautilus and free­ mances are made possible, for the most baseball fields, tennis courts, an amphi­ weight room and a 3,000-square-foot part, by volunteer community efforts. theater and a community swimming pool. aerobics room with a state-of-the-art sound Green Valley currently has more active A number of developers have also in­ system. The club sponsors year-round builders and subdivisions than any other cluded recreational facilities within their tournaments, athletic events and youth master-planned community in Southern individual developments including parks, programs for its members. Nevada. Upon completion, the area is tennis courts, clubhouses and pools. Green Valley is also home to the Legacy expected to have a population of approxi­ Green Valley's Silver Springs Village Golf Club, a world class facility that is mately 60,000. •

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Landi scar

Areal lake where Las Vegas Wash runs next, and possibly the most difficult, phase Transcontinental is also known for into Lake Mead, as well as golf-course of this project. McCormick Ranch resort -residential com­ markers placed by none other than Jack "We don't toot our own horn," he said munity in Scottsdale; Lake Arrowhead Nicklaus may not silence local skeptics, ofTranscontinental Properties and its long­ Country Club near San Bernardino, Ca­ but don't expect Lake Las Vegas officials term strategy for Lake Las Vegas Resort, lif.; Ocean Pines Resort in Maryland; and to retaliate with colorful ballyhoo for a a 2,243-acre project centered on a 320- Waikoloa Resort - the most publicized project that is now compared to Hoover acre lake held by a man-made dam. Am­ project- on the island of Hawaii. Dam in economic effects. bitious plans call for several European­ "I think when people realized who This low key approach is expressed by style resorts and an upscale residential Transcontinental was, it turned the politi­ Robert E. Campbell, vice president and community around this body of water 12 cal process around," he said of approval director of public affairs and marketing miles east of downtown Las Vegas. by more than 30 federal, state and local for the resort-residential project devel­ And in terms of resort communities - agencies that allowed construction to be­ oped by Transcontinental Properties. He exclusive of other commercial develop­ gin in 1988 after 30 years of hearings. has remained unruffled by rumors and ments- the Scottsdale, Ariz.-based firm "Since Transcontinental took over the hard questions as they begin work on the could toot its hom with effect. project, we have received strong support

May/ June 1992 • Nevada Business journal 9 Lake Las Vegas

from the Henderson Council and the city Lake Las Vegas will be "sur­ According to Campbell, there has been staff," Campbell said of local relations. international interest in developing the And it is support that will be recog­ rounded" by federal/and, thus resort village and aquarium, with current nized, said Campbell, since the 18-story plans calling for completion in 1994 or structure that holds back Lake Las Vegas 1995 when the the official opening of will be named "Henderson Dam': And protecting its borders (and its Lake Las Vegas is scheduled. Although there will be special honors for the men Campbell offered no timetable on con­ and women who have contributed to the views) from encroachment struction of residential neighborhoods and project. "A plaque on top of the dam will as many as six other resorts he did say two have the names of all those who worked by future developers. golf courses, one on each side of the lake, on it," Campbell said. could be open in 1994. Of course this kind of public recogni­ And with the dam complete, he said that tion was only possible with completion of first, then work on master-planned com­ the east end of the lake will include a yacht • the dam, but with the dam finished and the munities on the hillsides, " Campbell said. club and docking facilities for south shore lake filling up, other marketing strategies At the same time two golf courses, one on residents. An equestrian area and club are more effective according to Campbell. each side of the lake, will be developed. will be built on the downstream side of the "There is a new level of interest," said "Jack Nicklaus was here recently to stake dam, which will also be used for part of a Campbell of response from both resort out tees, landing areas and greens," he north sl]ore golf course. On the south and residential developers. "Before, they said, pointing to photos in his office com­ shore near the dam will be another wat~r could not envision the lake, but with lake memorating the golfer's visit. taxi depot. Although the primary.residen­ filling up in the last six to eight months, And Transcontinental is offering de­ tial community will be on the south shore, interest has increased tremendously. Re­ velopers something more concrete than residential areas also are planned for the sults are now more positive," he said of development pads, too. Campbell said hillsides above the north shore resorts. marketing efforts that have seen contact that marketing has started for a resort With the lake partially full and main with leading hoteliers well as residential village "gateway" project at the west end streets graded, the most unusual market­ developers. "But the big problems for any of the lake, which will be narrow enough ing feature of Lake Las Vegas has been developer are the worldwide and national for both a pedestrian and traffic bridge. revealed- the views. With the lake level financial markets," Campbell said. "This will be the entry port into the entire and shoreline slightly above 1,400 feet, Campbell said Transcontinental execu­ community," Campbell said. Lake Las Vegas is above Lake Mead, and tives realized two years ago that the origi­ This resort village will offer distinct slightly below the average Las Vegas nal pace of construction might stall mar­ facilities for each shore. On the north side Valley altitude. From the dam, the Las keting efforts. "The dam was finished five will be a 250-room Monte Carlo-type Vegas skyline and Mt. Charleston is 10 to months ahead of schedule, and then the hotel combined with a 250,000-square­ 20 miles to the west, and then Lake Mead, wet March this year filled the lake to 12 foot festival-style marketplace that will surrounded by rugged mountains, is im­ feet below maximum level," he said. "We be built to the shoreline. On the south side, mediately to the east. "There will be no could finish filling the lake this summer, asalt-wateraquarium similar toone popu­ other views like this in the world," but we will save a lot of water by sticking lar at Monterey Bay, Calif., will feature Campbell states. to our scheduled fill-up in the spring of transparent tubes "through" the water, He also notes that Lake Las Vegas will 1993." Another key factor, said Campbell, from which sea life can be viewed. A large be "surrounded" by federal land, thus was grading of what will be Lake Las parking facility, docking area and water protecting its borders from encroachment Vegas Drive, which heads north from taxi depot will also be part of the south by future developers. state Route 14 7 (Lake Mead Drive) about shore facilities of the gateway village. Water quality and water use has been a three miles from downtown Henderson. A pedestrian promenade will connect chief concern at Lake Las Vegas since the With the lake partially filled to the point these facilities to a hotel/casino site on the project's inception, Campbell said, par­ where the size and shoreline characteris­ north shore, creating an exciting syner­ ticularly now that conservation has be­ tics are easily identifiable, custom-home gism at the development's entry. come an issue in Southern Nevada. Al­ lots on the lake will be easier to market. "This will set the tone for the entire though clarity-now up to 30 feet- is the "We are going to market these retail lots project," Campbell said. most obvious water quality feature,

10 Nevada Business Journal • May/June 1992 Lake Las Vegas

University Medical Center Campbell said there are three other main Mfiliated with the University of Nevada School of Medicine areas of concern for Lake Las Vegas. The first is the water quality in the lake itself. "We were pleased to find out that even after the tremendous runoff in March, 383-2000 we maintained swimmable quality," he said. As part of an ongoing project with 1800 West Charleston* Las Vegas, Nevada 89102 local and state agencies, the water quality * Nevada's only *Renal Dialysis * Cardiac Care will be monitored and maintained also Burn Care Unit *Oncology with an eye to creating a fisheries pro­ * Pediatrics * Pain Rehabilitation * General Medical/ gram." And only wind-driven cir electric­ * Obstetrics Center Surgical motor-drive craft will be permitted on the * Lithotripsy * Neurological Unit • Outpatient Surgical lake so that no petroleum products are * Traumatic Brain * Critical and Intensive Center introduced," he said. Injury Unit Care Units The second water quality concern cen­ ters on use and reuse of lake water. With NEVADA'S MAJOR CLINICAL CAMPUS all of the uses of lake water and natural UNIVERSITY OF NEVADA SCHOOL OF MEDICINE evaporation, half the lake's water volume UNIVI!RSITY MI!DICAL CI!NTI!A will be turned over every year. "We will fill the lake with allocated raw Lake Mead tfii;HCMCARE C e n t e ~or;.....sit...._~---,""1'::"~::":":"'"---::1 water, and that water will be reused to " CKAII; Kll. -} water golf courses and other landscaping UNIVERSITY MEDICAL CENTER ATTH£LAKES l for the entire project," Campbell said. 1800 Weal Chlllleaton 2760 Lake Sahara Dr A ·~;\ .' Water for domestic uses will come from Open 24 Hour• 254-4900 . 383-2074 N ~ ~ the city of Henderson's potable water ;. \\'. t:IIAHI.E>-I11 N allocation. Runoff from golf courses, land­ 4333 NORTH RANCHO 4333 LAS VEGAS BLVD N scaping and streets will not be allowed to (N Rancho at Craig Rd) (Laa Vegu Blvd N at Craig Rd) 658-4507 644-8701 enter the lake until it has been filtered. Also planned on land adjacent to the west end of the lake is a wetlands area with paths so that it can be toured by visitors. LOW BASIC CHARGE "The way water is used and reused in our project makes it a community re­ ALL MAJOR CREDIT CARDS & INSURANCE ACCEPfED source, and with the tremendous runoff that raised the lake by 12 feet, we will not have to use our entire allocation to ini­ tially fill the lake," Campbell said. SI'HSS H11£F Another part of water conservation plan cannot be seen. The initial part of the Lake Relieve tension, &aclc and neclc pain, arthritis pain with Las Vegas project was installation of twin ACCUPRESSURE HEAUNG THERAPY 84-inch concrete pipes under the lake and Excellent for nerve disorders, poor circulation & sports injuries dam- a distance of nearly two miles- to meet water requirements of the Clark - WE ALSO OFFER CLASSES IN SELF DEFENSE- County 209 Board. The project, designed A ACADEMY OF by Tipton and Kalmbach Inc. of Denver 3025 E. Desert Inn Men • Women and completed under supervision ofWash­ • Suite 7 • KEN PO KARATE • Children • ington Construction Co. of Missoula, Las Vegas, NV Family Rates Mont., withstood its first test this March, 733-7788

May/June 1992 • Nevada Busin ess journal II Lake Las Vegas

when a near-record runoff flowed through. Campbell said that Transcontinental has Pentacore Engineering, Utility Special­ "And if we ever have the 100, 500 or spent more than $105 million for current ists and Willdan Associates. 1,000-yearflood, we have three spillways development with nearly that amount rriore Transcontinental Properties, Inc. (TPI) at the east end of the lake to prevent water planned for future golf courses, roads and the managing general partner for Lake from flowing over the top of the dam," infrastructure. In all, five golf courses, up Las Vegas Joint Venture (TransNeva Lim­ said Campbell, referring to floods that to seven resort casinos- 15,000 total hotel ited Partnership), was formed in 1980 as·a would force the lake above the optimum rooms- and up to 5,000 residential units partnership between Transcontinental 1,403 feet above sea level. He said that are planned for Lake Las Vegas. Campbell Corp. of Santa Barbara, Calif. and the Henderson Dam is actually over-engi­ estimates a $4 billion valuation at buildout, Bass family interests, Fort Worth, Texas. neered, and could handle an emergency which could take 10 to 12 years. Transcontinental has completed projects flow of 120,000 cubic feet per second. He Other key out-of-state firms involved in Hawaii, California, Puerto Rico, Mary­ compared this to Hoover Dam: When that in this stage of development are Echelon land and Illinois. In addition to resorts and dam's spillways overflowed in 1982, the Industries (Diamond Bar, Calif.), EDAW residential properties, Transcontinental flow was about 40,000 cubic feet per (Ft. Collins, Colo.); Kracor Inc. (Phoenix, and its subsidiaries have interests in com­ second. Two miles in length, Henderson Ariz.) and McLarand, Vasquez & Part­ mercial-industrial real estate, utilities, as Dam is more than 700 feet wide at its base, ners (Costa Mesa, Calif.) Nevada firms well as ocean and electronics research. 68-feet wide at the top and 192 feet high. currently involved are The Keith Compa­ TPI recently moved its offices to Green The lake itself will be 160 feet deep and nies, MEA Consulting Engineers, James Valley Plaza at Sunset Road and Green contain 12,000 acre feet of water. M. Montgomery Consulting Engineers, Valley Parkway. • Take a Look Into Milgard Windows.

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12 Nevada Business journal • May/June 1992 Controversy

Young, who appointed the original study Nevada Lawyers Draw committee in 1989 as chief justice of the Nevada Supreme Court, recognizes it: "This affects a lot of pocketbooks." But Canter, whose firm creates commercials Line in Sand · for attorney Bernstein, is more blunt: "Fol­ low the money and you'll find out why we have such restrictive rules that act as a From prohibiting commercial dramatizations and sound virtual ban on attorney advertising." Attorneys and those outside the legal effects to requiring lengthy disclaimers, new restrictions on community say advertising creates a new way of doing business that competes with attorney advertising has polarized Nevada's legal community. the old. Canter, a former practicing attor­ ney and an ex-county commissioner, said that before advertising, personal injury BY ToM MARTIN attorneys received clients through refer­ rals, and controlled fees through private arrangements. "So what you had was a Rarely does an issue divide a profes­ ber of the committee, David Allen of Las small group, an oligophy if you will, who sional community as much as attorney Vegas, refused to sign the report to the could set any fees they wanted," he said. advertising has divided Nevada's law­ Supreme Court, citing the highly politi­ This all changed in 1977 when the U.S. yers. Although arguments are centered on cized nature of the whole process and Supreme Court ruled in Bates vs. Arizona new regulations for attorney advertising Neumann's flawed leadership. Their off­ that attorneys had First Amendment rights scheduled to take effect July 1, some the-record comments about each other are to commercial free speech. That decision heady concepts have been injected into the stuff of gossip columns. did not directly address television adver­ this issue. Among them are First Amend­ There is bitter debate outside the legal tising, but all in Nevada agree that televi­ ment rights, corruption of the jury trial community, as well. Bob Thompson, CEO sion commercials were the spark behind system, the insurance industry conspiracy ofKOLO-TV in Reno, who is also leader the present controversy. and concerns over a possible procedural of the Nevada Broadcasters Association, It's Canter's view that the trial lawyer nightmare. In polite language another is­ and Janice Rogers, legal counsel for Sun­ oligophy has been feeling the heat of sue is "economic considerations"-which belt Broadcasting (one station in Reno competition because attorneys who ad­ in plain language translates to "money'~ and one in Las Vegas) both voiced the vertise appeal directly to the consumer. And it is an issue that probably will same opinion: "The new rules are a disser­ "Advertising creates competition for po­ wind up in court, although at press time no vice to the public." tential clients, and allows them to com­ announcements or filings had been made. David Canter, a principal in a Las Ve­ pare what attorneys will charge for their "I fully expect a well-financed and high­ gas advertising firm, and a former practic­ services," Canter said. Bernstein and Allen profile challenge to the new rules," said ing attorney, was not at a loss for words say that television advertising has also Las Vegas attorney Rich Myers, who either: "The new rules are unalloyed hy­ created new legal clients who were other­ served on the committee that formulated pocrisy from a small group of trial law­ wise unaware that more affordable legal changes in advertising rules. But until a yers who are imposing new rules on attor­ services were available. "Advertising legal challenge, the issue is full of acri­ neys who advertise. I th ink the rules were takes the intimidation and mystique out of mony, represented by a near-shouting foisted upon the Supreme Court. I'm not the lawyer business," said Allen. And match at a committee hearing between sure they (the justices) read them care­ Myer, whose firm stopped advertising in Reno attorney Peter Chase Neumann, fully before approving them." 1990 after several years, can testify to the chairman of the committee, and Las Ve­ Sparking this contentious debate is the effectiveness of commercials. "Yes, we gas attorney Ed Bernstein, one of the aspect perceived to be most affected by had fewer people through the door after state's best-known advertising lawyers. the new rules: the bottom li ne for any we stopped advertising," he said. Another advertising attorney and mem- business-money. A1 . ociateJustice Cliff Advertising has created two ways for

May/June 1992 • Nevada Business Journal 13 Controversy

lawyers to conduct business. One involved there are plenty of candidates." Accord­ prepare my cases as if I am going to trial, obtaining clients by referral, then risking ing to Nevada broadcasting leader Thomp­ whether I settle or not, because insurance money preparing for a trial, in which a son, at a Reno committee meeting, he was companies know juries favor high settle­ large settlement could result, a good por­ the only media-advertising representative ments for the plaintiffs in personal injury tion which would cover attorney expenses present, although Canter said the adver­ cases." He said the insurance companies and fees. The other involved risking money tising industry was well- represented at a go through a cycle of propaganda every spent in advertising to appeal to a wider Las Vegas gathering. three years or so to show high jury trial market and generate more client volume. Even though only a few of the new rules settlements and the increasing number of Of course, advertising attorneys still risk are at the center of this controversy, Myer cases cause rises in insurance rates. "At­ funds preparing cases for court, with in­ and Neumann said there were other com­ torneys who advertise quick, easy set­ come produced through contingency fees. pelling reasons for overall regulation of tlements fit into this cycle, too," he said. However, they must rely on a larger cus­ attorney advertising. "We thought we had Although Neumann said the new rules tomer base to produce greater earnings. to come to grips with studies that showed are not meant to stop attorney advertising, Another part of the controversy con­ jurors would tend to be biased against his views are 180 degrees from those of cerning the amendments to Supreme Court attorneys who advertised," Myer said of advertising attorneys and broadcasters. rules 195, 196 and 197 and adoption of his firm's decision to stop advertising. He One of their main contentions is that the rule 196.5, surrounds the timing of the is referring to studies by the American Bar rules are similar to those in Iowa, whe.re changes. During the three-year period in Association, Stephanie Moore Myers of attorney advertising is non-existent, and which Nevada adopted new rules, similar UNL V, the Nevada Bar and by other Florida, where rules similar to those in rules in Florida were adopted and now states that discovered jurors held adver­ Nevada sparked a challenge. Bernstein, face a challenge that should wind up at the tising lawyers in disrepute. The primary KOLO-TV's Thompson, Sun belt Broad­ U.S. Supreme Court by next year. issues in these studies that concerned Myer casting's Rogers and advertising execu­ Attorneys and members of the broad­ were that jurors and potential jurors polled tive Canter contend that the rules don't cast community point out there have been thought that attorney advertising was take into account the practicalities of pro­ complaints to the state bar by non-adver­ undignified, demeaning to the legal sys­ ducing advertising. They said provisions tising attorneys, but none by consumers. tem and they blamed the high number of requiring disclaimers, banning dramati­ "Well, wecan'tsitinanivorytower," said personal injury cases and excessive awards zations and sound effects, requiring only Justice Young in response. "We have seen on advertising attorneys. "Even with the the attorney appear will make attorney abuses (in attorney advertising) elsewhere, new rules, I don't think we would return to advertising so ineffective as to prohibit and we wanted to avoid abuses here," he advertising," Myer said. the practice. In addition they all wonder if said. Although committee chairman Neu­ Neumann said issues other than poten­ prior approval by a Nevada Bar commit­ mann was clearly on the trial lawyer's tial client market are the real focus of the tee does not violate the First Amendment. side, he said he recognizes the right of rule changes. "It's really jury tampering "We produced an ad with all the pos­ attorneys to advertise." All we sought was on a wide scale," he said, alluding not sible disclaimers, and it was two minutes truth in advertising," Neumann said. What only to the studies mentioned by Myer, long," said Rogers. When Bernstein saw irks him are ads that proclaim big settle­ but the manner which advertising attor­ the sample advertisement, he said, "If ments, dramatizations of accidents and neys conduct business. "Advertising at­ they listen to all the disclaimers, they injuries, and false impressions about how torneys would rather settle cases for a won't hire any attorney." Required dis­ fees are determined. lower amount than actually go to trial. claimers include: pointing out clients Membership in the committee was de­ And how many of them are certified by would still pay fees even if they lose; signed to reflect the overall makeup of the National Board of Trial Advocacy? announcing who paid for the ad, and their attorneys in Nevada, although it favored And with how many of those firms do you office locations; and noting that filing a trial lawyers over advertising attorneys. see a paralegal rather than an actual attor­ lawsuit to harass another or coerce a settle­ Canter stridently debates, "If they wanted ney?" he said. ment may result in prosecution. expertise on advertising, why not appoint "Since so many cases never go to trial, The ban on dramatizations is confus­ representatives of print media, broadcast there are not only smaller settlements that ing, say advertising attorneys and broad­ media and the advertising industry? Even favor the insurance industry, there is less casters, because the term "dramatization" if they insisted that they be attorneys, too, justice for the clients," said Neumann. "I can be defined in many ways. "If they

14 Nevada Business Journal • May/June 1992 Controversy

wanted attorneys to stop putting re-cre­ "/ respect the Supreme picted and the regulations ignore many ations of accidents on the air, why didn't realities of the marketplace," said Allen. they just say so?" said Allen. "This is not a time to be restrictive in "(The language) is just too vague," said Court, and I see the need such matters," said Rogers. Bernstein. Speaking from Carson City, Justice Advertising attorneys and broadcasters for some regulation, but Young responds: "These rules are not the also said the same of new restrictions on last word. They will probably be changed, sound effects and special backgrounds but it will take us a while to see how they used in ads. "This means we have to make some of these rules are work. We should play it by ear and rely on an ad with a talking head on a plain the trial-and-error method," he said, re­ background that nobody will watch," said an intellectual insult. '' ferring to a statement by former U.S. Rogers. The same objections were made Chief Justice Brandeis. Young said he has to a provision that bans the attorney from now heard much response to the new characterizing the quality of his services, close to the panel how much they spend on regulations, but refused to characterize it, as opposed to those of other attorneys. advertising. He and Thompson point out and whether it would create a delay in Opponents of the rule requiring that that the panel may violate First Amend­ implementation. · appearances and talking in ads by only the ment rights because their review is "re­ Nevertheless, state broadcasting leader attorney will result in a beauty contest, straint" or "censorship" before broadcast. Thompson sees a trend: "At the time the which would tum out to be more mislead­ But Myer notes it's possible free speech in rules were being discussed, I don't think ing than what the rule intended. "Essen­ commercial advertising is not the same as the (legal) community was aware of what tially the rule is to prevent spokespersons political or religious free speech, both was going on. Now, there is growing from being used," said Bernstein, "but specifically protected by the Constitution. interest in creating regulations that are what about my firm's ad using a Spanish Such thorny legal issues are the heart of less restrictive," he said. speaking person who is not an attorney?" many historic constitutional cases in However, to many involved in this spir­ Rogers agrees, "Only those attorneys America, but the professionals in legal, ited and sometimes personal controversy, who have good voices and who are pretty broadcast and advertising communities the damage is done. Speaking in favor of (men or women) will advertise." have said that such a battle ought to be less restrictive advertising rules are Rogers and others are great! y disturbed avoided. "A similar law is being chal­ Bernstein and Allen. "Nevada has always by the formation of a bar committee to len~d in Florida-sowh\:can 't we wait?" been a state wher_e we take ytrjrle in_onr_ review the ads. This panel will be funded said Las Vegas attorney Allen, who also freedoms. These rules are the opposite of through the bar, and not use public funds, practices in California. "We ought to be Nevada's reputation," said Bernstein. although the Supreme Court would be the able to avoid such an expensive legal "I fear the Supreme Court is in a posi­ final arbiter in disputes. Technically the battle that will further politicize the court," tion of less respect," said Allen. new rules apply to all advertising, but all Allen said, referring to the fact Nevada Neumann feels the rules as written are agree television advertising is the reason Supreme Court justices must be elected to necessary for the reputation of the legal for the review panel. "There would be a retain their seats. Although there were profession. "Lawyers are the third branch 15-day review period before the ad runs. some suggestions that the Legislature regu­ of government. It's up to us to uphold the If the ad needs changes, that means more late attorney advertising, the majority of dignity of the law," he said. time, more expense and more review," the legal and broadcast communities would Thompson and Cantertakemoremiddle Rogers said. She and Canter see a proce­ rather rely on the Supreme Court. points of view. "It always seemed to me dural nightmare in cases where attorneys Canter, Thompson and most advertis­ that abuses or problems could be taken appeal the review panel's decision. ing attorneys say the only way to avoid a care of by changing our practices together "These rules go far beyond even what legal battle is for the Supreme Court to rather than restricting access (to the me­ they have in Iowa and Florida and for any back off. and dela'£ imQiementation of ni.a\ :· s;~irl. 'l'bnmJ?-~roJ .. other profession," Canter said of the new new rules so that more public comment "I respect the Supreme Court, and I see regulations and the panel in general. Can­ can be received and changes proposed. the need for some regulation," said Can­ ter also sees a possible invasion of privacy "It appears that raw information used as ter, "but some of these rules are an intel­ because advertising attorneys have to dis- basis for the rules wa. incorrectly de- lectual insult." •

May/june 1992 • Nevada Business journal 15 Success Story

Plantworks Owner Suggests "Stretching" for Survival

BY ToM MARTIN discovered that a networking approach worked better," she said. Lewis said that she now takes a "team" approach to each job. "I work with architects, interior de­ signers and other contractors outside of my area offocus. On each job we comple­ ment each other," she said. "Architects and designers can recommend vendors to clients. This is how I got on a list to bid for work at the Mirage recently. In addition, this gives our (mutual) clients a comfort• zone, ·because they know the design will• be implemented." She also pointed out that even with this team approach, her firm's numbers must be right for the job. "We must still compete (with others)." To 'stretch' her firm's productivity, both at her facility and on the jobsite, Lewis said she sought a systems analyst. "We took a pragmatic approach," she 17ze Mirage Hotel said. This involved inventory control to reduce loss, fine-tuning schedules to re­ duce duplication of work, and a review of Linda Lewis, who owns and "B y 'stretching', I mean going outside all personnel in terms of skills vs. job your comfort zone in marketing, produc­ requirements. "For example, when we did tivity and purchase of materials so you Sherwood Forest at the Excalibur, most of operates Plantworks in Las can survive in a tight economy," she said. us were at that job, rather than in our Lewis' firm, which specializes in artifi­ facility," she said. Lewis has another em­ cial plant landscapes for interiors, has ployee who executes floral design as well Vegas, said she has survived offices and manufacturing facilities in as handles administrative skills. "I real­ Reno and Las Vegas. Plantworks' client ized you can't grow without good em­ list includes well-known resort hotels and ployees," she said. Employee incentives during this recessionary corporations in Nevada. She began opera­ include profit-sharing and higher pay. tions in Reno nearly 15 years ago and However, there are intangibles, too. opened a Las Vegas facility in 1989. "We enjoy each other's company, and period by "stretching" her "By stretching, I have been able to grow everybody knows there must be an equal and take on new clients, despite reduction exchange between employees and employ­ in spending by many firms for the kind of er," she said. Lewis notes her current crew business operations. products I offer," Lewis said. in Las Vegas is more efficient than in the Her approach to marketing was modi­ past. "I want to add more staff now, but fied. "In the past I just took on and com­ the problem is finding skilled workers." pleted one project after another, but I continued on page 41

16 Nevada Business journal • May/june 1992 SUMMERLIN

SM OVER 35 YEARS OF

SERVICE SUMMERLIN

~~

G ROWING NUMBER OF FAMILIES COMING HOME TO SUMMERLIN ...... v

SuMMERLI N's Bu iLDERs: The Best in the Southwest ...... viii

GC WALLACE : La nd planning, civil 11 We are Pleased to be a Part of enginwing and architectural design ...... xiv 11 P ENTACORE E NGI NEERING: Continuing Summerlin a lo ng association with Summerl in ...... xv

L EWIS H oMES: Building the WESTERN 1993 Hom e of the Yea r at Summerlin ...... xvi TECHNOLOGIES RAYTHEON SERVI CES: Summerlin's first major employment center ...... xvii INC. "THE QUALITY PEOPLE" KGA , ARCHITECTS, AlA: Pa rtners in Southern Nevada's growth ...... xviii • Geotechnical Engineering • Environmental Services • Construction Inspection Services • Materials Testing VT EVADA: Layinggrou ndwork • Construction Materials Engineering for projects at Summerlin ...... xix

3611 W. Tompkins Avenue, Las Vegas, Nevada VALLEY B A: KAT SUMM ERLI N: (702) 798-8050 Breaking new ground ...... xx

With Facilities in: DESIG · ORKSHOP: Landscape architec ture ARIZONA- CALIFORNIA- NEVADA- NEW MEXICO and land anningat Summerlin ...... xxi

WESTER: ' TECH: 'OLOGY: Geotechnical engineers for Sotuhem evada ...... xxii PENT,4\CORE C ov ER PHOTO: :a 1 C 'tAIG I OPULENCE Engineering, Inc. Nevada B SINESS JOURNAL Nevada 's Only S!a!elride Btmness Magazine Diana Bossard Craig A. Primas, P.E. Gary J. Spinkelink PUBUSHER: Lyle E. Brennan Daniel A, Knott, P.E. .Michael Radojevich Arne H. Wagley ASSOC1\TE Pl.'BUSHER: Chuck Dandy ART DIRECfOR: Barbara L. Moore

6763 w. CHARLESTON BLVD• • LAS VEGAS, NV 89102 • 702/ 258-0115 ii • Special Promotional Supplement to Nevada Business Journal

SUMMERLIN .411k-. ..

GROWING NuMBER OF FAMILIES CoMING HoME TO SuMMERLIN In less than one year, Summa Corp's massive master-planned community takes Southern Nevada home buying sales lead

SUMMERLIN - SUMMA

CoRPORATION's 22,000-ACRE

MASTER-PLANNED COMMUNITY

ON THE WESTERN RIM OF

THE lAs VEGAS VALLEY - IS

A STORY OF SUPERLATIVES. THE SUMMERLI NTR AIL, A 160-MILE NETWORK OF BICYCLE AND PEDESTRIAN PATHS, WEAVES THROUG HOUT THE MASTER-PLA NN ED COMMU NITY.

In its first full year of sales in the nation's Summerlin - which ranks as one of the Summerlin's first two family villages of The number one real estate market, Summerlin has largest properties under single ownership ad­ Hills and The Pueblo will capture a full 12 already outdistanced the single-family home jacent to a major metropolitan area in the percent of the market with 1,111 sales; and by sales of other longer-established major planned nation - recorded a total of 679 detached adding Sun City's projected 725 sales, the communities. With 222 detached home sales home sales from April1991 to Apri l 1992 in entire Summerlin community will capture in the first quarter of 1992, Summerlin's fam­ the community's first year of marketing. more than 25 percent of the Las Vegas market. ily-oriented community held a 10.6 percent The market share is magnified when Del "Summerlin is fortunate to have the best share of Southern Nevada's still-robust home Webb Corporation's Sun City development is possible developers and builders- including buying market, leading 14 other communities included. With nearly 5,000 residents in 2,500 national industry leaders like Del Webb and including Green Valley and Peccole Ranch. homes, Sun City has been a sales leader in Lewis Homes - working with us as we build "I firmly believe that we'll keep the home Southern Nevada since it was introduced in America's newest and most exciting home­ sales lead from now until build-out in the next january 1987. Part of Summerlin, the 1,892- town in the most spectacular setting imagin­ 20 years," said Mark Fine, president of Sum­ acre age-restricted active-adult enclave is de­ able ," said john Goolsby, president and CEO merlin , a division of Summa Corporation. signed to include more than 5,600 homes. of Summa Corporation. "Each week's sales report shows that more and Robert Charles Lesser & Co ., a leading Measuring nine miles north to south and more families are coming home to Summerlin ." research firm , predicts that1992 home sales in fi ve miles east to west, the 36-square-mile

Special Promolional Supplemem lO Nevada Business journal • v S UMM ERLIN

THE HILLS PARK

Summerlin site dominates the western rim of the most successful real estate development are open daily, built by thirteen of Nevada's the Las Vegas Valley between the metropolitan companies in the Southwest. most prominent builders in 17 single-family area and the majestic Spring Mountain Range. "With respect for Nevada's natural environ­ neighborhoods where home prices range from The land has maintained its stunning beauty ment and commitment to the best quality of the low-$100,000s to the mid-$200,000s- all formed 65 million years ago by a fault thrust famil y life , Summerlin is following a master in Summerlin's first three family villages of which created the dramatic outcroppings of plan which alone took three years to com­ The Hills, The Hills South and The Pueblo. red and grey stone that mark Red Rock Can­ plete ," said Fine. The Hills, Summerlin's first family-oriented yon- Summerlin's scenic backdrop. Elements of this carefully crafted plan are village, earned the designation "Best Master­ One of the 20th century's most fasci nat­ already buil ding in Summerlin in the form of Planned Community" in 1991 by the South­ ing figures, aviator/industrialist/filmmaker schools, parks , golf courses, worship sites , em Nevada Home Builders Association. Howard Hughes acquired the sprawli ng par­ cultural amenities, civic and shopping cen­ Anchored by The Hills Park-a state-of-the­ cel ofland in the late 1950s that is now known ters, offices and medical complexes to create a art community park with amphitheater, picnic as Summerlin, the maiden name of Hughes' well-balanced family environment in America's ramadas, playground, tennis and basketball grandmother. Founded by Hughes, Summa newest hometown. courts - The Hills includes 12 single-family Corporation is nationally recognized as one of More than 50 single-family model homes neighborhoods now under development. vi • Special Promotional Supplement to Nevada Busincss .Jm•rnal SUMM E RLIN ~- A True Master Planned Collllllunity Begins with Before many of the homes were built at The Hills, school was in session at the private, non­ A True ''Master:~ denominational Milton I. Schwanz Hebrew Academy. The Clark County School District is building an elementary and junior high school on 27 acres made available by Summa Corp. surrounding The Hills park. Both are sched­ uled to open for the 1993-94 school year. Summerlin's second family-oriented village - The Pueblo - is developing around the unique 65-acre linear Pueblo Park which fea­ tures a Desert Interpretive Garden as an edu­ cational and environmental guide to respon­ sible southwestern landscaping. Education also came first in The Pueblo, where The Meadows School was an estab­ lished campus before ground was broken for the first home. Featuring upscale country club neighbor­ hoods and custom home communities, The Hills South is nestled around the Tourna­ ment Players Club at Summerlin - Nevada's first championship stadium golf course and new home of the las Vegas Invitational. The Hills Village Planning Culture is at the heart of Summerlin in the and Design Criteria Village Center which will feature the Summer­ lin Library and Performing Arts Center, sched­ Design Workshop is honored to have played such a pivotal role in the creation uled to be built, plus the Nevada Dance The­ of Summerlin. For over 5 years, Design Workshop has valued the opportunity to provide ater and the Nevada School of the Arts. In their expertise, from master planning concepts to the most subtle design detail, addition, KNPR Public Radio has chosen helping to bring Summerlin to life. Summerlin as the site to introduce its Twilight Landscape Architecture, Urban Design and Land Planning Park Concert Series this summer in The Hills Aspen Denver Phoeni:l: 602 957-4094 Park amphitheater. The Summerlin community already includes worship sites for four different faiths : The Church of Jesus Christ of Latter-Day Saints, the jewish Temple Beth Am , St. Elizabeth Ann Seton Catholic Church and the Summerlin "As Summerlin's firs t major employment The common thread to the communities is Evangelical Lutheran Church. center, the Raytheon Services facili ty plays an The Summerlin Trail, an eight-foot wide , 160- The Pueblo Medical Center and Valley important role in our master pl an, creating a mile network of bicycle and pedestrian paths Bank's newest branch are part of the growing quality relationship between residential and weaving throughout Summerlin, connecting Summerlin community, as well as shop­ commercial communities ," said Fine. schools, parks, playgrounds and villages - ping centers and professional office space - According to the master plan , Summerlin linking neighborhood to neighborhood. another critical ingredient for a self-contained will include up to 30 distinct and unique vil­ "The neighborhood, of course, is the most community environment. lages for approximatel y 180,000 residents in important element of any community ," said Construction is underway on a 70 ,000- 80 ,000 detached, attached, custom and semi­ Fine. "At Summerlin our focus is on creating square-foot administrative office building for custom homes, all designed to fit harmoni­ the best possible environment to nurture those Raytheon Services Nevada which will employ ously into the community's striking natural indi vi dual neighborhoods which are rapidly some 300 professionals on Town Center Drive setting. More than 4,000 acres of land are becoming known as the best places to live in next to the Summerlin Information Center. intended to be preserved as open space. Southern Nevada ."

Speci nl Promotional Supplement to Nevada Business journal • vii SUMMERLIN ~-

SuMMERLIN's BuiLDERs: THE BEsT IN THE SouTHWEST

Throughout the community's first three family villages - The Hills, The Hills South and The Pueblo- the best builders in the industry are developing Summerlin's neighborhoods

craftsmanship and meticulous attention to buyers seeking the luxury and livability of a detailing. Soaring vaulted and nine-foot ceil­ custom home. Spacious floor plans, with up to ings are hand-textured for that custom look to 3,256 square feet oflivingspace, are enhanced complement the rounded comers, art niches with elegant formal entries, dramatic stair­ and plant shelves incorporated throughout cases, decorator columns, French doors, built each plan. in wet bars, jacuzzi tubs, convenient walk-in Gourmet kitchens with ceramic tile pantries and closets - all the features home countertops, built -in dishwasher, continuous buyers desire most. cleaning gas oven and range , dual basin, por­ With R/S Development's <;:ustom Touch celain over steel sink, spacious pantries and policy, buyers may select from Corian, granite hardwood cabinetry are standard in each or ceramic tile counter tops, a vast array of ' Amarante home. floor coverings, custom cabinetry, and kitchen · Smart energy management has been in­ and bath fixtures to further customize the look cluded with dual pane windows, ground­ of their Belaire Estates residence. mounted central air conditioning, quick-re­ The Custom Touch policy also allows buy­ covery gas water heater and pilotless ignition ers the freedom to make design or floor plan AMARANTE on all cooking appliances. modifications. "Buyers often want to adjoin two rooms or convert an extra bedroom into a PACIFIC PROPERTIES stately office. We try to do everything we can to complete their dream home," said Schaefer. Amarante is Pacific Properties' offering of Schaefer's attention to quality and the home 160 all-new homes for Summerlin. Each buyer's needs has earned him the titles Presi­ floorplan was designed to appeal to, and fit the dent of the Southern Nevada Home Builder's needs of the upscale buyer at America's New­ Association and Builder of the Year. est Hometown. Belaire Estates models are open daily from Priced from the high $90,000's, plans with 10 a.m. to 5 p.m. For more information call two, three, four and five bedrooms are avail­ (702) 254-5451. able in one and two-story configurations to take advantage of the terraced lots , commu­ CHERRY CREEK nity landscaping and surrounding views of the BELAIRE ESTATES city and Spring Mountain Range . Optional three-car garages, bonus rooms and alterna­ THE SCHULMAN GROUP tive room configurations are available allow­ R/S DEVELOPMENT ing home buyers the ability to customize their With the latest in exciting '90s designs, the home . Pool-sized lots with front yard land­ Randy Schaefer's flair for fine homes is most spacious homes at The Schulman Group's scaping, automatic irrigation and architectur­ evident at Summerlin, where he is not only Cherry Creek in The Hills at Summerlin, have ally coordinated color schemes are part of the building Belaire Estates- a gated community been very well received by homebuyers since magnificent Mediterranean designs with finely of 81 semi-custom homes - but also the first the neighborhood's grand opening this year. detailed, low maintenance stucco exteriors. custom homes on the Tournament Player's An eclectic collection of themes in each of Each home is designed with living spaces Club golf course. the th ree models certainly meets the Schulman that are light, airy, and festive with quality Schaefer designed Belaire Estates for home goal of building homes with style. Starting viii • Special Promotional Supplement to Nevada llusinrssjournal S UMM E R LI N ~~

attached homes featuring one single-story floorplan with three bedrooms and two baths; and two spacious two-story floorplans with up to four bedrooms and 2 1h baths. Built by the award-winning builder Diloreto Homes, Copper Ridge has all of the advantages of li vi ng in the new hometown of Summerlin. The neighborhood is within walking distance of many of Summerlin's finest community

CHERRY CREEK BY THE ScHULMAN GRouP LEwis HoMEs' CYPRESS GROVE with the designs of the floorplans themsel ves, have come to expect of Lewis Homes. For Cherry Creek offers six homes from the single example, the homes have 16-inch interior story 1,842 square foot Sycamore , to the two­ walls, Whirlpool appliances, interior laundry story, 3,400 square foot Spruce. The homes rooms, four-inch base boards, ceiling fans in provide comfortable family living environ­ the master bedrooms, spacious pantries, ments with extras like built in wine racks, rounded interior comers, dual pane windows, appliance centers, cozy fireplaces , pantries and wood window sills, to name just a few. and wet bars in selected models- all empha­ Two-story homes at Cypress Grove offer sizing convenience, comfort and style. DILORTEO'S CoPPER RIDGE SHENAN DOAH MODEL nine-foot ceilings, while the one-story models The model homes feature rooms ranging have 10-foot ceilings. Custom built-in plant from a reggae-themed teenage bedroom to a amenities including The Hills Park. Both an shelves, ceramic tile entries, decorative wood ceramic-tiled modem kitchen with state-of­ elementary and ajunior high school are planned stair railings, distinctive fireplaces, designer the-art appliances to a complete home theatre nearby and Cimarron Memorial High School light fixtures and door hardware , raised panel set up in the largest model. is already open in the area. interior doors, and two full bathrooms in every Adaptable to the Spruce or Willow floor­ Also located offHillpointe Drive is the Tour­ model are just a few of the special touches plans, the exhibited home theatre uses a Bose nament Players Club at Summerlin. Great golf visitors will find at Cypress Grove. Acoustimass sound system and a Denon sur­ can also be enjoyed at nearby Angel Park. roundsound processor in conjunction with a 52-inch television screen. With the feature CYPRESS GROVE film Top Gun booming through the theatre , the feeling of the silver screen is recreated right inside the home. LEWIS HoMES oF NEVADA Homes at Cherry Creek are priced from $145 ,950. For information, call the sales office Located in The Hills at Summerlin, Cypress at 798-3343. Grove offers four floor plans, ranging in size from 1,122 to 2,202 square feet. Prices start at COPPER RIDGE $101 ,900. One of the most unique aspects of Cypress EVERGREEN Grove is the flex ibility of the floor plans. DILORETO HoMES Nearly each model can be altered to accommo­ date different buyers' needs. LEwrs H oMES oF NEVADA Copper Ridge in The Hills at Summerlin is The community features contemporary ex­ a huge success. Driven by the demand for teriors, and buyers have their choice of two­ Within walking distance ofThe Hills Park at affordable housing, new homes in this pristine tone exterior paint schemes in six different Summerlin, Evergreen offers upscale homes new neighborhood are priced from the low combinations. Full block fencing, custom ranging in size from 1,801 to 3,013 square $100,000s and are selling fast. blended roof tile, and partial courtyard walls feet, in one- two- and three-story models. Ranging in size from 1,400 to 2,067 square on some elevations contribute to the upscale Prices start at $139,900. feet, Copper Ridge is represented by three look of the neighborhood. The outstanding floorplans at Evergreen spacious Ooorplans. The Blue Ridge, The Si­ Inside , Cypress Grove homes offer all the feature such amenities as island kitchens, sky­ erra and The Shenandoah are single-family high-quality amenities Southern Nevadans lights , lofts, three-car garages, dramatic arch-

Special Promotional Supplement to Nevada Business journal • ix SUMMERLIN .Ah-"

ways, green house windows, rounded interior Summerlin . The basic floor plans available comers and bay windows. A long list of avail­ include a single-story model and two different able upgrades allows buyers to choose special two-story models. features to customize their homes. Design 1 is the single-story plan with 1,804 In the Lewis Homes tradition, Evergreen square feet of living space priced from gives buyers a home with tremendous value $148 ,000. The model features two bedrooms, and superior quality. The homes offer interior a library, two baths and a two-car garage . Floor laundry rooms, recessed kitchen lighting, plan variations allow for a third bedroom , with Whirlpool appliances, spacious pantries, enam­ 21h baths, a den or a three-car garage . elled baseboards and window sills, built-in Design 2 is a two-story plan with 2,439 microwave and self-cleaning ovens, painted square feet of space priced from $172,000. LAs C ouNAS BY WATT HoMES exterior block walls, prewiring for garage door The model features three bedrooms, 21h baths, openers, insulated entry doors with bevelled a loft and a three-car garage . Floor plan varia­ a secluded sitting area. Also featured is a large glass windows, attractive durable tile roofs, tions allow for 4 or 5 bedrooms, 3 baths, an living room , spacious family room with fire­ and much more. additional den/office, child development cen­ place, and a formal dining area. Evergreen Homes are complete with con­ ter or two master suites with 31h baths. Comprising of approximately 1,989 square ' 1 temporary features such as ceramic tile entries, Design 3 is a 2,794 square-foot two-story feet, Plan 3 includes three bedrooms and 2 / 2 decorative wood stair railings, custom built-in plan priced from $185,000. The model fea­ baths. The unique master suite features dual plant shelves, dramatic vaulted ceilings, raised tures three bedrooms, media room, three baths entry doors and sitting area. Other special panel interior doors, designer light fixtures and a three-car garage . Floor plan variations features include a dramatic family room with and door hardware, oversized sinks in the allow for four to six bedrooms, den , master 17 -foot ceiling and fireplace , private dini~g dressing area, polished brass plumbing fix­ suite sitting room or bonus room. area and breakfast nook. tures in the master suites, to name just a few. All homes are situated on large lots ranging With 2,236 square feet, Plan 4 includes from 60 to 70 feet by 100 to 125 feet, depend­ three bedrooms with a master retreat or a ing on location , and come fully equipped with fourth bedroom option, and 2 1/2 baths. Alarge a long list of standard features . Sales center and fireside family room, spacious dining area and models are open weekends from 10 a.m . to breakfast nook are also featured . dusk, or call 256-7887 for an appointment. Prices at Las Colinas begin at $117,950. LAS COLINAS

WATT HoMES

HILLPOINTE Las Colinas was one of the first communities built at Summerlin. Each of the four floorplans CHRISTOPHER HoMES feature well-planned designs with meticulous craftsmanship inside and out. The collection This exciting new collection of homes brings of four outstanding single-family homes is together the award-winning talents of Christo­ designed to provide a top-quality lifestyle . PANORAMA POINTE pher Homes President]. Christopher Stuhmer, Private rear yards and attached two-car fin ­ one of the top custom home builders in Las ished garages are standard in every home. Vegas and Danielian Associates president and Plan 1 encompasses approximately 1,577 WooDSIDE HoMES founder An Danielian, one of the top architec­ square feet and includes two bedrooms and tural designers in the country. Together they two baths, with an optional third bedroom and Panorama Pointe - the first neighborhood have created three dramatic new models fea­ bath or loft. The master bedroom is located on in Summerlin's first family-oriented village - turing some 14 floor plan variations. the main level, along with a fireside living helped to set the standards for quality and In all, 104 Hillpointe homes will be built. room with vaulted ceiling. design in the now-thriving community. The enclosed neighborhood is centrally lo­ With three bedrooms and 2 1/2 baths, Plan 2 Located in The Hills at Summerlin, Pan­ cated adjacent to The Hills Park with easy spans approximately 1,874 square feet. The orama Pointe welcomed the village's first fam­ access to the varied amenities offered at master bedroom on the second floor includes ily a little more than a year ago . Woodside x • Special Promotional Supplement to Nevada Business jou rnal S UMM E RLIN

Homes of Nevada, developer of Panorama square-foot jacinto to the 2,450-square-foot Pointe, plans to release a total of 155 single­ Dalia, today's families will find Serenata, not family homes in eight phases. only pleasing in appearance but also in price. Panorama Pointe features five models from Homes start in the $120's and offer up to four two to four bedrooms with three-car garage bedrooms and three baths. available. The one and two-story floor plans, Because most families are constantly chang­ ranging from 1,526 to 2,300 square feet , are ing, these homes are flexible enough for the priced from the low $120,000s. reconfiguration of interior spaces and options The neighborhood, which is located near such as upgraded appliances, custom cabinets The Hills Park and the two new public school and floor coverings, and advanced home elec­ sites, also includes its own "tot" lot. tronics. All of this is available through SIGNATURE HoMEs' VALLE DEL FlORI Panorama Pointe reflects the Woodside Coleman's Uniquely You program- the most Homes commitment to the finest location, extensive list of custom options offered by any elegant hand-finished ceilings, picture-frame design, construction and service. Each home ­ builder in Southern Nevada. And to help oak cabinetry with adjustable shelving, ce­ and each homebuyer- is protected by a war­ homeowners with design or decorating deci­ ramic tile counter tops and a designer brass ranty/service program which takes effect on sions, Coleman provides the assistance of an lighting package. The master bath also features move-in. on site interior designer. a ceramic-tiled shower with clear glass door. For more information, visit the Panorama The homes at Serenata are backed with the Practical features that reduce a buyer's fu­ Pointe sales office from 10 a.m. to 6 p.m . daily, HOW 10-year warranty and homeowners have ture costs include telephone outlets in all or call363-4243. witnessed Coleman's commitment to quality bedrooms, as well as family room and kitchen. through the number of 100 percent perfect Signature also installs both gas and 220V out­ customer walk-throughs its homes have re­ lets for a gas or electric dryer. ceived. For more information, call 254-8491. One of Southern Nevada's oldest home­ building companies, Signature Homes was VALLE DEL FIORI founded 14 years ago by Richard and Wendy Plaster and remains the largest home building company owned and operated by a Southern SIGNATURE H oMES Nevada family today. The company is also recognized as one of the 100 largest home Building fi ve different floor plans at Valle builders in the country. Del Fiori, Signature Homes has carved its market niche by giving buyers a wide choice of three- four- and five -bedroom homes. Rang­ SERENATA ing up to 2,086 square feet in size, the homes are affordably priced from the low $100s. C o LEMAN H oMEs One of the first neighborhoods to open in The Hills at Summerlin, Valle Del Fiori is now Serenata by Coleman Homes recently had in its final phase. its grand opening, introducing home buyers to Signature has built added attractions into its excellent location in The Hills at Summerlin each home at Valle Del Fiori by including such and its three model homes which illustrate features as automatic garage door openers, Coleman's long standing tradition of building gas-log fireplaces, photo-electric outdoor se­ modem and flexible family homes. curity lighting, and a block wall fence with The unique site plan at Serenata was de­ wrought iron gate and stuccoed front wall. VISIONS .lm ed in such a way to provide the homes with With fron t yard sod , automatic sprinkler :iews of the city lights to the east, while the system , eight shrubs, and two 24-inch boxed WATT HOMES - 'ghborhood itself remains encompassed by trees- a japanese privet and a flowering fruit - ~" l ushly landscaped Summerlin masterplan tree or evergreen - a completely finished look Visions is the ultimate choice for those with e foothills of the mountains to the west. is created for each home . "vision:' Located within The Hills at Sum­ · all, Serenata offers five floorplans with Other unusual standard features serve to merlin, Visions is one of the most innovative -· :ce elevations of each . From the 1,500- add luxurious touches to the homes' interiors: communities Watt Homes has built to date.

Special Promotional Supplement to Nevada Business journal • xi SUMMERLIN

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Award-winning architecture and more ameni­ pher Stuhmer, one of Las Vegas' most noted ties for the price are offered in each of the four custom home builders, has teamed up with the plans at Visions. Standard in every Visions prestigious architectural design firm of home is a private patio, raised porch entry and Richardson, Nagy and Martin from Newport a two- or three-car garage. Beach, Calif. to create this exciting new collec­ With approximately 1,635 square feet, Plan tion of semi-custom homes. 5 includes three bedrooms, 2 1h baths, op­ Buyers can select from two single-story and tional retreat, game room or den, fireside liv­ three two-story plans with 2,732 to 4,548 ing/dining area and a sunny breakfast nook. square feet of living space on spacious lots The master bedroom features a spacious bath ranging from 9,000 to 22,000 square feet. area including a walk-in closet, and a private Country Club Hills is an exclusive enclave MoNTAIRE GoLF CouRSE HoMES patio entrance. Plan 6 covers approximately 2,115 square area wi th its introduction of two new neigh­ feet, and features a fireside family room, for­ borhoods at Montaire: Country Club Villas mal dining area and 2 1h baths. An elegant and Golf Course Homes. Montaire home sites staircase leads to the upper Ooor where four are either adjacent to or situated on the Tour­ bedrooms are located. The master suite in­ nament Players Club (TPC) at Summerlin, a cludes an oversized walk-in closet. 7,234-yard , 18-hole private, championship Utilizing approximately 2,302 square feet, golf course which is the centerpiece for the first 1 the Plan 7 model offers four bedrooms, 2 / 1 phase of the Summerlin master plan. baths, fireside family room and a graceful The Country Club Villas at Montaire will circular staircase leading to the upper floor. PLA N lA present a selection of one- and two-story single­ There is also an expanded famil y room option. family paired homes. Four Ooor plans will be The largest model at Visions is Plan 8, with CouNTRY C LUB H ILLS RY CHRISTOPHER H oMES featured ranging in size up to approximately 2,488 square feet. This two story home in­ 2,219 square feet and offering from two to cludes four bedrooms, 2 1h baths, a formal of81 homes with 42 prime golf course sites set three bedrooms. dining room and fireside family room. Special apart in a secluded walled neighborhood with At Montaire's Golf Course Homes, a trio of features include a dramatic windowed stair­ a guard-gated entry. one- and two-story single-family patio-styled case, a convenient island kitchen and a cozy Each home comes with an impressive list of breakfast nook. standard features which would normally be Prices at Visions begin at $126,950. found only in fine custom homes including oak cabinetry, Kohler fixtures, top name ap­ pliances and complete home security systems. Christopher Homes also offers the services of a professional interior decorator and design center to help you coordinate your color selec­ tions and finishes. Models are currently under construction COUNTRY CLUB HILLS and presales are now being taken. For more MoNTAIRE C ouNTRY C LUB VILLAS information, visit the sales center, open Satur­ C HRISTOPHER HOMES day and Sunday from 10 a.m. to dusk, or call homes will be featured. Three- and four-bed- 228-0499 for an appointment. room Ooor plans will range up to approxi­ Welcome to a world of luxury country club mately 2,369 square teet, and many ol '" ~-~ living on the Tournament Players Club at MONTAIRE homes will be carefully situated around the Summerlin golf course. TPC golf course. Country Club Hills features five outstand­ Sales are currently underway at both neigh­ ing models with a myriad of plan options and T AYLOR WooDRow HoMES borhoods where prices for the Country Club optional features which allow buyers to cus­ Villas begin at the mid-$130,000's and for the tomize their new home to fit their personal Taylor Woodrow Homes evada Limited is Golf Course Homes, from the high $140,000's.. needs and tastes. meeting the market demand for low-mainte­ Taylor Woodrow plans to open the seven Christopher Homes President ]. Christo- nance golf-oriented homes in the Las Vegas model homes in mid-September. xii • Special Promotional Supplement lO Nevada ll"sincss journal SUMMERLIN

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EAGLE HILLS THE PUEBLO CusTOM HoME LoTs

The exclusive custom-home enclave of Eagle Hills features one-third to one-half acre homesites in the gate-guarded security ofThe Hills South at Summerlin . Built around a private six-acre park in close proximity to the Tournament Players Club at Summerlin golf course, Eagle Hills includes 158 custom homesites, ranging in price from TOURNAMENT HILLS $96,000 to $209,000. Upon entering the gates of Eagle Hills, the SEDONA on the PARK CusTOM HoME LoTs SEDONA HOMES Developing as the preeminent country club environment in Nevada, Tournament Hills Sedona On The Park at Summerlin com­ will have a total of 132 one-half and one-acre bines craftsmanship with spectacular views custom homesites on or adjacent to the Tour­ and an unbeatable location for one of the finest nament Players Club at Summerlin. residential neighborhoods in Las Vegas. The 18-hole championship golf course - Four Ooor plans are offered , including three new host site of the Las Vegas Invitational- is elevations designed for each model permitting evada's only stadium golf course, providing buyers to customize their home to fit their spectators and Tournament Hills residents with lifestyle. Floor plans range from 1,632 to 2,369 prime vantage points for viewing champion­ E AGLE HILLS square feet. Pricing is in the mid-$100,000's. ship play. In addition, Tournament Hills Furnished with wall-to-wall plush carpet­ homesites afford sweeping vistas of Red Rock first view is a long park vista leading to a ing, walk-in closets, mirrored wardrobe doors Canyon and the Spring Mountain Range to the playful gazebo. Composed of broad open lawns and track lighting, all haveJennair appliances, west and the Las Vegas city skyline to the east. and rolling land forms, the Eagle Hills park finely finished oak cabinetry and ceramic tile Within the gate-guarded neighborhood, a also features tennis courts, shuffle board and countertops. Additional appointments include series of private parks offer recreational op­ horseshoes, plus picnic facilities . wooden window sills, fireplaces with glass tions, including tennis and sidewalks and path­ In addition to recreational facilities, Eagle doors and polished brass plumbing fixtures. ways for strolling or jogging. Hills families have easy access to the Summerlin Choice of color and design throughout the Demand has been so great for homesites in Trail - a biking and jogging path that threads interior and exterior add to the custom touch. the country club neighborhood that lotteries its way throughout the park linking the neigh­ Insulated garages have interior and exterior have been held to determine purchaser prior­ borhood with other parts of the Summerlin lighting, including a windowed automatic ga­ ity. Custom homesites in Tournament Hills community - and miles of wide tree-lined rage door. Sizes range from one to three cars. will be released in three phases. Prices for the streetscapes and sidewalks. Sedona On The Park provides direct access first phase range from $130,000 to $475,000. The Hills South village is capped by sites for to the 65-acre Pueblo Park with 25 percent of Phase Two is scheduled for immediate release. both a Jewish temple and a Church of Jesus the homes situated directly on the park. In For more information about custom Christ of Latter-Day Saints. addition, there are five mini-parks throughout homesites in Tournament Hills, or for a per­ To arrange for a private tour of the custom the property. Most homes in this development sonal tour of the new neighborhood, call255- home neighborhood of Eagle Hills, call 255- provide evening views of the glowing lights of GOLF, or visit the sales office from lO a.m. to 2500 , or visit the sales office from 10 a.m. to Las Vegas and clear sight of surrounding moun­ dusk. Take US 95 north to the Summerlin dusk. Take US 95 north to the Summerlin tains and Red Rock Canyon. Parkway and follow the directional signs to the Parkway and follow the directional signs to the Private and public schools are nearby with Summerlin Information Center, or continue to Summerlin information Center or continue to shopping areas and a variety of restaurants 1800 village Center Drive. 1 \ l llage Center Drive . within walking distance. ~-

Special Promotional Supplement to Nevada Business Journal • xiii SUMMERLIN ~M

GC WALLACE Providing land planning, civil engineering and architectural design services at Summerlin

SINCE ITS FOUNDING IN projects, major water storage and distribution GON became in 1985 the first Southern facilities, sewage collection and treatment Nevada-based design firm to be included in projects, and more than 500 miles of road Engineering News-Record's (ENR) annual list 1969, G.C. WALLACE, INC. projects within Southern Nevada, the firm has of the top 500 design firms in the United States supported the Summerlin development and is the largest engineering/architectural through its design of the Summerlin Parkway firm headquartered in Nevada. Presently, GON (GCW) HAS HAD A MAJOR Interchange, Summerlin Parkway from US 95 ranks as 395 in the ENR Top 500 list. to Town Center Drive, water supply facilities, Scott Wallace credits the firm's success to IMPACT ON SOME OF THE sewer pipelines, drainage facilities and the well-qualified staff: from the engineers, archi­ internal roadway system for both The Hills at tects and designers to the supporting person­ Summerlin and The Pueblos. nel. "Our firm is blessed to have such dedi-, LARGEST DEVELOPMENTS IN "Results through Commitments" is the motto cated employees. They demonstrate a sincere, of GON and its staff. Says G.C. (Scott) Wallace, concern for the welfare of every clients," he the firm's founder and chief executive officer: says. Leading the firm is a management team THE LAs VEGAs VALLEY. "Our employees dedicate themselves to the made up of Wallace; james A. Duddlesten, timely delivery of professional services and president; Ronald R. Thomas, executive vice­ The engineering and architectural design work product. A primary key to our success is president; Terrill B. Adams, Michael D. Ross, firm has played a majorrole in master-planned the ability to integrate multi-discipline teams Calvin L. Black, David Huckle and jack H. communities such as Summerlin, Spring Val­ within the firm. These talented specialists are Mitchell, senior vice presidents; and Marie ley, Sun City Las Vegas, Eldorado , Painted blended into a cohesive unit combining their Rainwater, treasurer. Desert, Canyon Gate and Desert Shores. Pub­ experience, knowledge and expertise with a GON numbers among its clients some of lic works projects have included McCarran common goal- the success of our clients ." the most prominent names in development in International Airport, including the McCarran In its early years the firm participated in Nevada; Summa Corporation, Pardee Con­ 2000 Phase I construction, transportation joint-venture projects that enabled it to gain struction Company, Del Webb Communities, projects such as the three-tier Summerlin Park­ experience in large projects and achieve quick Inc., Pacific Properties, Paradise Homes, Im­ way interchange at US 95 , plus interchanges recognition among developers and govern­ perial Palace Hotel, Community Construc­ and grade separations on US 95 Smoke Ranch mental agencies. Through ajoint venture with tion, Metropolitan Development, and Hilton Road to Craig Road. another engineering company, the young firm Hotels, Inc. Public clients include McCarran The firm's capabilities include land plan­ won planning and engineering contracts for International Airport; Clark County; Las Ve­ ning, civil engineering for land development, Pardee Construction Company's Spring Valley gas; North Las Vegas; Boulder City; Hender­ traffic engineering, transportation, water and Community and a large family-housing project son; Nellis Air Force Base; and other state and wastewater projects, hydrology, drainage, flood at Nellis Air Force Base. Pardee, GCW's first local government bodies. control, structural engineering, land survey­ major client, remains a client today. At present, GON is dedicated to providing wide range ing and construction administration. GON approximately 90 percent of GON's business of high-quality and efficient services for clients also offers architectural design services. Archi­ is repeat business from satisfied clients. in Nevada and the Southwest. Scott Wallace tectural projects include institutional works Another milestone in the firm 's history oc­ summarizes his feelings of satisfaction for hav­ such as fire stations and a church, commercial curred in 1984, when GON was selected to ing assisted in his clients' successes: "Since assignments for office buildings and shopping provide engineering design services for the 1969, I have experienced my greatest profes­ centers, and the full range of housing types major infrastructure to serve the Summerlin sional rewards in sharing the long-range vi­ from apartments and moderately priced houses project. To date, construction costs at Sum­ sions of our clients, and in knowing their goals to 'luxury ·homes. merlin lor inlrastructure projects designed by and expectations ·have ·been ac-hieved =-,·-__, In addition to more than 100 flood-control GON exceed $100,000,000. contributions from G.C. Wallace, Inc."...... __ xiv • Special Promotional Supplement to Nevada Business journal SUMMERLIN ~-

PENTACORE ENGINEERING PEl principals continue a long association with Summerlin project

Craig Primas remem­ structure also included bers one hot summer day Summerlin Parkway and in 1987 that he, along the Summerlin Parkway with john McCaffrey Interchange - Nevada's and Terry Fitzgerald of first tri-level interchange. Summa Corporation and Primas and Bossard several other consultants, were instrumental with walked the proposed PEl PRINCIPALS (FROM LEFT): DAN KNOTT, assisting Summa Corpo­ alignments of Lake Mead GARY SPINKEUNK, DIANA BossARD, MIKE ration in the creation of DUCT! ON HOMES TO SPECTAC-ULAR Blvd. and Town Center RADOJEVICH, ARNE WAGLEY, CRAIG PRIMAS the "Summerlin Devel­ CUSTOM ESTATE HOMES, CHRIST- Drive from Buffalo Drive opment Standards" - to the Summerlin Parkway - approximately documents by which all development within OPHER HOMES IS BUILDING 1.!6 _mi.ll'5 _nf _r.ruwb ..ancl _r_n~;.llil &"'\!'.zt .t!'.t:':ll.i':\ ~'\1 \m tnf,o;\i"' ,i.f 6'S>'C'· m..'IS. QUITE A REPUTATION AS ONE OF The walk was not an exercise of endurance, Primas was also the author and engineer in but rather an exercise in the visualization of charge of developing the initial "Summerlin THE TOP BUILDERS IN SO UTHERN the proposed landscaped roadways that would Improvement Standards", upon which all en­ NEVADA. soon be constructed to carry the crucial infra­ gineering designs within Summerlin are based. structure into the Summerlin project. The And Radojevich's planning input helped to THAT'S WHY BU ILDER MAG- design team wanted to make sure the pro­ result in the final configuration of The Hills at AZINE SELECTED CHRISTOPHER posed roadway and landscape designs did not Summerlin land plan with respect to the Tour­ HOMES TO BUILD ITS NEW AMER- have a negative impact on the natural sur­ nament Players Club golf course. roundings, but at the same time provide for all The dedication, commitment and energy !CAN HOME, THE PREMIER SHOW of the critical elements necessary to facilitate Radojevich, Bossard, Spinkelink and Primas HOME OF THE I992 NATIONAL development of adjacent parcels. exerted while working on the Summerlin That episode typifies the efforts Summa project from 1986 to 1990 is alive and well at HOME BU ILDERS CONVENTION

Corporation and their consultants have taken Pentacore Engineering, Inc. today. And since I N LAS VEGAS. to ensure Summerlin becomes the class of all forming in july of 1990, Pentacore Engineer­ master-planned communities. ing, Inc. has continued to provide engineering A ND THAT' S WHY YOU The principals of PEl, Mike Radojevich, service on projects within Summerlin. SHOULD CONTACT CHRISTOPHER Gary Spinkelink, Craig Primas, Diana Bossard, Some of the projects PEl has recently been HOMES FIRST I F YOU ARE TH INK- Dan Knott and Arne Wagley first became in­ involved with include: Sedona in The Pueblo volved with the Summerlin project in 1986. at Summerlin for Sedona Homes; Valley Bank l NG OF BUILDING A NEW HOME.

Up until july of 1990, four PEl principals were at Summerlin for Swisher and Hall, Inc.; The FOR MORE IN FORMATION CALL still heavily involved with many aspects of the Hills Village Center at Summerlin for Summa planning, design and construction ofSummer­ Corp.; and The Summerlin Library and Per­ (702) 366-0294. lin. Spinkelink was principal-in-charge while forming Arts Center for Robert Fielden, Inc. Primas was engineer-in-charge and project Whether working for Summa Corp. or other manager for infrastructure design projects as­ developers, PEl's historical ties to the project sociated with initial phases of development in serve to enhance a strong company work ethic Sun City Summerlin, Desert Shores, South -a perfect partner to the philosophy which has Shores, The Pueblo and The Hills. Initial infra- made Summerlin a success...... __

Spccinl Promotional Supplement to Nevada Business journal • xv SUMM E RLIN ~w

LEWIS HoMES SELECTED To BuiLD 1993 HoME OF THE YEAR

LEWIS HOMES OF NEVADA cars, we have to keep it hush-hush on what's going into this home," Lewis said. "But unlike RECENTLY BEGAN CONSTRUC­ a new GM or Ford prototype, which might have gadgets and equipment that you couldn't TION ON THE NEW AMERICAN buy until the year 2000, this home will be full of new products that a home buyer could buy HoME oF THE YEAR FOR immediately. And many of the items in the home wouldn't cost much more than any of 1993, WHICH IS SANCTIONED the products they're using today." Lewis said his firm was chosen to build the BY THE NATIONAL AssociA­ home by a special committee ofNABH because of its reputation for quality, its prominence as TION OF HOMEBUILDERS, AND one of the country's largest home buil ders, and ROBERT LEWIS CHECKS PROGRESS OF THE NEW the fact it had the skill and wherewithal to IS BEING BUILT AT LEWIS' UP­ AMERICAN HoME OF 1993 WITH KuiPP BRos. complete the project. "We want to be on the: FRAMI NG FOREMA T OM RAMA N. cutting edge - introducing new products to SCALE EVERGREEN NEIGHBOR­ home buyers," said Lewis. Science and Ladies' Home ]oumal - will begin The homebuilder has been the state's sales HOOD IN SuMMERLIN. running a series of articles on the home. After volume leader for several years running, and the NAHB convention, Lewis will open the Evergreen is one of the best selling luxury home for public viewing. home neighborhoods in northwest Las Vegas. Robert Lewis, president of Lewis Homes of "That's one of the nice things about this Homes at Evergreen range in size from Nevada, said that the New American Home , home, it will be seen not only by industry 1,774 to 2,506 square feet , and have features which showcases the latest innovations and insiders, but by the public as well," Lewis said. such as ceramic tile entries, wood stair railings, products for homes, is the most prestigious "The public will be able to view the latest in custom built-in plant shelves, rounded cor­ and widely publicized home of the year. floorplan design and cutting-edge technology ners, ceramic tile kitchen counter tops, front "We are very honored to be a part of this in home building." yard landscaping with sprinklers, skylights project," said Lewis. "We want the rest of the Because manufacturers will be unveiling and two-sided fireplaces (some plans) . country to see the home building talent we new products in the home, Lewis couldn't give Lewis is also presently building a second have in Southern Nevada. Throughout con­ exact details on all of its features, but he did neighborhood in Summerlin, Cypress Grove. struction of the home, we plan to showcase the supply the followi ng information and tidbits: Cypress Grove offers floorplans of up to ap­ many craftsmen who will be donating time • The two-story home will be approxi­ proximately 2,000 square feet priced from the and materials to make this a reality. It's going mately 3,000 square feet in size and have four low $100,000s. to take a lot of teamwork. " bedrooms and three baths. Both Evergreen and Cypress Grove share a Lewis said over 40 subcontractors would • It will contain recycled products, includ­ special setting in Summerlin, which will in­ eventually participate in the project. ing some structural members. clude a library, parks , ball fields, cycling and The home, which is expected to take about • The home will have state-of-the-art win­ jogging paths, new shopping centers, religious 1 4 / 2 months to build, was designed byJohannes dow glass and insulation products. It will also facilities, brand new public schools, two pri­ VanTilburg, of Santa Monica, Calif. , who was have electronic innovations for safer and more vate schools, a golf course and a wealth of other selected as one of the top 100 architects in the convenient living. conveniences located within its boundaries. world by Architectural Digest. • Inc! udes an indoor recycling center. Lewis Homes is the largest family-owned Visitors to the 1993 National Association of • A handicapped suite on the first floor, and operated homebuilding organization in Homebuilders convention in February will be will highlight many of the latest conveniences the United States. Founded nearly 35 years the first to view the finished project. About the for the handicapped. ago, it is still run by founders Ralph and Goldy same time , three magazines- Builder, Popular "Like GM or Ford does with one oftheirnew Lewis, along with their four sons. _...... ,__ xvi • Special Promotional Supplement to Nevada Business journal SUMMERLIN ~-

RAYTHEON SERVICES: SUMMERLIN'S FIRST MAJOR EMPLOYMENT CENTER

As the management/operational contractor Players Club at Summerlin golf course on the SUMMERLIN PRESIDENT MARK for the Department of Energy in support of east and the majestic Spring Mountains on the activities at the Nevada Test Site, Raytheon south, the views from the Raytheon building FINE AND LAs VEGAS MAYOR Services Nevada (RSN) expects to house over will be unparalleled." 300 professionals in its new facility near the Colston also announced RSN's intention to jAN jONES OFFICIALLY WEL­ Tournament Players Club at Summerlin. Con­ form an educational partnership with Sum­ struction should be complete late this year. merlin's future public schools. COMED RAYTHEON SERVICES "We are pleased the Department of Energy "Consistent with our existing science pro­ and Raytheon chose Summerlin as its new grams at several Clark County schools, RSN _ EVADA TO SUMMERLIN AT A hometown in Southern Nevada," said Fine. employees will help make scientific principles Raytheon Services Nevada was formed spe­ come alive in Summerlin classrooms through L CHEON RECENTLY NEAR THE cifically to manage the Nevada Test Site. RSN this partnership program ," he said. "We look is a wholly-owned subsidiary of The Raytheon forward to becoming an integral part of the RAYTHEON SITE, WHERE CON­ Company of Lexington, Mass., one of the Summerlin community and to sharing the vast world's largest and most highly-rated high­ knowledge of our employees and the resources STRUCTION HAS BEGUN ON A tech electronics firms. of our company with Summerlin students." According to Raytheon Services Nevada The two-story, L-shaped build-to-suit facil­ 70,000-SQUARE-FOOT ADMIN- President and General Manager Bill Colston, ity was designed by Kittrell Garlock&: Associ­ RSN employees are eagerly awaiting comple­ ates Archit~cts , and is being built by Martin ISTRATIVE OFFICE BUILDING. tion of the new facility. "With the Tournament Harris Construction. __...,__ SUMMERLIN ~-

KITTRELL GARLOCK AND AssociATES, ARCHITECTS, AlA Partners in Southern Nevada's Growth

While there are a few vocal opponents who view Southern Nevada's expansive growth as a portent of doom, citing water shortages, pollu­ tion and other ills, most long-time residents KGA 1s THE ARCHITECT FOR RAYTHEON SERVICES NEVADA's agree that growth has resulted in some very NEW CORPORATE HEADQUARTERS IN SUMMERLIN positive benefits, particularly in the area of design and construction of architecture. Summerlin clubhouse and the Raytheon Ser­ with. With any successful project, having the The architectural firm of Kittrell Garlock vices Nevada headquarters building. KGA is right people do the job is critical." and Associates, Architects, AlA (KGA) couldn't also working on The Meadows Upper School. Outside df Summerlin, KGA's commitment agree more. As a major player in the building/ These projects have enabled KGA to play an to quality design can be seen throughout South­ development arena, they've seen changes re­ important pan in Summerlin community em Nevada. Recently, the company flective of a growing and maturing population. growth and development. the $28 million remodelingjob for the existing George F. Garlock, AlA and Edward Kittrell In the case of the Raytheon headquarters terminal building at McCarran International Jr., AlA, the firm's principals, feel Southern building, KGA was contracted as part of a Airport. Other distinctive KGA projects in­ Nevada's growth has helped the area establish design/build team with Martin Harris Con­ clude UNL V's College of Health Sciences facil­ a sophisticated quality of architecture. struction, headed by the Summa Corporation. ity, the Las Vegas Downtown Transportation Presently holding professional registrations Comprising 70 ,000 square feet, the facility is Center and the Santa Fe Hotel and Casino. in the states ofNevada, California, Utah, Colo­ an impressive structure that houses general KGA corporate philosophy dictates that the rado, Arizona, Washington, Wyoming, New office space and support areas. functional, aesthetic and financial success of Mexico, Texas and Kansas, KGA has recently The Meadows Upper School is one of sev­ each project is linked to the firm 's professional performed work as far away as Aurora, Colo­ eral buildings on the master-planned campus responsibility. KGA dedicates the personal rado and Anchorage, Alaska . of The Meadows School - an independent involvement of its principals throughout every KGA has extensive experience in adminis­ non-profit facility providing a college prepara­ phase of a job. Additionally, the use of sophis­ trative and office buildings, as well as retail, tory program foritsstudents. The Upper School ticated state-of-the-art computer equipment medical and educational facilities and numer­ is a 40,000-square-foot facility containing four ensures the planning and construction process ous specialty projects. In Southern Nevada, distinct educational wings for the sciences, is both accurate and efficient. the firm has completed a diverse range of fine arts, liberal arts and languages. As Southern Nevada develops and matures, projects- from high-end residential buildings The TPC clubhouse is "a beautiful building KGA plans to add to its lengthening list of to major airports and health-care projects. - almost beyond description," according to architectural contributions to the area. In­ Establishing a mature architectural profile Summerlin Director of Operations Cliff Swan. deed, when a drive around town reveals 22 in any community involves the incorporation "KGA was involved from its conception. We master-planned communities, three hotels of quality architecture, construction and land­ had a golf-course architectural designer from under construction and three new proposed scape at every level- from residential to com­ Atlanta provide us with broad design develop­ regional malls, it seems the demand for KGA's mercial. An excellent example can be found at ment drawings. KGA translated this material talent and expertise will not subside in the near Summerlin. KGA is currently designing resi­ into a highly workable architectural design. future. In fact, the firm believes that architec­ dential homes in both Eagle Hills and Tourna­ There were some real challenges - very de­ turally, Southern Nevada is in a positive mode, ments Hills. Additionally the firm is the archi­ manding and exacting work. KGA has done a and growth is something the community · tect for the Tournament Players Club (TPC) at superbjob, and they were great people to work continue to see for quite some time...... ,.__ xviii • Special Promotional Supplement to Nevada Business journal SUMMERLIN

VTN LAYS GROUNDWORK FOR PROJECTS AT SUMMERLIN

VTN Nevada- a local consulting engineer­ neering, land planning, landscape architec­ ducted desert tortoise surveys and removal on ing, surveying and planning firm -has been ture, drainage and nood control, hydrology more than 100,000 acres in the Mojave Desert involved in the public and private sectors of studies and construction administration. Other Region. Currently, NECl and VTN are work­ engineering within Southern Nevada for over in-house capabilities include geographic in­ ing together on several projects, including the 30 years. The firm is credited for numerous formation system services, computer-aided Buffalo Channel, Buffalo Road, Cl Channell land development projects throughout the Las drafting and design, photogrammetry, zoning Black Mountain Detention Basin and the Kyle Vegas Valley and Clark County. consultation and utility analysis. Canyon Detention Basin. One of two recent projects VTN has de­ Recently, VTN has expanded its ability to This joint venture is yet another step toward signed is Belaire Estates - a 22-acre single­ serve Southern Nevada by joining forces with future growth for VTN Nevada. Over the years, family development located within The Hills Nevada Environmental Consultants, Inc. VTN has undergone many changes in response at Summerlin. Quail Park, another recent (NECl) , a consulting firm providing solutions to the needs of a growing business: Coming to project, is a 5.5-acre professional plaza located to environmental problems associated with Nevada from California in 1961 as Voorheis­ at the northeast comer of Lake Mead Boule­ the conservation of natural resources. Trindle Engineering Co. , one of more than 20 vard and Harbor Island Drive. It will provide NECl is highly qualified and experienced in branch offices throughout the world; chang­ approximately 55 ,000 square feet of office conducting endangered species surveys and ing its name in 1969 to VTN Nevada; and space throughout 11 buildings. The developer preparing biological assessments . The firm becoming an autonomous company, wholly for this project is the Ribeiro Corporation. provides services in archaeology, natural re­ owned and operated in 1971, illustrates the VTN provides virtually every service needed source management, cultural resource man­ company's path from a small office on Fre­ to plan , design, implement and complete a agement, regulatory support, ecological re­ mont Street in downtown Las Vegas to its project. These services include all aspects of search, land planning, revegetation and haz­ current22,000-square-footstructure on Rain­ civil engineering, land surveying, traffic engi- ardous waste management. They have con- bow Boulevard...... __

Special values in a great location!

_- ~ · best seller presents Evergreen, a unique collection of homes Summerlin provides the best of both worlds, a quality com-eniently located in the master-planned community of Summerlin. neighborhood w ith a hometown feeling, yet just minutes Oloose from three spacious plans ranging up to 3,013 square feet from the metropolitan area. Enjoy Summerlin's brand new of lh-ing space. And here you'll find the quality touches that have made community parks, cycling and jogging paths, shopping Lewis Homes Nevada's best seller, including dramatic vaulted ceilings, center, golf course, and many other conveniences that ceramic tile entries, decorative wood stair railings, custom plant you're sure to appreciate. shelves, front yard landscaping, romantic skylights, his and her walk·in Visit Evergreen today to take advantage closets, dual vanities and much more. of special values on very special homes.

Also visit Cypress Grove in Summerlin. ~ From the low $100's. To visit Evergreen, take the EVERGREEN Summerlin exit off U. S. 95 and follow the signs. From the upperS I 30'S 254-2585

Special Promotional Supplement to Nevada Business journal • xix SUMMERLIN

VALLEY BANK's SuMMERLIN BRANCH: BREAKING NEw GROUND

AWARD-WINNING ARCHITEC-

TURE, DROUGHT-TOLERANT

LANDSCAPING, DRAMATIC IN-

TERIORS AND REVOLUTIONARY

NEW SERVICES ARE JUST A FEW

OF THE BANKING INNOVATIONS

VALLEY HAS INTRODUCED WITH

ITS NEW SUMMERLIN FACILITY.

Last December, Valley Bank of Nevada moved into the Summerlin community with its first full-service branch. The design of the 4,500-square-foot facility, located at the cor­ ner of lake Mead and Rampart Boulevards, is consistent with the contemporary pueblo-deco architecture throughout the Summerlin area. THE CONTEMPORARY PUEBLO-DECO ARCHITECTURE AND THE WATER-EFFICIENT lANDSCAPING ACCENTUATES Moreover, the bank's award-winning archi­ VALLEY BANK'S SUMMERLIN BRANCH LOCATED AT THE CORNER OF lAKE MEAD AND RAMPART. tectural design is enhanced by water-efficient landscaping. Bank officials made a conscien­ tion. The branch's drive-thru automated teller tions and merchandising capabilities, couplea tious decision two years ago to incorporate machines allow for both automobiles and golf with friendly service, are the keyingredients o: drought tolerant landscaping at new branches carts. Gomichec says that this is a real benefit our Branch 2000 concept." as well as some existing facilities statewide. to those bank customers who prefer to use In addition to the futuristic design, the "The decision to landscape in this manner their golf cart for both business and pleasure. Summerlin branch of Valley Bank also has has provided cost-saving benefits both to the Theinteriorofthebank'sSummerlin facility many other branch amenities such as a night bank and the environment," said Roger also features a new look known as Branch depository for merchant customers, over 300 Gomichec, Valley Bank's director of retail bank­ 2000. The latest in high-tech equipment, light safe deposit boxes and seven teller stations. ing. "We are realizing a 70 percent savings in boxes with transparencies promoting bank The branch is staffed with four tellers, two the water we now use at these branches com­ products and services, and neon lights are financial sales representatives, a branch ser­ pared to those with turfed landscape. We're among new features that greet customers and vice manager and a branch sales manager. excited about this savings because it not only enhance service at the new branch. Valley Bank was recently acquired b; helps us save money, but it also helps save one "We believe that we have constructed a BankAmehca Corporation and will change its of our most precious resources. " facility that is much more comfortable and name later this year to Bank of America Ne­ The design of Valley Bank's Summerlin pleasing to the eye and at the same time is more vada. Valley currently has over $3.1 billion in branch was also planned for the lifestyle of efficient for customer service," Gomichec said. assets, along with 70 branches and over 300 local residents and their mode of transporta- "Customer convenience, accelerated transac- ATMs throughout Nevada...... __ xx • Special Promotional Supplement to Nevada Ilusiness]ournal SUMMERLIN ~"

DESIGN WoRKSHOP: Landscape Architecture & Land Planning at Summerlin

DEsiGN WoRKSHOP SPECIAL-

IZES IN ENVIRONMENTAL, COM-

MUNITY AND RESORT PlANNING

AS WELL AS TRADITIONAL lAND-

SCAPE ARCHITECTURAL DESIGN.

The firm began in Raleigh, N.C. in 1969 with founding partners Don Ensign and joe Porter taking on planning and design projects to supplement their academic work at the University of North Carolina. and working D ESIGN WoRKSHOP DEVELOPED THE WELL-INTEGRATED PLAN FOR THE HILLS PARK AT SuMMERUN evenings and weekends in a friend's attic. Since that time, the firm has grown into a $3 firm's significant contribution to Summerlin. Design Workshop's and Summerli n's most million company that is a recognized leader in For the past five years. Design Workshop successful public facilities constructed to date. landscape architecture and land planning in has been working with Summerlin's planning The six-acre park is a public/private partner­ the Southwest and Rocky Mountain regions. and construction staff in the design of the ship that combines six acres of immediate There are now three Design Workshop offices community, providing services as diverse as amenity constructed by Summerlin, and lO employing 40 landscape architects and nine community master planning, village concept acres of playfields and courts to be developed support staff in Phoenix. Ariz. and in Denver planning and detailed design for residential by the Clark County School District. Design and Aspen, Colo. and business centers. The firm also handles Workshop was responsible for exploring sev­ Specializing in resort and environmental preparation of design criteria and other plan­ eral alternative themes for the park design as a planning, Design Workshop has worked in ning control documents, conceptual and sche­ part of the overall effort to establish an identity new and existing resort communities in over matic design for parks and streetscape, and at The Hills. Based on the selected contempo­ 50 locations around the world . Utilizing the construction documents and supervision for rary southwest theme. Design Workshop cre­ firm's understanding of resort communities as over $10 million in landscape improvements. ated the plan visible today - merging land­ unique places to live. the company's design The firm 's experience and creativity is evi­ scape and hardscape into a series of play and work turned to new communities over 10 denced in such wi de ranging scales from the social spaces, picnic. rest room and game years ago. Issues such as visible civic centers, overall plans for The Hi lls and The Pueblo. to court facilities, and a neighborhood plaza that quality shopping and recreational experiences, detail design of The Hills distincti ve wall and serves as a focal point for the park. In addi­ the ability to walk conveniently to services and diamond pattern coping. The company's com­ tion. the children's play feature is specially schools are landmarks of good resort com­ mitment to pedestrian connections and the designed to accommodate the hot Las Vegas munities and new communities alike. Design integration of public facilities and services can climate. Design Workshop prepared all design Workshop began assuming a leadership role be seen in Summerlin's extensive eight-foot development and construction documents. and in the design and construction of unique places walkway system . pedestrian underpasses. the coordinated the multi-disciplinary team that to not only visi t, but to live in day to day. with combination of the junior high school, el ­ included architects, engineers and artists for projects such as the 4,000-acre Meadows in ementary school and proposed churches cur­ the $2 million park. Castle Rock, Colorado and the 20,000-acre rently planned to surround The Hills Park. The firm's work at Summerlin continues, Estrella New Town in Goodyear, Arizona. These The Hills Par· is the centerpiece of 45-acre developing image, landscape and recreation two projects forme d the foundation for the The Hills eighborhood center and is one of concepts for future villages. ~-

Special Promotional Supplement to Nevada Business journal • xxi SUMMERLIN ~-

WESTERN TECHNOLOGY: Geotechnical Engineers for Southern Nevada by David Hofstede

Before the first house was built at Summer­ inspection required by Clark County and some "Our business has not suffered from the lin, Western Technologies was on the scene. city building departments for structural integ­ recession, because we have good long-term The company's input in geotechnical engi­ rity," jackson said. clients," jackson said. Western Technologies neering, materials testing and environmental Western Technologies Environmental Ser­ has sampled the soils beneath such places as engineering is sometimes overlooked, but with­ vices handles such related endeavors as envi­ Canyon Gate , Desert Shores, The Lakes, Green out it, there wouldn't be much activity at ronmental site assessments, tortoise surveys, Valley, Painted Desert, Sun City Summerlin Nevada's largest master-planned community. asbestos inspections and abatement monitor­ and many developments of Pardee Construc­ "Every builder and developer needs to know ing, air quality, groundwater and underground tion. They are also involved in the McDonald what kind of soils they are building on ," said storage tank testing, and remedial work deal­ Ranch development, Treasure Island HoteV Director of Marketing Floyde jackson. "The ing with hazardous wastes. Many of these ser­ Casino and Luxor Hotel Resort. importance of geotechnical engineering is to vicesare now required by the Las Vegas, North Western Technologies began in 1955 as a give the structural engineer recommendations Las Vegas and Clark County governments. small engineering testing laboratory in Phoe­ for the design of foundations , which they can jackson attributes the company's domin­ nix. The company expanded in the 1980s and incorporate into their building plans." ance in the Nevada market to its policy of purchased the assets of Nevada Testing Labo­ This is accomplished by gathering data "Total Quality Management", and to the selec­ ratories to gain a foothold in the Nevada mar­ through borings or excavations, and labora­ tion of former Senior Vice-President james E. ket. Six years ago, they relocated to their tory testing on the subsurface soils. An earth McNutt as president and division manager for present Las Vegas office at 3611 Tompkins work follow-u p is then performed, to make Las Vegas. Since entering the market in the Avenue. The firm 's annual revenues in South­ sure the soil and materials are properly placed early 1980s, Western Technologies has been em Nevada now top $7 million, including the and compacted according to project specifica­ involved in nearly every major construction satellite facility in Bullhead City, Ariz . .which tions. "During construction, we also do the project in Southern Nevada . serves the Mojave Valley. ,.,.,...,__

AMERICAN ASPHALT & GRADING CO. 3624 N. GOLDFIELD NO. LAS VEGAS, NV 89030 (702) 649-2669 FAJ((702)649-8693

DON ANDRESS

Grading, Paving, Mass Excavation, Golf Course Construction, Lake Development, and Land Development Construction Management.

SPECIALIZING IN TURNKEY LOTS FOR BUILDERS Congratulations to Summerlin!

xxii • Specinl Promotional Supplement to Nevada Busi ness journal LAs VEGAS HAS MANY GOLF COURSE COMMUNITIES . . BUT ONLY ONE ON THIS GOLF COURSE.

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Success Story

continued from page 16 "Stretching" has also included taking some shortcuts in purchasing materials, despite the specialized nature of the prod­ ucts and relatively few manufacturers. "I have learned to go direct to a factory in Hong Kong, rather than the importer. I ask for close-out or sale items. I will buy in larger quantities than actually needed to get discounts," she said of some strategies she is utilizing. Lewis pointed out 90 percent of her inventory is mam.ifactured in the Orient, because materials used in artificial trees and plants is too labor intensive to pro­ duce in the U.S. "We have different im­ porters from the same factory for many items. To anticipate our needs, we go to multiple vendors for similar products." This concept has a fli p side, too, when dealing with client needs. "Let's say we do have a urplus of an item for a certain client" job. I can offer that at a discount," ~ said. Sbe also pointed out that over­ ...,. ~--"'-=c"' means that there are fewer de­ end product to the jobsite. The Frontier Hotel so;::i)e(liJe"' does urprise me, I have time ·window' to avoid de­ Excalibur. In Reno major clients include in addition to hiring subcontractors, all n I re-order," she said. And what The Eldorado, Old Town Mall, Macy's depending on the size of current jobs. ; appear to be a delay in starting a job and Sierra Pacific. Model home clients in Nearly 15 years ago, when Lewis con­ because of time needed for certain prod­ Las Vegas include the Schulman Group, verted an interest in houseplants into a ucts to arrive at the Plantworks facility Signature Homes, Pacific Properties, business, she began with just a small green does not mean downtime for her staff. Dunmore Homes, Falcon Development house, a Volkswagen van and $1,000. She "This often gives my employees more and Pardee Construction. said the business grew with her hands-on preparation time for things needed on Lewis credits Plantworks with a lot of style of management. "I wear a lot of hats. other jobs," she said. firsts for Nevada. "We introduced sub­ I discovered I had good sales skills, and Lewis said that her long-range goal is to irrigation for live plants. We were the first learned accounting procedures because it become a world-class company. "Now to utilize preserved palms, and the first was necessary. I'm also good at delegat­ we can go after international work as well firm to exclusively use silk plants." Lewis ing," she said. As for assistance on the as continue to generating and filling or­ said her firm's emphasis is on creativity. rocky road of initiating a fledgling enter­ ders (with current clients)," she said. "We just don't place pretty plants, and prise, Lewis found the Business Develop­ Lewis is also working with designers there is no 'generic' look to what my firm ment Center at the University of Nevada­ on jobs in the Caribbean and South Af­ produces. When we get specifications for Reno to be an excellent resource. rica. "People in gaming want the Ameri­ a job, we choose materials, create a de­ Lewis also gives credit to inner motiva­ can style, because it has been so success­ sign, build it and then maintain it," she tion for Plantworks' success. "I wanted to ful," she said. Recent Southern Nevada said of the wide range of services pro­ enjoy what I was doing, and plants had jobs have included the Citibank Center, vided by Plantworks. The company will always been my hobby. When I started, as Mirage, Frontier, Bally's, Showboat and normally employ between I 0 to 20 people now, I never perceived of failure." •

May/June 1992 • Nevada Business journal 41 EXECUTIVE PROFILE

In memory of YOUQ DR. RUSSELL ANDERSON TICKET by Linn Thome The ultimate tribute to an educator like the late Dr. Russell E. Anderson is not to8UCCE~ buildings bearing his name, but the legacy of successes exhibited by his former

students and the impact he had on their lives both personally and professionally.

As department chair and an instructor tion. He helped me and certainly numer­ of the hotel, restaurant, casino, marketing ous others." and real estate departments of the Com­ Yeater continues, "There are so many munity College of Southern Nevada, Dr. people you never get a chance to properly Russell Anderson was responsible for es­ thank. l:)r. Anderson was one of those. tablishing the curriculum and creating the Hosting and helping with this fund-rais­ college's casino management program, ing effort is my way of saying thank you." the first of its kind in the world. He was Held at the Chaparral's pool area, the also a key figure in the creation ofCCSN' s event featured a sampling of wines from Culinary Arts Institute. In the process, he some of Las Vegas' finest hotel gourmet received the highest degree of commen­ rooms including the Tropicana, Aladdin, dation as a certified hotel administrator. Gold Strike and Barbary Coast properties. In loving memory of her late husband CCSN's Culinary Arts Institute provided and to further the advancement in hotel, the hors d'oeuvres. Entertainment was restaurant, casino and resort education provided by the school's Jazz Ensemble with the Las Vegas community, Paula and the music department. Anderson established a scholarship fund The event also featured several door in Anderson's name. In May, the CCSN prizes and the opportunity to bid on silent Alumni Association sponsored a Spring auction items donated by MCI, Lake Mead Wine Tasting Gala at the Chaparral Hotel, Airlines, Tom Dougall and the Fremont the proceeds going to benefit the endow­ Hotel, Sante Fe, Stardust, Nevada Land­ ment of the Russell E. Anderson Memo­ ing, Harrah's, Gold Strike, El Cortez, rial Scholarship Fund. As might be ex­ Best Western Mardi Gras, Excalibur and pected, the gathering included many of Rio Suite Hotels. "fne eaucator' s 'iunm:T ~"TOCrt:rt\~. "V,~wr.:~t}}. t-,.~RRJ·;.c:rm,.. ,.Y.~t.. ''l1Jb& IOlf.\ m.an_'J Linda Yeater, general manager of the people in the hotel industry, like myself Chaparral Hotel was one of them. "I be­ who are now successful," Yeater ex­ gan my hotel career as a desk clerk," she plained. "We all owe him a lot. This is the said. "When I started taking classes at the least we can do to pay him back. He would Community College, I was taking a lot of be very pleased." history courses because that appealed to Other businesses or individuals inter­ me at the time. Dr. Anderson told me to ested in donating to the fund may do so by take advantage of my situation and en­ contacting Anderson's sister, Judy Ander­ couraged me to focus on hotel administra- son Howarth, at 702-293-6970. • EXECUTIVE PROFilE

American Nevada Most Corp. Appoints Health New CEO Insurance American Nevada Corporation has ap­ pointed Eric A. "Tony" Traub as the new president and chief executive officer for the company. Companies Traub brings more than 20 years of experience in real estate development and management to his new position. His former position was vice president and Leave You area manager for Perini Land and Devel­ opment Co., San Francisco, where he managed the California division of the One East Coast-based company. Traub's new responsibilities include overseeing all operations of American Nevada Corporation, which is the found­ Choice. ing corporation and primary developer of the Green Valley area of Henderson. The approximate 8,400-acre master-planned community is now nearly 75 percent de­ veloped with a population approaching 35 000. The community currently has (Choosing Us). more active builders and sub-divisions than any other planned development in For over 20 years, companies have turned to the leaders of Blue Cross and Blue Shield of Nevada for solutions to their health care needs. ·· ~m. ·evada. - ~ am ex ited to be part of the team With our preferred provider organization (PPO), companies enjoy ::;:::arm·t -<:2: one of America's foremost mas­ the cost-effective option of managed care while employees retain ed communities," said Traub, the freedom to choose their own doctor. · g that there are still approximately Blue Cross and Blue Shield of Nevada has long been committed _ ·oo acres of land to be developed in to providing value in quality care at competitive prices. Green Valley. "We intend to follow the That's why Nevadans continue to choose the health care company same family-oriented plan for our future that gives them choices. Blue Cross and Blue Shield of Nevada. development by providing residents with a complete living environment, which For information, contact your broker or Blue Cross and Blue Shield includes quality housing balanced by of Nevada at 228-2583. In Reno call 829-4000. business, educational, cultural and re­ creational opportunities." Traub graduated magna cum laude from the University ofMichigan and earned his juris doctorate degree from University of California School of Law. He is a certi­ BlueCross BlueShield fied public accountant and a member of of Nevada the California State Bar. • Good Choice.

May/June 1992 • Nevada Business Journal 43 by K. Michael Spuhler

Know the rules when transferring Making loans and gifts to family funds between family members members is useful to transfer wealth. Loans and non-taxable While you may be eager to help chil­ stand their obligations at the outset. Have dren or other loved ones by providing a written enforceable note with a definite loans or gifts, it's important to consider payment date and collateral or security. the taxation and financial planning as­ Unsecured loans and demand loans; or gifts are opportunities that pects of such transactions. Your first con­ those without a fixed term, aremorelilCely cern will be to decide what form the to be scrutinized as gifts for taxation pur­ transfer will take- a loan, gift, or a com­ poses. Even if you trust your children bination of the two. completely, it's wise to ask for collateral should not be overlooked. Whether a loan or a gift is preferable in case of unforeseen circumstances that depends on your own circumstances. Cer­ might defeat their best intentions. tain transfers of wealth, including those • With a loan, you probably will want to that purport to be loans, are considered charge some interest, because the IRS gifts by the IRS and so are subject to gift requires "phantom" interest to be recog- t<~:xP-s _ TbP-_TRSJoolc<:~t severHl factors in nized on taxable income on · deciding how to classify a transfer of or interest-free loans. In other words, if wealth between family members; these you don't charge interest on a loan, it will include the relationship between partici­ be imputed for tax purposes at what is pants, the terms of the transaction, the called the applicable federal rate (AFR). amount of interest charged and the pur­ even if no money changes hands. Should pose of the transfer. you make a loan at below-market rates. the difference in the amount of interest LOAN OR GIFT? charged and the prevailing AFR is consid­ Here are some considerations to help ered forgone interest, and may be subject you decide how to structure transfers of to income and gift taxes. wealth between family members: Remember, though, that the imputed • Take advantage of the annual gift-tax interest, or interest you charge, may be exclusion. The IRS allows you to give much less than what your family will earn $10,000 each year ($20,000 with your when investing the loan proceeds. To the spouse) to any number of individuals free extent you create opportunities to earn of gift tax. In some cases, an outright gift income they wouldn't otherwise earn. will be the best strategy. you shift wealth in the form of investme • If you are aiming for loan status, con­ earnings to family members. duct the transfer as you would a normal • Use the gift-tax exclusion to offset im­ business deal so that both parties under- puted interest. This exemption general!_

44 Nevada Business journal • May/June 1992 covers forgone interest within given lim­ business were to fail, and you could not annual exclusion amount are not included. its. For example, if the "interest" on the prove the $40,000 was a legitimate loan, Gifts you've made become part of the loan computed at the AFR would not the IRS would consider it a gift rather than recipient's estate for transfer tax purposes. exceed $10,000 a year (or $20,000 if a deductible capital loss. As noted, you loaned with your spouse), the gift-tax should have a formal arrangement com­ SEEK PROFESSIONAL HELP exclusion would cover the imputed inter­ plete with security. If the worst happens In planning, it's helpful to write down est. If you don't wantto "gift" the interest, and your daughter files for bankruptcy, the details of your proposed transfer and you can charge the prevailing AFR to it's a good idea to be listed as a creditor consider the effects of various situations avoid making the gift of imputed interest. and follow all the formalities of any credi­ that might occur, including repayment, You could always forgive the interest in tor. You can always forgive or cancel this uncollectibility and forgiving of debt. It's the future, treating this transfer as a gift. debt, which would be a gift of the loan a good idea to involve your tax adviser in • The gift-versus-loan distinction also is balance to your daughter. any significant transfer of funds between important if your arrangement is intended • Be sure to consider the long-term con­ family members. Your adviser can assist as a loan and subsequently not repaid. sequences of your transfer. lf the transfer you in setting up a transfer that's appropri­ Suppose you have a daughter starting her is a loan, any unpaid debt and interest will ate for your family's situation. • own business, and you provide here with be includable in your estate when you die. $40,000 to lease office space and furnish­ While gifts are considered when deter­ K. Michael Spuhler is a tax partner with ings, and buy computer equipment. If her mining the taxable estate, those below the the firm /(pMG Peat Marwick.

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Eric Scott Schaffer: Keeping his cool According to Schaffer, homes over 10 years old average about six on this scale, by Kathleen Foley which means they are about 41 percent less efficient than the new units. For this reason, he is happy to offer a retrofit service, to replace old inefficient units with new equipment. Cool Valley also installs new units for custom homes, designing the heating/cool­ ing system for the house while it is still in the blueprint stage. With the assistance of Cond1\10mng and Heating SeNICes computers, they can design a custom HV AC system for the custom house. (702)368-2773 In 1991, Cool Valley merged with with , Hi-Lo Air Inc., a sheetmetal firm, in order to have the ability to do their own sheet­ metal work on premises. They can manu­ facture custom ductwork in their metal shop and will warranty both the design and installation of the finished product. Schaffer promotes products to improve the quality of indoor air, which the EPA estimates is 20 times dirtier than outside Cool Valley President Eric Scott Schaffer (left) and air. Cool Valley features the Dusteater, a Richard Staubs, vice president in charge of service operations permanent electrostatic air filter which captures dust, pollen and other particu­ Eric Scott Schaffer, president of Cool Schaffer believes so strongly in the lates small enough to pass through ordi­ Valley Air Inc., is a crusader fora number power of preventative maintenance that a nary air filters. Programmable thenno­ of causes: clean air, energy conservation current promotion guarantees a drop in stats can also save energy by telling your and cost reduction are just a few of them. the homeowner's power bill. Technicians unit what hours you will be awake, asleep Like many other crusaders, he has taken check for the three most common energy­ or at work, so that it can cool or heat the to the airwaves to educate the masses robbing problems: clogged indoor coil; house only at the times when it is needed. aboutthe benefits offollowing his advice. dirty indoor blower motor assembly; and Specializing in residential and light Since he is talking about saving money leaks in the canvas duct connector which commercial applications, Cool Valley Air and improving health, the call-in shows seals the unit to the ductwork. If the de­ has been in business since 1971 and rep­ he does on KDWN radio (720 AM Las fects are corrected, Cool Valley guaran­ resents several different manufacturers. Vegas) and KLA V radio (1230 AM Las tees a 15 percent reduction in the amount Its major supplier is Rheem, one of the Vegas) have proven very successful. of power required to run the unit. Since largest manufacturers of heating and cool­ Although Cool Valley has 10 vehicles statistics have shown that 60 to 70 percent ing systems in North America. Whjle Eric offering 24-hour service for emergency of a residential power bill goes for heating Schaffer is the main promoter and cru­ repairs, Schaffer would prefer to have his or cooling, a homeowner could save sub­ sader for Cool Valley, he also gives credit customers prevent costly peak-season stantially on his monthly electric or gas to his partner, Richard Staubs, vice presi­ breakdowns by a regular program of main­ bill just by fixing these common problems dent in charge of service operations. tenance and inspection. For this reason, and changing filters each month. Schaffer praises the technicians and of­ he promotes the use of service contracts, In January 1992, the federal govern­ fice staff who run the day-to-day opera­ and has devised a program called the ment mandated new efficiency require­ tions and deal directly with the publjc. "Ultimate Cool Difference", which offers ments for air conditioning units. New 'The success of this company is directly a 100 percent parts and labor protection units had to score at least 10 on the Sea­ attributable to the quality of the men and plan for a fixed monthly fee. sonal Energy Efficiency Rating (SEER). women working here," he states. •

46 Nevada Business journal • May/june I9 92

son, PLC in a friendly takeover by the to the half-million mark in less than 10 construction materials superpower and years. The 250,000th line was installed major industrial conglomerate. in August 1982. The acquisition included aggregates To illustrate the area's rapid growth, and construction materials companies Kropid said, "From 1990 through this from all over the world. year we will have invested $17 6 million "Hanson, PLC has a reputation for pur­ to expand and modernize telephone ser­ chasing lucrative, successful businesses, vice for customers. Our total investment world-wide, and allowing the businesses is nearly $900 million." to run as is with the existing manage­ Investments aside, Kropid applauded ment," said Dan Stewart, Bonanza Mate­ the efforts of the company' s 1,850 em­ rials vice president and general manager. ployees and thanked its customers "for Nevada The significance of the new ownership, making all this possible." however, means Bonanza Materials can The first telephone line in Las Vegas Briefs now draw from a world-wide store of new was strung in the downtown area in 1907 . products, cutting-edge technology, ex­ by C. P. "Pop" Squires. He set up crank pertise and financial backing. magneto phones at his store and home. "This affiliation makes it possible to By 1909, a telephone company was orga­ expend capital which improves our prod­ nized to serve the 20 ·phones in use. Accounting firm ucts and services. And our link to other That's a far cry from 1990 when a announces Hanson-owned aggregates companies record~ 46,799 lines were added. Last nearby in California and Arizona gives us year, the network grew by 31,000 lines building plans the advantage ofhaving an unlimited sup­ with 33,000 lines forecast for 1992. ply of ready-mix trucks and batch plants In 1986. the company uc:a..: .. mc Las Vegas accounting firm, Bradshaw, at our disposal within two days if we nation's first to install an all-digital tele­ Smith & Company, has announced plans should need them," Stewart said. phone network linked by fiber optics. The to construct a new office facility. Bonanza Materials operates one of the advanced system is credited with helping The new building totals 16,000 square larger sand and gravel deposits in South­ attract new industry to the area. feet, more than doubling the firm's cur­ ern Nevada, and produces more than two rent operating space. million tons of building materials a year Ira W. Bradshaw, managing partner, for the Las Vegas Valley. MacDonald Ranch who founded the firm in 1976, said the company plans to be operating in the new receives tentative offices by late January or early February. Centel marks water agreement Architects for the building are Kittrell milestone Garlock and Associates, the engineering MacDonald Ranch, a 3,200-acre mas­ firm is L. R. Nelson Consulting Engi­ Governor Bob Miller helped Centel ter-planned community, received an ad­ neers, the general contractor is Paul M. mark a major milestone last March, plug­ ditional 600 acre-feet of water under a Thornock, and Fielden & Partners will do ging in a telephone to the company's tentative agreement authorized by the the interior design work. 500,000th line in a symbolic ceremony at Henderson City Council. the Howard W. Cannon Senior Citizens The water will be allocated for The Center in Las Vegas. Foothills at MacDonald Ranch, a 1 ,2 ~ Beazer PLC Jim Kropid, company president, pre­ acre residential community that will in­ sented $1,000 to Suzanne Ernst, director clude custom home sites, many of whi acquired In of the state Division for Aging Services, will have premiere views to the west friendly takeover to help provide services at the Cannon north across the Las Vegas Valley. center. He also presented the center a The Foothills is one of four villages Beazer PLC, which owns Bonanza telephone and plaque designating the site be built at MacDonald Ranch, which Materials and Industrial Construction in for the milestone to Carla Sloan, director. eventually house approximately 8,5 Las Vegas, has been purchased for $300 Centel, which has served the area since home sites, two or three luxury resorts million by United Kingdom-based Han- 1961, doubled the number of phone lines three 18-hole golf courses.

48 Nevada Busi ness journal • May/June 1992 OUTDOOR ADVERTISING

Contractor's License # 10581 Attorney Michael Berger of the law with Western Technologies Inc. effective Special features include interior water­ firm Berger & Norton in Santa Monica, May 1, 1992. Both companies are wholly ways and state-of-the-art inclined eleva­ Calif., was retained by MacDonald Ranch owned subsidiaries ofWTI, Inc. and oper­ tors that travel at a 39-degree angle along and has been instrumental in assisting the ate from numerous offices throughout the the slope of the pyramid. project with obtaining the tentative water southwestern United States. Construction is scheduled for comple­ contract from the City of Henderson. Warne stated the combined operations tion in October of 1993. Under the agreement, The Foothills will provide clients with a unique range of Corp., primary developer of the project, quality professional, technical and testing will complete all off-site engineering services that is available at any Western Cellular One plans for The Foothills within six months. Technologies facility. Off-site improvements include roads, Western Technologies Inc. has also continues water delivery systems and sewer lines. announced the recent appointment of expansion eHorts Once off-site improvement designs are Michael J. Vallenari as manager of mar­ completed Henderson officials will sign keting and business development, for the Cellular One of Las Vegas recently the water agreement. headquarters office of Western Tech­ added 15 cellsites to Southern Nevada as • Water allocations for the balance of nologies Inc. a part of their ongoing $37 million, two­ MacDonald Ranch will be decided after a Western Technologies provides geo­ year expansion program that started last five-month time frame. technical and construction material test­ year. In all, Cellular One. of Las Vegas is A second MacDonald Ranch village, ing services to clients throughout the expected to add at least 12 more cell­ Sunridge, which is being developed as a Western U.S. The employee-owned orga­ sites during 1992. joint venture between the MacDonald nization has 13 offices in Arizona, New "The-number of cellsites does not deter­ family and the RanPac Corp., was allo­ Mexico, Texas, Nevada and California. mine the quality of the system. Of greater cated 1,600 acre-feet of water by the Founded as Engineers Testing Labora­ importance is the engineering of the sys­ Henderson City Council. Sunridge will tories, Inc. in 1955, WTI, Inc. now em­ tem design, the placement of the sites and include more than 2,600 single-family ploys approximately 400 people in the the type of transmission equipment and low-density multi-family units. management of geotechnical. construc­ used," said Sheila Mickool, Cellular An economic impact study by a na­ tion and environmental materials. One's general manager. "Cellular One tional real estate advisor determined the uses the most advanced second genera­ first two MacDonald Ranch villages tion equipment and electronics." would produce an estimated $7.2 million Perini Corp. to Cellular One of Las Vegas is a subsid­ in gross annual revenues for Henderson. iary of McCaw Cellular Communica­ Located near Lake Mead Drive and build Luxor resort tions, of Kirkland, Wash., the nation's U.S. 95/93, MacDonald Ranch is bor­ largest cellular provider. As part of the dered on the south by the McCollough Perini Corporation announced its sub­ McCaw chain, Cellular One of Las Vegas Mountains and will incorporate a variety sidiary, Perini Building Company, West­ provides its customers with the first and of the location's natural features into its em U.S. Division, has been awarded the only North American cellular network. landscaping, including the desert foot­ construction contract for Circus Circus hills, ravines, valleys, washes and rock Enterprises' newest hotel/casino called outcroppings. Elevations will range from Luxor, an Egyptian-theme entertainment Sierra Health 2,180 feet to 3,300 feet, offering resi­ complex located on a 47-acre site in Las posts profitable dents some ofthe most picturesque views Vegas. Circus Circus Enterprises, Inc. of the Las Vegas Valley. estimates the total construction cost of the first quarter project to be $300 million. The project includes the construction of Sierra Health Services, Inc. (AMEX: WTEC and WTI a 30-story bronze reflective pyramid con­ SIE) reported that net income for the taining: 2,521 guest rooms; three levels of quarter ended March 31, 1992 was complete merger entertainment featuring a variety of at­ $3,076,000 compared to 1991's net in­ tractions including a series of participa­ come of $2,504,000, an increase of 23 James E. Warne, Jr., president ofWTI, tory adventures and exploration; seven percent. Earnings per common share fo Inc., announced recently that WT Envi­ theme restaurants; a 1,200 -seat oval the quarter ended March 31 , 1992 were ronmental Consultants Inc. has merged arena; and a 90,000-square-foot casino. $.52 per share, an increase of 21 perce

;o Nevada Business jou rnal • May/june 1992 over 1991's first quarter earnings of $.43 uct. As a result, total membership in the per share. Revenues for the first three company's fully-insured products Rosewood Lakes months of 1992 totaled $56,114,000 reached 123,941 as of March 31, 1992. recognized for compared to $51,098,000 for the same "I am pleased to note this marks the period one year ago. seventh consecutive positive quarter for conservation eHorts As of March 31, 1992, membership in the company," said Anthony M. Marlon, the company's health management orga­ M.D., chairman, president, and chief ex­ Nevada Governor Bob Miller recently nization (HMO) increased 13 percent ecutive officer. "Going forward, I am recognized the Rosewood Lake master­ over the same period last year to a total of encouraged by the enhancements we have planned community for its environmental 91,940. In addition, the company had made in our marketing efforts and product significance and thanked the developer 45,466 members enrolled under its man­ designs. In addition, I am optimistic that for its role as a leader in Nevada's con­ aged care administrative services product the introduction of our new small group tinuing residential growth. compared to 35,657 members one year managed care product, called Generation The community's municipal golf ago, an increase of 28 percent. These 2000, which we expect to begin selling in course, located near an environmentally increases were offset by a 21 percent California within the next few months, sensitive wetlands, was spotlighted. The decrease in membership in the company's should meet with a favorable response in golf course was built in a cooperative insurance subsidiary. This decrease was the marketplace," Marlon added. effort between the city of Reno and principally due to two union groups that Sierra Health Services, Inc. is com­ Taywood-Dermody Residential Partner­ transferred to self-funded insurance prised of eight subsidiaries which prima­ ship, developers of Rosewood Lakes. plans, one of which enrolled in the rily provide or arrange for the provision of "This is recognition of a cooperative company's administrative services prod- health care services. effort to provide public access to a sensi­ tive area while preserving the integrity of the environment," said Miller. The governor went on to congratulate and thank Taylor Woodrow Homes for quickly becoming "one of the major forces in Nevada's continuing growth." Richard Pope, president of Taylor Woodrow Homes Nevada Limited, com­ mented, "The Rosewood Lakes Develop­ ment and municipal golf course are per­ fect examples of how both public and private concerns can cooperate in devel­ opments that are sensitive to the environ­ ment while providing needed homes and recreational facilities." The 124-acre Rosewood Lakes com­ munity is being developed through a part­ nership between Taylor Woodrow Homes Nevada and Reno-based Der­ The United States Department ofC om­ ternational Gaming Technology is the mody Properties, Inc. merce honoredReno-based International first gaming business to receive the Along with a stunning natural back­ Gaming Technology (IGT) with the high­ award. It is the third Nevada firm to be drop, including a dramatic vista of nearby est award given to American exporters. awarded the honor. Mount Rose, residents will also enjoy The world's largest slot maker, IGT has From left to righ t: Bud Russell, presi­ golfing at the Rosewoods Lakes munici­ been increasing its exporting in recent dent IGT, Peter Sferrazza, mayor, Reno, pal 18-hole championship course. Pro­ years as legalized gaming spreads world­ Will Keating, member board ofdirectors posed facilities include a swimming pool wide. The President's 'E' Award for Ex­ IGT, Barbara Vucanovich, congress­ and spa, tennis courts, a neighborhood cellence in Exporting recognizesfirmsfor woman, Ray Pike, Sr. vice president IGT, park with children's play area and mean­ their distribution to world markets, help­ Jerry Jeremy, district director, USDC, dering trails connecting to the adjacent ing the nation's economy as a result. In- International Trade Administration. Mira Lorna Park.

May/June 1992 • Nevada Business journal 51 Breakfast Lunch Taylor Woodrow Homes Nevada Lim­ Dinner ited is a member of Taylor Woodrow Catering Group, a worldwide concern consisting of more than 150 engineering, construction and development companies. For Dermody Properties, Rosewood Lakes marks the entry of Nevada's lead­ ing industrial developer into the residen­ tial development field.

Q&D's Norman Dianda receives President's medal

Norman L. Dianda, president and ·owner of Reno­ based Q&D Con­ struction, Inc., re­ ceived the Presi­ dent's medal from the University of Nevada, Reno dur­ ing commencement ceremonies May 16. Dianda is a trustee on the University of Nevada Foundation, a member of the Foundation executive board, and was for­ merly a director for the College of Engi­ neering advisory board. Blueprinting • Drafting Supplies A Reno native, Dianda is a pioneer in Nevada's construction industry. He Xerography • Blueprint Machine Repair founded Q&D Construction in 1964. Throughout the years, his company has built many of the local medical, casino and commercial structures in the North­ SERVICE em Nevada area. As president and owner without sacrificing of the company, he remains actively in­ volved in its day-to-day operations. Because he believes quality education QUALITY is key to maintaining Nevada's high qual­ ity of life, Dianda has given generously of his time and resources to the university ~we Do SpecHications Printing.'' and to Bishop Manogue High School. He currently serves on Manogue's develop­ ment board and its executive committee advisory board. A sports enthusiast, he is a member of the Manogue High School Linebacker Booster Club and the Wolf Pack Booster Club. •

52 Nevada Business jou rnal • May/June 1992 Coordinated Care.

The way health care should work.

An the parts should work together to make it work better for you. + Health care should be easy to use. It should have convenient locations and service hours. + At the same time, your medical records should be readily available no matter which location you use. Laboratories and radiology facilities should work around the clock, so your physician can have your test and x-ray results when they need them. Those physicians should provide the quality of care you require. And deserve. + It should be coordinated care. Coordination of all parts of the health care system, so it works smoothly, efficiently, thoroughly. + And it should all be affordable.

+ Health Plan of Nevada. It works the way health care should work. ~ HEALTH PLAN OF NEVADA sM A member of Sierra Heahh Services business indicators & anal}!sis

iscussion on the economics of U.S. political activities has NEVADA TA XABLE SALES been a topic of much concern during the current national 10 85-till t recession. Now, attention is turning to the political debate on d U.S. economic policies. With the Presidential and Congres­ sional elections approaching this fall, the politics of pocketbook issues will increasingly become important, even in the face of efforts to avoid them. Candidates seem unable to focus their campaigns on the eco­ nomic and business issues facing our nation. Furthermore, the voting public shows both an uneasiness with consideration of the big eco­ nomic issues and a lack of courage to face the difficult and unpleasant choices. Yet, economic and political decisions will be made-either by conscious action or non-action. The national economy shows continued sluggishness. On a season­ ally adjusted basis the unemployment rate was at 7.2 percent as of February 1992. Conditions in Nevada continue to be better than in other areas of the nation; nevertheless, the state's unemployment rate was 6.5 percent for February. Indeed, the Silver State has, in more recent months, experienced the adversity of the nation's recession. Reno's

unemployment rate of 5.9 percent is a full one percent less than for Las NEVADA GROSS GAMING REVENUE Vegas. Only a year ago, the state's unemployment rate on a seasonally 1118!i· l llll 1 adjusted basis was at 5.0 percent. The Nevada economy is experiencing $ 1. 6 a similar pattern to previous recessions in that it has lagged the national economy. Furthermore, past experience suggests Nevada can expect to $ 1.4 recover at about the same time as the nation. $ 1. 2 Nevada tourism activity continues to experience steady advance­ ment in the face of the recession. Total passenger volume at both S1 McCarran and Cannon Airports increased. In addition, gaming revenue $0.8 posted strong gains above the year-ago levels of January 1991 . How­ ever, these gains are above year-ago pauses in travel associated with the S0.6 Persian GulfWar. Thus, reports in the months ahead will be a better sign $0.4 of the state's gaming economy.

The national economy has shifted between indicators of growth and $0.2 weakness. And while no one is predicting an economic miracle in the months ahead, several indicators show signs of a recovery. ndeed, the so ~ bleak picture that has been portrayed in much of the press is an incorrect portrayal. Among the indicators showing strength are .S. home sales,

which jumped in January 1992 above last year's level by 29.4 percent. AIR PASSENGERS Also, further strengthening of home sales is antic'pated in the months 1085· 100 2 ahead. Another major expenditure item which has shown a recovery Million since mid-January is domestic car and truck sales. Thus, improving housing starts and vehicle sales during thes cond half of I 992 are likely to sustain a gradual reduction in the national unemployment rate. Further indication that the current state of affairs is likely to tum upward comes from the sentiment surveys that are collected among consumers and other key economic groups. At present, these surveys display low points in sentime t about the robustness of the national economy. Consumers show decided hesitancy to change their appre­ hensiveness about the future with the exception of small increases in housing and possibly auto purchases. Indices offuture activity continue to show only modest expansion.

R. Keith Schwer, UNLV Center for Business & Economic Research D MeC• rran oc. nnon

54 Nevada Business Journal • May/June 1992 LATEST PREVIOUS YEAR CHANGE­ DATE UNITS PERIOD PERIOD AGO YRAGO UNEMPLOYMENT Nevada Feb, 1992 seasonally adj. 6.5 6.2 5.0 30.00% Los Vegas Feb, 1992 seasonally adj. 6.9 6.7 5.5 25.45% Reno Feb, 1992 seasonally adj. 5 .9 5.7 4.6 28.26% U.S. Feb, 1992 seasonally adj. 7.2 7.0 6.4 12.50% RETAIL ACTIVITY Nevada Tox oble Soles Jon, 1992 $ thousa nd 1,071,767 1,394,508 1,053,009 1.78% Clark County Jon, 1992 $ thousand 638,356 778,995 627,857 1.67% Washoe County Jon, 1992 $ thousand 189,017 276,465 189,033 -0.01% U.S. Reta il Soles Jon, 1992 $mil lion 157,670 155,609 150,672 4 .64% GROSS GAMING REVENUE Nevada Jon, 1992 $ thousand 479,365 465,595 428,693 11 .82% Clark County Jon, 1992 $ thousand 373,472 349,263 330,995 12.83% Washoe County Jon, 1992 $thousand 62,293 62,672 56,673 9 .92% CONSTRUCTION ACTIVITY Los Vegas Area New Residences 1st qtr 1992 #permits 2,463 3,925 2,291 7.51% New Commercial Perm its 1st qtr 1992 #permits 148 150 154 -3 .90% Reno Area New Residences 3rd qtr 1991 #permits 445 484 635 -29.92% New Commercial Permits 3rd qtr 1991 #permi ts 87 53 93 -6.45% u.s. Housing Storts Feb, 1992 thousand 1,304 1, 190 1,008 29.37% Totol Construction Jo n, 1992 $billion 404.1 398.9 406.5 -0 .59% HOUSING SALES Los Vegas Area Average Soles Price Ill 3rd qtr 1991 $ 112,216 142,814 131,242 -14.50% Average Cost/Square Foot 3rd qtr 1991 $per sq . ft. 67.45 76.38 76.66 -12.01% Average Mortgage Rote 121 3rd qtr 1991 % 9.68 10.16 9.45 2.43% Washoe County Average Soles Price Ill 3rd qtr 1991 $ 147,328 167,666 146,220 0.76% Average Cost/Square Foot 3rd qtr 1991 $per sq . ft. 83 .03 88.1 4 78.40 5.91% Average Mortgage Rote 121 3rd qtr 1991 % 9 .20 9 .40 10.10 -8 .91% U.S. Home Soles Jon, 1992 thousand 613 630 490 25. 10% TRANSPORTATION Total Passengers 131 McCarron Airport, LV 4th qtr 1991 passengers 4,950,982 5,155,456 4,840,877 2.27% Connon Airport, Reno 1st qtr 1992 passengers 906,762 817, 194 877,438 3.34% State Taxable Gasoline Soles Jon, 1992 thousand gal. 53,942 55,028 51 ,007 5.75% POPULATION ESTIMATES Nevada July 1, 91 people 1, 296,360 1,236,990 4 .80% Clark County July 1, 91 people 817,450 770,280 6 .12% Washoe County July 1, 91 people 262,900 257, 120 2.25%

NATIONAL ECONOMY I Consumer Price Index 1•1 Feb, 1992 1982-84= 100 138.6 138.3 134.9 2.74% Money Supply - M 1 Feb, 1992 $billion 930.8 910.3 836.2 11.31% Prime Rote Mar, 1992 % 6.5 6.5 9.0 -27.78% Three-Month U.S. T-Bill Mar, 1992 % 4 .05 3.84 5 .91 -31 .47% Gross Notional Product 4th qtr 1991 $billion 5,739.7 5,709.2 5,557.5 3.28%

NOTES: ( 1) houses, condos, townhouses; (2) 30 yr. FHA; (3) enp l~:med / dep lened pe ssengers; ( 4) ell urben consumers SOURCES: Nevede Dept. ofT exet ion; Nevede Employment Security Dept.; UNL V, CenterforBusi ness end Economic Reseerch; UNR, Bureeu of Business end Economic Reseerch; us Dept. of Co mmerce; US Federel Reserve. COMPILED BV: UNL V, Centerf orBusi ne ss end Economic Reseerch

May/June 1992 • Nevada Busi ness journal 55 PROMISES KEPT.

_(5~- GREEN VALLEY All that a community can be.

AN AMERICAN NEVADA CORPORATION MASTER-PLANNED COMMUNITY. (702) 458-8855 •-- .