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[email protected] The Daily News of TV Sales Wednesday, June 27, 2018 Copyright 2018. TV POWERING CONSUMER RETAIL HABITS, SURVEY SAYS TV ADS STILL HEAVILY INFLUENCE SHOPPERS ADVERTISER NEWS Consumers may be able to click and buy online, but it’s There could be some tough days ahead for makers of television that drives retail sales. packaged foods. One analyst tells CNBC the category isn’t That’s according to a new survey conducted by GfK on likely to grow. Ken Goldman, food and retail analyst for J.P. behalf of TVB. The research shows television’s reach among Morgan, says manufacturers might see 1 percent growth “if shoppers: 83 percent of those surveyed said they’d seen a they’re lucky.” His comments came in the wake of a report TV spot during the prior two months. That’s nearly twice the that Kraft Heinz might have eyes for Campbell Soup. But 44 percent who said they’d seen an ad on social media, Goldman doesn’t think the deal is likely to happen. He says the medium with the second-biggest Kraft would be “taking on an awful lot exposure among retail consumers. of risk.” Campbell has struggled of late Broadcast TV station websites and and took on more debt in its efforts to apps ranked third, on par with radio, expand… The coffee wars in New York with 36 percent of shoppers saying City are intensifying.