Revelações Mundiais No Salão Da Argentina

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Revelações Mundiais No Salão Da Argentina ASSOCIAÇÃO BRASILEIRA DOS CONCESSIONÁRIOS RENAULT JULHO 2015 30e Revelações mundiais no Salão da Argentina A Renault marcou presença na 7ª edição do Salão Internacional do Automóvel de Buenos Aires, entre os dias 19 e 28 de junho. Com um imponente estande de 1.800 m², a montadora revelou novidades em nível mundial e regional, e exibiu os produtos que são ao mesmo tempo símbolo da gama e sinalizam o rumo da marca no futuro. O grande destaque foi o Novo Renault Duster Oroch, que repre- senta a entrada da montadora francesa no competitivo segmento das picapes. A marca também revelou o primeiro veículo Renault Sport fabricado fora da Europa, o Novo Renault Sandero R.S. 2.0. Como parte da renovação total de sua gama, a Renault mostrou o novo Fluence GT2, seu modelo mais veloz produzido no país vizinho. Outro grande anúncio é a chegada do Renault Mégane III. O modelo histórico da marca apresenta nova estética, com a nova identidade de marca. Novo Renault Duster Oroch Renault Duster Oroch – o maior destaque no estande da Renault no Salão de Buenos Aires foi a picape Duster Oroch, que será pro- duzida na fábrica de São José dos Pinhais (PR) e chegará às lojas no O modelo esteve presente no Salão de São Paulo, em 2014, 2º semestre. Segundo Dominique Musset, diretor de produto da mas em forma de conceito, revelada agora com seu desenho final. Renault para as Américas, o lançamento foi desenvolvido no Brasil. A picape é a primeira da marca francesa e estreia um segmento “Pode ser um carro para família e também para empresas”, afirmou. sem concorrentes. Com 4 portas e espaço para 5 pessoas, a Duster A Duster Oroch terá suspensão multilink no eixo traseiro e chega- Oroch vai cobrir um espaço entre as picapes pequenas (Fiat Strada, rá, inicialmente, apenas com tração 4x2. O entre-eixo foi aumentado Volkswagen Saveiro) e as grandes (Chevrolet S10, Ford Ranger, em relação ao Duster. Toyota Hilux, etc). Confira nesta edição • Renault apresenta Duster Oroch • A importância da redução • Na Hora Renault oferece melhores no Salão de Buenos Aires de custos na operação resultados em pós-venda Editorial Publicação mensal da Abrare Associação Brasileira dos Concessionários Renault Novos produtos e Ano 5 – Edição 30e – Julho 2015 Presidente pós-venda mais Cláudio Jobim Vice-Presidente eficiente Luciano Olivi Gonçalves Diretoria e Conselho Nacional Adelar Santarém, Breno Cesar de Oliveira Cláudio Furtado da Cruz Jobim, Denis Mansur Dorival Luchini, Ernesto Geraldi Júnior, O Salão do Automóvel de Buenos Aires, Fernando Silveira do Espírito Santo Francisco Campos Rollemberg, Leandro de Oliveira realizado em junho, apresentou algumas Leonardo Nienkotter, Luciano Olivi tendências e, especialmente, novidades que Manuel Plantier, Marco Antonio Nahas Mário Antonio dos Santos, Marco Aurélio Leta chegarão ao nosso concorrido mercado. É Melchior Luiz Duarte de Abreu Filho Moacir Potiguar Jr. e Wellington David o caso da Duster Oroch, veículo que amplia Conselho Fiscal a nossa gama e coloca a Renault em mais Luiz Orlandi; Armando Silveira do Espirito Santo e Francisco Rollemberg um segmento que ainda não atuava. Presidente Nato Este produto, muito esperado pelo Melchior Luiz Duarte de Abreu Vice-Presidente Nato consumidor brasileiro, deve chegar às Mário Sérgio Moreira Franco concessionárias no último trimestre, e promete Diretor Executivo Ruy Mellone aquecer a procura por carros da marca. Editoria e Redação Enquanto isso, atuar fortemente no pós-venda, MCE – Agência de Notícias Rua Frei Rolim, 59 – CEP 04151-000 com o objetivo de ampliar a taxa de absorção desta São Paulo, SP Tels.: (11) 2577-6533 área nos custos operacionais, deverá ser o foco e-mail: [email protected] dos nossos esforços ao longo da segunda metade Editora e Jornalista Responsável Rita Mazzuchini (Mtb 22128) de 2015. Para isso, soluções como o “Na Hora Editor Assistente e Redação Renault”, apresentado em matéria desta edição, é Igor Francisco (Mtb 57082) uma importante ferramenta para a ampliação de Colaboração Eliane Jerônimo passagens nas oficinas e fidelização de clientes. Projeto Gráfico e Edição de Arte Milxtor Arte – Heraldo Galan e Patricia Tagnin Aliás, na concessionária VALEC, de Jundiaí, Fotos esta estratégia permitiu um aumento de 16% Divulgação nas passagens de oficina e reduziu o tempo de Endereço para correspondência ABRARE agendamento de 11 dias para apenas um. Associação Brasileira dos Concessionáros Renault Av. Indianópolis, 1967 – CEP 04063-003 – São Paulo/SP Repensem as suas estratégias. Foquem Tel.: (11) 5582-0039 / Fax: (11) 5594-8504 E-mail: [email protected] seus esforços em resultados, tenham uma Para contatos na redação boa leitura e concretizem bons negócios. E-mail: [email protected] Conselho Editorial As matérias assinadas nesta publicação são de responsabilidade do autor não representando, necessariamente, a opinião da ABRARE. Autorizada a reprodução total ou parcial das matérias sem assinatura, desde que mencionada a fonte. A reprodução de matérias e artigos assinados devem contemplar autorização prévia e por escrito do autor. Ganhe tempo (e dinheiro) com o “Na Hora Renault” Agilidade, maior número de passagens e, fato de o cliente aguardar na própria concessioná- consequentemente, mais rentabilidade e fide- ria e acompanhar o serviço, fez com que os índices lidade para o concessionário. Estes são alguns de satisfação e a fidelidade também aumentas- dos benefícios que poderão ser conquistados sem. Além disso, o prazo para o agendamento por meio do programa “Na Hora Renault”, que diminuiu de 11 dias para apenas um. “Apenas este prevê boxes exclusivos para revisões e serviços box corresponde a 15% do total faturado em mão rápidos, onde os reparos são realizados em, no de obra”, detalha Visnadi, comentando que a con- máximo, 60 minutos. Isso é possível graças à cessionária tem 13 boxes no total, sendo apenas agilidade de dois mecânicos, especialmente um destinado ao “Na Hora Renault”. treinados, trabalhando ao mesmo tempo no Com isso, a VALEC já estuda ampliar a partici- veículo do cliente. pação do projeto em todas as concessionárias do Na concessionária VALEC, localizada na grupo. Hoje, em três delas é possível encontrar região de Jundiaí, no interior de São Paulo, o esses boxes rápidos. “No grupo, conseguimos projeto foi implantado há um ano e quatro meses, e atende às absorção de 40% das despesas por meio do pós-venda. Apenas revisões de 10 mil km, 20 mil km e 30 mil km, com alguns servi- na unidade de Jundiaí, este índice está em torno de 30%”, deta- ços extras, que não passem de 20 minutos de mão de obra. “O lha, informando que o retorno sobre o investimento feito neste programa Na Hora Renault ampliou o número de passagens projeto foi de apenas quatro meses, sem precisar contratar novos em nossa oficina em cerca de 16%, desde a implantação”, profissionais. “Remanejamos funcionários dentro da concessionária comenta o gerente de pós-venda da VALEC, Gabriel Visnadi. para ocuparem esta função. Os capacitamos e hoje já temos bons De acordo com Visnadi, a agilidade do agendamento, o resultados com este projeto”, completa. 250 mil veículos elétricos vendidos na Aliança A Aliança Renault-Nissan, que é líder mundial em elevados entre os clientes de todo o mundo”, enfatiza o CEO. mobilidade elétrica com zero emissão de poluentes, Com sede em Boulogne-Billancourt, na França, a Renault vendeu o seu veículo elétrico de número 250.000. comercializou 65.000 veículos elétricos em todo o mundo desde O Renault ZOE, na cor branca, foi adquirido por um o lançamento, em outubro de 2011, do Kangoo Z.E., seu primeiro engenheiro francês. modelo, eleito Veículo Utilitário do Ano de 2012. A Aliança atingiu a marca histórica no início de A Renault está na liderança em vendas de VE na Europa nos junho, ou seja, quatro anos e meio após o lançamento dois últimos meses, com participação de 26%. Seus principais do Nissan LEAF, o primeiro veículo que emite zero mercados são França, Reino Unido, Alemanha e Noruega. A França, poluentes destinado à comercialização em massa em onde o ZOE é o VE mais vendido, representa mais da metade do escala mundial. Atualmente, metade dos veículos mercado, já que o bônus ecológico oferecido pelo governo permite elétricos em circulação no mundo foi produzido pela alugar o veículo pela quantia de 99 euros por mês, incluindo o Aliança. O Nissan LEAF se mantém como o veículo aluguel da bateria. elétrico mais vendido de todos os tempos, com mais de 180.000 unidades comercializadas. De janeiro a maio, a Aliança vendeu, aproximadamente, 1.600 VE, um aumento de quase 15% em relação ao mesmo período do ano anterior. “A demanda por nossos veículos elétricos só tem aumentado, graças aos incentivos governamentais e à implantação de infraestruturas de recarga”, declarou Carlos Ghosn, CEO da Aliança Renault-Nissan. “O retorno positivo dos clientes também dinamiza a demanda. Estes veículos contam com um dos índices de satisfação mais Carlos Ghosn, CEO da Aliança Renault-Nissan, e os elétricos Zoe e Leaf. 3 Mais conectividade no Logan e Sandero Os Renault Logan, Sandero e Sandero NAV Evolution oferece bem mais do que GPS, Bluetooth Stepway chegam à linha 2016 com ainda e rádio. O sistema acessa Facebook e Twiter por meio do mais conectividade. O trio passa a oferecer o aplicativo Aha, via smartphone, e oferece várias informações Media NAV Evolution lançado no Novo Duster que facilitam o dia a dia do usuário, como opções de hoteis 2016, uma evolução do sistema de navegação que constam na base de dados TripAdvisor®, opções de e entretenimento que tem como principais restaurantes na base de dados Yelp®, informações climáticas novidades o aplicativo Aha e o sistema de da Custom Weather e acesso a web rádios de todo o mundo. informações de trânsito em tempo real.
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