October 2015 Abu Dhabi powers up MICE hardware Khao Yai is one destination to watch Honeywell gets great support in Langkawi Asia-Pacifi c’s intelligent business events resource There is no doubting the effectiveness of forging business bonds over a golf game, and many top golf clubs across Asia are built to facilitate meetings. Even better, some Asian tourism boards are now jumping in to promote meetings on the greens mice Oct p00 front coverKY.indd 1 16/9/15 4:36 pm EDITORIAL Karen Yue Group Editor (
[email protected]) Xinyi Liang-Pholsena Assistant Editor, TTG Asia Golf is gold (
[email protected]) Dannon Har Assistant Editor, TTG Asia Online For more than a decade the annual IT&CM Asia has been (
[email protected]) preceded by a friendly golf tournament, an activity that con- Paige Lee Pei Qi Assistant Editor, Singapore tinues to be loved today by both exhibitors and buyers, as it (
[email protected]) offers participants a chance to socialise as friends in a casual S Puvaneswary Editor, Malaysia/Brunei setting, without the pressure of having to seal a deal by the (
[email protected]) Mimi Hudoyo end of the game. Editor, Indonesia (
[email protected]) But beyond serving a social need, golf and business make Rachel AJ Lee Sub Editor (
[email protected]) perfect partners in achieving corporate branding objectives Greg Lowe Thailand (BMW, Volvo and Audi are no stranger to this concept, having (
[email protected]) Oliver Slow, Sid Dhartha Myanmar hosted tournaments at Mission Hills Haikou), and in satisfy- (
[email protected], ing corporate social responsibilities (ACI Singapore, affiliate
[email protected]) Prudence Lui Hong Kong/Greater China Karen Yue of the Association Cambiste Internationale, raised funds for (
[email protected]) several local charities through its ACI Singapore Charity Golf Caroline Boey China & Special Projects Group Editor (
[email protected]) at the Sentosa Golf Club in June).