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Pontifícia Universidade Católica Do Rio Grande Do Sul Faculdade De Comunicação Social PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO GRANDE DO SUL FACULDADE DE COMUNICAÇÃO SOCIAL BRUNA MARCON GOSS INFORMAÇÃO MÓVEL PARA TODOS: ACESSIBILIDADE EM APLICATIVOS JORNALÍSTICOS PARA DISPOSITIVOS MÓVEIS Porto Alegre 2015 PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO GRANDE DO SUL FACULDADE DE COMUNICAÇÃO SOCIAL BRUNA MARCON GOSS INFORMAÇÃO MÓVEL PARA TODOS: ACESSIBILIDADE EM APLICATIVOS JORNALÍSTICOS PARA DISPOSITIVOS MÓVEIS Dissertação apresentada como requisito para a obtenção do grau de Mestre pelo Programa de Pós-Graduação da Faculdade de Comunicação Social da Pontifícia Universidade Católica do Rio Grande do Sul. Orientador: Prof. Dr. André Fagundes Pase Porto Alegre 2015 CATALOGAÇÃO NA FONTE G677i Goss, Bruna Marcon Informação móvel para todos: acessibilidade em aplicativos jornalísticos para dispositivos móveis / Bruna Marcon Goss. – Porto Alegre, 2015. 145 f. Diss. (Mestrado) – Faculdade de Comunicação Social, Pós-Graduação em Comunicação Social. PUCRS. Orientador: Prof. Dr. André Fagundes Pase. 1. Jornalismo Digital. 2. Relação Homem- Bibliotecária Responsável Ginamara de Oliveira Lima CRB 10/1204 BRUNA MARCON GOSS INFORMAÇÃO MÓVEL PARA TODOS: ACESSIBILIDADE EM APLICATIVOS JORNALÍSTICOS PARA DISPOSITIVOS MÓVEIS Dissertação apresentada como requisito para a obtenção do grau de Mestre pelo Programa de Pós-Graduação da Faculdade de Comunicação Social da Pontifícia Universidade Católica do Rio Grande do Sul. Aprovada em: ____de__________________de________. BANCA EXAMINADORA ______________________________________________ Prof. Dr. André Fagundes Pase (PUCRS) ______________________________________________ Profa. Dra. Sandra Portella Montardo (FEEVALE) ______________________________________________ Prof. Dr. Roberto Tietzmann (PUCRS) Porto Alegre 2015 AGRADECIMENTOS Gostaria de agradecer, acima de tudo, à minha família, que sempre me aconselhou, amparou e guiou por todos os caminhos – os melhores e os mais difíceis. Especialmente à minha mãe e meu irmão, melhor amigo e grande exemplo. Ao PPGCOM da Famecos e à PUC-RS por proporcionar uma educação de qualidade e que sempre me fez pensar além. Ao Prof. Pellanda e aos colegas do Ubilab, companhias incríveis que me inspiraram muito a sempre buscar mais e que me mostraram tantos lados incríveis da pesquisa em Comunicação. A todos os meus amigos que ligaram, perguntaram e compreenderam a ausência e as preocupações de uma mestranda. Aos meus colegas de trabalho, que sempre torceram por mim e acompanharam todas as etapas desta dissertação. À Camila, Valdair e Rafael, que cederam seu tempo e dividiram suas vidas para que este trabalho fosse possível. Finalmente, poucas palavras podem descrever o tamanho da gratidão ao meu orientador, André Pase, que comprou a ideia desse trabalho desde o primeiro dia, me apoiou, me cobrou e contribui imensamente para a pesquisadora que hoje eu sou. ”I'm always battling myself – the part of me that says I can't. My greatest gift has been that the part of me that says “I can” is always, always just a bit louder.” - Marcus Samulesson RESUMO Este trabalho observa a utilização de aplicativos de notícia por deficientes visuais e as possibilidades de apropriação do conteúdo jornalístico por este público e nesta plataforma. A partir de estudos sobre Interação Humano-Computador, interfaces e usabilidade, são definidos conceitos centrais para situar a relação das pessoas com os dispositivos tecnológicos. Além disso, é observado como a forma de interação evoluiu com o tempo e como tais determinações tendem a não levar em consideração uma parcela importante da população: as pessoas com deficiência. A partir das ideias de deficiência, acessibilidade e tecnologias assistivas, é montado um panorama do espaço que tais pessoas ocupam na sociedade e como os dispositivos tecnológicos podem contribuir para a inclusão social. Assim é possível compreender o fenômeno da mobilidade e dos dispositivos pós- PC (Baxter-Reynolds, 2013), que modificam o comportamento de utilização e consumo da informação, bem como a ideia de interfaces e interações. Esta pesquisa observou a utilização de aplicativos jornalísticos por três deficientes visuais para avaliar a situação do jornalismo nas plataformas móveis, averiguar se existem dificuldades herdadas do modelo da web e discutir as possibilidades de desenvolvimento de aplicativos como novos produtos jornalísticos. Para tanto, foram avaliados três aplicativos - Globo.com, Veja e Circa - nos dois sistemas operacionais mais comuns em dispositivos móveis - iOS e Android. Isto permite constatar que já existe uma estrutura de sistema operacional que favorece o desenvolvimento da acessibilidade, porém ainda é necessário desenvolver melhor questões como a organização da informação e identificação de elementos nos aplicativos para que seja possível a utilização completa por pessoas com deficiência visual. Palavras-chave: dispositivos móveis, jornalismo, acessibilidade, aplicativos. ABSTRACT This work observes the use of news apps by vision-impaired people, what are the possibilities of news content appropriation by this public in this platform. Starting with Human Computer Interaction, interfaces and usability studies, central concepts are defined in order to situate what is the relationship between people and technological devices and how the way to interact with them has evolved with time, as well as how these concepts tend to not consider an important part of the population: disabled people. By going through concepts of handicaps, accessibility and assistive technologies, it is possible to perceive the space this part of population has in society and how technological devices can contribute to social inclusion. These former concepts are important to understand the concept of mobility and post-PC devices (Baxter-Reynolds, 2013), that change how information is used and consumed, as well as the ideas of interfaces and modes of interaction. The space journalism takes in this moment is evaluated: the struggles that come with the desktop-web model and the possibilities of new journalism products for mobile devices. Three news apps are evaluated: Globo.com, Veja and Circa by three visually impaired people, using smartphones with the two most popular mobile operational systems – iOS and Android. The results demonstrate that there is already a good improvement in accessibility, mostly on the devices and operational systems, but the is still a long way to go when it comes to information organization and identification of elements such as images and buttons in order to provide visually impaired people a good and usable experience when consuming news on their devices. Keywords: mobile devices, journalism, apps, accessibility LISTA DE FIGURAS Figura 1: Gráfico com horários de uso de iPhones e iPads Fonte: Flurry Analytics (2013) ....................................... 66 9 LISTA DE TABELAS Tabela 1: Dados de utilização do Aplicativo Circa pela usuária Camila - cegueira congênita ..................................104 Tabela 2: Dados de utilização do Aplicativo Globo.com pela usuária Camila - cegueira congênita .. .....................105 Tabela 3: Dados de utilização do Aplicativo Veja pela usuária Camila- cegueira congênita ....................................107 Tabela 4: Dados de utilização do Aplicativo Globo.com pelo usuário Valdair - cegueira adventícia .........................110 Tabela 5: Dados de utilização do Aplicativo Veja pelo usuário Valdair - cegueira adventícia .... .............................112 Tabela 6: Dados de utilização do Aplicativo Circa pelo usuário Valdair - cegueira adventícia ................................113 Tabela 7: Dados de utilização do Aplicativo Globo.com pelo usuário Rafael – baixa visão ....................................116 Tabela 8: Dados de utilização do Aplicativo Veja pelo usuário Rafael – baixa visão ..............................................117 Tabela 9: Dados de utilização do Aplicativo Circa pelo usuário Rafael – baixa visão.............................................119 Tabela 10: Comparação entre os usuários no aplicativo Circa...................................... ............................................120 Tabela 11: Comparação entre os usuários no aplicativo Globo.com .........................................................................120 Tabela 12: Comparação entre os usuários no aplicativo Veja ...................................................................................120 SUMÁRIO 1 INTRODUÇÃO ...................................................................................................................................................... 11 2 AS RELAÇÕES ENTRE HUMANOS E COMPUTADORES .......................................................................... 18 2.1 INTERFACES, PARADIGMAS E METÁFORAS DOS DISPOSITIVOS ..................................................... 22 2.2 USABILIDADE E O CONCEITO DE HUMANO QUE USA A TECNOLOGIA .......................................... 25 2.3 SOFTWARE COMO CULTURA ...................................................................................................................... 29 2.4 DESAFIOS DAS PESSOAS COM DEFICIÊNCIA NA SOCIEDADE .......................................................... 31 2.4.1 Tecnologias Assistivas e Inclusão ..................................................................................................... 35 2.5 ACESSIBILIDADE E A DIMINUIÇÃO DE BARREIRAS ............................................................................ 41 2.6 ACESSIBILIDADE NA WEB ........................................................................................................................
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