“Whenever We Were Getting Into a New Sport Or a New Area, It Was Always, ‘Who Is the Best in This Business Right Now?’”
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The Mark H. McCormack Department of Sport Management, housed in the Isenberg School of Management at the University of Massachusetts Amherst, is the second-oldest of its kind in the world. Widely respected for the breadth and quality of its curriculum, research, and faculty, the UMass program has been hailed by The Chronicle of Higher Education, SportsBusiness Journal, The Wall Street Journal and other publications as a leader in its field. The UMass program, which celebrated its 40th anniversary last year, offers two options, depending on the needs of our students: • MBA/MS, including an MBA Consulting Project and a six-credit, three-month summer internship • MS, Sport Management, which includes a six-credit, three-month internship How can the UMass Sport Management Program provide a good fit for you? • We boast one of the few programs housed in a reputable business school. • We utilize a cutting-edge, experiential-based curriculum to best prepare our graduate students to become leaders in a broad range of sport industry segments. • We have a large Sport Management industry-focused faculty teaching challenging and engaging classes. • We have a 3,500+ member alumni directory, providing a tremendous network that our graduates use to make connections throughout the sport industry. • We frequently host industry professionals, highly regarded in their field, as guest speakers. • We actively assist every graduate student in the internship and full time job seeking process, including a required Professional Development Seminar on career development and job-seeking skills, and a mentor program connecting students with industry professionals. • We offer the broadest selection of experiential learning classes in the country. You will acquire "real-world" experience from elective classes including sport marketing, market research, sport communications, and event management. You will work with organizations in the industry that will enhance your knowledge, experience and networking. • We encourage collaboration. All second year MBA/MS students work in teams directly with sport organizations on a strategic management project. All students are required to take an Applied Sport Marketing Research course that includes direct involvement with a sport organization. • Our proprietary McCormack Center for Sport Research and Education, managed by one of the industry's foremost researchers, Tracy Schoenadel, directly connects you to innovative industry research initiatives and also serves as an important source of graduate funding. • Each semester we host an Executive-in-Residence program featuring the industry’s top sport innovators. “Whenever we were getting into a new sport or a new area, it was always, ‘Who is the best in this business right now?’” Todd McCormack deciding on UMass for the McCormack files. The Sports Illustrated boardroom is just one of the stops during the graduate students' annual 2-day trip to New York City. Members of the Sport Management program celebrate an intramural football championship. Grad students enjoy a light moment in preparation for SoccerFest, an annual event managed by both graduate and undergraduate students that attracts over 500 participants and spectators. The 2012 winning “Octagon Bowl” team poses with Octagon executives, many of whom are alums. Peter Carlisle, Octagon’s Managing Director of Olympic and Action Sports, and a 2012 Executive in Residence speaks with MBA/MS students. For more information, please visit www.isenberg.umass.edu/sportmgt or contact: Steve McKelvey, Graduate Program Director, Phone: (413) 545-5066, [email protected] SoccerFest Event Management SoccerFest is a grassroots, community building, non-profit soccer tournament run entirely by the students of the UMass Sport Management Department. The tournament features more than 100 teams and 500 participants and spectators. The class works with a $50,000 budget. “This event, which attracts more than 500 participants and spectators and over 35 community partners, serves as a showcase for the entire campus and Western Mass. Community as to what the Sport Management Department at UMass accomplishes year in and year out. As a grad student and TA for the class, I have been awarded the opportunity to work with and lead the best Sport Management Undergraduates in the world. Truly a priceless experience.” Evan Olesh, MBA/MS ‘10 The Octagon Project Sport Marketing At the conclusion of the Sport Marketing course, graduate students are assigned a real-life project with Octagon, one of the premiere sport marketing agencies in the world. Groups prepare a full marketing plan and present their proposal to representatives from Octagon, as well as the client. Past projects have included creating a campaign to increase awareness and sales of a new line of trading cards and a plan to leverage the sponsorship of a prominent sport apparel manufacturer. “The Octagon Project is the perfect example of the sort of real-life, real-time scenario that experiential learning should provide. As a student, you gain invaluable access to the inner workings of an agency’s new business. Octagon gains fresh thinking from some of the best industry minds, as well as the opportunity to scout talent. Hopefully the Octagon-UMass relationship continues to grow and experiential learning remains a core element of the sport management curriculum.” Rebecca Fagan, Account Manager, Octagon, MBA/MS ‘08 Guest Speakers The value of a UMass education is that it does not begin and end with the textbook. Real-world examples are brought into the classroom through an impressive lineup of guest speakers, who share expertise and candid advice in conversations with graduate students. Recent speakers have included: • Ben Cherington, MS ‘97, GM, Boston Red Sox • Neal Huntington, MS ‘92, GM, Pittsburgh Pirates • Chris Antonetti, MS ‘97, GM, Cleveland Indians • John Martin, MS ‘91, Director, NASCAR • Brian Burke, President of Hockey Operations, Calgary Flames • Troy Ewanchyna, MS ’02, VP Business Development & Digital Strategies, NBC Sports Group • Barry Frank, Executive VP, IMG Media Sports Programming • Peter Carlisle, Managing Director, Olympic and Action Sports, OCTAGON • Greg Bouris, BS ‘83 Director of Communications, Major League Baseball Players Association • Dennis Curran, Vice President, General Counsel, National Football League • Rich Ensor, MS ‘84,Commissioner, MAAC Conference • David Grant, Founder, Velocity Sports & Entertainment (Team Epic) • Barry Kessler, Manager of Service & Retention, Atlanta Hawks/Thrashers • Noreen Morris, MS ‘91,Commissioner, Northeast Conference • Dr. Bernie Mullin, Former President and CEO of Atlanta Spirit LLC • Bobby Newman, MS ‘87, COO, AEG Facilities Internships A dedicated Director of Internships, coupled with a database of over 300 internship opportunities, provides our graduate students with tremendous resources for landing the ideal internships. Below is a sampling of summer internships: Octagon Hockey The Citadel University of Rhode Island New York Knicks NY Red Bulls Toronto Maple Leafs Nashville Predators Kansas City Chiefs Major League Soccer Lead Dog Marketing Harvard Athletics Boston University Athletics Boston Celtics UMass Athletic Dept. University of Kansas New York Jets U.S. Equestrian Fed. University of Minnesota University of Iowa Colorado Rapids Big East Conference Special Olympics Springfield Armor Major League Baseball UC Berkeley Athletics PGA Tour Madison Square Garden Northwestern University Minnesota Timberwolves Applied Sport Marketing Research The Applied Sport Marketing Research class presents a managerial as well as technical perspective to sports and sponsorship research. Quantitative and qualitative tools, techniques and methods of applied research are explored in the framework of general guidelines for empirical work. Topics include sampling techniques, research design, data collection, and problems of measurement. Statistical methods such as frequency, variability, sampling, and observation form the basis for performing applied industry research. Recent Clients include: Boston Red Sox (Red Sox Nation), SportsBusiness Journal (Web Site Usage), US Soccer (Demographic Study), UMass Athletics (Season Ticket Study), Major League Lacrosse (MLL) (Demographic Study), Springfield Armor (NBDL)( Consumer Research Study) Graduate Mentoring Program Each of our graduate students is paired with an industry mentor upon entering the program. 2012-2013 mentors include: Koby Altman, MS '08, Cleveland Cavaliers Richard Lenfest, BS '90, Westfield State University Brian Austin, MS '87, Dartmouth College John Martin, MS '91, Nascar Media Group Carol Barr, PhD '94, University of Massachusetts Amherst Jen Masi, MS '99, Team Epic Thorr Bjorn, BS '90, University of Rhode Island Rob Mattina, MS '97, Detroit Pistons/Red Wings Scott Cohen, MS '92, New York Jets Rob Metzler, MBAMS '05, Tampa Bay Rays George Cox, MBAMS '08, Pepsi Sport Marketing Steve Novak, MS '01, Boston College Adam Cromie, MS '06, Washington Nationals Nikolay Panchev, MS '06, Turnkey Sports Ted Dalton, MS '98, Boston Celtics & Entertainment Jamie DiLoreto, BS '94, Boston College Katherine Petrecca, MS '95, New Balance Chip Flanagan, MS '05, San Francisco 49ers Scott Proefrock, MS '88, Philadelphia Phillies Sean Ford, MS '92, USA Basketball Emmanuel Rohan, MS '10, Minnesota Timberwolves Christine Franklin, BS '00, Octagon Scott Sasenbury, MS '06, Rensselaer Simon Frechette, MS '09, Prof. Hockey Players Polytechnic Institute Association Mark Scialabba, MBAMS '06, Washington Nationals Mark Gallego, MS '99, Momentum Will Shapiro, MS '07, Ryan Partnership Christine Grady, MS '01, Kroenke Sports Tomoya Suzuki, MS '02, Trans Insight Corporation Zaileen Janmohamed, MBA/MS '05, Visa Jamie Trout, BS '00, Philadelphia Phillies Parker Knox, MBAMS '10, Team Epic George VanderZwaag, MS '89, University of Rochester Sean Lavoine, BS '00, American Hockey League Dave Wright, MS '99, Major League Soccer.