ARISTA PLACE Project Brief November 2012 Project Overview
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ARISTA PLACE Project Brief November 2012 Project Overview Project Type : Medium-rise residential development Unit type / mix : All 2-bedroom units (42-59.5 sqm unit floor area, 53-85 sqm gross floor area) No. of buildings : Eleven (11) single-loaded, double-row configuration No. of levels : Six (6) residential storey building with one (1) level parking No. of Units : One thousand two hundred ninety six (1,296) residential units Price segment : Php 2.36-4.34M range (list price with VAT) Location map From Makati – Take EDSA all the way to Pasay. Once you passed Magallanes flyover, take the flyover that turns left to Tramo, also known as Aurora Boulevard, then turn right to Airport Road. Turn right to Sto. Niño St. Drive straight until you reach J.P. Rizal St. On your right is Arista Place. From Manila – Take Roxas Boulevard, upon reaching intersection of Coastal Mall, turn left to airport road. Turn right to Quirino Ave., then left to Sto. Niño St. Drive straight until you reach Arista Place on your left. Area Distances BUSINESS CENTER Makati Central Business District 8 kms. Makati City Bonifacio Global City SM Mall of Asia Bonifacio Global City 10 kms. Filinvest Corporate City 13 kms. COMMERCIAL Duty Free Fiesta Mall 480 meters Resorts World Manila Puregold 580 meters Proposed PAGCOR SM Sucat 3.00 kms. Entertainment City Mall of Asia 4.80 kms. Casino Filipino NAIA Newport City/Resorts World 6.00 kms. HOSPITAL Duty Free Olivarez Hospital 3.60 kms. San Juan de Dios Hospital 4.30 kms. Parañaque Doctors Hospital 5.30 kms. Area Distances SCHOOLS St. Paul Parañaque 670 meters OTHERS Sacred Heart School 2.70 kms. Casino Filipino/PAGCOR 780 meters Airlink Aviation School 2.70 kms. Parañaque Post Office 1.20 kms. Manila Doctors College 4.80 kms. NAIA 1 1.20 kms. Southville Int’l School 6.70 kms. NAIA 2 3.00 kms. St. James School 8.30 kms. Future Nayong Pilipino Domestic Airport 2.70 kms. CHURCH PAGCOR Entertainment City 2.70 kms. Sta. Monica Church 150 meters Aseana Business Park / Asiaworld 4.00 kms. St. Andrews Cathedral 670 meters NAIA 3 5.50 kms. St. Joseph Parish Church 1.40 kms. Baclaran Church 3.50 kms. Primary Target Market UPGRADERS DEMOGRAPHICS Decision makers, young start-up families between 30 to 45 years of age from Parañaque, Las Piñas and Pasay City, occupying from middle to top management positions in reputable companies, could also be entrepreneurs. They may already have a primary home, needing upgrade or are still renting. Primary Target Market UPGRADERS PSYCHOGRAPHICS These are families looking for an ideal home in Parañaque, where they have been familiarized already, that is accessible to everything significant to their family’s needs. They aspire to achieve a balance between work and home life. They are looking for a new home where their kids can grow up comfortably and have the same enjoyable childhood as they have. They love to spend time with their kids and try their best to have an open relationship with them. Primary Target Market FIRST TIME HOMEOWNERS and EARLY NESTERS DEMOGRAPHICS Start-up young families or a married couple between late 20’s to 40 years of age with 1-2 kids, from toddler to elementary. They are currently living in the nearby cities of Parañaque such as Las Piñas and Pasay. Primary Target Market FIRST TIME HOMEOWNERS and EARLY NESTERS PSYCHOGRAPHICS These are families aiming to have their first home ; investing almost half of their hard earned savings in an effort to achieve their dreams. They are family oriented & low key individuals who value peaceful & simple living. They find happiness and contentment in the beauty of nature. Value Proposition Statement ARISTA PLACE is What: An Asian Tropical themed, medium density condominium village Where: In Sto. Niño, Parañaque within proximity to places of interest (work, school, shopping malls and business centers) that offers true resort-living community How: Through lush landscapes and refreshing water features Who: For the upgraders and young start-up families Why: Aspiring to live in a secure environment with abundant amenities When: In a time of increasing environment congestion in the city Reasons To Believe Safe Haven Arista Place is a gated and secured community development that has an exclusive amenities and facilities for a more relaxed living to encourage residents to interrelate and blend harmoniously with the community. Reasons To Believe True resort living with complements of lush landscaping Arista Place presents areas for socials, interactive and passive activities that will enhance the well-being of its residents. 1. Multi -purpose function rooms 2. Entertainment 3. Game room 4. Fitness gym 5. Swimming pools 6. Jogging trails 7. Basketball court 8. Indoor badminton court 9. Thematic gardens with lush landscapes 10. Play field areas Reasons To Believe Worry-free travel and real convenience Arista Place is close to NAIA terminals giving efficient time management for frequent travelers; for individuals who frequently go to malls and other places of interest, Mall of Asia Complex, Newport City and the reclamation area development of Aseana Business Park and Asia World City, which will include government projects like PAGCOR Entertainment City and the Bagong Nayong Pilipino. Arista Place is also accessible via major thoroughfares such as Sucat Road, Lawton Ave., Andrews Ave., SLEX and C-5 extensions. Public transportation is not a problem as there is an easy access to public utility vehicles. Reasons To Believe Reliability and Stability A smart investment decision avowed by DMCI Homes’ commitment to quality workmanship spanning over 50 years, intending only to deliver high standard products and first-class services, and true value-for-money deals that offer superior products at its best . Project Name & Logo Horizontal orientation Vertical orientation ARISTA is Greek word for “best”. The logo, in horizontal orientation, features an illustration of plants and water placed beside the project name. The plants and water represent the landscape and resort-like amenities found in the project. Building names Superlative words were chosen as building names which have the same meaning or can be identified with the name Arista, which means best. 1. Grande - means "large" or "great“ 2. Apex - summit 3. Vincere - Italian word for “win” 4. Alta – latin origin which means “high”, elevated. 5. Magnus – means great 6. Alpha – first letter of the Greek alphabet. It has a value of 1. 7. Optima - most favorable conditions or greatest degree or amount possible under given circumstances. 8. Ultima – farthest point 9. Palmaris – excellent 10. Melhor – means “best” 11. Prima - Latin word, meaning “first” or “chief” Project in Focus Site Development Plan Land Area: 48,246 sqm Total Saleable Area: 78,627.50 sqm Unit Saleable Area Ratio: 1.26 Density: 269.24 units/ha Outdoor Amenity Area: 11,970 sqm Parking Ratio: 70.44% No. of Buildings: Eleven (11) Mid-rise Building No. of Units: 1,299 residential units No. of Parking Slots: 240 open parking slots 675 covered parking slots No. of Service Areas: 1,299 units Asian Tropical Themed Architecture Inspired by tropical and resort lifestyle concept, Arista Place offers • exclusivity and resort-type of living in the metro. • building façade characterized by earth-toned colors to provide that soothing and relaxing feeling. • high pitched cable roofs, horizontal lines (trellises) • long overhung roofs not only meant for aesthetic appeal but moreover to provide shade during hot day lights. Outdoor Amenities Lounge & Kiddie Pools Multi-purpose court Garden Trails Palm Promenade Integrated Multi-level Play System Play Space 1 : Toddler to pre school Play Space 2 : School age children Play Space 3 : Exercise and training Play Space 4 : Open field and passive recreation River Treatment N Clubhouse Amenities Open Lounge Entertainment Room Function Hall Game Room Indoor Badminton Court Fitness Gym Other Building Features • Balconies in all units • Garden Atriums • Single-loaded Corridors • Breezeways • Scenic Elevators Property Management Office Services Assistance in payment of basic utilities 24-Hour Roving Security Property Management Office Services Facilities maintenance and general up keep of common areas and landscape Oversee operations of commercial and other services such as water station & laundry in the community Floor Level Plan No. of Units per Floor: 7 List Price: 2.36-2.49Mn No. of Units per Floor: 7 List Price: 2.96-3.13M No. of Units per Floor: 2 List Price: 3.37-3.56M No. of Units per Floor: 2 List Price: 3.93-4.09M Turnover Finishes Floor Finishes Living, Dining & Kitchen Ceramic tiles with baseboard Bedrooms Vinyl Planks with baseboard Balcony Ceramic tiles with pebble washout Toilet Unglazed ceramic tiles Wall Finishes Interior Walls Painted finish Toilet Painted plain cement finish above tile Ceiling Finishes Living, Dining & Kitchen Painted plain cement finish Bedrooms Painted plain cement finish Toilet Painted ficem board ceiling Kitchen Area Granite finish countertop with cabinet system As per Ref# DC-011-07-026 Turnover Finishes Door Entrance Door Wooden panel door on metal jamb Bedroom Door Wooden door on metal jamb Toilet Door Wooden door with louver on metal jamb Balcony Door Aluminum framed glass panel (with insect screen) Windows Aluminum framed glass panel with insect screen (except awning windows) Finishing Hardware Main Door Lockset Lever type keyed lockset Bedroom Lockset Lever type keyed lockset Toilet Lockset Lever type privacy lockset Toilet & Kitchen Fixtures 42 sqm. 48 sqm. 51.50 sqm.