Wroxton College V Wroxton, Nr. Banbury, Oxfordshire, UK

Conference on Corporate Communication 2010

Friday, June 4 – Monday, June 7, 2010 Wroxton College  Wroxton, Nr. Banbury, Oxfordshire, UK

Sponsored by: Corporate Communication International at Baruch College/CUNY In association with: Corporate Communications: An International Journal

Preliminary Program Agenda

FRIDAY, JUNE 4

7:30PM / Lecture Hall WELCOME REMARKS & BUFFET Michael B. Goodman (Conference General Chair) Wim J.L. Elving (Conference Co-Chair) Nicholas D.J. Baldwin (Dean, Wroxton College)

8:30PM – 11:00PM / Buttery BUTTERY BAR OPEN

SATURDAY, JUNE 5

8:00AM – 8:45AM / Dining Room BREAKFAST

8:55AM – 9:40AM / Lecture Hall PLENARY SESSION & SPEAKER Michael B. Goodman (CCI at Baruch College/CUNY, USA) Corporate Communication & Strategic Adaptation

9:40AM – 10:30AM / Lecture Hall PANEL SESSION #1: CONVERGING THEORY AND PRACTICE Anne Ellerup Nielsen and Trine Susanne Johansen (Centre for Corporate Communication, Aarhus School of Business, Aarhus University, Denmark) Strategic Stakeholder Dialogues: A Discursive Perspective on Relationship Building Sandra M. Oliver (Thames Valley University, UK) Strategic CORCOM: Concept and Content

1 Conference on Corporate Communication 2010 June 4 – 7 Wroxton College, Wroxton, UK

10:30AM – 11:00AM / Buttery TEA AND COFFEE

11:00AM – 12:30PM / Lecture Hall PANEL SESSION #2: DEVELOPING STRATEGY FOR CORPORATE COMMUNICATION Mário Mendes Neto, Eraldo Carneiro and Marcos Andre Costa (Petrobras – Petróleo Brasileiro, S.A., Brazil) Petrobras’ Stakeholders Study: A Step Forward for the Company’s 2020 Strategic Vision Nina Korhonen and Anne Kankaanranta (International Business Communication, Aalto University School of Economics, Finland) Benefits of Process Thinking in Corporate Communication Peter Kastberg (Department of Language and Business Communication, Aarhus School of Business, Aarhus University, Denmark) On the Discursive Construction of Knowledge Deficits in the ‘Alter’: An Instance of Organizational Communication as a Strategic Instrument of Management

11:00AM – 12:30PM / Regency Room PANEL SESSION #3: CRISIS COMMUNICATION (1) James Spangler (Tenneco Inc., USA) Alignment or Bust – A Case Study in Communicating through a Crisis: How Strategic Communication Helped Tenneco Survive the Great Recession Alessandra Mazzei and Silvia Ravazzani (Institute of Economics and Marketing, IULM University of Milan, Italy) Manager-Employee Communication During a Crisis: The Missing Link

2:30PM – 1:00PM BREAK

12:30PM – 1:00PM / Buttery CCI BOARD OF ADVISORS MEETING & LUNCH

1:00PM – 1:50PM / Dining Room LUNCH

2:00 PM – 4:00 PM / Lecture Hall PANEL SESSION #4: INVESTOR RELATIONS Marianne Grove Ditlevsen (Aarhus School of Business, University of Aarhus, Denmark) Revealing Corporate Identities: The Annual Report as the Company’s Business Card Kristian Hursti (Aalto University School of Economics, Finland) Managerial Earning Forecasts: Does the Use of Hedging Strategies Increase or Decrease the Credibility of These Disclosures?

Roger W. Hutt (Morrison School of Management and Agribusiness, Arizona State University, USA) Looking for Social Capital Initiatives Amid the Downturn: An Analysis of CEOs’ Annual Report Letters Jeffrey Levine (Gotham Research Group, USA) A View from the Sell-Side: How Communications Can Impact Analysts’ Perceptions

2:00PM – 4:00PM / Regency Room PANEL SESSION #5: BRANDING AND IMAGE ISSUES Andrea Angelica Chua, Winnie See-Leng Sim and Augustine Pang (Wee Kim Wee School of Communication and Information, Nanyang Technological University of Singapore) Public Diplomacy and Image Management: How the US Government Repaired its Image form the 2008 Financial Crisis Saila Saraniemi (Department of Marketing, University of Oulu, Finland), Wim J.L. Elving (Department of Communication, Amsterdam School of Communications Research, University of Amsterdam, The Netherlands), Pia Hurmelinna-Laukkanen, Mari Juntunen (Department of Marketing, University of Oulu, Finland) Visual Identity and IPRs in Corporate Brand Management Rachel Kovacs (College of Staten Island, City University of New York, USA) and Serra Gorpe (Faculty of Communication, Istanbul University, Turkey) Corporate Communicators Conceptualize CSR: A Working Study of Senior Practitioners

4:00PM – 4:30PM / Buttery TEA AND COFFEE

4:30PM – 6:00PM / Lecture Hall PANEL SESSION #6: NEW MEDIA, MEDIA RELATIONS & CORPORATE COMMUNICATION Heather Lynne Hamilton (Communications Branch, Environment Canada) Employee Dissent in Federal Government Organizations: Lessons for Managing Reputation and Fostering Employee Loyalty Norman Booth and Julie Ann Matic and (Coyne Public Relations, USA) Mapping and Leveraging Influencers in Social Media to Shape Corporate Perceptions Wendy Flanagan (Brand4Market, USA) Social Media Marketing

6:30PM – 7:00PM / Great Hall

RECEPTION & TOUR Nicholas D. J. Baldwin (Dean, Wroxton College, England)

7:00PM / Dining Room DINNER & DINNER SPEAKER

To Be Determined

8:30PM – 10:00PM / Buttery BAR OPEN

SUNDAY, JUNE 6

9:00AM – 10:30AM / Lecture Hall PANEL SESSION #7: CRISIS COMMUNICATION (2) Goh Chian Hao and Augustine Pang (Wee Kim Wee School of Communication and Information, Nanyang Technological University of Singapore) The Tipping Point: Organizational Response when Crisis Crosses Over from Online to Mainstream Media Yvonne Siew-Yoong Low, Jeni Varughese and Augustine Pang (Wee Kim Wee School of Communication and Information, Nanyang Technological University of Singapore) Communicating Crisis: How Culture Influences Image Repair in Western and Asian Governments Augustine Pang (Wee Kim Wee School of Communication and Information, Nanyang Technological University of Singapore) Managing the Information Vacuum during Crisis: Explication, Elaboration and Implication for the Organization

9:00AM – 10:30AM / Regency Room PANEL SESSION #8: MANAGEMENT ISSUES IN CORPORATE COMMUNICATION Wim J.L. Elving (Department of Communication, Amsterdam School of Communications Research, University of Amsterdam, The Netherlands), Jorinde J.C. Westhoff, Kelta Meeusen and Jan-Willem Schoonderbeek, The War for Talent? The Relevance of Employer Branding in Job Advertisements for Becoming an Emplyer of Choice

Rachel Kovacs (College of Staten Island, City University of New York, USA) Guiding the Next Generation of Practitioners: Helping Students Define and Apply Norms for CSR Rachel Kovacs (College of Staten Island, City University of New York, USA) Coalition Building Perspective: A Sociopolitical Strategy and Its Corporate Impact

10:30AM – 11:00AM / Buttery TEA & COFFEE

11:00AM – 12:30 PM / Lecture Hall PANEL SESSION #9: LANGUAGE ISSUES FOR GLOBAL ENTERPRISE Roslyn Petelin and Carolyn McKinnon (School of English, Media Studies, & Art History, University of Queensland, Australia) Complying with Plain Language Guidelines in the Corporation: If not, why not? Patrick P.K. Ng and Daniel W.C. So (Department of Chinese & Bilingual Studies, The Hong Kong Polytechnic University) Non-verbal Communication Norms in Corporate Contexts: A Hong Kong Perspective Patricia B. Scott (Uhmms & Wharton School of Business, University of Pennsylvania, USA) Getting a Squirrel to Focus: Communicating to Today’s Listeners

11:00AM – 12:30 PM / Regency Room PANEL SESSION #10 ISSUES OF TRUST & ETHICS Fred Robbins (Business School, The University of Adelaide, Australia) An Ethical Black Hole Called James Hardie N. Leila Trapp (Department of Language and Business Communication, Aarhus School of Business, Aarhus University, Denmark) Inspiring Open Dialogue about Ethical Dilemmas at Work: Lesson Learned from Novo Nordisk Staff about the Role of Business Ethics Conceptions and Trust

2:00PM – 4:00PM / Lecture Hall PANEL SESSION #11: SUSTAINABILITY AND CORPORATE COMMUNICATION Helle Kryger Aggerholm, Sophie Esmann Andersen and Christa Thomsen (Centre for Corporate Communication, Aarhus School of Business, University of Aarhus, Denmark) Employer Branding as Sustainable Development

Wim J. L. Elving (Department of Communication, Amsterdam School of Communications Research, University of Amsterdam, The Netherlands) CSR and Skepticism: The Influence of Fit and Reputation on Skepticism towards CSR Communications Line Schmeltz (Centre for Corporate Communication, Aarhus School of Business, Aarhus University, Denmark) Consumers and Corporate Social Responsibility Communication: What Do They Really Want

2:00PM – 4:00PM/ Regency Room PANEL SESSION #12: CASE STUDIES Santi Isnaini and Dina Septiani (Airlangga University, Indonesia) Case Study on CSR Application in Indonesia Anna Karina Kjeldsen (Centre for Corporate Communication, Aarhus School of Business, Aarhus University, Denmark) New Communication Models for Danish Museums: How to “Do” Corporate Communication the Museum Way Muhamad Rosli Selamat (Department of Communication Universiti Putra Malaysia)and Muhamad Ridwan Rosli (AgroBank, Malaysia) The Practice of Media Relations in the Malaysian Tourism Industry: A Case Study on the Monsoon Cup

4:30PM – 5:30PM / Lecture Hall SESSION #13: CORPORATE COMMUNICATIONS: AN INTERNATIONAL JOURNAL NEWS & DEVELOPMENTS Wim J.L. Elving (Editor, Corporate Communications: An International Journal)

CCIJ 2009 BEST PAPER AWARD WINNER PRESENTATION Joep Cornelissen (Leeds University Business School, UK), Lars Thøger Christensen (The Department of Marketing and Management, The University of Southern Denmark) and A. Fuat Firat (University of Texas – Pan American, USA) New Tensions and Challenges in Integrated Communications

5:30PM – 6:30PM / Lecture Hall CONFERENCE PROGRAM COMMITTEE MEETING

6:30PM – 6:55PM / Great Hall RECEPTION

6:55PM – 7:00PM / Wroxton Abbey Front Steps GROUP PICTURE

7:00PM / Dining Room DINNER: ANNOUNCEMENT OF BEST PAPERS Martyn Lawrence (Publisher, Emerald Publishing Group Limited, UK) Wim J.L. Elving (Editor, Corporate Communications: An International Journal, UK)

8:30PM – 10:00PM / Buttery BAR OPEN

MONDAY, JUNE 7

9:00AM – 10:30AM / Lecture Hall PANEL SESSION #14: INTERNATIONAL COMMUNICATION ISSUES Alessandra Mazzei (Institute of Economics and Marketing, IULM University of Milan, Italy) Refining the Concept of Corporate Communications: A Multidisciplinary Approach Rod Miller (Executive Institutional Advancement Exchange, Inc., USA) Empowering Corporate Communication for Large-scale Gains Martin Nielsen (Centre for Corporate Communication, Aarhus School of Business, Aarhus University, Denmark) Communicating in Meta-organizations: The Structure of Corporate Communication in Business Associations

10AM / Lecture Hall CLOSING SESSION Michael B. Goodman (Conference General Chair) Christina M. Genest (Conference Coordinator)

11:00AM/ Buttery TEA & COFFEE