EXERCISE 1 - From

EXERCISE 1 - from http://www.chapmanrg.com/ME/F_SLOGAN.HTM

Product or Brand Read each slogan on the left and try to determine the product or brand that it refers to. When you click on each slogan the answer will appear on the right side.

SLOGANS ANSWERS Fly the Friendly Skies (1) Wheaties Just Do It (2) American Express Enjoy the Ride (3) Nissan Breakfast of Champions (4) United Airlines Generation Next (5) Pepsi Good to the Last Drop (6) Maxwell House I Love What You Do For Me (7)Toyota It's Everywhere You Want To Be (8) Visa Don't Leave Home Without It (9)Nike The Ultimate Driving Machine (10) Sprite Reach Out and Touch Someone (11) AT&T Where's the Beef? (12) Almond Joy Obey Your Thirst (13) BMW Automobiles We Bring Good Things to Life (14) General Electric Sometimes You Feel Like a Nut (15) Wendy's Restaurants

EXERCISE 2 - from http://www.buildingbrands.com/interactive/index.html

The 'Brand World' Quiz 10 questions that will test your knowledge, help you understand brands better, and show you the principles in practice. It's mind-expanding, and fun too!

1 2 EXERCISE 3 - from http://www.nonstopenglish.com/exercise.asp?exid=735

Replace the wrong words to build compound nouns related to marketing and merchandising (look at the words to use below)

1. Window shopping is the skill of decorating shop windows and arranging goods in them. correct  Window dressing is the skill of decorating shop windows and arranging goods in them. 2. The shelf living of a product is the length of time it can be kept in a shop before it becomes t oo old to be sold. 3. The marketing fix is the combination of selling factors that a company can influence such as price and place. 4. The selling price is the price of a product that most companies charge in a free market. 5. If someone uses weak sell, they try to sell something by being gently persuasive. 6. If a market is buyer-sensitive, buyers look for the best deal they can get, comparing prices. 7. Confusion selling is selling in a way that makes it very difficult to decide which products are c heapest. 8. Carriage paid means that the person receiving them will pay for the cost of sending them. 9. Brand awareness is the tendency to buy the same named product. 10. A white elephant is a person or organisation that saves a company by putting money into it or by buying it. 11. A unique buyer's point is a feature of a product which will persuade people to buy it. 12. A buyer's market is a market where there are more buyers than suppliers. 13. A pawn store is where you get some money for a possession which you get back if you retu rn the money. 14. A nice market is a small area of trade within the economy involving specialised products. 15. A market winner is a company that sells more of a particular product than others. 16. A market guru is someone who has specialist knowledge of a specific market. 17. A loss winner is an article that is sold cheaply in order to attract the public and make themb uy other things. 18. A up payment is an amount of money which is only part of the total cost. 19. A long store is one of a group of shops which belong to a single company and sells similar g oods. 20. A cash box is a machine in a shop or other business that records sales and into which money is put.

Words to use: selling - mix – price – register - market - life – knight - leader - soft – marketing – forward – loyalty - analyst - leader - seller's – shop – down - niche – chain -

Glossary

Shelf Scaffale Charge Fare pagare (un prezzo) Best deal Migliore affare Carriage Trasporto Supplier Fornitore Awareness Consapevolezza Niche Nicchia

EXERCISE 4 - from http://www.nonstopenglish.com/exercise.asp?exid=733

Put in the words to build compound nouns related to marketing and merchandising.

3 best before date black market brand name buyer's market call centre cash desk cash-and-carry cost price cut-price department store economy pack flea market happy hour hard sell market research market share parent company sales assistant

shopping centre vending machine

1. The on food or drink is the day or month before which it should be consumed. 2. The of an item is the price it cost to make. 3. The is things which are bought and sold, or money which is changed illegally. 4. The is the proportion of the total market which one company controls. This exercise is brought to you by www.nonstopenglish.com 5. The is the collection and examination of information about things that people buy. 6. In you buy for cash and you must take the goods away yourself. 7. If something is sold in an it contains a larger amount of the goods for a lower price. 8. If someone uses or tries the , they try to sell something by being very forceful. 9. A shop sells things at lower prices than other shops. 10. A sells you small items such as cigarettes, drinks or sweets if you put coins into it. 11. A provides information and sells or advertises its goods or services by telephone. 12. A is when there are more goods for sale than there are people to buy them. 13. A is the name by which a particular product is sold. 14. A is someone who works in a shop serving customers. 15. A is an outside market selling old or used goods at low prices. 16. A is a period of time when drinks are sold cheaply in a bar or a pub. 17. A is a large shop divided into several different parts selling different things. 18. A is a group of shops with a common area for cars to park. 19. A is a company which controls other smaller companies. 20. A in a shop is the place where you can pay for the things you buy in a shop. (UK)

GLOSSARY Economy pack Confezione economica con più prodotti Hard sell Tecnica di vendita aggressiva e basata sull’insistenza Vending machine Distributore automatico Flea market Mercato delle pulci Parent company Casa madre Cash desk place in a restaurant, shop etc, containing a cash register, where a customer can pay the bill