Cyberstar Summit 2007 Notes

Cyberstar Summit 2007 Notes:

Monday, Day 1.

Long Tail: -Watch the cost of pay per click. Google has changed the way they charge. Cost can more than double since the 11th. -What is the definition of a Blog? Whatever you design it to be. -Do everything on web in XML and open standards.. Blogs, etc. -trulia….check it out. then list the price. -CHECK Out … Google Real Estate! Will pull up a search screen, plug in address and pulls it up. -they are all trying to aggregate everything to one spot. -read Cluetrain Manifesto -everything you publish must be accessible by ONE click!!! The days of going from multiple clicks are gone. -

10 minutes of fame: -Rob and Galen-FSBO stealth sites Terri_ Dig accounts. Digg.com and Slashdot.org Wolfnet has blogs Note..on hp, use Real estate Tomato blog Widexl (metatag analyzer) Webconfs – how does your site look on websites Nichebot Seochat (auto generate meta Suma-has shared link been banned? Family watch dog (predators) Google-toolbar is a calculator Youtube-put properties and commercial on there Talkr.com – converts to podcast Yousendit.com to send huge files…FREE ****get list of all the sites for classifieds

Don 4over4.com, 4 color, 2 sided, Greenscreen photography (did 5 layouts for $200- got it REAL Cheap) 5000 for $299 (Christine)

LaDawn- preferred vendor directory Ring binder. She zerobased it. Charged $100 per year to be in book Will be mailed to clients Has blank pages in there to ad there own vendors. She used local printer. Also created webbook and put on website Spin360studios.com to convert books to flash, and searchable

Mike Manosky- has 4 websites Has some great IDX signatures that are getting better response than past email responses.

Crystal: DVD for FSBO’s and prelisting. Cost $1,500 to produce.

******Harry- uses video tours. Visual Tour.com….USE the voice capability!!!!! We need to add this. Music and use the property recording. Add in info about the neighborhood Go to 4411 trilion ridge at harry’s website. Uses platronics microphone. You can do it when you call in at Virtual Tour.com. Will be seamless verbal between pictures. Video work better outside. Uses regular camera and uses MS Movie Maker. Once you create it. Movie maker has software to enhance it.

Neen. ****** Talario, product is called Notegram. You get Talario.com or notegram.com Docking station $249 to start and $99 per year Pen, you write, and it emails or mails ($1.49 for mail). Code for $25 off: code:NG8552KN

On URLs use “cometo” or “newcity”

Judy McCutchin- sendoutcards.com (it is a multilevel type business). Definitely.

Christine has a FREE font converter for your handwriting

Contactdirect.net. themed email. Once you send an email out, you own the rights to that email. (any industry). Runs about $400 per year.

Marry your cell phone and calls. Day 2 Listing Presentation panel Allyson-expireds Identifying the property properties and the ones that interest you. Day 1, 3, 7, 14, , if not response…send after 180, 365 or consider purging. Spacing of letters can be modified, if relisted consider purging but ALWAYS check for relisting before sending next letter.

Postcard campaign: Proven plan 10 questions Results Tools, knowledge, Emails

Script: super simple call script: Hello, my name is Brad with _____ I wanted to check on your porpert at ____ I pulled up the mls and noticed the status. I just wanted to get an update on the status of your home. (in the exchange) Script is non threat, not pushy, can be left as a message.

7 secrets: more difficult to find seller, more likely no competition. The longer you hang in there, the better chance. Out of state owners need you If materials good, they may call you many months later With slight modification, works with FSBOs. Greatest success are the listings that expired 30 days ago

Ryan Bomba Pre-listing –delivered same day of the interview. Never deliverd by agent. Hard bound, put Knox DVD in with it. Confirms appt personaly by email. He does 2 step. In 15-20 min. Determines personality type of sellers at that appt. Confirm appt 2. talks about how the custom marketing and proper evaluation will look. Confirm appt by someone other than me. Done by asst.

Listing presentation: Why hire a team? Staging program. He hires and comes up with a master plan to make it look like a museum quality. She will do one room in the house, then give us the plan. You either hire her or you can do it yourself…but it must be done.

Steel bound brochures

What doesn’t work: Newspaper---dead Consumer open houses

Alan Mah One step appt. ****puzzle piece as our consistent marketing. Has a portable presentation on DVD. Has a screen. Runs on batteries, $699 Toshiba TDP-FF1AU $639 thru prestige camera. Rob found online. Mobile projector Runs off thumb drive.

Technology Panel:

***Nate Martinez….call him about the California investment group******

Rob- uses 69 cents 8 ½ x 11 full color, 2 sided postcard. Get the ad for the stealth sites. Goes in front section of the big paper, and also in the local little papers. Does the same thing on another postcard but in the color, 2 sided card ****new top producer automated seller reports. $50 for 200 clicks

REV-A are extremely fast. EV-DO sprint card. Check to see if it is Rev-A available.

$12 each, personalized zip drives. Company in NY Mollie Wasserman

Online ACRE program. Accredited Real Estate Consultant

Tim Burrell…. Homes.com gets scraped by everyone! Good place to put listings. Icann is a place to check out. Google “domain dispute” and you will get the icann site.

Use the boards IDX person in an internet type problem.

Bringing an atty to the grievance committee is not a good idea. At the end of a hearing, ask if everyone feels they had a fair hearing. Did they get to say everything they wanted to say. Finding and capturing buyers using technology

Rick- uses bidrank to keep his pay per click cost down….(competitor pd 50k for 1/3rd bus. SEO guy Durango hearld online Chamber of commerce site

Rider: “to see a virtual tour” riders. Run envelopes thru printer to have our website on them.

2 stratgies: Fewer, higher quality or more lesser quality.

Market to different groups. Blog & Podcasting, Gen Y & X, etc. On IDX Have extra buttons: utilities, covenants, etc

Ability to email from EVERY page!

VIP contest that drives them back to the website.

John- has 18 websites. Get slide that shows the traffic amounts on all the different websites.

Traffic with business stat. Real time market snapshot. (should be similar to what TP7 has. r.com has affiliation with local TV stations, news stations.

Judy: Uses virtual asst’s to scrub leads??? Sendoutcards: www.mailpersonalcards.com

Web 2.0 technology: Designed to engage and interact with clients. Active rain is an example of 2.0 technology Zillow.com is an example with mapping and listing info.

Streetsurfer.com (locaModa). If you have a busy location and bigscreen….they can operate the screen with their cell phone. Also give ability to connect to agent. Also: WIFFITI. www.locamoda.com/applications/streetmessenger/wiffiti will allow your information to be pulled up in a close business on their screen as well. itv is a device like ipod, can download anything from the internet and play in high def. enhanced map will be able to pull up restraurant, etc. access database thru dragging and dropping images. Using technology called AJAX

Buzzwords to ponder: Social networking Wikis Mashups: little bits of data from multiple websites. Folksonomies Ajax

XML, Vlogs, interactive Mapping

Allen: Web 2 is going to be more about joining my community. Wikipedia: has 100 times more subscribers than encyclopedia Brittannica. Wikinomics book. Alliances. Companies want to form these alliances for the new communitites.

James Nellis- Branding Book: future beyond brands, lovemarks Streetwise publicity Rest of god 5 love languages

Commodification Trap-supermarket, “er” disease. biggER, When doing what everyone else does, you are a commodity

James keeps tickets in the car and uses immediate opportunities.

Only negative press is NO press at all FREE-(Sharon) In-kind sponsorships of community events in exchange for ad space. *****-writing articles ****-having articles quotin me in state and national publications.

Sharon Simms Coke story- created fear of losing original coke

Leslie McDonnell Crayola-drove to website to see what color would be taken away. -take me out to the ball game. Does online contest for Cub tickets,.

Paid press: (leslie) themailingpros.com (does only “just solds” less expensive than others Sharon) full color inserts in newsletters Strategic ad in luxury hotel in-room magazine James) PVI alumni mag. Soi mailing Homes and land

New Press: Leslie) changed drawing items Mailing color postcards vs B&W Only just solds*****

Sharon) consistency in all print ads Home by design mag Adv in 2 new glossy st pete mag

Nellis) stadium wind screen – bought the naming rights to the stadium Was approached to sponsor something (like golf classic). ***Integrated photo albums on web ***New mktg w/ clients as vendors

Old Press: Leslie) speaking engagements Classes attended

Sharon) mkt cond in newletter Reprint of articles Tag line…

Nellis) circle of legends- Top 10 in company Charitable org involvmt Source of bus - referrals

Best Press: Monthy postcards (leslie Swedish brocure & network within org (Sharon Wall St journal/Wash post articles (nellis Had a property that received 30 offers, and got in the paper

Community involve Leslie) party for realtors in area Nellis) website for specific communities Booth at local fesivals

Create the interest and get in the paper.

After the banner, you are not going to just rename it. He got a jersey with his name. picture on 50 yeard line. Started PVIcommunity.com

Leslie) Neighborhood realtor . could not get listing in neighborhood for 14 months. ***Your neighbor at __home address__, and her home address. Went from ZERO mkt share to 19% market share. Your partner and anticipated appreication

Sharon) qtrly newsletter with insert and stats

Cheap Branding under $50 Sharon) Neighborhood assoc. Open houses Wear nametag to community events Nellis) Team branded folders, TY cards Giambri pretzel baskets Triple P: phone calls, photos, & passion

ROI Sharon) fl int museum, chamber, eskerd college = 6-10 sides Nellis) volleyball = 6-10 sides FCA committee = 4 sales

Leslie) Fujitsu Scansnap. When gets offer, scans and send seller copy right away. **** Emails to them and has standard email that goes with it to remind them what items are staying. Resends comparables with the offer-showing what has been selling. Website registration for giveaways. Open houses: if you are getting no showings for 6 weeks. You will need to do one. Seller does the open houses She organized the sellers to do it. Leslie provided signs, ads, etc. She sold 4 houses from that program Offers to reduce commission if they sell their house at the open. They need to write the names down of everyone that comes thru She did carbon Monoxide detectors, had 190 sign ups, and gave away 6. $20

Postcard that looks like the TREB ad

Sharon) bi-mnthly updates, not only send out, but keep archives on computer. Does lot of blogging and podcasting.

Nellis) If clients wants sponsorship….just do it.

Leslie) movie theater. Pie pickup in office. 246 people came by office to pick up pies. You have to give them a choice, and register by email. IMPORTANT: Make sure they bring the postcard….you have to turn it over and look at the label at the front desk, and have them call back to tell you the clients name! You cannot give pie without postcard. Cost about $1400. gift cert do not get you the personal touch. It’s a pop-by in reverse….THEY pop by to see you!! ****be sure to give the front desk a pie as well.- for all the extra work that day.

Nellis) nellisgroupdc.com/speaker

Superbowl party (money for charity) Done questionnaire for fun. What is gonna be first halftime commercial. Breakfast with Santa (photos thru vocoevent) FCA Banquet (VIP suite with Clients)

***Leslie) Childrens listing package . for older kids they get to check off what they get if they do the things they need to do. Ex: best buy gift card, etc. If under 12, attach a certificate. Nellis) childrens Contract Beanie babies Moonbounce for Children & Parties

Personalized Beanies: Carol carnile, 703-338-5736 (bulk at $3.50 ea)

Nellis)what mainstream idea can you use to market with

Utilize your client sphere: Diverify your website. Support those that refer to you Excite them about being partner in info Open your site to a new audience

I don’t want to offend you, and I know you want to give me the best value. If we do a bulk, what range would you want. Talk about sponsors, affiliates in blogs.

Chronos vs kairos : chronos characterized as eating young (TIME), Kairos, everything you do is for a purpose. Give yourself 30 minutes a day!! For 2007. To recharge and get away

Steven-Optimizing website:

Pay per click. Visastat,. Google, overture, yahoo (bought overture) Miva, kanoodle, looksmart : you may not get as much out of them but dramatically less expensive

Ads created and posted Ad position determined by bid Ads viewed are impressions You pay for each click

Be sure to ask…How did you find me?

Advantages: instant traffic, target, control and flex, trackable.

Learn more: visistat.com http://Payperclickguide.com Pay per click for dummies. Visistat will track everything for you. Gotta Gotta Gotta track it. Could be getting 100 people a day, but they are “bouncing” to another site. You need to know that. How many pages are they looking at.

What website can you go to find out what key wor Linkpopularity.com : put your domain in and tell how many links and search engines you are on. Link exchange (free), banner system that has other people on your site, but you are on all their sites as well. (can another RE company end up? Check the website FAQ’s)

Alexa.com : gives high level overview of what your competitors are getting. Show how to compare two domains, and understand if they are getting more traffic and why.

Do searches, find out where the links are weak.

Putting key words in domain.

Myspace is #1 in traffic.

Every page can have meta data. Title tags etc. Meta data relevant to the page. Example on individual properties.

Description tag, most important things you can do.

Do not have same titles on multiple pages

If page is listed well, do not change the meta data. BUT, if a page is not ranked well, then change it.

Domain name with keywords in it #1 Title #2 Description #3 Google no longer gives weight to keywords…BUT other’s DO

Go to indexing page, and ask the search engines to index you. (may take a few weeks, but worth it.

There is no black and white to SEO….its all grey! A billion dollar market and it is all guess and theory. If you are unplugged for even a month, you are behind. Teri Isner: http://cit.ucsf.edu/embedmedia/step1.php

Set up Digg.com acct Evernote.com ;;;;;FREE Project organizer.

Create own feed from your url address www.rss-to-javascript.com one minute presentations: use visual tour with captions, Christmas music, and send to everyone.

Diane Dunn: Used, “what happens next” with hotlink sent to sellers, let them know about the entire process.

-pricing

Getmyhomesvalue.com (rip off)

Desktop realestate calculator www.realdata.com is FREE Does treo etc for 24.95 Supra key on treo…it has a mtg calculator for free.

Kathy- foldershare.com used to transfer huge files. Share outlook syncs Logmein.com (instead of go to my pc)

Tim- 10 days and no shows..overpriced. 10 shows and no offers, overpriced.

Imsstats.com ($1,000 per year) give you turnover by street, who your competing against, your stats, etc.

Shutterstock.com . $200 per month

Spend $300 make $3000. set up website where he has lisc. If your family lives where you are not. Get paid on referrals.

Send family members to the events.

Allen’s direct email. [email protected]

Linda: Honey Start Packing website. Join the blog revolution Search by neighborhood. (can set up IDX to search that way.) Click here to talk to Linda ($200 per year) not used a lot, but they like seeing it Clickvoice.net Don King: *****More info about neighborhoods, schools, etc. At least do links to chamber and schools, but get it customized on our site.

Maureen Cool: Acoolrealtor.com

Ira: Spotrunner (cable tv ads) Get IDX to look by map sector. Start button: see what is for sale right now by neighborhood.

Find out the words people ar looking for. Think Long Tail-Think retail. Go to overture, go to keyword suggestion tool If setting up for different neighhoods. Ex) 24,000 for Soho If copy is sutch as, Soho is one of our favorite places New York neighborhoods. Best way to take advantage of wonderfull soho,…etc.

Ira: Set up all your forms to go to several people simultaneously. Maureen: Adv website on EVERYTHING Don: spend lot $$ to get them to site…have INFO THERE Linda: Domain name they can remember

Zero Based Marketing: Lalande Enterprises – Canada Diane Lelande, Pres They Come to you. They design it. Just email them a vendor list of advertisers to contact. Gave a list of 30. Received 1250 folders. Sending 1000 complimentary business cards and postcards.

Gina Gilbert uses folders as well.

Ladawn, uses custom house publishing. $350 $800 $950 Every 60 days. 1 year Commitment (6 ads per calendar year) Custom House helped create the book

Created a webbook, and can be put on CD’s VERRY COOL pulling corners up., shadowed, etc. (produced in Flash)

Spin360studios.com (in her directory)

Alan Mah taught Flip Book. Does similar thing Swfandslidepro.com

Ladawn: Use stats from NAR about buyers come to realtors for stuff