Reasons for Stories

STORYTELLING

REASONS FOR STORIES: EMPATHIZE CONVEY EXPERIENCE OVER TIME CONVEY EXPERIENE ACROSS SITUATIONS/JOURNEYS INVOLVEMENT OF VARIOUS STAKEHOLDERS SHARE SAME “THING” FROM VARIOUS POINTS OF VIEWS TO CONVEY QUALITATIVE ASPECTS TO PROVIDE CONTEXT (NOW OR FUTURE) TO MAKE “IT” MEMORABLE- STORIES YOU CAN’T WAIT TO TELL EVOCATIVE DETAILS HOW IDEAS SPREAD ENCAPSULATE INTENT “ESSENTIALIZE” MAKING IT LIVE CONVEY PERSONALITIES & ATTITUDES

PULLING OUT STORIES FROM USERS (NEEDFINDING?)  QUESTIONS THAT PROMOTE STORIES OF CONTEXT & USAGE  EXPERIENCE STORY FIRSTHAND

TOOLS: + BEHAVORIAL ARCHAEOLOGY: EVIDENCE OF PEOPLE’S ACTIVITES INHERENT IN PLACEMENT, WEAR PATTERNS, AND ORGANIZATION OF PLACES AND THINGS + CROSS CULTURAL COMPARISIONS: PERSONAL OR PUBLISHED ACCOUNTS REVEAL DIFFERENCES IN BEHAVIORS AND ARTIACTS + GUIDED TOURS: PROJECT-REVELVANT SPACES AND ACTIVITES + PERSONAL INVENTORY: CATALOG EVIDENCE OF USER’S LIFESTYLE + SHADOWING: TAG ALONG WITH PEOPLE TO OBSERVE AND UNDERSTAND THEIR DAY-TO-DAY ROUTINES, INTERACTIONS, AND CONTEXTS + BE YOUR CUSTOMER: ASK CLIENT TO ENACT TYPICAL CUSTOMER’S EXPERIENCE (SAY VS. DO) + CAMERA JOURNAL + NARRATION IN ACTION + DAY IN THE LIFE (OF USER/ OR OBJECT) + USER COLLAGE (SIGNIFICANCE IN IMAGES AND ARRANGEMENTS) + DRAW THE EXPERIENCE + COGNITIVE MAPS

BUILD STORY TO ITERIATE ON CURRENT AND FUTURE CONTEXT NOUN STORY AS AN ITERATED CONCEPT/ PROTOTYPING MEDIUM (PRODUCT IS EMBODIED BY INCREASINGLY INSIGHTFUL CONTEXT)

TOOLS: + EXPERIENCE PROTOTYPE: QUICKLY PROTOTYPE A CONCEPT AND USE IT TO LEARN FROM A SIMULATION OF THE EXPERIENCE USING THE PRODUCT + ROLE-PLAYING: IDENTIFY THE STAKEHOLDERS INVOLVED AND ASSIGN ROLES TO MEMBERS OF TEAM + SCENARIO TESTING: SERIES OF CARD DEPICTING POSSIBLE FUTURE SCENARIOS AND SHARE WITH USERS TO GET REACTIONS + BODYSTORMING: SET UP A SCENARIO AND ACT OUT ROLES FOCUSING ON THE INTUITIVE RESPONSES PROMPTED BY THE PHYSICAL ENACTMENT + STILL-PHOTO SURVEY: CAPTURE PICTURES OF SPECIFIC OBJECTS, ACTIVITES + BEHAVIORAL SAMPLING: GIVE PEOPLE A PAGER OR PHONE AND ASK THEM TO RECORD AND EVALUATE THE SITUATION THEY ARE IN WHEN IT RINGS (PRODUCT/SERVICES INTEGRATE INTO PEOPLE’S ROUTINES)

MATERIALS: + STORYBOARDS/CARTOONING (ITERATING A STORY VISUALLY & QUICKLY) + IMPROV TECHNIQUES (WITH CIRCUMSTANCE SPECIFIC CONTEXT)

EXERCISES: + COVEY SAME STORY PLOT IN VARIOUS MEDIUMS I.E. VIDEO, SKIT, BODYSTORMED, STORYBOARD (SEE WHAT ADDITIONAL INSIGHTS EACH MEDIUM CAN REVEAL) + WARM UP EXERCISE: HAVE EVERYONE CONVEY A LOVE POEM ABOUT A CERTAIN OBJECT OR EXPERIENCE. FIGURE OUT WHAT IS INHIBITING CREATIVE ABILITY (I.E. FEAR OF SOMETHING) AND HOW TO GET OVER THAT HURDLE (SEE JIM ADAMS?). + CREATE A SHORT BLURB OF WHAT EACH USER, MATERIAL, DEVICE IN A SITUATION WOULD SAY (I.E. CAUTIOUS DOCTOR, ONE-TO-ONE DOCTOR, BUSY PATENT, BLOCKING STONE, BLEEDING URETER WALL, DOCTOR’S EYEBALL, SNEAKY LASER LITHOTRIIPSER; SEE ROLF FASTE’S NOTES)

SYNTHESIZE (CONSTRUCT STORIES) + RETELL STORY (CONVEY STORIES) VERB GET TO INSIGHT (SAME AS “BUILD STORY TO ITERATE”?) NOUN CONVEY INSIGHT

TOOLS: + CHARACTER PROFILES/COMPOSITE CHARACTERS + INFORMANCE: ROLE-PLAYING INSIGHTS OR BEHAVIORS ACTED OUT IN AN “INFORMATIVE PERFORMANCE” + SCENARIOS: ILLUSTRATE A CHARACTER-RICH STORY LINE DESCRIBING THE CONTECT OF USE + LONG RANGE FORECASTS: SCENARIOS THAT DESCRIBE SOCIAL AND/OR TECHNOLOGICAL TRENDS INFLUENCE ON PEOPLE’S BEHAVIOR AND USE OF PRODUCT

MATERIALS: + CLIPS OF WELL CONSTRUCTED STORIES: I.E. SEINFIELD + GOOD STORIES PRESENTED WELL (SEE HTTP://WWW.PRESENTATIONZEN.COM/ & HTTP://WWW.GARRREYNOLDS.COM/PRESENTATION/INDEX.HTML ) + PAUL HARVET AM810 & GARRISON KEILLER: COMPELLING RADIO STORYTELLERS + JOHN SEELEY BROWN: TECHNOLOGY STORYTELLER (WROTE STORYTELLING IN ORGANIZATIONS )

EXERCISE: + CREATE A LIFE SIZE COMPOSITE CHARACTER (CREATE A VIDEO CONVEYING THE DETAILS OF HIS/HER LIFE AS RELATED TO DESIGN PROJECT) + HAVE A TEAM EXPLORE IDEAS (BASED OFF OF FIELD OBSERVATIONS) THROUGH BODYSTORMING AND TAKE THE BEST ONES TO CREATE A SCENARIO. EACH TEAM ACTS OUT THEIR SCENARIO AND IT IS VIDEOTAPED. THERE IS A CLASS DEBRIEF ABOUT THE LESSONS GAINED FROM EACH SCENARIO.