Final Exam – 250 Points

BCOR 2500 Jim Marlatt Introduction to Operations and Information Management Spring 2010

Your Name: ______

Please circle your recitation time and leader:

Recitation Time (9:00/10:00/11:00/12:00/1:00/2:00/3:00): ______

Recitation Leader: (Noah/Whitney/Addison/Jason/Chris/Vimi/Nhan) ______

Honor Code Pledge:

‘On my honor as a University of Colorado at Boulder student I have neither given nor received unauthorized assistance on this work.’

Your Signature: ______

We will assess your answers against a key and the quality of the work of your peers. Unnecessary and/or redundant information will negatively impact your score. Strive to be CLEAR, CONCISE AND COMPLETE.

Use only the space provided to answer each question. Do not write in the margins, make sure your font is big enough to read easily (the font used for this exam is a good reference) and write only from right to left horizontally.

Not following the above will negatively impact your score.

1 Question 1 (50 points): Identify any errors in how the cross-functional process map below is drawn? This process describes how a customer logs in to an ecommerce site to browse for and potentially purchase items.

Delete Correct Select Add to Done Login Items from Userid? Items Cart Shopping? Cart

Pay for Items Display Update Homepage Cart

Receipt

2 Question 2 (50 points): Explain how your team selected the equipment for your Casino floor, making sure to describe any conflicting objectives between the Casino and its customers that you had to address in the selection process?

Question 3 (50 points): Identify five KPIs for the on-line retailer Amazon.com. Amazon is an American-based multinational ecommerce company. Headquartered in Seattle, Washington, it is America's largest online 3 retailer, with nearly three times the Internet sales revenue of the runner up, Staples, Inc., as of January 2010. Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online in 1995. It started as an online bookstore, but soon diversified to product lines of VHS, DVD, music CDs and MP3s, computer software, video games, electronics, apparel, furniture, food, toys, and so on. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, Japan, and China. It also provides international shipping to certain countries for some of its products. Source Wikipedia

Question 4 (25 points): How did you or how would you use ecommerce to innovate in the Casino Industry?

4 Question 5 (25 points): Why is it important to align IS and business strategy? Describe how you did this for your Casino project?

Question 6 (25 points): How did you or how would you forecast demand for your Casino games?

5 Question 7 (25 points): Define and explain what a supply-chain is using a slot machine as your example?

6