Value Proposition

The unique value Proforma brings to CLIENT is our commitment to being your creative business partner – not simply your product vendor. Through working closely with CLIENT, our team will simplify your current processes and plan toward your future goals.

Most companies need to do just one thing to streamline workflows, grow revenue and protect their brand across marketing programs – they need to partner smarter. We understand that one of your main concerns is increased return on investment and Proforma is well-equipped to impact your bottom line via both transactional and administrative savings. Our team can help:

 Reduce transactional spend on promotional merchandise by leveraging $500,000,000 purchasing power, preferred pricing from our manufacturing partners and proactive planning to tap into our overseas relationships. In addition, our on-demand production capabilities allow us to deliver personalized merchandise in short turn times with little or no inventory commitment.

 Eliminate redundancy in product selection and order placement. One of the key benefits of working with a single partner is the bird’s-eye view we will have of promotional spending across your company. This provides yet another opportunity for Proforma to step in as a consultant and suggest opportunities to save via a company-wide spend.

 Align our distribution centers with CLIENT’s unique needs. Cleveland, Ohio? Kansas City, Missouri? Let’s talk about the best solution. Proforma offers distribution capacity across North America and we look forward to implementing the perfect program for you.

 Reduce the time and resources you spend on your promotional and print projects by managing the entire process. Our user-friendly eCommerce platform is a secure, intuitive tool that allows you to order, manage, track, report and pay for transactions 24/7. For special orders, you make one phone call and we manage the process from there

 Protect your brand over multiple manufacturing platforms, control the way it is used on custom imprinted products and make sure your logo standards are consistent across marketing pieces. The CLIENT brand is a valuable asset. Proforma combines built-in technology controls with personal attention to ensure compliance.

Proforma will work to earn CLIENT’s business every day by:

1) Aligning with your interests – At the beginning of every project and program, we ask ourselves, “Does the solution we’re proposing align the interests of all parties concerned?” This is how we ensure win-win situations for our clients, staff and vendor partners.

2) Partnering with the best – as a top distributor with $500 million in purchasing power, Proforma partners with only the best suppliers in all categories. In addition to this consolidated purchasing power, our clients enjoy preferred service levels and exclusive offerings.

Proforma Confidential Page 1 3) Living in the 21st Century – We provide the best solution – tailored to the end user and the project: o Robust online company store: o Mobile compatible from any device - Buying habits are changing. More than 35% of orders now placed via mobile o Real-time reporting and inventory management o Centralized order placement and tracking o Quarterly updates that do not affect site uptime

o Delivering a smart supply chain: o 550 preferred partners – vetted network o Projects directed to best partner based on volume, geographic location, equipment and turn time o Integrated through eCommerce platform o Planning a “hybrid” inventory program of in-stock and on-demand merchandise to reduce warehousing costs

4) Staying true to our promise: One Source. Infinite Resources. It isn’t just a tagline…it’s our commitment.

Proforma understands the value of a marketing consultant you can trust. We know CLIENT isn’t just looking for shirts, pens and business cards. You are looking for comprehensive, innovative solutions that deliver end- to-end service.

Each component of any successful campaign or program – a branded product, signage, a mobile app – is one part of a bigger, comprehensive picture. Our account team is a single source for every piece of that puzzle. Our focus is on taking a leadership role to improve innovation and workflows, reduce costs (both administrative and product-based) and free up your administrative resources so you can focus on growing your business. By establishing such partnerships, we continue to grow along with our clients and continually improve existing programs.

When you partner with Proforma, you don't have to choose between capabilities and service. We offer the product selection and competitive pricing of a large corporation coupled with the personal, attentive service of a dedicated team. Only Proforma promises the best of both worlds.

We look forward to further discussing your marketing goals.

One Source.Infinite Resources. Owner Name Phone Email

Proforma Confidential Page 2 Core Capabilities

Custom Promotions  Innovative product ideas  Campaign solutions  Custom manufactured products  Private label and custom apparel  Executive gifts and recognition awards  On demand production eCommerce  Mobile compatible  Custom design to reflect the look & feel of your brand  Streamline purchasing across product lines/departments  Convenient and user-friendly; 24/7  Login-based permissions – tailor purchasing experience to end user  Real-time reporting and inventory levels  Secure artwork library = guaranteed brand compliance

Global Presence  Worldwide partner distribution  Direct importing – direct savings  Custom manufacturing

Total Project Management  Dedicated account management team  12-month marketing plan for eCommerce site  National warehousing, fulfillment and distribution  Standardization and consolidation of material  Graphic design and product consulting  Implementation team and ongoing business reviews  Inventory management  Custom packaging and mailing services

Your Program is Uniquely You

Proforma Confidential Page 3 All aspects of our programs are designed with the client's needs in mind. We don't expect our clients to fit into a box. Instead, we create the box around our clients’ requirements and processes.

Proforma Confidential Page 4