Milwaukee Office Tel: (414) 277-5495 Johanna M. Wilbert

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Milwaukee Office Tel: (414) 277-5495 Johanna M. WilbertPartnerJohanna Wilbert focuses her practice in the area of intellectual property litigation, providing counsel in patent, trade secret, trademark, and false advertising litigation and appeals. The clients she serves run the gamut, from inventors and startups to national franchisors, manufacturers, retailers, and multi-national corporations.She is uniquely experienced in representing clients in complex cases involving multiple types of intellectual property and counseling clients on strategies for protecting and enforcing IP rights in a synergistic matter within a portfolio. For example, in the software space, Johanna helps clients address patent, copyright, and trade secrets associated with software. She also regularly advises clients about the intersection of product design, utility patents, and advertising, having litigated cases involving complex issues of trade dress, design patents, and utility patents. As a business advisor and a litigator, Johanna sees these issues from both sides, understands the overlap, and advises on an appropriate intellectual property strategy. When rights need to be protected, Johanna and her team are prepared to act quickly and aggressively, having successfully obtained numerous temporary restraining orders and preliminary injunctions involving issues ranging from patent infringement, trademark infringement, trade secret misappropriation, and false advertising, including recent decisions in which the district court acted on an expedited basis to issue orders pulling advertising from the airwaves.Her experience encompasses counseling clients and their internal teams regarding their use of social media, including social media account ownership, brand management, trademark protection, product liability, and customer service as it relates to social media.Her recent experience includes:Protected a falsely accused infringer by filing a declaratory judgment action and obtaining summary judgment that invalidated all patent claims at issue, for a complete victory for the accused infringer.Successfully represented a large manufacturer of mining equipment in its trade secret theft and patent infringement case against a competitor who had stolen design drawings. The case settled shortly before trial in June 2010, with a $25 million payment to our client.Representing companies in trademark matters before the Trademark Trial and Appeals Board, including oppositions and cancellations.Representing an inventor in an appeal from the Board of Patent Appeals and Interferences.Pursuit of misrepresentation and fraud claims in commercial disputes.Pursuit and defense of a variety of patent infringement lawsuits regarding various products.Representative CasesProMark Brands Inc. and H.J. Heinz Company v. GFA Brands, Inc., Oppositions No. 91194974 and 91196358 (March 27, 2015) [precedential] (TTAB trial resulting in dismissal of opposition in favor of our client, GFA, and its application to register the SMART BALANCE. After trial and oral argument the Board concluded that although the goods were closely related, confusion between the SMART ONES and SMART BALANCE marks was not likely