Introduction to Business & Marketing - Quiz 2 Study Guide

Name: ______

Introduction to Business & Marketing - Quiz 2 Study Guide Know the definitions of the following terms and be able to match the term with its definition. 1. Customer

2. Consumer

3. Demographics

4. Geographics

5. Psychographics

6. Utility

7. Form Utility

8. Place Utility

9. Time Utility

10. Possession Utility

11. Information Utility

Know the 7 Marketing Functions and be able to name the function described by a statement. 1. ______A plane delivers surf boards from Hawaii to California.

2. ______Frosted Flakes are included in the weekly sales ad for Harris Teeter.

3. ______A receipt includes a link to a customer survey.

4. ______A man seeks a loan from his bank to start a new company.

5. ______Burger King adds a kid-sized Whopper to its menu.

6. ______A salesman explains the features of a new car to a potential customer.

7. ______Taco Bell’s Crunchwrap Supreme costs $2.89.

Know the five utilities and be able to name the utility described by a statement.

1. ______a sales associate at Best Buy shows you the features of a new TV

2. ______Home Depot has a sale on snow blowers as the winter season nears

3. ______various fabrics are combined to make a shirt

4. ______Brambleton residents shop at Harris Teeter because it is the grocery store closest to their house

5. ______a furniture store accepts cash, credit and debit as forms of payment