<p> Name: ______</p><p>Introduction to Business & Marketing - Quiz 2 Study Guide Know the definitions of the following terms and be able to match the term with its definition. 1. Customer</p><p>2. Consumer</p><p>3. Demographics</p><p>4. Geographics</p><p>5. Psychographics</p><p>6. Utility</p><p>7. Form Utility</p><p>8. Place Utility</p><p>9. Time Utility</p><p>10. Possession Utility</p><p>11. Information Utility</p><p>Know the 7 Marketing Functions and be able to name the function described by a statement. 1. ______A plane delivers surf boards from Hawaii to California.</p><p>2. ______Frosted Flakes are included in the weekly sales ad for Harris Teeter.</p><p>3. ______A receipt includes a link to a customer survey.</p><p>4. ______A man seeks a loan from his bank to start a new company.</p><p>5. ______Burger King adds a kid-sized Whopper to its menu.</p><p>6. ______A salesman explains the features of a new car to a potential customer.</p><p>7. ______Taco Bell’s Crunchwrap Supreme costs $2.89.</p><p>Know the five utilities and be able to name the utility described by a statement.</p><p>1. ______a sales associate at Best Buy shows you the features of a new TV </p><p>2. ______Home Depot has a sale on snow blowers as the winter season nears </p><p>3. ______various fabrics are combined to make a shirt</p><p>4. ______Brambleton residents shop at Harris Teeter because it is the grocery store closest to their house</p><p>5. ______a furniture store accepts cash, credit and debit as forms of payment</p>