Flyers (Most Common Request) One Or Two 8.5 X 11 Pages, One Or Two Sided

Marketing Request Process

Intent The intent of this marketing request process is to set formal guideline for requesting design and/or social media support to promote SDGBC events.

Definitions Target audience (or target market) – the people that a message or marketing piece is aimed towards

Flyers (most common request) – one or two 8.5” x 11” pages, one or two sided

Brochures – three or more pages, 8.5” x 11”, two sided

Other types of marketing pieces – postcards, stickers, half pages, etc.

Social media support – Twitter, a blog post, LinkedIn, or Facebook

Resolution – the sharpness or clarity of an image

DPI or PPI – dots or pixels per square inch. A printer produces images by spraying or melting tiny drops of ink onto paper. The more dots or pixels you have per square inch, the crisper the end result will look.

Tips for Successful Marketing Pieces  Get specific and omit all generalities. If you aim to reach everyone, you won’t reach anyone. So at the start, be specific with who you want to reach, and then use the copy to talk directly to that person’s most important needs and wants.  Make sure your headline grabs people’s attention. You only have a few seconds to make either a favorable or poor impression on those we meet. The same holds true in marketing.  Once you catch your reader’s attention with a powerful headline, the next trick is to keep them reading. Consider, “What’s in it for me?”, since people want to know what they’re going to get, your copy should tell them clearly and powerfully.  Tell readers what to do. Call? E-mail? Visit your website? Tell them what to do and how to do it or lose the opportunity.  Remember the letters A.I.D.A.: Attention, Interest, Desire and Action. Get their attention, capture their interest, arouse their desire and give them an action to take.

Summarized from Marketing Pieces That Work, by Bob Corcoran, founder and president of Corcoran Consulting Inc., 2010

Why Can’t We Use Images from the Web? Photos and logos that are used online are optimized (shrunken) so the webpage takes less time to load for the end user. When a web image that is 72 DPI is enlarged to print quality (300 DPI or larger) it becomes pixilated and just looks bad. If you’ve never experienced this before, try enlarging a regular picture taken from the web and see how it looks or check out the example below.

of 2 Updated December 2012 Image of a building found online Snapshot of the same image blown up for printing – yuck!

How to Request Marketing Support Have an event coming up and need marketing support? Here’s what to do next: 1. Determine what you need and what you envision it to look like 2. Come up with the main points, things that should be featured, and what you want your target audience to do after reading about it 3. Fill out the Marketing Request Form, including all of the fields that are marked with an asterisk 4. E-mail the form, sponsor logos, images, and anything else to [email protected] at least one month prior to when the final piece is needed 5. You will be contacted to confirm availability and that the dates are ok

Questions or Feedback? If you have any questions, please feel free to send an email to the Marketing Committee at [email protected] and one of us will get back to you as soon as possible.

of 2 Updated December 2012