KXXX MUSIC TEST TACK-ON QUESTIONNAIRE January 2002 TWENTY QUESTIONS RATE THE DJs A. Sue Goodyear B. John Cartman C. Andrew Drew D. Kristy Rain E. Steve Johnson
ERA: How important is it to you that your favorite Rock station plays music from: F. The 60s G. The 70s H. The 80s I. The 90s J. Newer songs released in the past month
JAVELIN MORNING SHOW DISAGREE/AGREE – The higher the number the more you agree with each: K. Christy Rain should be more involved in the Javelin morning show L. Christy Rain would be a great addition as a co-host to the Javelin morning show M.I’d listen to Javelin in the morning more often if John & Christy were a team N. I’d listen to Javelin 103.5 more if John Cartman we no longer on that station O. I’d listen to Javelin 103.5 less if John Cartman we no longer on that station Big City Radio Questionnaire January 2002
Please answer the following questions. We're interested only in your honest and candid opinions. There are no right or wrong answers.
1. Which radio station are you listening to less lately?______
1a. Why? Please be specific.______
2. Which radio station are you listening to more lately?______
2a. Why? Please be specific.______
3. CONTESTS: Radio stations often do contests and give away prizes. Which prizes, if any, would you prefer to win? Please choose only two prizes from the list or “none.” Please check your answers.
Movie tickets...... ______A vacation or trip...... ______to where?______Cash...... ______A new car...... ______Free concert tickets...... ______An autographed classic guitar...... ______None. I don’t play contests...... ______
4. TV SHOWS: Please write down the names of your three favorite TV shows.
a.______
b.______
c.______
5. WORLD WIDE WEB: [Answer these questions only if you have access to a computer]
Please answer each question with “yes” or “no”. Did you know that Javelin 103.5 has a web site at www.Javelin1035.com?...... ______If “yes”, have you ever logged on to that web site?...... ______
6. WEEKEND FEATURES: Mark an “X” next to the one statement you agree with most.
Weekend programming should be: the same programming as a station plays during the week...... ______different programming from what’s on during the week...... ______7. WEEKEND FEATURES: Please mark an “X” next to the special shows that you would be very likely to listen to if they were on the radio.
Block Party Weekend…2 or 3 songs in-a-row by the same Classic Rock artist...... ______A biography-type show with interviews and music from a Classic Rock artist...... ______A to Z Artist Weekend...... ______Rock Of The 80s Weekend...... ______Rock Of The 70s Weekend...... ______Live Concerts On Tape Weekend...... ______
8. DAILY FEATURES: Please mark an “X” next to the special shows that you would be very likely to listen to if they were on the radio.
20 Song Music Marathon…20 songs in a row commercial free...... ______Morning Feature Artist…songs & trivia from a specific Classic Rock artist...... ______Five For The Drive…five songs in a row with a common theme...... ______10 O’Clock two-fers…at night featuring an hour of two songs by each artist ...... ______Classic Lunch Break…request hour between Noon and 1p.m...... ______
9. CONCERTS
How many concerts have you been to in the past year?...... ______How many concerts have you been to in the past six months?...... ______Should upcoming concerts be talked about on the radio?...... ______
10. MORNINGS: Please use a scale of 1-to-10, where the higher the number the more important each item is to you when you listen to the radio in the morning.
When you listen to the radio in the morning how important is it to you that a radio station…. a. plays comedy bits and skits between songs...... ______b. plays song parodies/joke songs...... ______c. has DJs who talk about the music...... ______d. has DJs who talk about upcoming concerts...... ______e. has contests where you can win cash & prizes...... ______f. has listener interaction where the DJs talk with the audience...... ______g. has trivia contests about Classic Rock...... ______Thank you for your help!
NAME ______AGE ______
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