Job Description: Digital Marketing Executive

Department: Digital Marketing Executive Hours 3 days per week Salary: £22,000 – 26,000 (pro-rata), depending on experience Duration: Initially until March 31st 2021, possible contract extension Location: Homeworking / Avon Tyrrell Outdoor Centre (Minimum of one day at Avon Tyrrell per week)

Purpose of the job

As part of UK Youth’s commitment to young people, for over 65 years UK Youth has operated an Outdoor Activity Centre at Avon Tyrrell.

Working closely with the Head of Guest Services and Business Development and the MarComms Team, the Digital Marketing Executive will produce creative and engaging digital marketing content across our social platforms and website to raise brand awareness among key audiences, promote the positive impacts of outdoor learning and engage local communities with all that Avon Tyrrell has to offer.

Key tasks:

• To support Avon Tyrrell’s marketing strategy through innovative digital storytelling; • Collate content to write thought provoking case studies that depict the positive impacts of our programmatic delivery and outdoor learning; • Use data sources such as google analytics data to create innovative marketing campaigns that showcase Avon Tyrrell’s USP and build brand awareness; • Support the development of Avon Tyrrell social media strategies and advertising that compliment charity messaging and build brand equity; • Support dynamic copywriting for website content, to update external web listings and for online adverts; • Create new original video content for YouTube and other social media platforms that encourage visitors to tell and share their stories online; • Grow our social media followers and use analytics to increase engagement and hashtag optimisation and oversee management of social ads; • Lead on collateral design including; graphics for social adverts, e-marketing, digital brochures and on-site banners etc.) ensuring it follows UK Youth’s brand guidelines; • Support photography to help build our image portfolio for new innovative content.

[email protected] | 0203 1373 810 | ukyouth.org

Budget and line management:

• Work with the Head of Guest Services and Business Development to identify the best marketing platforms for marketing budget expenditure to support building awareness and sales for Avon Tyrrell. • Attend regular one to one meetings with the Head of Guest Services and Business Development to identify marketing needs and update on progress made.

General:

• Professionally and positively represent the Charity at all times. • Attend and participate proactively in staff meetings, team meetings and other meetings as required. • Work effectively with colleagues to achieve the aims and objectives of the charity • Support organisation-wide initiatives to facilitate cross-team working. • Proactively contribute to the effectiveness of meetings, knowledge sharing and staff development. • Take reasonable care of their own health and safety and for that of others who might be affected by their work, as required by law and described in the relevant operating procedures and policies. • Undertake any other duties and reasonable requests that are in keeping with the nature of this post.

Key working relationships:

The jobholder is responsible for working with a wide range of individuals and organisations, often at senior levels. These include:

• Chief Executive, Directors and staff of UK Youth • Consultants and agencies involved in UK Youth’s marketing and PR • Avon Tyrrell visitors and programme participants.

[email protected] | 0203 1373 810 | ukyouth.org

Person Specification: Digital Marketing Executive

Experience:

• Understanding and experience with a wide range of marketing and communications approaches, particularly in digital storytelling and designing online marketing collateral • Experience of driving digital content and implementation including social media • Design and editing skills in video, audio and image editing programmes • Photography/photo editing • Experience of delivering successful marketing strategies and planning digital projects • Basic experience of using Google AdWords, PPC, social media advertising and other digital marketing tools to engage new audiences and drive traffic • Experience of managing external agencies and stakeholder engagement • IT skills, Microsoft Office, Social media, websites including (CMS systems & SEO optimisation), Photoshop, illustrator and InDesign

Knowledge, skills and understanding

• Ability to work to deadlines and under own initiative • Excellent planning and organisation skills • Confident working in a busy and deadline-driven work environment • High attention to detail and accuracy • Strong communication skills with the ability to write for different audiences and a range of content • Some experience of managing budgeting effectively and achieving value for money from suppliers.

Personal qualities

• Proactive and enthusiastic with initiative and commitment to achieving results • Flexible approach to work including willingness to work irregular hours when needed • Excellent interpersonal skills • Passionate about the youth sector

Statement

I accept the terms of the above job description.

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Signed Individual Date Signed Line Manager Date

[email protected] | 0203 1373 810 | ukyouth.org