Quiksilver and Red Bull Present That S It, That S All

Media Kit 1 Quiksilver and Red Bull present… “That’s It, That’s All.” A Brain Farm Production

Amid the never-ending mission to find the next adventure comes a film that opens doors to the possibilities. Dedicated to everything snowboarding, Travis Rice and a dream team crew set out on a seek-and-destroy operation for the new zone, the new trick and the new perspective on the sport. New Zealand, Valdez, B.C., Munich, Tokyo, Jackson Hole and deeper…seen in a new light with action that leaves you wondering, how did they do that? Aspiring to bring you closer, action shot in Hi Def, 35mm and Super16 answers the question why TRice and his friends have poured blood, sweat, tears and soul into a simple thing like snowboarding. Take a look. That’s it. That’s all.

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Travis Rice Pioneers New Tricks and Technology in Season’s Most Anticipated Snowboard Film “That’s It, That’s All.” releases worldwide this fall

Jackson Hole, Wyoming (July 30, 2008) – “That’s It. That’s All,” the groundbreaking snowboard film produced by Brain Farm arrives to viewers worldwide this fall. Travis Rice invites the world to join in the epic ride, as he and a dream team crew set out to find the new zones, tricks and a whole new perspective on snowboarding.

“’That’s It, That’s All.’ is epic snowboarding meets Planet Earth,” explains Curt Morgan, President of Brain Farm. “The film is a visually stimulating piece of work that pulls in a wider audience by encompassing the most progressive riding in the world with unbelievable travel and nature footage.”

In an attempt to push the progression of action sports films, “That’s It, That’s All.” raises the bar on both the level of athleticism and quality of production. For two years, producers Rice and Morgan traveled the world in search of conditions that capture the essence of snowboarding. This quest took the riders to New Zealand, Japan, Germany, Cana- da, Valdez, AK, Jackson Hole, WY and Mammoth, CA. Using the features found in these locations, Rice began invent- ing new tricks including the first landing of a double backside rodeo 1080 (spinning three times, while going through 2 inversions).

Using state of the art equipment with access to a dream team of snowboarders, the producers created a visual snowboard film that redefines the genre. A dozen models of cameras were used during production including for the first time in core action sports, the Wescam 35, to film stable follow-cam shots on snowmobiles and the Cineflex HD, to capture steady aerial shots from helicopters.

“We put everything we humanly could into the production of this film,” said Travis Rice, Snowboarder and Co-Owner of Brain Farm. “Quiksilver and Red Bull stepped up to help us match top caliber riding with the highest possible production quality. Our hope is to showcase snowboarding in a whole new light.”

“That’s It, That’s All.” includes the most unique footage ever shot of Travis Rice, Mark Landvik, Nicolas Müller, Terje Håkonsen, Jeremy Jones, John Jackson, Pat Moore, Scotty Lago, Bryan Iguchi, Jake Blauvelt, Danny Kass and many more. There are many ‘firsts’ in the film including the first landed attempts at a handful of tricks, first time in locations and the first full, professional quality HD core snowboard film.

“That’s It, That’s All.” comes to DVD, Blu-ray™ and goes on tour in September 2008 with an iTunes release in October. To purchase “That’s It, That’s All.” check out ThatsIt-ThatsAll.com or stop by your local snowboard shop this fall. For exclusive teaser and ‘Behind the Scenes’ webisodes, go to ESPN.com/Tita.

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Media Kit 4 THAT’S IT, THAT’S ALL. COMING FALL 2008

“With the highest production value, and biggie sized feats in snowboarding, Travis Rice again sends the competition scrambling to keep up.” — Transworld Snowboarding THE FACTS Shot on Location Shown in High Definition on Blu-ray Disc™ New Zealand - Valdez, AK - Nelson, BC - Jackson Hole - Dolby Surround 6.1 Park City - Munich - Tokyo - San Francisco - Mammoth DVD Extras Making of the Movie Starring Mark Landvik Wildlife Adventures Travis Rice, Mark Landvik, Nicolas Müller, Terje Håkon- Travis Rice Cow Branding sen, Jeremy Jones, John Jackson, Pat Moore, Scotty How to Rescue a Dead Sled Lago, Bryan Iguchi, Jake Blauvelt, Danny Kass and many And more… more Run Time 55 minutes

Produced in Partnership between Red Bull and Quiksil- Price ver. $29.99

Produced by Brain Farm On Tour Co-Owners - Curt Morgan and Travis Rice More than 50 premiere events across the U.S. starting in Executive Producers - Circe Wallace of Wasserman September 2008 Media Group, Bob McKnight, CEO of Quiksilver and Chris World premiere in San Diego, September 5, 2008 Mater of Red Bull Australia/New Zealand Promotional Tour starting Distributed by Video Action Sports, 800.727.6689 mid-August Releasing on DVD and Blu-ray Disc™ 10-City European Promotional Tour starting November 1, September 30, 2008 2008 **Locations and Dates on ThatsIt-ThatsAll.com Available at specialty snowboard shops worldwide and at ThatsIt-ThatsAll.com On the Web Web site: ThatsIt-ThatsAll.com Webisodes: exclusively on ESPN.com/Tita Facebook: That’s It, That’s All Group Press Blog: thatsit-thatsall.blogspot.com

Tech Specs First all professional Hi Def snowboard film Shot in High Definition, 35mm Film and Super 16mm Film

Media Kit 5 pipe victor at The Arctic Challenge to rail jam champ at The TRAVIS RICE Honda Session. Snowboarder, Co-Founder of Brain Farm CHAD’S GAP Hometown: Jackson Hole, WY Travis’ next display of power came in the form of an Sponsors: Quiksilver, Red Bull, Lib Tech, DC, Grenade Gloves, “unmakable” 120-foot Chad’s Gap in the Utah backcountry. Jack's Garage, Jackson Hole Mountain Resort, Bluebird “Chad” was a skier, and to date, a snowboarder had never attempted this mammoth leap of faith. Travis and Euro THE PRODIGY phenom, Romain DeMarchi, tirelessly toiled for three days Considering the constructing a massive takeoff. Coming up short wasn’t an craggy peaks and option—it was simply make it or break it. Travis dropped first steeps of Jackson and entirely overshot the landing! A memorable and Hole and his fa- groundbreaking session featuring DeMarchi and Travis was ther’s employ as a the featured attraction in Absinthe’s “Pop”—and with it came ski patrolman, it’s a new benchmark for attainable airtime distance on a no small wonder snowboard. Travis Rice has carved a career charging death-de- GOING ONCE, GOING TRICE fying powder gaps and shirking inevitable dangers in the The Community Project marked a shift in direction for Travis. most hostile backcountry conditions. You could almost sur- After filming numerous feature parts in the world’s best snow mise this was all predestined, a predetermined path setup by films, Travis and friends decided to strike out alone. Travis fate and childhood surroundings—Travis, merely a passenger wanted to make a snowboard film that represented along for the ride. snowboarding from the riders’ perspective. So he removed the constraints of sponsor agendas. “I was absolutely The dichotomy of Rice lies is his penchant for powder and involved in every aspect,” he asserts. “From the scripting and total control over all things hard packed. It’s a true marvel shooting to the packaging and the book that goes along with how a boy from the powder laden steeps of Wyoming could it.” As the project evolved, Oakley and Red Bull offered to exhibit such a commanding and immediate mastery over help out with financing while ceding creative control to Travis pipe and park—yet Travis arrived at Snowboarder Magazine’s and his team. Since the film’s release in September 2005, Superpark (an unknown poacher in 2000) and left as the Travis has been overwhelmed by positive feedback – so event’s MVP and Absinthe Films’ newest film star. All it took much so that he’s ready to do it again. “If you asked me was several backside rodeos chucked over a 100 foot-plus earlier, I would have said, ‘Hell no!’” he laughs. “But now kicker that the reigning pro's wanted no part of. More we’ve regrouped to do something serious – something really amazing still, a brief, late-season stint in Alaska earned Travis awesome.” the much-coveted opening segment in the snowboard film,”Transcendence,” and overnight iconic status. “That’s It, That’s All.” is a two-year adventure of globetrotting, powder plundering and power moves amongst friends slated COMPETITION KILLER for release in fall 2008. “With That’s It, That’s All.”, Travis and Virtually nameless in competition, Travis headed to the X his crew have raised the bar even higher, “Trying to make a Games and took down slope style favorites Kevin Jones and movie to our new standard in a single year would be too Todd Richards before taking the X Games gold home to stressful. It defeats the purpose of the enjoyment of getting Jackson Hole, Wyoming. Once again, Travis had presented to travel and film.” another aspect of his game: the uncanny talent for next-level performances in competition. The levy broke and Travis went INFLUENTIAL IN 07/08 on a competitive tear taking the U.S. Open quarter pipe title At only 26, Travis is a perenial Superpark MVP and Rider of and second place in Big Air. Over the next two years Travis the Year regular and was recently deemed number 13 in firmly established himself as a major threat in any competitive Snowboarder Magazine’s ‘Top Twenty Riders of the Last discipline with a laundry list of wins ranging from quarter Twenty Years.’ As seen in “That’s It, That’s All.” Travis wasted no time in 2007/08 locking down wins. He defended his Icer Air

Media Kit 6 title with the first double backside rodeo 1080 in competition. 1st Place - Nokia Air & Style, Slopestyle - 2006 Next up was the Nokia Air & Style in Germany where Travis 2nd Place - Sessions at Vail, Rail Jam - 2006 couldn’t quite muster a clean double-cork stomp, landing 3rd Place - Sessions at Vail, Slopestyle - 2006 just shy of the top 10. Finally, Travis flew to Tokyo, Japan to 2nd Place - Abominable Snowjam, Quarterpipe - 2005 3rd Place - Abominable Snowjam, Slopestyle - 2005 defend his Nissan X-Trial Big Air title. Travis easily smoked the Bronze - Winter X Games, Slopestyle - 2005 competition on the quarter pipe with several different tricks 10th Place - Winter X Games, Superpipe - 2005 landed cleanly in the jam format, while placing second in Big 8th Place - Nokia Air & Style, Slopestyle - 2005 Air with multiple double-cork variations. When the smoke 8th Place Overall, Grand Prix Series - 2005 had cleared Travis emerged the overall X-Trial champion as Rider of the Year, Snowboarder Magazine – 2005 35,000 fans applauded at the Tokyo dome. 1st Place - Grand Prix Breckenridge, Rail Jam - 2004 2nd Place - Grand Prix Breckenridge, Slopestyle - 2004 NATURAL SELECTION 1st Place - The Artic Challenge, Quarterpipe - 2004 True to form, this D.I.Y. athlete 2nd Place - US Open, Rail Jam - 2004 created his own contest in 2008: 2nd Place - US Open, Slopestyle - 2004 1st Place - Boost Mobile Pro, Best Trick - 2004 The Quiksilver Natural Selection, 1st Place - US Open, Jib Jam - 2003 an all-mountain invitational at 3rd Place - US Open, Slopestyle - 2003 Jackson Hole. The cutting-edge 1st Place - The Artic Challenge, Quarterpipe - 2003 event brought 17 of the world’s 4th Place - Winter X Games, Slopestyle - 2003 greatest riders to compete in a freestyle event – that’s right, no Film Exposure: park or halfpipe. “We leave the That’s It, That’s All (2008) course design to Mother Nature DC Mtn. Lab 1.5 (2007) and let riders express themselves The Community Project (2006) The Gap Session (2006) in an unpredictable measure of DC Mtn. Lab (2005) true, raw talent,” says Travis. For optimal conditions the two- The Gap Session (2006) day event was spread over a seven-day “holding period” More, Absinthe Films (2006) much like premier surf competitions. This way they had the First Decent (2005) best chance of optimum powder conditions. Travis explains, Futureproof, Absinthe Films (2005) “To succeed here, riders must embrace the mountain on its Saturation (2005) own terms and get after it with respect, grace, artistry and Vivid, Absinthe Films (2004) fun. This is the return to the soul and roots of riding.” And a Pop, Absinthe Films (2004) successful return it was, as media converged from around the Water to Wine (2004) Revenge of the Grenerds, Grenade Films (2004) Night of the Living globe for two mind-numbing days of explosive, “powderful” Shred, Grenade Films (2004) riding at Jackson’s Dick’s Ditch and Casper Bowl. When the The Prophecy, Teton Gravity Research (2003) powder settled Travis was the overall contest winner, but most importantly the sport was abuzz about future events with the new format. Once again Travis Rice has pushed snowboarding forward with a fresh take on performance, friendship, and fun. Career Achievements: 1st Place Overall - Quiksilver Natural Selection - 2008 Jumper of the Year, Snowboarder - 2008 #5 Rider of the Year, Snowboarder - 2008 Male Professional Rider of the Year, Future Trade News - 2008 1st Place - Swatch TTR Nissan X-Trail,Quarterpipe - 2007 2nd Place - Swatch TTR Nissan X-Trail, Big Air - 2007 1st Place - Esurance Icer Air - 2007 #13 of the Worlds 20 Most Influential Riders, Snowboarder - 2007 1st Place - US Open, Slopestyle - 2007 Silver Medal - X Games, Snowboard Best Trick - 2007

Media Kit 7 CURT MORGAN President/CEO Brain Farm Producer, Director, Cinematographer and Editor

Over the past five years, Curt Morgan has emerged as one of the most talented new producers in action sports. With over 10 films under his belt by the age of 26, he has established himself as a trendsetter and a perfectionist of film quality. Getting his start at the International School of Film and Television, Morgan has developed into a talented producer, director, cinematographer, editor and music producer. The Community Project, his last film for global brand, Oakley, was one of the highest selling snowboard films to date. Other recent productions include editing the award-winning Oakley surf film, Separate Volume, production of Grenade Gloves snowboard team films, as well as other projects for snowboard industry clients such as Quiksilver, Red Bull, DC Shoes, Mervin Manufacturing and Teton Gravity Research.

Most recently, Morgan and professional snowboarder, Travis Rice, came together with a vision to push the creative envelope of film and television through their new production company, Brain Farm. Brain Farm's current projects include the production of the most progressive event in snowboarding, the Quiksilver Natural Selection, the feature film, “That's It, That's All.” and the TV series, “Shedding Light.”

Morgan brings his creativity to the event with innovative camera techniques and full-scale coverage in a way that appeals to core snowboarders and beyond.

Filmography: That’s It, That’s All (2008) Separate Volume (2007) The Community Project (2006) Revenge of the Grenerds, Grenade Films (2004) Night of the Living Shred, Grenade Films (2004)

Television: TGR’s Re:Evolution of Sports on Showtime Jeep World of Adventure Sports on NBC Various programming on FUEL TV Various programming on RUSH HD

Media Kit 8 CIRCE WALLACE Senior Vice President of Wasserman Media Group LLC Executive Producer for “That’s It, That’s All.”

Circe Wallace got her start on the mountains outside of Seattle. Snowboarding became her first love. She won various northwest titles calling the ominous Mt. Baker her home hill. Riding with greats such at Mike Ranquet, Craig Kelly and Jamie Lynn, Wallace honed her skills going on to develop some of the first women’s specific snowboard gear in the market place. As the first Roxy snowboard girl, first girl to have a signature product with Vans (first boot built on women’s last) and a pro model board with Ride, she worked beyond her riding to progress the women’s space in the sport.

After various video parts, contest and ACL reconstructions, Wallace retired from professional snowboarding. From there she took her decade of in-depth action sports knowledge into the uncharted territory of sports management, where she could help up-and-coming athletes further action sports. Having worked in the agent and producer capacity for 10 years, Wallace has managed the world’s biggest names in skateboarding including Eric Koston, Paul Rodriguez and Ryan Sheckler. Yet her heart remains with snowboarding. Managing Travis Rice for most of his career, she has executive produced projects including “Community Project,” co-created and produced this year’s Quiksilver Natural Selection and is proud to EP Travis’s newest adventure in film making, “That’s It, That’s All.”

Media Kit 9 Travis Rice’s Gear as Seen in “That’s It, That’s All.”

Quiksilver’s Travis Rice Signature Jacket and Pant Designed by Rice himself, this signature jacket taps both his artistic and environmental side. Almost all eco-friendly, the jacket and pant are 55% hemp and 45% recycled PET. The signature satin lining provides total comfort while watertight pockets and exterior waterproofing keep you dry. Inspired by King Tut’s time, horizontal stripping across the front adds Pharaoh-esque style. Rice’s unique design paired with eco-performance is all the mountain rage for this winter. MSRP: $400 jacket, $300

Lib Tech’s T.Rice Pro Model Pointy BTX, Blunt MTX and Banana Hammock A rider as versatile as Travis Rice can’t rely on only one snowboard. In “That’s It, That’s All.” he rotates between a quiver of his three pro models. The Pointy BTX combines the benefits of banana technology and magna- traction all in one package. For jib days, Rice picks up the blunt MTX model with magna-traction. The blunt comes in shorter lengths for maximum maneuverability in the park. Finally for the very deepest days, Rice re- lies on his Banana Hammock, which he says, “Hands down, the Hammock is the best board that I’ve ever rid- den in pow conditions. This board isn’t for everyone. It is a fine member in a true snowboard ‘quiver.’” MSRP: $529 pointy, $489 blunt

DC’s Allegiance Boot The Allegiance is DC’s boot for the all-mountain rider including TRice. It’s packed with performance features such as the BOA Focus System™ with 2 zones for tightening for customized fit, DC’s lightweight Injection EVA Midsole, DGT (Dynamic Grip Technology) and CTR™ (Cold Temperature Rubber) for better grip and durability in snow, a lateral support beam for optimum flex and support, and an articulated cuff for effort- less and instant boot break-in. MSRP: $325

Quiksilver “Travis Rice Signature Facet” This season Rice rocks his first signature goggle with Quiksilver. The Facet lens features 100% UV protection, a polyurethane injected frame with built-in front ventilation system, cylindrical poly- carbonate/acetate double lens with anti-scratch protection and distor- tion-free, shatter resis- tant lens. For comfort, a fleece backed triple-compression molded face foam is added along with flexing side clips for snug helmet fit. MSRP: $95

Red Bull Beanie As a member of Red Bull's family of international athletes, Travis joins an elite team of the world's best. Travis' Red Bull beanie and other branded apparel is available exclusively for Red Bull supported athletes.

Media Kit 10 PRESS CONTACT Lora Bodmer : Deep Communications P: 949.200.7134 [email protected]

Mailing Address: PO Box 673, Jackson, WY 83001 Shipping Address: 662 S. Millward St, Jackson, WY 83001

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