Identifying Rhetorical Strategies: Logos, Pathos, And Ethos

Identifying Rhetorical Strategies: Logos, Pathos, and Ethos Rhetoric: The art of using language persuasively and effectively Logos = Logic Pathos = Emotion Ethos = Ethics and Credibility The use of logic, rationality, and critical reasoning to The use of emotion and affect to persuade. Pathos The ongoing establishment of a writer’s or speaker’s authority, credibility, and believability persuade. Logos appeals to the mind. Logos seeks appeals to the heart and to one’s emotions. Pathos as he/she speaks or writes. Ethos appeals to to persuade the reader intellectually. seeks to persuade the reader emotionally. ethics and character. Ethos seeks to persuade the reader that the writer/speaker can be trusted and believed due to his/her noble character or ethical ways in which he/she is presenting ideas.

Some Examples of Logos Some Examples of Pathos  Some Examples of Ethos Appeal to the mind/intellect  Appeal to the heart/emotion   Appeal to the writer’s/speaker’s Draw from philosophy and logic  Draw from spirituality or religious traditions  believability, qualifications, character; Facts  Stories or testimonials  Statistics relevant biographical information  Personal anecdotes or stories  Use of credible sources (experts,  If, then… statements  Personal connections scholars)  Definitions of terms  Imagery and figurative language that provokes an  Accurate citation of sources: gives  Explanation of ideas emotional response credit where credit is due  Cause and effect  Visual images or words that inspire you to  Experience and authority: person  Details that come from objective reporting empathize or have compassion towards the knows the issues and has experience in  Logical reasons and explanations idea/topic the field  Appropriate language: uses language of  Powerful words, phrases, or images that stir up the discipline emotion  Appropriate tone: knows the audience  Details that come from subjective reporting and context of situation  Humility: is not arrogant  Uses tentative yet authoritative language; avoids sweeping statements like “Everyone is doing this,” “This is the only way,” “This will always work.” Instead says, “The research suggests that,” “Some experts believe,” “In my experience,” etc. D:\Docs\2017-07-18\098b1dede734f3b320af1d96fcf8877f.doc HW ______: Identifying Rhetorical Strategies in My Speech Logos = Logic Pathos = Emotion Ethos = Ethics and Credibility The use of logic, rationality, and critical The use of emotion and affect to persuade. The ongoing establishment of a writer’s or reasoning to persuade. Logos appeals to the Pathos appeals to the heart and to one’s speaker’s authority, credibility, and believability mind. Logos seeks to persuade the reader emotions. Pathos seeks to persuade the as he/she speaks or writes. Ethos appeals to intellectually. reader emotionally. ethics and character. Ethos seeks to persuade the reader that the writer/speaker can be List All Quotes Using Logos from Speech and List All Quotes Using Pathos from Speech trusted and believed due to his/her noble Specific Sub-Category within Logos and Specific Sub-Category within Pathos character or ethical ways in which he/she is presenting ideas. "50% of marriages Statistic "My mother died of Personal anecdote end in divorce" cancer when I was or story List All Quotes Using Ethos from Speech twelve. I saw her and Specific Sub-Category within Ethos pain and suffering which is why I want "Before I was Experience and to support cancer president, I was the authority of person research." governor of New York."

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