Creating Video

Creating video Video proposal

Read your assignment through again. Write a brief proposal for your planned video giving its title and identifying the category you have chosen. Describe the video’s purpose and the audience you want to reach. Identify the software you will use to edit the movie. This template will help you structure your proposal. Save it to your design folder.

Proposal Working title

Competition category/genre TV advert, movie trailer, music video, promotional video, online media clip

Key question the video will answer

What’s the purpose of the video?

Who is your target audience?

Total running time 30- 60 seconds

Editing software Serif MoviePlus

Before creating your storyboard, you may want to develop your proposal a little more fully by outlining the story, style and concept of your video below. This is called a treatment. Has your story got a beginning, middle and end? A good story has a “hook” or interesting angle and a key question that will be answered by the end (like ‘Who dunnit?’ if it’s a cop drama). Is there tension, drama or suspense? Will viewers want to watch to the end to find out what happens, or will they want to go off and make a cup of tea in the middle? Save the file to your design folder.

Treatment Summary of storyline

What’s the concept behind it? (How do you plan to ‘hook’ your audience?) Setting

Characters

Can you give it a tagline? (This will help you focus on the message)