Starbucks Offers a Taste of Peru This Spring!

PRESS RELEASE

STARBUCKS OFFERS A TASTE OF PERU THIS SPRING!

The ever popular Macchiato also celebrates its return with a new delicious flavor of maple syrup

Prague, 10 March 2015 – AmRest Coffee Company, the exclusive operator of Starbucks stores on the Czech market, introduces news for upcoming season: during the spring months, all coffee lovers will have chance to discover the unique taste of Perú Cusco whole bean coffee, which will be available on the Czech market for the first time. Customers can enjoy its balanced and rich flavor with hints of nuts and chocolate in their favorite beverages prepared in stores, as it is another limited edition of Origin Espresso. Perú Cusco is also on sale as packed whole bean coffee for home preparation.

Those who enjoy the delicate Macchiato beverage will also be pleased by its seasonal variations on offer – in addition to the popular Caramel Macchiato, the Hazelnut Macchiato will return this spring, accompanied by the new Maple Macchiato. The Starbucks spring offer will be completed with irresistible desserts, including Chocolate and Caramel Cheesecake, and a new collection of mugs and tumblers, all of which will be available from 10 March to 11 May, 2015.

"Our mission is to expand the horizons of our customers in the world of coffee. Therefore we always bring something new each season. Right now, it is the unique Perú Cusco coffee, grown by small farms in the territory of the legendary Inca Empire. I believe that this novelty will give our customers an unforgettable coffee experience, and its unique flavor will transfer them, at least for a while, to the exotic nature of Peru.” said Brian Aherne, Regional Director of Operations for Czech Republic and Southern Poland and added: “Coffee is our passion and we pay close attention to it – beginning with the support of our farmers who grow the highest quality coffee beans for us, followed by an important process of roasting, to preparing the perfect cup of coffee for customers according to their wishes."

Whole bean coffee:  NEW! Perú Cusco – this single-origin coffee comes from the hearth of the former Inkan Empire, specifically from the Cusco region, where the sun and rain form a partnership with shade-tree canopies and rich soil that creates an ideal environment for growing coffee. These 100%-Arabica beans are grown by smallholder farms on the Andean slopes at 1,600 meters above sea level. It is a medium roasted coffee that has a balanced, smooth, and rich taste with soft acidity and herbal notes that smells of chocolate and nuts.

Spring promo beverages:  NEW! Maple Macchiato – the base for this delicious beverage is vanilla syrup, Starbucks espresso, and milk decorated with maple syrup. The Caramel Macchiato and Hazelnut Macchiato are decorated with caramel resp. nut topping. All Macchiato variations can delight customers served hot or cold. Desserts:  Chocolate and Caramel Cheesecake ------END------About Starbucks Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com, www.starbuckscoffee.cz or at Facebook page Starbucks Česká Republika.

Starbucks stores in the Czech Republic: Malostranske Square, Palladium (2 stores), Airport, Wenceslas Square, Old Town Square, Avion Park Zlicin, Metropole Zlicin, Chodov Shopping Centre, Palace Archa, Vítězné náměstí, Forum Nová Karolina Ostrava, I.P. Pavlova, Centrum Cerny Most, Prague Castle, Avion Shopping Park Ostrava, Business centr Florentinum, Olympia Brno.

About AmRest AmRest Holdings SE (AmRest, WSE: EAT) is the largest independent restaurant operator in Central and Eastern Europe. Since 1993 it’s been building a portfolio of well- recognized power brands such as KFC, Pizza Hut, Burger King and Starbucks based on solid franchise and joint venture partnerships. AmRest also owns La Tagliatella brand, recently acquired two unique brands operating in China - Blue Frog and Kabb and also opened Stubb’s first restaurant. Today, AmRest operates almost 720 category leading Quick Service and Casual Dining restaurants. The company operates in Poland, the Czech Republic, Hungary, Bulgaria, Serbia, Russia and US and it runs Starbucks coffee-shops in the Czech Republic, Poland and on Hungarian market. Through the "Everything is Possible" culture, approximately 16,000 AmRest employees in 13 countries deliver craveable taste and exceptional service every day. AmRest operates restaurants under franchise agreements, and does not forward franchise to other partners. For more information, please visit www.amrest.eu.

For further information contact PR agency Best Communications: Tereza Procházková, [email protected], tel: +420 602 250 487 Petra Kubátová, [email protected], tel: +420 725 544 877