On-Set Anchor Intro: Holiday Diamonds Package

ON-SET ANCHOR INTRO: HOLIDAY DIAMONDS PACKAGE

Anchor Lead: Millions of Americans will get engaged between New Year’s Eve and Valentine’s Day

But the guy who goes shopping for diamond rings will likely suffer serious sticker shock.

ROLL PACKAGE/ SOT UP FULL As REPORTER NAME tells us, a just-

announced 21st century technological achievement – laboratory grown

diamonds – identical to mined diamonds saves money and the environment. REPORTER PACKAGE: RUN TIME: (00:01:32)

SFX: Diamonds Are Girls Best Friend Marilyn Monroe

VID: Movie Clip sang about them.

VID: Africans Water Panning People pan for them.

VID: Mining They blast and plow the land for VID: B&W Diamond Mine Footage them.

VID: Archive Footage For more than a century, armies VID: Archive Footage of workers have been digging for VID: Archive Footage them.

VID: White Female Looks Through Eye Loop Women Dream About Them.

VID: Retail And, men..spending 25 percent of their annual salaries, lose sleep over buying them.

VID: Diamond Beauty Shots They are diamonds

The price -- up 75%, compared to 2009.

VID: Mining Shots The reason—depletion of natural resources and increased demand.

VID: Environmental Impact But now --an affordable environmentally-safe option— saving the planet from further

mining impact.

VID: Diamond Beauty Shots Pure Grown lab-cultivated

VID: Buying a Diamond diamonds, costing 30-to-40

VID: Diamonds percent less than mined diamonds. SFX: SOT/BITE ++++++++++++++++++++++++++++

GFX: Lisa Bissell [00:01:14 – 00:01:25 (00:11)]

President & CEO IN: Pure Grown Diamonds has Pure Grown Diamonds achieved gem quality diamonds

that are the same physically, optically to mined diamonds.

OQ: This is a scientific breakthrough

+++++++++++++++++++++++++++

VID: 1 carat / 3.04 Carat Comparison Shot The breakthrough—marked by the unveiling of the world’s largest

Pure Grown Diamond. 3.04 carats.

VID: 3.04 Carat Beauty Shot The price: $23,000. A comparable mined diamond: $46,000.

VID: Store Window Shots Pure Grown one carat diamonds The most popular is one carat range from between $400 and $4000 – a one carat earth mined diamond starts at $5000.

VID: Professor Looking Thru Scope Inventor and physicists Dr. Devi (DEVEE) Shankar (SHANK-ARE) Misra (MIZ-RAH)

++++++++++++++++++++++++++

(00:05:14 00:05:23 [00:09)]

GFX: Prof. Devi Shankar Misra IN: The science behind growing these diamonds ...

OQ: …grow them larger over time Chief Technical Officer

Pure Grown Diamonds +++++++

VID: Photo Diamond Chunk Diamond is

EFX: Dissolve crystalized carbon.

VID: Diamond Seed The Pure Grown Diamond begins as a transparent carbon plate, known as a seed.

VID: Chamber/Cylinder Moves Up It is placed in a microwave-plasma chemical vapor deposition chamber.

Carbon molecules rain on the seed.

VID: Glowing Chamber Light w plasma ball ignites. Six to 10

VID: Diamond on Black/Tweezers weeks later, a dazzling diamond!

VID: Man in Microscope … under a microscope --indistinguishable from a mined diamond.

VID: Ring Placed on Black Females Finger A scintillating stone…that makes women melt and spares men from a melt-down.

EFX: Dissolve to Marilyn Monroe SFX: Music Up Full (Monroe: “Oh, Diamond…..best friend.”)