<p>ON-SET ANCHOR INTRO: HOLIDAY DIAMONDS PACKAGE</p><p>Anchor Lead: Millions of Americans will get engaged between New Year’s Eve and Valentine’s Day</p><p>But the guy who goes shopping for diamond rings will likely suffer serious sticker shock.</p><p>ROLL PACKAGE/ SOT UP FULL As REPORTER NAME tells us, a just-</p><p> announced 21st century technological achievement – laboratory grown</p><p> diamonds – identical to mined diamonds saves money and the environment. REPORTER PACKAGE: RUN TIME: (00:01:32)</p><p>SFX: Diamonds Are Girls Best Friend Marilyn Monroe </p><p>VID: Movie Clip sang about them.</p><p>VID: Africans Water Panning People pan for them.</p><p>VID: Mining They blast and plow the land for VID: B&W Diamond Mine Footage them.</p><p>VID: Archive Footage For more than a century, armies VID: Archive Footage of workers have been digging for VID: Archive Footage them.</p><p>VID: White Female Looks Through Eye Loop Women Dream About Them.</p><p>VID: Retail And, men..spending 25 percent of their annual salaries, lose sleep over buying them.</p><p>VID: Diamond Beauty Shots They are diamonds </p><p>The price -- up 75%, compared to 2009.</p><p>VID: Mining Shots The reason—depletion of natural resources and increased demand.</p><p>VID: Environmental Impact But now --an affordable environmentally-safe option— saving the planet from further</p><p> mining impact.</p><p>VID: Diamond Beauty Shots Pure Grown lab-cultivated</p><p>VID: Buying a Diamond diamonds, costing 30-to-40</p><p>VID: Diamonds percent less than mined diamonds. SFX: SOT/BITE ++++++++++++++++++++++++++++</p><p>GFX: Lisa Bissell [00:01:14 – 00:01:25 (00:11)]</p><p>President & CEO IN: Pure Grown Diamonds has Pure Grown Diamonds achieved gem quality diamonds</p><p> that are the same physically, optically to mined diamonds.</p><p>OQ: This is a scientific breakthrough</p><p>+++++++++++++++++++++++++++</p><p>VID: 1 carat / 3.04 Carat Comparison Shot The breakthrough—marked by the unveiling of the world’s largest</p><p>Pure Grown Diamond. 3.04 carats.</p><p>VID: 3.04 Carat Beauty Shot The price: $23,000. A comparable mined diamond: $46,000.</p><p>VID: Store Window Shots Pure Grown one carat diamonds The most popular is one carat range from between $400 and $4000 – a one carat earth mined diamond starts at $5000.</p><p>VID: Professor Looking Thru Scope Inventor and physicists Dr. Devi (DEVEE) Shankar (SHANK-ARE) Misra (MIZ-RAH)</p><p>++++++++++++++++++++++++++</p><p>(00:05:14 00:05:23 [00:09)]</p><p>GFX: Prof. Devi Shankar Misra IN: The science behind growing these diamonds ...</p><p>OQ: …grow them larger over time Chief Technical Officer</p><p>Pure Grown Diamonds +++++++</p><p>VID: Photo Diamond Chunk Diamond is </p><p>EFX: Dissolve crystalized carbon.</p><p>VID: Diamond Seed The Pure Grown Diamond begins as a transparent carbon plate, known as a seed.</p><p>VID: Chamber/Cylinder Moves Up It is placed in a microwave-plasma chemical vapor deposition chamber.</p><p>Carbon molecules rain on the seed.</p><p>VID: Glowing Chamber Light w plasma ball ignites. Six to 10 </p><p>VID: Diamond on Black/Tweezers weeks later, a dazzling diamond!</p><p>VID: Man in Microscope … under a microscope --indistinguishable from a mined diamond.</p><p>VID: Ring Placed on Black Females Finger A scintillating stone…that makes women melt and spares men from a melt-down.</p><p>EFX: Dissolve to Marilyn Monroe SFX: Music Up Full (Monroe: “Oh, Diamond…..best friend.”)</p>