Dates to Remember s3

TRAC Scheduling Assistant March 2012

A Longer Shot Clock for Dollars Per Minute Dates to Remember 3/1 – 3/31: Women’s History Month The annual madness that is March begins for most of us on 3/3 – 3/18: March Pledge Period Saturday, March 3 and then engulfs the male audience on 3/11: Daylight Savings Begins March 15 for the NCAA basketball tournament. The 16 3/15 – 4/2: NCAA Men’s Tourney official days of pledge is a long haul, but the basic tenets still 3/17: St. Patrick’s Day apply: front load. Your fellow programmers and pledge folks will begin to coalesce around a few new titles which they believe to be sure hits, in this case The Big Band Vocalists and Great Perfs “Phantom of the Opera.” By the time of the first MPS call the TRAC Pledge Practicum will be wrapping up and any intelligence coming out of the sessions will be shared on the call. However, as you put together your March pledge schedule don’t forget the tools already at your fingertips – TRAC’s analysis of demos for pledge titles, network vs. PTV timeslot advantages, and other valuable data.

Using "Stable" Stations: KAET, KCPT, KERA, KETC, KNME, KOPB, KQED, KRMA, KTCA, KUED, KUHT,KVIE, WBIQ, WCVE, WEDH, WETA, WFYI, WGBH, WGTV, WHRO, WHYY, WJCT, WKNO, WMFE, WMPB, WMVS,WNED, WNET, WNPT, WOSU, WPBT, WPTD, WTTW, WTVI, WTVS, WUNC, WVIZ

March 2012 NPS – A Week by Week Walkthrough

Week 1 (3/1 – 3/3) Title (No Common Carriage Due to Pledge) Projected Rating

Thursday, 3/1 The This Old House Hour 1.0 Frontline (r) 0.7 Independent Lens “Whatever It Takes” 0.4 Friday, 3/2 Washington Week (short for pledge) 0.6 Need to Know 0.5 American Masters “Cab Calloway: Sketches” (r) 0.3 In Performance at the White House “A Broadway…” (r) 0.3

Sunday, 3/4 Masterpiece Classic “Oliver Twist” (r) 1.1 Masterpiece Classic “Oliver Twist” (r) 1.1 Monday, 3/5 Antiques Roadshow “Honolulu, HI” (r) 2.0 Antiques Roadshow “Los Angeles, CA” (r) 1.4 NOVA “Japan’s Killer Quake” (r) 1.0 Tuesday, 3/6 How the Beatles Rocked the Kremlin” (r) 1.2 1 American Masters “Joan Baez: How Sweet the Sound” 0.9 (r) Before There Were Parks: Yellowstone and Glacier… 0.8 (r) Wednesday, 3/7 Nature “What Females Want and Males Will Do” (r) 1.5 NOVA “Mind Over Money” (r) 1.2 Muhammad Ali: Made in Miami (r) 0.7 Thursday, 3/8 This Old House Hour 1.0 Independent Lens “Bhutto” (r) 0.3 Friday, 3/9 POV “Patti Smith: Dream of a Life” (r) 0.9

Sunday, 3/11 Masterpiece Classic “Little Dorritt” (r) 1.0 Masterpiece Classic “Little Dorritt” (r) 0.9 Monday, 3/12 Antiques Roadshow “Honolulu, HI” (r) 2.0 Antiques Roadshow “Los Angeles, CA” (r) 1.4 How the Beatles Rocked the Kremlin (r) 0.5 Tuesday, 3/13 Muhammad Ali: Made in Miami (r) 0.6 The Adirondacks (r) 0.5 Wednesday, 3/14 Nature “What Females Want and Males Will Do” (r) 1.0 NOVA “Dogs Decoded” (r) 0.9 Niagara Falls (r) 0.8 Thursday, 3/15 The This Old House Hour 1.0 The Mystery of Chaco Canyon (r) 0.8 Independent Lens “We Still Live Here…” (r) 0.4 Friday, 3/16 Great Performances “Sondheim! The Birthday…” (r) 0.6

Sunday, 3/18 Masterpiece Classic “Little Dorritt” (r) 1.0 Masterpiece Classic “Little Dorritt” (r) 1.0 Monday, 3/19 Antiques Roadshow “Honolulu, HI” (r) 2.2 Antiques Roadshow “Bismarck, ND” (r) 1.6 DARK Tuesday, 3/20 Into the Deep: America, Whaling & the World (r) 0.9 Frontline TBA 0.6 Independent Lens “Taking Root: The Vision of …” (r) 0.3 Wednesday, 3/21 Nature “Survivors of the Firestorm (r) 1.0 NOVA “Extreme Ice” (r) 0.9 Steve Jobs – One Last Thing (r) 0.9 Thursday, 3/22 The This Old House Hour 1.0 Frontline (r) 0.5 Independent Lens “Pushing the Elephant” (r) 0.4 Friday, 3/23 PBS Arts from Cleveland: Women Who Rock (r) 0.5 Steve Jobs – One Last Thing (r) 0.6

2 Week 5 (3/25 – 3/31) Title (Common Carriage in bold) Projected Rating

Sunday, 3/25 Finding Your Roots 0.9 Finding Your Roots 0.7 Masterpiece Classic “Little Dorritt” (r) 0.6 Monday, 3/26 Antiques Roadshow “El Paso, TX” 2.2 Antiques Roadshow “Bismarck, ND” (r) 1.6 Fenway Park at 100 1.0 Tuesday, 3/27 Fenway Park at 100 (r) 0.8 Triangle Fire: American Experience (r) 1.1 Frontline TBA 0.6 Wednesday, 3/28 Nature Ocean Giants “Giant Lives” (r) 1.2 NOVA “Bioethics” 1.2 Quest for the Lost Maya 1.5 Thursday, 3/29 Great Performances “The Thomashefskys” 0.6 Independent Lens “You’re Looking at Me Like I…” 0.4 Friday, 3/30 Great Performances “San Fran. Symphony at 100” 0.6

 The end of pledge brings the NPS back into alignment with core audience expectations – kinda. Viewers tuning in Sunday will undoubtedly be a little surprised to see Henry Gates doing his threadbare genealogy- ancestry-schmoozing with celebrities thing. Finding Your Roots is good mission, but will it bring eyeballs? Fortunately, ARS comes to the GRP rescue with a new set from El Paso. Fenway Park at 100 may grab a few male viewers into baseball history, but this is more likely a local show for WGBH. It’s good to have a new NOVA in for the week, and Quest for the Lost Maya may also pull a crowd.