2010 Winner of the Marketing Innovation Awards - Walsall Manor Hospital

NHS Library Quality Assurance Framework (LQAF) England

GUIDANCE ON a) Use one form for each innovation you wish to report. USING THE b) Use the Tab key to move through the form. c) Press the Enter key in a grey text box to add another line. FORM

Refer to LQAF Appendix 1 Recognising and Rewarding Innovation in NHS Health Library/Knowledge Services for further information.

NHS LIBRARY/KNOWLEDGE SERVICE LQAF INNOVATION REPORT 1. Details of the Library/Knowledge Service

Name of Service: The Clinical Librarian Service

Address of Service: Walsall Manor Hospital Manor Learning and Conference Centre LibraryLibrary Route 302 Moat Road Walsall WS2 9PS

Strategic Health Authority Click to select from drop-down list:

NHS West Midlands

2. Category of Innovation

GUIDANCE: The 4 categories of innovation used in the LQAF that you can report against are:

Product Innovation - product innovation concerns a product or service that is new or significantly improved. This includes significant improvements in content, mode of delivery, user friendliness or other functional characteristics. Process innovation - process innovation concerns a new or significantly improved way of producing or delivering a service or product. This could include significant changes in techniques, equipment and/or software. Marketing Innovation - marketing innovation is about new marketing methods involving new or significantly improved ways of marketing or promoting a library service or product. Organisational Innovation - this involves introducing a new or improved way of organizing or managing the library service, including working in partnership with other services, to increase overall performance and productivity.

LQAF Innovation Report Template 1 NHS Library Quality Assurance Framework (LQAF) England

Click to select category This report concerns: from drop-down list Marketing innovation

3. Rationale for the Innovation

This is where you should describe the innovation in detail, explain why you consider it is innovative and provide evidence to support your assertion. a. Describe the innovation. The Clinical Librarian Service and the Medicines Information have collaborated to support anyone in Walsall Manor Hopsital and the community in seeking research information to help improve the care of patients. Both services support and assist all health care professionals including consultants and senior managers with any clinical queries or medicines information. This project was set up in January 2010. The collobration between the two services has been named MiCRES - Medicines Information and Clinical Research Services

b. Explain what makes this It is possible that such a colloboration has never been undertaken in the UK different and therefore innovative. c. What evidence do you MiCRES has a joint webpage on the hospital intranet pages, also a have to support this powerpoint presentation and flyers for road shows. assertion?

LQAF Innovation Report Template 2