What Will Communications Look Like?

Joint Communications Team

November 2016

Communication Objectives

Our broad objectives for external communications are to convey a message that we are welcoming to everyone, and that the coming together of LUC & PWUC is an expression of this larger welcome. We will maintain a transparent voice, with timely and well-paced sharing of stories and updates. LUC has worked on telling its story consistently, and our communications will work on developing a consistent voice for our new story. In the short term, this will mean consistent images for the coming together process, sharing PWUC stories on LUC’s website, and continuing to share spiritual content (such as Emily’s Weekday Wonderings; Tanya’s Parent Pages; quotations & service highlights on social media).

Our objectives for internal communications in the short term are to increase the communications between PWUC and LUC. In the short and long term, we will maintain the communication strategies that are already working with emails, etc. In order to continue connecting with the core base of both congregations we will also share stories of the traditions of the two congregations.

What Will Our Communications Look Like (short term)?

 Begin using one consistent coming together image, as soon as possible

 Share news from the two congregations in bulletins & emails (and maintain LUC’s PWUC tab)

 Create a joint poster for Advent and Christmas services

 For Jan. 1, have PWUC members added to LUC’s Constant Contact email list

 For Jan. 1, have a family mailout for PWUC families

 For Jan. 1, Continue with LUC’s communication platforms now as joint communication platforms

What Will Our Communications Look Like (longer term)?

 PWUC website no longer actively updated but with links to LUC’s website and social media, to the end of 2017.

 Pay attention to connecting with those who are not online

 In 1-2 years, find the image and tone that fits our new identity (replacing the Coming Together image)

Our Target Audience (External Communications)

 Local rather than global  Christian (whether or not attending church) or curious about spirituality in some way

 Those longing for community or a sense of belonging

 Those interested in a questioning and relevant faith

 All ages