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Style Sheet and Toolkit: Mental Illness Awareness Week: Oct. 2-8, 2016

NAMI KEY CONTACTS Katrina Gay, [email protected], National Director of Communications and Public Affairs Lauren Gleason, [email protected], Director of Media and Public Relations Caren Clark, [email protected], Director of Publishing and Marketing Nathan Lemon, [email protected], Web Producer Ryann Tanap, [email protected], Manager of Social Media and Digital Assets

CONTENTS PAGE I. Style Sheet 2 II. Social Media Toolkit 4 III. Background 5 IV. Samples and Inspiration 5

3803 N. Fairfax Drive • Suite 100 • Arlington, VA 22203 Main: 703-524-7600 • HelpLine: 800-950-NAMI • Fax: 703-524-9094 • www.nami.org I. Style Sheet

COLOR PALETTE  Primary: “stigmafree Green”: PMS 7482  Secondary: o Reflex Blue o Pear Green: PMS 377  For color equivalents, see Official NAMI Color Palette at http://bit.ly/1pGGGZW

LOGOS  Logo files are available for download at http://www.nami.org/identity.  There is no special logo for MIAW.

SUGGESTED FONTS Franklin Gothic (sans serif); Museo Slab (serif); Proxima Nova (sans serif); Berkeley (serif)

MESSAGES & THEMES  1 in 5 adults in the United States lives with a mental health condition. Join NAMI in shining a light on mental illness and replacing stigma with hope for Mental Illness Awareness Week on Oct. 2-8. Find ways to help at www.nami.org/miaw.  60 million people in the United States face the day-to-day reality of living with a mental illness. Join NAMI in shining a light on mental illness and replacing stigma with hope for Mental Illness Awareness Week on Oct. 2-8. Find ways to help at www.nami.org/miaw.  Half of all lifetime mental health conditions begin by age 14. Join NAMI in shining a light on mental illness and replacing stigma with hope for Mental Illness Awareness Week on Oct. 2-8. Find ways to help at www.nami.org/miaw.  Suicide is the 10th leading cause of death in the United States and the 2nd leading cause among young adults, and 90% of people who die by suicide have an underlying mental illness. Join NAMI in shining a light on mental illness for Mental Illness Awareness Week on Oct. 2-8. Find ways to help at www.nami.org/miaw.  During Mental Illness Awareness Week on Oct. 2-8, NAMI and participants across the country shine a light on mental illness. Each year we fight stigma, provide support, educate the public and advocate for equal care. You can get involved at www.nami.org/miaw.  Mental Illness Awareness week is Oct. 2-8. Join NAMI in shining a light on mental illness and replacing stigma with hope by taking the #StigmaFree pledge at www.nami.org/stigmafree.  Tuesday, Oct. 4 is the National Day of Prayer for Mental Illness Recovery and Understanding. The prayers and actions of both faith communities and secular organizations can help to shine a light on mental illness and replace stigma with hope.  As part of Mental Illness Awareness Week, National Depression Screening Day will be held on Thursday, Oct. 6. Organizations around the world are encouraged to offer free, anonymous questionnaires that can help individuals identify potential signs of depression. Learn more at www.mentalhealthscreening.org/programs/ndsd.

NAMI Style Sheet: Mental Illness Awareness Week 2 EDITORIAL STYLE  Follow AP Style and NAMI Identity Guide at http://www.nami.org/identity  NAMI, the National Alliance on Mental Illness  stigmafree [lowercase “s”; italicized “free”]. Exception: When beginning a sentence or in headings, capitalize the “S” in Stigmafree.

RESOURCES  NAMI’s MIAW main page: www.nami.org/miaw  NAMI’s stigmafree page: http://www.nami.org/stigmafree

II. Social Media Toolkit

OFFICIAL HASHTAGS

#MIAW #MentalIllnessAwareness #StigmaFree

NAMI SOCIAL MEDIA PLATFORMS

https://www.facebook.com/NAMI/ Facebook

@NAMICommunicate Twitter

@NAMICommunicate Instagram

https://www.youtube.com/user/NAMIvideo/ YouTube

SAMPLE FACEBOOK POSTS

 We all know the statistic: 1 in 5 adults in the United States lives with a mental health condition. Join me in shining a light on mental illness and replacing stigma with hope for Mental Illness Awareness Week on Oct. 2-8. Find ways to help at www.nami.org/miaw. #MentallIllnessAwareness #MIAW #StigmaFree  Did you know that 60 million people in the United States face the day-to-day reality of living with a mental illness? Join me in shining a light on mental illness. It’s time to replace stigma with hope this Mental Illness Awareness Week (Oct. 2-8). Find ways to help at www.nami.org/miaw. #MentallIllnessAwareness #MIAW #StigmaFree

NAMI Style Sheet: Mental Illness Awareness Week 3  It’s time to shine a light and pave the way for our youth. Half of all lifetime mental health conditions begin by age 14. Help replace stigma with hope for Mental Illness Awareness Week (Oct. 2-8). Learn more and share with others at www.nami.org/miaw. #MentallIllnessAwareness #MIAW #StigmaFree  The time to act is now! Suicide is the 10th leading cause of death in the United States and the 2nd leading cause among young adults, and 90% of people who die by suicide have an underlying mental illness. This week is Mental Illness Awareness Week, so I’m shining the light and taking action. Will you join me? Find ways to help at www.nami.org/miaw. #MentallIllnessAwareness #MIAW #StigmaFree  During Mental Illness Awareness Week (Oct. 2-8), NAMI and participants across the country shine a light on mental illness. Each year they fight stigma, provide support, educate the public and advocate for equal care. Join me in taking action at www.nami.org/miaw. #MentallIllnessAwareness #MIAW #StigmaFree  Did you know that Mental Illness Awareness week is Oct. 2-8? Join me and NAMI in shining a light on mental illness and replacing stigma with hope by taking the #StigmaFree pledge at www.nami.org/stigmafree. #MentallIllnessAwareness #MIAW  Tuesday, Oct. 4 is the National Day of Prayer for Mental Illness Recovery and Understanding. The prayers and actions of both faith communities and secular organizations are critical. How will your community partner with others to shine a light and replace stigma with home? #MentallIllnessAwareness #MIAW #StigmaFree  National Depression Screening Day (Thursday, Oct. 6) is a great opportunity to assist those who may be at risk for depression. Organizations around the world are encouraged to offer free, anonymous questionnaires that can help individuals identify potential signs of depression. Learn more at www.mentalhealthscreening.org/programs/ndsd. #MentallIllnessAwareness #MIAW #StigmaFree

SAMPLE TWEETS (TWITTER)

 This week (Oct 2-8) is #MentalIllnessAwareness week! Help shine the light & replace stigma w/ hope www.nami.org/miaw #StigmaFree #MIAW  It’s time to Shine the Light for #MentallIllnessAwareness. Find ways to help at www.nami.org/miaw #StigmaFree #MIAW  Help us replace stigma with hope this #MentalIllnessAwareness week! #StigmaFree #MIAW www.nami.org/miaw  1 in 5 adults in U.S. live w/ a mental health condition. Shine the light this #MentalIllnessAwareness week! #MIAW www.nami.org/miaw  Did you know? 60M people in U.S. face reality of living w/ a mental illness #MentalIllnessAwarenessWeek #MIAW www.nami.org/miaw  1/2 lifetime mental health conditions begin by age 14. Shine the light this #MentalIllnessAwareness week! #MIAW www.nami.org/miaw  10/4 is National Day of Prayer for Mental Illness Recovery & Understanding. How does your faith community shine the light?  (FOR USE ON 10/4 ONLY) Today is National Day of Prayer for Mental Illness Recovery & Understanding. How does your faith community shine the light?  10/6 is National Depression Screening Day! #MIAW Learn more at www.mentalhealthscreening.org/programs/ndsd.  (FOR USE ON 10/6 ONLY) Today is National Depression Screening Day! #MIAW Learn more at www.mentalhealthscreening.org/programs/ndsd.

NAMI Style Sheet: Mental Illness Awareness Week 4 III. Background

About Mental Illness Awareness Week In 1990, the U.S. Congress established the first full week of October as Mental Illness Awareness Week (MIAW) in recognition of NAMI's efforts to raise mental illness awareness. Since then, mental health advocates across the country have joined with others in their communities to sponsor activities, large or small, for public education about mental illness. Learn more or get involved at www.nami.org/miaw.

III. Samples and Inspiration

NAMI Style Sheet: Mental Illness Awareness Week 5