For Immediate Release s233

FOR IMMEDIATE RELEASE Photography & b-roll available

MEDIA CONTACTS: Valentina Righi [email protected] +65 912 46 103

Gelato World Tour Press Office [email protected] +39 0516505211

WEBSITE: www.gelatoworldtour.com China Challenge: www.gelatoworldtour.com/zh-hant/

SOCIAL MEDIA: Facebook – GelatoWorldTour Twitter – Gelato World Tour Flickr – Gelato World Tour Instagram – @gelatoworldtour Hashtag: #gelatoworldtour Gelato World Tour China Challenge takes China by storm: The biggest market in the world falls in love with artisan gelato! The Italian Gelato Culture Festival will continue tomorrow at the OCT Harbour O’Plaza - Shenzhen, free entrance for the public, the announcement of the winner will be at 6:30pm

Shenzhen, China (August 6th, 2016) – The Gelato World Tour, the world's premiere cross- cultural artisanal gelato competition, set a new record. There are still long lines at the OCT Harbour O’Plaza Shenzhen: Chinese people love gelato. Everybody wants to taste the 16 flavours vying for the World’s Best Gelato title, and everyone also wants to vote for their favourite one. The workshops organized by Carpigiani Gelato University, Sigep – Rimini Expo and PreGel are fully booked. Each demonstration is tailored to teach people how to make artisan gelato and how to open a successful gelato shop. For the very first time in the history, during the Italian Gelato Culture Festival organized by Shanghai Nina Food with the partnership of Carpigiani Gelato University, Sigep Rimini Expo, PreGel, ISA, CiGusta, OCT Mall and Haier, counterfeit gelato-tickets have been printed out, showing just how much gelato is a “smart” business!

Thousands of visitors are watching the artisans while they are working in the Gelato Lab and creating amazing sensory-shocking flavours. Adults and children want to taste the bud-tingling flavours. In this free cultural event, which is open to the public, 16 gelato artisan teams from all over China are telling their stories and presenting their unique flavours to the public and to a jury of experts and journalists. The votes will be combined to award the best gelato flavour in China. Each Gelato Ticket costs 60RMB and allows for 6 tastings. You can find the complete list of the flavours below. Remember that Sunday is the last day of the competition.

1 Paradise Island The extraordinary sensation of coconut milk flavour enriched with coconut flakes in a decadent chocolate sauce. By Li Qing Chengdu Keruimu Food Co. Ltd (901 9 floor No. 9 Feng Deyang West Center Zhuxi Road, Jinniu District,Chengdu city,China)

2 Original Tiramisù A trip to Venice through a dessert. A specialty made of two Italian ingredients: coffee and mascarpone (cheese cream) melted together to create one delicious flavour. By Ye Zhouyu DO JO gelato (V02 15 floor D building Gaode zhidi plaza,Zhujiang New city, Tianhe District, Guangzhou city, China)

3 Italian Torrone For a true Italian taste experience, try the genuine embrace of honey and almond topped with crunchy dark chocolate chips. By Liu Bao Le gelato (Online sales, Shenzhen city, China)

4 Exotic Yogurt The lovely freshness of yogurt accompanied with the intensity of a mango fruit sauce. By Liu Zhijia Ci gusta (F1-066-067 Happy Coast Shopping Center, No.8 East Whitehead Road, Nanshan District, Shenzhen city, China)

5 Pure&Simple A touch of Italian elegance dressed with strawberry-flavour. You will discover the subtle and refined flavour of vanilla exalted by a cascade of whole ripe strawberries. By Xu Fei Shinening Kiss (Online sales, Xiamen city, China)

6 Dreaming of Paradise For an unforgettable and delicious experience, both sweet and savoury with a chocolatey finish. By Hong Pingping Aimi (No.3-35,Wanda Plaza, Zhangzhou City, Fujian province, China)

7 Wild Strawberry & Cream The timeless combination of two classic Italian flavours: the rich sweet cream cheese and the best of wild strawberries. By Chenjian Gelato Amore (No.78 Hongji Middle road, Jinjiang District, Chengdu City, China)

8 Pistachio Extreme An enchanting trip to the lands of Sicily, discovering the magical experience of sweet and savoury golden green pistachios. By Zhangjun One Gelato (Online sales, Xiamen city, China)

9 Almond Dream The unexpected sensation of a classic Italian taste that captures you forever. A pure almond flavour paired with an extraordinary variety of nuts wrapped in caramel sauce. By Liu Fuyuan Gelato Shanghai (Shanghai city, China)

10 Chocolate Dream A dark chocolate and hazelnut gelato with an irresistible crunchy rich cream. By Zhong Zhijuan Amorosa Gelato & Cafe (No.1057-1-2, Flower sink north open atrium, Tianhe District, Guangzhou city, China)

11 Pure Sensation Ribbons of soft hazelnut gelato enriched by a velvety chocolate-hazelnut cream with crunchy mini puffs. By He Qinxia Ci gusta (F1-066-067 Happy Coast Shopping Center, No.8 East Whitehead Road, Nanshan District, Shenzhen city, China)

13 American Cheesecake The Italian recipe for cheesecake lovers with the best of Italian ingredients: soft velvet cheese topped with a deep dark blueberry sauce. By Xu Shunqing Ci gusta (F1-066-067 Happy Coast Shopping Center, No.8 East Whitehead Road, Nanshan District, Shenzhen city, China)

14 Bittersweet harmony The magic world of Amaretto. The fairy tale of a sweet Italian almond wrapped in a lovely bitter shell pairing with a special orange sauce. By Zhangchenlong Hasan (Huangguang light cross, Xining city, Qinghai province, China)

15 Brownies A hymn to the soft and intense world of chocolate with a slight bitter note inspired by the American Brownie recipe. By Guohongwu Aimi (No.3-35,Wanda Plaza, Zhangzhou City, Fujian province, China) 16 Coffee Crunch Just like a cup of Italian espresso enriched with crunchy cereals wrapped in vanilla sauce. By Renhao Pengpeng cool cold food Co. Ltd. (Zhengzhou City three road, building 5, Jincheng International Agricultural Road 204)

The announcement of the winner will take place tomorrow at 6:30pm at the OCT Harbour O’Plaza. The top flavour and artisan will represent China at the Grand Finale of Gelato World Tour to be held in Rimini, Italy in 2017.

Here’s the program of the last day of the Gelato World Tour – China Challenge

SUNDAY – AUGUST 7TH, 2016 h. 13.00 Technical Challenge The Technical Jury will evaluate the competition flavours. h. 14.00 NOCCIOLA Discover a classic and intense Italian flavour, harvested directly in Italy. Followed by a free tasting. h. 15.00 SORBETTO ITALIANO Learn about fruit-based gelato, best known as Italian-style Sorbetto, followed by a free tasting. h. 16.00 PINOPINGUINO The magical world of PinoPinguino for children! “Let’s decorate together a gelato sundae” h. 17.00 SORBETTO ITALIANO Learn about fruit-based gelato, best known as Italian-style Sorbetto, followed by a free tasting. h. 18.00 AWARDS CEREMONY The Official Awards Ceremony of the Gelato World Tour China Challenge

Media credentials, photography, b-roll and more information are available upon request.