Twitter and Facebook, Facebook Live

SOCIAL MEDIA TOOLKIT Twitter and Facebook, Facebook Live User Group: AARP State Offices

Twitter For @ of AARP Goal: Promote work of Mayors in each state mentioned in Where State Offices We Live. Generate discussion. Attract and inform media Instructions:  Master/Evergreen Tweets are in Sprinklr for you to publish. Look for the Board “Where We Live”

 Customized and local content should be published via Sprinklr as well using the campaign “WhereWeLive”. Instructions for Sprinklr below. If you have questions contact Jenn Baier [email protected]

Customize the Tweet below, include properly sized for Twitter of book Congrats to @mayorTwitterhandlehere, DESCRIPTION/INITIATIVENAME in new e- book “WhereWeLive” @AARPLivable #WhereWeLive Example:

1 In California, initiatives from seven mayors are included in “Where We Live” 1. Libby Schaaf of Oakland (@TheOaklandMayor) 2. Kevin Faulconer of San Diego (@Kevin_Faulconer) 3. Eric Garcetti of Los Angeles (@ericgaretti, @MayorOfLA) 4. Edwin Lee of San Francisco (@sfgov) 5. Tom Bates of Berkeley (@mayortombates) 6. Miguel Pulido of Santa Ana (@CityofSantaAna) 7. Christopher Cabaldon of West Sacramento, CA (@mayorcabaldon, @cityofwestsac)

So AARP California would have multiple Tweets to use over a month, as for instance:

Proud of our 7 California mayors in #WhereWeLive new book w/100+ strategies for livable communities! Download www.aapr.org/wherewelive Include PROPERLY SIZED image for Twitter

Separate Tweets for each mayor and initiative: Proud of @TheOaklandMayor: Housing Action Plan in new book #WhereWeLive @AARPLivable Download www.aarp.org/wherewelive Include PROPERLY SIZED Image for Twitter

Proud of @Kevin_Faulconer, programs in #housing, #transport, #environment in new book #WhereWeLive! Read more www.aarp.org/wherewelive @AARPLivable Include PROPERLY SIZED image of book

See @mayorofla! Initiatives in #transportation, #veterans opportunities part of new book #WhereWeLive Read more www.aarp.org/wherewelive @AARPLivable Include PROPERLY SIZED image for Twitter

Congrats to .@sfgov! #VisionZero efforts included with 100+ strategies in new book

2 #WhereWeLive! Read more www.aarp.org/wherewelive @AARPlivable @VisionZeroSF Include PROPERLY SIZED image For Twitter

AARP State Directors and staff: Feel free to share on your personal accounts. Tweet about specific initiatives in book as appropriate or tapping into larger conversations: EXAMPLE: Georgia State AARP Director could for instance Tweet: SculpTour makes @CityofSuwanee livable; one of 100+ great examples in @AARP new book #WhereWeLive Download www.aarp.org/wherewelive

State Directors/staff can re-ignite interest of local media about initiatives included in Where We Live. Tell them about new book. Most journalists are on Twitter Find + use link to historical coverage to make the old “new” EXAMPLE:

In Dallas Fort Worth, local NBC station is a partner in Blue Zone Project. Tweet would be:

.@NBCDFW remember @BZPFortWorth http://bit.ly/1QdDtwT? See it in new @AARP book #WhereWeLive Download it www.aaarp.org/wherewelive

@BZPFortWorth one of 100+ pro-livable community ideas in new @AARP book #WhereWeLIve .@NBCDFW

Facebook General Tips For Facebook

 Master/Evergreen Facebook Posts are in Sprinklr for you to publish. Look for the Board “Where We Live” if you have questions contact Jenn Baier [email protected]

 AARP state offices are great on-the-ground reporters. Experiment with live broadcasts using Facebook Live, the tool launched in April 2016 that allows users with iOS and Android apps to create live broadcasts to their Facebook Groups and in Facebook Events. Link to best practices is here. Sample script for a: 60 video is below.

 All customized and localized posts for Facebook should use the campaign code “Where We Live”

3  Use Properly Sized Images for Facebook Photo Posts or Link Posts

User Group: AARP State Office Facebook pages

Customized posts AARP State offices with Facebook pages can use content from for State Offices book in various ways:

Focus on initiatives in their specific state: Post about WWL, tag FB page of AARP national and also of partner groups/organization EXAMPLE: AARP Pennsylvania post: Pittsburgh Mayor Peduto’s Live Well Pittsburgh program featured in new AARP book on livable communities. What’s your community doing? Tell us here! Include image of book sized for FB

Focus on Specific Mayors/Cities Featured: EXAMPLE: San Diego Mayor Faulconer’s Climate Plan is one of 100+ strategies to ensure our communities are livable. Read AARP’s new “Where We Live” book

4 (www.aarp.org/wherewelive) for more. @cityofSanDiego Link to HuffPo Green article. (Tag https://www.facebook.com/CityofSanDiego/)

States can connect with groups involved with WWL initiatives: EXAMPLE:

Texas State AARP post: Fort Worth BlueZonesProject included in AARP’s Where We Live. Download book www.aarp.org/wherewelive (tag https://www.facebook.com/BlueZones)

Rhode Island AARP post: Providence Talks, winner of Bloomberg Philanthropies award featured in AARP’s new Where We Live book on livable communities. Download now: aarp.org/wherewelive (Tag: https://www.facebook.com/bloombergdotorg/)

SEE ACCOMPANYING LIST OF STATE SPECIFIC POSTS

Facebook Live Facebook Live is the tool launched in April 2016 that allows users with iOS and Android apps to create live broadcasts to their Facebook Pages. Link to best practices is here.

 Where to find it: Use the Facebook Pages App tap Publish and you’ll see an icon that says live video (looks like a little man with a halo)  Before you broadcast, determine: o your target audience o your message o identify your key “takeaways” – what you want your audience to remember o know your call-to-action – what you want the audience to do  Pre-Announce and Promote your broadcast. Let your FB friends know the time and date you will broadcast. In your promo, tell your viewers to click on the “follow” button during the broadcast so they will receive notifications of future FB live broadcasts  If you are creating a several-part series on FB Live, consider broadcasting the same day and time so viewers will expect it  Script a structure but know you may have to

5 improvise  Do not broadcast at a noisy event  Clearly state the asks: download the book, share ideas, sign up for the newsletter  Experiment with varying lengths of broadcasts and content types (see suggestions, below). Sixty seconds is very short! Content ideas:  Q&As with mayors featured in Where We Live  Interview with volunteer or leader of initiative in the book  News-y broadcast on an initiative in the book to promote Where We Live in your state, solicit examples from other communities: o AARP Texas could broadcast on of Mayor Betsy Price’s Rolling and Walking Town Halls schedule here (see page 58 of WhereWeLive), AARP South Dakota could create an informative FB Live video on the website “Sioux Falls Has Jobs!” and jobs initiative explaining how Mayor Mike Huether launched the campaign (see news story) in 2015. Find out from Sioux Falls Community Development director Darrin Smith (see news story, here) what’s new with the program For @ of AARP State Offices Goal: Promote work of Mayors in each state mentioned in Where We Live. Generate discussion. Attract and inform media; engage AARP community o Sample Script: 60 second video is roughly 145 words

Interview with Mayor in book:

Introduction: I am STATE DIRECTOR NAME, with MAYOR name and today we’re talking to our Facebook fans about livable communities.

(Hook in) STATE DIRECTOR: Creating livable communities is crucial as the U.S. population ages. AARP’s new book, Where We Live, highlights over 100 ideas from mayors around the country, including MAYOR NAMEHERE.

SHOT OF BOOK COVER

(Describe initiative)

6 MAYOR: We focused on WHAT AREA (i.e., housing, transportation, culture – one of eight in the book). We did NAME OF INITIATIVE, WHEN IT STARTED

(Tension) STATE DIRECTOR: Why this?

MAYOR: Two-sentence answer.

(Ask/Call to action) STATE DIRECTOR: Thank you Mayor! AARP members, download the book at www.aarp.org/wherewelive to find out more. Tell us what your community needs to be livable!

EXAMPLE:

AARP Tennessee State Director Rebecca Kelly Interviews Chattanooga mayor Andy Berke (page 22)

STATE DIRECTOR REBECCA: Hello! I am Rebecca Kelly, State Director of AARP Tennessee. I’m with Andy Berke, Mayor of Chattanooga and today we’re talking to our Facebook fans about livable communities. (9 seconds)

These are the focus of AARP’s new book, “Where We Live.” It is a pressing issue as the U.S. population ages. Mayor Berke’s Chattanooga Safe Streets is one of over 100 Mayor-led initiatives included in the book. (28 seconds)

Hold up BOOK COVER

MAYOR BERKE: Back in 2014, US Transportation Secretary Anthony Foxx challenged Mayors across the country make their streets safe for all users. Chattanooga joined in 2015. (40 seconds)

STATE DIRECTOR REBECCA: Why focus on this? (44 seconds)

MAYOR BERKE: We want our streets to be safe for pedestrians, cyclists and motorists. Chattanooga had issues including a lack of sidewalks on busy streets, poor street lighting and no bike lanes. (57 seconds)

STATE DIRECTOR REBECCA: Thank you Mayor Berke. Viewers, please download the book at: www.aarp.org/wherewelive. Read

7 it, and tell us what is happening in your community on Facebook. (62 seconds) ###