Case Studies: Key Informant Interview (KII) Template

Introductory questions

a.i.1. What is your position?

a.i.2. For how long have you been in this position?

a.i.3. For how long have you worked in this region?

a.i.4. How long have you been involved in MNCH and nutrition issues?

a.i.5. How would you describe the work that you do?

a.i.6. What is your most powerful memory as a health staff/mobiliser?

a.i.7. What are some of recent successes you’ve experienced as a UNICEF staff/mobiliser?

a.i.8. What are some of the challenges that you have encountered while doing this work?

Today we would like to ask you about [name of the intervention/practice]. We are interested in understanding how the intervention/practice was developed and implemented and the effects on the intended population. We are especially interested in the lessons learned from your experience with this intervention.

Problem identification

a.i.9. Can you tell me about the problem that the intervention/practice sought to address? a.i.9.a. Why was this problem important to address? a.i.9.b. What were the main causes of this problem? How were these addressed? a.i.9.c. What were the main barriers for change that you identified (prompt for: economic, cultural, structural)? How were these addressed? a.i.9.d. How were the barriers and causes identified (prompt for: what type of formative research was conducted, by whom, when, methodology used)? b. Was the process for understanding the problem effective? Why or why not? b.i.1.a. Who (what groups) does this problem affect the most? Why? Was this the group that was addressed with this intervention?

Steps taken to address the problem and facilitating factors

10. Could you please describe the overall goal/main purpose? a. What were the main objectives? b. What were the expected outcomes? c. Can you please talk about the activities that were done?

11. What was the process for designing the intervention/practice? a. Who was involved in the process? b. Who were the main partners that were involved? Probe for how the relationship(s) worked and how that did or did not contribute to the overall effectiveness of the intervention and maybe suggestions for partners/partnering in the future. c. Who was the target audience (s) of the intervention/practice? d. What type of communication (IPC, mass, social, community mobilisation) was involved for delivering the intervention to the intended audience(s)? (Probe for whether there was a conscious effort to use C4D and what that involved.) e. Who delivered the key messages? (Probe trustworthiness/credibility and how “messengers” were decided upon.) f. For how long was the intervention/practice implemented? g. What would you say was the added value, of using the communication that you used? h. Were there any unintended consequences as a result of the intervention?

12. Now I want to ask you some questions about your involvement in the intervention/practice. a. What was your specific role in the implementation of the intervention/practice? b. What would you say is your biggest take away/learning from your involvement? c. What did you find most difficult about implementing this intervention/practice? d. What did you like most about the intervention/practice? Why?

e. What did you like least about the intervention/practice? Why? f. What would you do differently?

Results of the intervention/practice

13. How effective would you say the intervention/practice was in achieving the expected outcomes? Would you define it as a success? Why or why not?

14. How did the intervention/practice measure success? a. What type of monitoring and evaluation activities were conducted? Probe for how the monitoring was used (e.g., whether the monitoring was used to make adjustments in the implementation of the intervention). b. Who performed the monitoring and evaluation activities? c. Can you please describe the main findings of the evaluation?

15. How has the intended audience responded to the intervention/practice?

16. In your opinion, what impact, if any, has this initiative had in Kenya?

a. In the primary audience? What was it?

b. In the secondary audience? What was it?

c. At a policy level? What was it?

d. Social norms changes?

17. Could you share a story about your work with this intervention/practice that is significant to you?

Challenges and how they were met

18. What were some of the challenges that you encountered during the implementation of the intervention/practice? a. How were those challenges overcome? b. Were there any mechanisms/systems that had put into place to ensure that those challenges do not happen again? What were those?

Lessons learned 19. Can you please describe any lessons learned from the implementation of the intervention/practice?

20. What would you recommend be done differently in order to make the intervention more effective?