Chief of Staff, State Representative Lyle Larson

Lynlie Wallace 22250 Goldcrest Run San Antonio, Texas 78260 512.788.1779 [email protected]

Professional Summary

Government affairs professional with more than a decade of experience in facilitating the development of public policy.

Experience

Chief of Staff, State Representative Lyle Larson January 2011 - present  Direct the development of legislation, shepherd bills through the legislative process, research and analyze thousands of bills, supervise stakeholder input process, and provide voting recommendations for the representative.  Develop and maintain key relationships with constituents, state agencies, local governments, industry groups, NGOs, and various stakeholders.  Oversee implementation of aggressive constituent outreach plan that leads the Texas House in constituent engagement.  Author all legislative correspondence, newsletters, press materials, bill analyses, and talking points.  Responsible for hiring, training, and managing legislative staff.  Manage the office budget, draft and implement office policies and procedures, and direct all administrative tasks.

Campaign Manager, Lyle Larson for State Representative January 2010 - December 2010  Developed and directed a campaign plan that resulted in the candidate earning the most votes of 150 Texas House candidates on the ballot.  Assisted in the development of issue positions, conducted extensive legislative research, and directed all campaign communications efforts.  Authored copy and scripts for website, direct mail, radio, and social media outlets and directed media buys in the San Antonio market.  Planned and executed all candidate events and grassroots efforts.  Responsible for recruitment and management of over 100 campaign volunteers.

Public Affairs Account Executive, KGB Texas Communications June 2009 - December 2009  Developed and executed strategic public affairs plans for a wide range of both public and private sector clients, including retailers, architectural firms, public utilities, banks, hospitals, and local governments.  Facilitated and secured positive media coverage for Fortune 100 clients in the south Texas media market through the development of press materials, generation of targeted media lists, pitching stories, event organization and supervision, drafting presentations and speaking points.  Served as one of two public affairs advisors in the firm, providing counsel to a variety of clients to assist them in engaging with elected officials and navigating local governments.  Supported crisis management efforts through extensive research and communication with various stakeholders and elected officials.

Finance Director, Trish DeBerry-Mejia for Mayor January 2009 - May 2009  Developed and executed fundraising strategy for a mayoral campaign in the seventh largest city in the nation.  Planned and managed all fundraising efforts, including large events, donor meetings, online solicitations, and candidate phone calls.  Provided guidance and support to finance committee members and bundlers.  Responsible for preparing periodic campaign finance disclosure reports in accordance with the Texas Election Code and the San Antonio Municipal Campaign Finance Code.

Political Director, Lyle Larson for Congress July 2008-November 2008  Authored all press communications, direct mail copy, website content, fundraising letters, electronic newsletters and other campaign literature.  Conceptualized all campaign direct mail and developed strategy for disbursement throughout the congressional district.  Scripted and assisted with production and conceptualization of campaign radio and television spots.  Spearheaded the grassroots component of the campaign, including coordination and management of volunteers, planned block walks, phone banking and town hall events.

Special Assistant to Bexar County Commissioner Lyle Larson August 2005-July 2008  Composed letters, emails, press releases and other correspondence for disbursement among the constituency, the media, and other elected officials.  Conducted extensive research on a wide range of issues and composed thorough issue analyses and speaking points.  Provided assistance to constituents with various issues including county road maintenance, jail administration, economic development, annexation, development services, emergency services, election administration and animal care services.

Education

Bachelor of Arts, Government, Angelo State University, 2005

Community Involvement

 Director, Child Advocates San Antonio (CASA) Board  Volunteer, Refuge International  Member, American Council of Young Political Leaders Alumni Council