Toolkit – social media Woodland Sweden
Posts can be published in all channels, or in one, using all the posts or just one, depending on the conditions. Hashtag used on Twitter and Instagram is #woodlandsweden
Post 1: [Image: Hamra] Ecological, beautiful and genuine. No wonder that wooden buildings can be seen in all sizes right now, from small houses to high-rise towers. Or like this – nature and wood architecture in harmony in Hamra National Park. The Swedish Embassy in [X] is now showing the exhibition Woodland Sweden which highlights Swedish wood architecture. The exhibition is open until [date]. Welcome! #woodlandsweden
Post 2: [Image: Storehouse] The small red wooden cottage is an equally strong symbol for Sweden as a skyscraper is for the United States. But Swedish wood architecture is about more than cottages – do not miss the exhibition Woodland Sweden at the Swedish Embassy in [city/country]! #woodlandsweden
Post 3: [Image: Strandparken] Concrete became the standard material for apartment buildings after a law in the mid-1800s banned using wood for these construction projects. Since the law was scrapped in 1994 the many benefits of constructing apartment buildings out of wood have been recognized. Strandparken by architecture firm Wingårdhs is one example from a new wave of large-scale timber project that utilises the material’s features of being both environmentally sound and giving a cosy feeling. See more examples and other types of wood architecture at the exhibition Woodland Sweden at [Embassy X]. #woodlandsweden
Post 1: [Image: Hamra] Ecological, beautiful and genuine. No wonder that wooden buildings can be seen in all sizes right now, from small houses to high-rise towers. Or like this – nature and wood architecture in harmony in Hamra National Park. The Swedish Embassy in [X] is now showing the exhibition Woodland Sweden which highlights Swedish wood architecture. The exhibition is open until [date]. Welcome!
Post 2 [Image: Storehouse] The small red wooden cottage is an equally strong symbol for Sweden as a skyscraper is for the United States. But Swedish wood architecture is about more than cottages – do not miss the exhibition Woodland Sweden at the Swedish Embassy in [city/country]!
Post 3: [Image: Strandparken] Concrete became the standard material for apartment buildings after a law in the mid-1800s banned using wood for these construction projects. Since the law was scrapped in 1994 the many benefits of constructing apartment buildings out of wood have been recognized. Strandparken by architecture firm Wingårdhs is an example of a new wave of large-scale timber project that utilises the material’s features of being both environmentally sound and giving a cosy feeling. See more examples and other types of wood architecture at the exhibition Woodland Sweden at [Embassy X]. Twitter
Post 1: [Image: Hamra] Ecological and genuine – the exhibition #woodlandsweden highlights Swedish wood architecture. The exhibition opens [date]. Welcome!
Post 2: [Image: Storehouse] The red cottage is a classic Swedish symbol. But there is more to wood architecture to discover! Do not miss #woodlandsweden going on now.
Post 3: [Image: Strandparken] Wood is now used as a material in apartment buildings. See examples and other wood architecture in #woodlandsweden through [date]