Li Ning and Adidas Patch Up

Cost of Capital Li Ning and Adidas Patch up

On July 8, 2005, Li Ning, a portfolio manager at a mutual fund management firm gave a serious through to the analysts’ forecast of Adidas the athletic-shoe manufacturer. Adidas share price had declined significantly from the beginning of the year. Ning was considering buying some shares for the fund she managed at Large-Cap Fund, which invested mostly in Fortune 500 companies, with an emphasis on value investing. Its top holdings included ExxonMobil, PUMA, UMBRO, 3M, and other large-cap, generally old-economy stocks. Although the stock market had declined over the last 18 months, the Large-Cap Fund had performed extremely well. In 2004, the fund earned a return of 20.7%, even as the S&P 500 fell 10.1%. At the end of June 2004, the fund’s year-to-date returns stood at 6.4% versus −7.3% for the S&P 500.

Only a week earlier, on June 28, 2005, Adidas had held an analysts’ meeting to disclose its fiscal- year 2005 results. The meeting, however, had another purpose: Adidas management wanted to communicate a strategy for revitalizing the company. Since 1995, its revenues had plateaued at around $9 billion, while net income had fallen from almost $800 million to $460 million (see Exhibit 1). Adidas’s market share in U.S. athletic shoes had fallen from 46%, in 1995, to 42% in 2000. In addition, recent supply-chain issues and the adverse effect of a strong dollar had nega- tively affected revenue. At the meeting, management revealed plans to address both top-line growth and operating performance. On the cost side, Adidas’s would exert more effort on expense control. Finally, company executives reiterated their long-term revenue-growth targets of 8% to 10% and earnings-growth targets of above 15%.

Analysts’ reactions were mixed. Some thought the financial targets were too aggressive; others saw significant growth opportunities in apparel and in Adidas’s international businesses. Li Ning read the entire analyst reports that can give information about June 28 meeting, but the reports gave no clear guidance: One top Analyst forecast report recommended a strong buy, while few other analysts expressed misgivings about the company and recommended a hold. Li Ning decid- ed instead to develop her own discounted cash flow forecast to come to a clearer conclusion. Li LNing forecast showed that, at a discount rate of 12%, Adidas’ was overvalued at its current share price of $42.09 (Exhibit 2). Li Ning had done a quick sensitivity analysis, however, which revealed Adidas’s was undervalued at discount rates below 11.17%. However, before making a sound decision whether to go for investment in Adidas, they quickly gather required information (Exhibit 1 through Exhibit 4) to begin work on the analysis. Exhibit 1 Adidas’s Consolidated Income State- ments 200 Year Ended May 31 1995 1997 1999 2001 2003 2004 5 (in millions of dollars except per-share data) Rev- 4,760 6,470 9,186 9,553 8,776 8,995 9,48 enues $ .8 $ .6 $ .5 $ .1 $ .9 $ .1 $ 8.8 2,865 3,906 5,503 6,065 Cost of goods sold .3 .7 .0 .5 5,493.5 5,403.8 5,784.9 1,895 2,563 3,683 3,487 3,283 3,591 3,70 Gross profit .6 .9 .5 .6 .4 .3 3.9 1,209 1,588 2,303 2,623 2,426 2,606 2,68 Selling and administrative .8 .6 .7 .8 .6 .4 9.7 1,379 1,01 Operating income 685.8 975.3 .8 863.8 856.8 984.9 4.2 Interest expense 24.2 39.5 52.3 60.0 44.1 45.0 58.7 Other expense, net 11.7 36.7 32.3 20.9 21.5 23.2 34.1 Restructuring charge, net - - - 129.9 45.1 (2.5) -

or 1,295 921. Income before income taxes 649.9 899.1 .2 653.0 746.1 919.2 4 331. Income taxes 250.2 345.9 499.4 253.4 294.7 340.1 7 Net in- 589. come $ 399.7 $ 553.2 $ 795.8 $ 399.6 $ 451.4 $ 579.1 $ 7

Diluted earnings per common share $ 1.36 $ 1.88 $ 2.68 $ 1.35 $ 1.57 $ 2.07 $ 2.16 Average shares outstanding (dilut- 273. ed) 294.0 293.6 297.0 296.0 287.5 279.8 3 Growth (%) Revenue 35.9 42.0 4.0 (8.1) 2.5 5.5 Operating income 42.2 41.5 (37.4) (0.8) 15.0 3.0 Net income 38.4 43.9 (49.8) 13.0 28.3 1.8 Margins (%) Gross margin 39.6 40.1 36.5 37.4 39.9 39.0 Operating margin 15.1 15.0 9.0 9.8 10.9 10.7 Net mar- 8. gin 8.5 7 4.2 5.1 6.4 6.2

Effective tax rate (%)* 38.5 38.6 38.8 39.5 37.0 36.0 Ex- hibit 2 Adidas’s Discounted Cash Flow Analysis 2 2 0 0 200 0 20 20 0 200 20 200 20 2 3 04 05 6 7 08 9 10 2 Assumptions: 0 Revenue growth 6. 6. 6. (%) 7.0 5 6.5 5 0 6.0 6.0 6.0 6.0 6 6 5 5 . 60. 0. 59. 9. 9. 59. 58. 58. 58. 58 COGS/sales (%) 0 0 5 5 0 0 5 5 0 .0 2 2 2 28. 7. 27. 6. 6. 25. 25. 25. 25. 25 SG&A/sales (%) 0 5 0 5 0 5 0 0 0 .0 3 3 3 38. 8. 38. 8. 8. 38. 38. 38. 38. 38 Tax rate (%) 0 0 0 0 0 0 0 0 0 .0 3 3 3 Current assets/sales 38. 8. 38. 8. 8. 38. 38. 38. 38. 38 (%) 0 0 0 0 0 0 0 0 0 .0 1 1 1 Current 11. 1. 11. 1. 1. 11. 11. 11. 11. 11 liabilities/sales (%) 5 5 5 5 5 5 5 5 5 .5 Yearly depreciation and capex equal each other. 12. Cost of capital (%) 00 Terminal growth 3.0 rate (%) 0 Discounted Cash Flow (in millions of dollars except per-share data) 1, 1, 3 7 2, 1,2 5 1,5 1 1,9 2,1 2,4 2,5 2,7 95 18. 1. 54. 7. 50. 35. 10. 54. 90. 7. Operating income $ 4 $ 6 $ 6 $ 0 $ 0 $ 9 $ 2 $ 8 $ 1 $ 5 5 6 7 or 1, Ta 1 5 4 1,0 12 x- 46 3. 59 2. 1. 91 97 60. 3. 811 es 3.0 6 0.8 5 0 .7 5.9 0.8 2 9 1, 8 0 1, N 3 6 1,2 1,3 1,4 1,5 1,7 83 OP 75 8. 96 4. 09. 24. 94. 84. 29. 3. AT 5.4 0 3.9 5 0 3 3 0 9 7 Capex, net of depreciation ------( 1 7 (1 (2 4. (1 98 (2 (23 (24 61 9 86. .4 (19 (20 19. 2.3 6.2 .0 Change in NWC 8.8 ) 3) ) 5.0) 6.7) 1) ) ) ) 6 8 1, 6 6 1,0 1,1 1,2 1,3 1,4 57 76 3. 77 6. 14. 17. 75. 51. 83. 2. Free cash flow 4.1 1 7.6 2 0 6 2 7 7 7 17 ,9 98 Terminal value .3 6 8 19 6 6 1,0 1,1 1,2 1,3 1,4 ,5 76 3. 77 6. 14. 17. 75. 51. 83. 71 Total flows 4.1 1 7.6 2 0 6 2 7 7 .0 5 5 5 6, 2 5 7 30 Present value of 68 8. 55 0. 5. 56 57 54 53 1. flows $ 2.3 $ 6 $ 3.5 $ 5 $ 4 $ 6.2 $ 6.8 $ 5.9 $ 5.0 $ 2 11, 41 Enterprise value $ 5.4 1,2 Less: current out- 96. standing debt 6 10, 118 Equity value $ .8 Current shares out- 27 standing 1.5 $ 4 2. Equity value per 37. Current 0 share $ 27 share price: 9

Sensitivity of equity value to discount rate: Eq- Discount uity rate value 75. 8.00% $ 80 67. 8.50% 85 61. 9.00% 25 55. 9.50% 68 50. 10.00% 92 46. 10.50% 81 43. 11.00% 22 42. 11.17% 09 40. 11.50% 07 37. 12.00% 27

Exhibit 3 Adidas’s Consolidated Balance Sheets

As of May 31, 200 (in millions of dollars) 5 2004 Assets Current assets:

Cash and equivalents $ 254.3 $ 304.0 1,569. 1,621. Accounts receivable 4 4 1,446. 1,424. Inventories 0 1 Deferred income taxes 111.5 113.3 Prepaid expenses 215.2 162.5 3,596. 3,625. Total current assets 4 3

1,583. 1,618. Property, plant and equipment, net 4 8 Identifiable intangible assets and goodwill, net 410.9 397.3 Deferred income taxes and other assets 266.2 178.2 5,856. 5,819. Total assets $ 9 $ 6

Liabilities and shareholders' equity Current liabilities: Current portion of long-term debt $ 50.1 $ 5.4 Notes payable 924.2 855.3 Accounts payable 543.8 432.0 Accrued liabilities 621.9 472.1 Income taxes payable - 21.9 2,140. 1,786. Total current liabilities 0 7

Long- term debt 470.3 435.9 Deferred income taxes and other liabilities 110.3 102.2 Redeemable preferred stock 0.3 0.3 Shareholders' equity: Common stock, par 2.8 2.8 Capital in excess of stated value 369.0 459.4 Unearned stock compensation (11.7) (9.9) (111.1 (152. Accumulated other comprehensive income ) 1) 2,887. 3,194. Retained earnings 0 3 3,136. 3,494. Total shareholders' equity 0 5 5,856. 5,819. Total liabilities and shareholders' equity $ 9 $ 6

Source of data: Company filing with the Securities and Exchange Commission (SEC). Exhibit 4 Adidas’s Capital-Market and Financial Information on or around July 5, 2005

Current Yields on U.S. Treasuries 3-month 3.59% 6-month 3.59% 1-year 3.59% 5-year 4.88% 10-year 5.39% 20-year 5.74% Historical Equity Risk Premiums (1926-1999) Geometric mean 5.90% Arithmetic mean 7.50% Current Yield on Publicly Traded Adidas Debt* 6.75% paid semi-annu- Coupon ally Issued 07/15/96 Maturity 07/15/21 Current Price $ 95.60 Adidas Historic Betas 1996 0.98 1998 0.84 2000 0.84 2003 0.63 2005 0.83 YTD 6/30/05 0.69 Average 0.80

Consensus EPS estimates: FY 2004 FY 2005 $ 2.32 $ 2.67

Adidas share price on July 5, 2005: $ 42.09 Questions for Discussion

Question1: Write Synopsis of the scenario discussed in the case and why it is important to calculate firm cost of capital with a particular reference to the investment of Li Ning in Adidas? (5)

Question 2: Calculate weighted Average cost of the capital by laying down important assumption (5)

Question 3: What should your analyses recommend regarding an investment in Adidas? (5)