CMS Lesson Plan Sports and Entertainment Marketing s3

Brawny 1. This shampoo/conditioner brand used two different females to sing in two different commercials in early 2005. One features Ashanti, the other Scott Towels encourages you to "rock your senses." Name that brand. 6. "Give me a break, give me a break... Break me off a piece of that" what? (Come on, you remember Clairol Herbal Essences seeing this one in the 90's don't you?)

Suave Kit Kat Bar

Pantene Pro V Tree Branch

Aussie Snickers

2. "Good to the last drop." This one is a classic. It Caramello can actually be traced to back to 1915. 7. Give me the Mounds/Almond Joy catchphrase Folger's that was first introduced in 1953, and is still being used in the 2000s. Maxwell House Two for me, none for you! Chase & Sanborn Good till the last bite. Starbuck's Sometimes you feel like a nut, sometimes you don't. 3. This little jingle from 2004 gets stuck in my head all the time. Mmm... coconut "Hey little fella, gotta change your touch, what you thought was enough, might be too much, see, it's more 8. What credit card is "Everywhere you want to cushiony than ever before, with ___ , less is more, be?" This one started in 1988 and is still used in the when we say less is more, less is more, it's better than 2000s. the regular rippled brand for sure. Cha Cha Cha..." who? MasterCard Charmin American Express Quilted Northern Discover Scott Visa Angel Soft 9. In 1967, this brand of soda declared itself "The Uncola." 4. "Two all beef patties, special sauce, lettuce, cheese, pickles, onion, on a sesame seed bun." This little diddy was introduced in 1975. What burger are Sierra Mist they describing? Sprite Double Whopper 7-Up Big Mac Fresca Sonic Burger 10. "All the news that's fit to print." This is the Wendy's Classic Single slogan for The Wall Street Journal. True or false?

5. This is the "quilted, quicker, picker-upper." True From my research, that slogan started in 1971, and has been used ever since for this brand of paper towels. False

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3.02 Identify expenses in sports and entertainment marketing. A. Companies must attempt to define annual costs of doing business. Example: Sixty percent of revenues are allocated for player/personnel.

A. Recognize budgetary expenses. 1. Administrative expenses include: a. Entertainment of potential/existing sponsors. b. Health insurance for employees, including Workers’ Compensation. c. Office supplies. d. Rent for office space. e. Staffing. f. Trademark development and maintenance. g. Travel. 2. Talent expenses include: a. Compensation. b. Gifts. c. Parties. 3. Event expenses include: a. Advertising. b. After-event entertainment. c. Food & beverage services. d. Judges. e. Officials. f. Photographers. g. Prize money. 4. Production expenses include: a. Crew per diem (allowances for daily expenses). b. Lights. c. Practice venue. d. Site preparation. e. Sound & stage setup. f. Sponsor gifts. g. Ticket production. 5. Facility expenses include: a. Facility rental. b. Risk management and liability insurance. c. Storage space rental. d. Security. e. Utilities.