Presented to the Senate Floor On

Senate Bill #51 Page 1

Presented to the Senate floor on January 17, 2013.

Authored by: CANO

Co-authored by: Burkle

Introduced by: Kapur

Referred to: Internal Affairs Commission Business and Finance Commission External Affairs Commission

Recommendation: Internal Affairs Commission Do Pass as Amended, 9-0-0, on February 4, 2013. Yes: Cano, Dias, Herskovitz, Lopez, McManus, Renslo, Rivilis, Smythe, Waaland.

Business and Finance Commission Do Pass as Amended, 9-0-0, on January 30, 2013. Yes: Alvarez, Devera, Ghani, Griffiths, Hill, Hsiao, Schaeffer, Senchev, Telfer.

External Affairs Commission Do Pass as Amended, 6-0-2, February 19, 2013. Yes: Gerhart, Kang, Ly, Smith, Sweitzer, Wooster. Abstain: Grainger, Kasliwal.

An ASUCD Senate Bill to revise the KDVS Long-Range Plan.

Section 1. The ASUCD Senate hereby adopts the Long-Range Plan for KDVS (see attached).

Finance: No Appropriation: None Vote: Majority

ASUCD LONG-RANGE PLAN KDVS

I. PURPOSE AND HISTORY Senate Bill #51 Page 2

KDVS radio is operated and managed by UC Davis students and services in the Sacramento area along with Fairfield, Vacaville, and the Sierra Foothills. KDVS provides music, entertainment, news and information of educational nature that is not otherwise available on commercial radio stations. KDVS serves as a general communication medium for the campus and community and is also an education laboratory for students in all aspects of radio operations and programming. KDVS also facilitates the discovery of new and historically relevant music by its listeners, both locally and throughout the world. As mandated by FCC law, KDVS is a non-profit organization and is to be used for education and non- commercial purposes.

KDVS was formed by the students of the now defunct Beckett-Hughes dormitories in late 1963. Radio KCD began operation on February 1, 1964, broadcasting from a laundry room in the all-male Beckett Hall. The KCD signal was broadcast by carrier current on the AC power lines and could be received on 880 AM by residents of the dormitories.

In 1966, the ASUCD and KCD staff reached an agreement for funding, which allowed KCD to apply for an FM license. Shortly after, operations were then moved to the present location in Freeborn Hall and on October 18, 1967, the FCC granted the UC Regents a Class D non-commercial educational FM Broadcast License thus KCD became KDVS. The initial broadcast at 10 watts on 91.5 megahertz occurred on January 1968. The mono signal reportedly was received as far away as Woodland.

KDVS was initially challenging and independent. Its programming was diverse and it aired music which was distinctive from that of commercial stations, featuring such examples as a public affairs program that dealt with issues of poverty, student power, racism, and the Vietnam War. KDVS gained a maverick reputation, airing interviews with Angela Davis and a live call-in show with Governor Ronald Reagan on April 14, 1969. In late 1969, KDVS aired its inaugural sports broadcast. Additionally, KDVS covered the all-day Vietnam War Moratorium protest and sarcastically ran an Alsatian for the 1969 Homecoming Queen.

On September 30, 1971, the station upgraded its signal by going to FM stereo. Commercials could be aired on the carrier current but were banned from the FM channel. In the mid 70's, KDVS confronted a growing conservatism, which threatened the station's effort to provide an alternative to commercial broadcasters. Some students held that a more mainstream format would increase student listenership, basing their arguments on a controversial survey that showed only about 20 percent of students listened to KDVS. They failed to note that the station had higher ratings than all but one commercial station.

On December 16, 1976, the FCC granted the UC Regents and KDVS a new license to begin broadcasting at 5000 watts at 90.3 FM. After which, in April of 1977, KDVS went from ten to 5000 watts. This wattage gain greatly increased its listenership. In June of 1983, an outsider became general manager took the station off-air for the entire summer, and tried to make KDVS block- programmed and top 40. A year later, a new general manager began to reshape the station towards the alternative format that it had originally had.

Shockingly, in the fall of 1986, the KDVS staff posed nude for the center photo of the program guide. The news hit the Associated Press wire and the station attracted national coverage. A stamp disclaiming that the opinions expressed in the guide were not necessarily those of the UC Regents was mandated by the administration before distribution.

Along with stepping-up fundraising efforts, the station offices were cleaned up and reconfigured due to a growing record and CD collection. KDVS reclaimed the use of the lobby for a business area instead of a storage room. In the mid to late 90’s, KDVS attempted more student outreach and promotion, and optimized its financial and business strategies. Some believed that KDVS was “professionalizing” and becoming more “mainstream," with the renovation and progress that KDVS was but the music on the station remained the same. The station upgraded its link to the transmitter by utilizing a new digitally-encoded “microwave” link. KDVS' aged broadcast antenna, a steal pipe stuck through the MU roof, was upgraded to a professional mast erected on Kerr Hall’s roof. The transition was a rocky one, as the MU building was gutted and was receiving a complete seismic retrofit at the time. In December 1996, shortly before New Year’s, dust and moisture from the construction and heavy rains seeped into Senate Bill #51 Page 3 the station’s transmitter and knocked KDVS off the air. The repair to the transmitter took months, so KDVS had to temporarily broadcast at 30 watts.

Upon relocation to Kerr Hall, the station’s wattage was doubled from 5000 watts to about 9200 watts via application with the FCC. Upon returning to full-power, KCD released a special 80-page program guide. Due to the increased wattage residents experienced interference on televisions. Negotiations then took place with Capitol Public Radio and KVIE Channel 6 because of interference KCD may have caused from the increase of wattage. KCD agreed to visit every house that experienced television interference and install a filter to remedy the problem.

KDVS' programming continued to reflect that of the underground in the mid 90‘s. The growth of hip hop, underground garage rock, and hardcore was amply reflected in programming. KDVS Public Affairs began regular daily slots in the morning and late afternoon. KDVS also went online at www.kdvs.org in 1996, and shortly later became one of the first stations on the Internet to stream and archive audio.

In 1999, KDVS continued to renovate. Both Studios A and B were completely overhauled. KDVS' analog cart machine was replaced by a digital version. New computers were purchased and networked, and a library database was started. KDVS purchased a digital ADAT system that allowed 16-track recording in Studio A, and also procured an MCI 8-track recorder. Security became more of an issue: ID cards were introduced, and a digital surveillance system was purchased. KDVS also expanded its floor space by annexing the adjacent room in Lower Freeborn Hall, installing a door, and utilizing the area for offices. The management, headed by a very proactive General Manager and Engineering Manager, completed many of these projects.

In 2003, the KDVS lobby was remodeled with donations from the General Staff. KDVS also commenced work on another room that is now used as an audio editing area.

In 2005, KDVS started a non-profit record label, KDVS Recordings, elevating the basic operations of KDVS into a level above other college radio stations.

In 2012, the ASUCD Senate voted to purchase equipment necessary for KDVS to relocate its radio tower on top of Kerr Hall to North Davis. This move will make KDVS one of the most powerful student- run stations on the west coast with an ERP of 13000 watts. KDVS will gain hundreds of thousands of potential new listeners, pursue previously unattainable underwriting opportunities, expand yearly fundraiser income, and continue its reign as the premier freeform station west of the Mississippi.

Today KDVS remains on the forefront of college radio and freeform media in the United States. KDVS is among the last of student managed radio stations and remains a testament to the advantages and benefits of student run organizations. Very few college stations approach the diversity and eclecticism that has made KDVS world renown among independent labels and artists. KDVS continues its original mission: to provide the University with a laboratory for learning broadcast, production, and managerial skills and to provide its listening audience with diverse, challenging, non-commercial freeform radio.

II. PERSONNEL

o General Manager: The General Manager oversees projects, develops the budget with the Business Manager, and conducts hiring and training of staff. In addition, the General Manager helps staff in their duties to ensure the efficient operation of KDVS.

o Program Directors (2): The Program Directors are responsible for teaching DJs good programming skills, scheduling or programming shows, processing request forms, arranging programming, monitoring show quality, overseeing preemption and overlooking interim programming and Disc Jockey (DJ) substitutes.

o Office Coordinator: The Office Coordinator is responsible for monitoring the quality of the station. In addition, the Office Coordinator handles volunteers and requirements to be a DJ. Senate Bill #51 Page 4

o Chief Engineer: The Chief Engineer is responsible for monitoring transmitter readings, maintaining station equipment and observing broadcasting limits.

o Studio Tech: The Studio Tech is responsible for live shows, recording studio, and handles groups who want to use studio.

o Assistant Studio Tech: The Assistant Studio Tech helps the Studio Tech with daily function of the studio pertaining to duties.

o Business Manager: The Business Manager coordinates with the ASUCD Business Office, handles all expenditures within KDVS, and helps compile the Budget with the General Manager.

o Underwriting Director: The Underwriting Director handles all over the air announcements only to promote non-profit businesses.

o Production and Public Service Director: The Public Service Director manages the unpaid staff. In addition, the Public Service Director handles all public service announcements, services on campus, and available grants within the community.

o Music Directors (2): The Music Directors process all incoming music into the Library catalog. In addition, the Music Directors contact Music Record companies in order to request music.

o Librarian: The Librarian is responsible for the upkeep and expansion of the immense KDVS music library. The Librarian also coordinates the library archive project.

o Publicity Directors (2): The Publicity Directors handle the quality of the programming guide, table at applicable events, and handle press releases and fundraising efforts.

o News Director: The News Director is responsible for working with the California Aggie and handles and coordinates local and international news.

o Assistant News Director: The Assistant News director works with the News Director to coordinate the News Department volunteers and produce the weekly KDVS News Program.

o Public Affairs Director/Programming Assistant: The Public Affairs Director handles all morning slots on the radio such as talk shows by managing the content and determining areas needing improvement.

o Sports Director: The Sports Director provides commentary to all broadcasted Athletic Department partnership events.

o Events Coordinator: The Events Coordinator is responsible for booking shows, managing the Engineering sound room each quarter, and organizing dance parties.

o Label Directors (2): The Label Directors manage record label companies, coordinate shows, and artist practices.

A lot of volunteer positions are not officially named. They work under staff positions. In order to get such a position, one must first volunteer for 50 hours then become general staff to become eligible to have a show. And then later become eligible for different time slots. Volunteers report to staff members. There are about 125 people all together:

o The Programming Advisory Board: A board of five senior programmers who advise the Program Director on decision-making. Senate Bill #51 Page 5

o The Assistant Program Director: A volunteer position appointed by the Program Director and General Manager, open to KDVS General Staff well versed in KDVS Programming.

o The Class Instructor: A volunteer position, or a position taken by the Programming Director or the Assistant Programming Director, who holds weekly meetings throughout the quarter to ready the new volunteers for possible next quarter air shifts.

Appointed General Staff members: Volunteers at KDVS may choose to work with the Program Department maintaining on-air quality and diversity. The Core Staff and Program Director decide what work needs to be accomplished. Show and playlist monitoring is done by volunteers with thorough KDVS programming knowledge.

Future Plans: 1. Increase training in news and public affairs programming. 2. Ensure ASUCD Budget properly reflects KDVS staff.

Organization Chart: Senate Bill #51 Page 6

III. OPERATIONS

A. Daily Operations KDVS is on-air programming 24 hours a day, 365 days a year. KDVS airs various music programming, and broadcasts daily locally produced news and carries nationally syndicated alternative new programming.

B. Education KDVS provides employment and training in all aspects of radio broadcasting. Additionally KDVS provides volunteer opportunities for UC Davis students and community members who wish to be involved in any aspect of radio such as, but not limited to, assisting in recording and production or records on KDVS label records and training for studio engineering. KDVS has a set of its Bylaws to ensure compliance with FCC guidelines for all volunteers. Senate Bill #51 Page 7

C. Events KDVS will organize and promote low-cost concerts and other events open to the community. These events generate good publicity for KDVS and supplements annual income while providing a service to the community.

D. Promotion and Fundraising Activities KDVS has one big fundraising drive, which typically occurs one week after Picnic Day. KDVS raises funds and advertises the station by selling T-shirts and other promotional items. In addition to solicit donations over the air during the fundraising drive, advertisements in the programming guides may be used to generate revenue.

E. Library KDVS maintains the second largest music library on the West Coast, nearing 300,000 records. KDVS upkeeps music’s album covers, sleeves, and CD covers for its library. Old analog recordings are archived in a digital format.

Future Plans:

1. Expand into other parts of Lower Freeborn Hall and implement a KDVS Recording Studio. 2. Implement new storage procedures or options. 3. Continue to give support to other colleges with radio stations such as UC Merced and Yale University, which have visited in the past. 4. Make the KDVS website more appealing with a comprehensive back-end for KDVS staff to use. 5. Develop infrastructure to streamline the News Department programming.

IV. FINANCE

For the 2012-2013 academic year, KDVS has a subsidized amount of $35,216 and its total income is $93,700.

1. Personnel: KDVS employs twenty-two (22) student employees totaling $55,670 annually. a. General Manager b. Program Director (2) c. Office Coordinator d. Chief Engineer e. Studio Tech f. Assistant Studio Tech g. Business Manager h. Underwriting Director i. Production and Public Service Director j. Music Director (2) k. Publicity Director (2) l. News Director m. Public Affairs Director n. Sports Director o. Events Coordinator p. Label Director (2) q. Assistant News Director r. Librarian

2. Copy and Printing: The $700 line item is used for copying and printing necessary office material.

3. Mail: The $1,900 line item is used for anticipated mail costs including general correspondence, fundraising efforts, and information requests.

4. Office Supplies: The $1,000 line item is used for general office supplies, which includes paper, letterheads, supplies, calendars, small office equipment, and other office needs. Senate Bill #51 Page 8

5. Transportation: The $4,500 line item is used to cover travel cost or reimburse its members for the cost of travelling to conferences and to send the employees to athletic events to broadcast.

6. Telephone Equipment: The $6,000 line item is used to maintain the cost of telephone usages to perform the daily operations of KDVS, such as radio calls and maintain solicit donations.

7. Telephone Long Distance: The $1,000 line item is used to maintain telephone calls long- distance.

8. Equipment Purchase: The $3,150 line item is used to purchase smaller equipment purchases throughout the year in order to perform the daily operations.

9. Repair and Maintenance: The $9,500 line item is used to repair and maintain existing equipment whenever equipment gets damaged and is in need of repair.

10. Services Rendered: The $10,000 line item is used to hire ad hoc members in order to perform the necessary functions at the station.

11. Publicity: The $14,000 line item is used for fundraisers, T-shirts, button pins, stickers, and publications. In addition it is used to raise awareness of the station and ultimately increase fundraiser income.

12. News Programming: The $2,300 line item is used for covering local events, and national and international stories of interest to the UC Davis community.

13. Copyright Royalties: The $1,800 line item is used to pay copyright royalties each time copyrighted material is broadcasted.

14. Journal Subscriptions: The $395 line item is used to pay for subscriptions to many journals.

1. Conferences and Dues: The $225 line item is used for membership in University of California Radio Network, an intercollegiate broadcasting system that represents KDVS and advocates on their behalf.

15. Record Label: The $2,000 line item is used to pay for the annual record label.

16. Administrative Recharge: The $3,100 line item is used for services for accounting provided by the ASUCD Business Office.

18. Room Reservations: The $600 line item is used to cover the cost of reserving rooms.

Future Plans: 1. Start a distribution system in order to receive more income from record labels. 2. Develop a web store. 3. Have a donation link on the website. 4. Obtain the ability to send staff to music conferences/festivals. 5. Create and retain a line-item in its annual income of “-$3,600” to be allocated to Capital Reserves every year for 10 years or until a gross amount of $36,000 is met, whichever is sooner (see ASUCD Senate Bill #15, 2012-2013 [Burkle]). 6. ASUCD Business and Finance Commission will audit KDVS once per year.

V. ENVIRONMENTAL SUSTAINABILITY

Currently, KDVS recycles and reuses mail packaging. KDVS already has relationships to recycle electronic waste or will try to sell them.

Future Plans: Senate Bill #51 Page 9

1. Plan annual meeting with EPPC to discuss environmental practices and plan for future sustainability measures.

VI. EXTERNAL RELATIONS

KDVS deejays and provides entertainment for student-run events on and off campus. KDVS works with other student and university organizations to provide sound or live DJing at events to promote KDVS and solicits its volunteer opportunities.

Future Plans: 1. Increase collaboration with other campus groups. 2. Collaborate with the Mondavi Center. 3. Publicize that announcing services are free.

VII. INTERNAL RELATIONS

KDVS always strives to find better ways to collaborate within ASUCD by sharing equipment, co- sponsoring events, or assisting with operations. KDVS works closely with Creative Media and the Entertainment Council. KDVS works with AggieTV and digitally records live performances for the web page. It is called KDVS Film Productions. Additionally, KDVS provides ASUCD Units an underwriting package of 81 spots a year to create announcements and pick desired time slots.

Entertainment Council: On occasion, KDVS will share its sound system with the Entertainment Council. Additionally, KDVS assists Entertainment Council with local band booking.

Picnic Day: KDVS participates during Picnic Day by bringing local bands to perform on-campus, in addition, it uses Picnic Day to kick off its fundraiser, which usually occurs a week after Picnic Day. KDVS has a float with a live band in the Picnic Day parade.

AggieTV: KDVS has started videotaping live performances, called KDVS Film Productions, with AggieTV, and the finished products are placed on KDVS’s website.

Elections Committee: KDVS offers broadcasting services to candidates running for office in the ASUCD General Elections.

ASUCD Controller: KDVS General Manager and KDVS Business Manager meet with the ASUCD Controller and ASUCD Business Manager at least once a quarter to analyze the financial position of KDVS during various times during the fiscal year to ensure return to Capital Reserves from Senate Bill #15 (2012-2013).

Future Plans: 1. Increase collaboration with other ASUCD Units. 2. Work more with Entertainment Council to expand audience.

VIII. TWO-YEAR GOALS

KDVS strives to broadcast from its new location in North Davis. The new tower is estimated to increase listenership, which is expected to increase fundraising income. Over time, KDVS hopes this will accelerate repayment to ASUCD. The new location will reach approximately 500,000 potential listeners compared to the current 200,000 within KDVS’s protected contour. Additionally, KDVS will strive to integrate the bigger audience into the KDVS culture and daily operations. KDVS will reassess the prices of its underwriting contracts due to its expanded listenership in the Davis community and hopefully recruit newer businesses.

KDVS plans to cut costs whenever possible and increase its income in the coming years. Additionally, KDVS hopes the new tower will gradually decrease its dependency of subsidy of ASUCD. KDVS plans to make payments to the ASUCD Capital Reserves each year until the loan for the tower is paid off. Senate Bill #51 Page 10

Furthermore, KDVS will continue to investigate innovative solutions to increase its annual income. For example, in the 2012-2013 academic year, KDVS and AggieTV approached the Unit Relocation and Space Allocation Committee (URSAC), for the vacant AS PAPERs room, Lower Freeborn 13, and voted for the purpose of turning it into a recording and film studio, respectively. The Committee ultimately decided to designate the space to the Entertainment Council. KDVS and Entertainment Council are excited for the move because this will greatly enhance the unit’s current collaboration efforts. The relocation makes the other ASUCD media and entertainment units foster more opportunities for the units to work together. KDVS plans to find creative ways to further foster its relationship with Entertainment Council in the coming years.

KDVS hopes to transition from a physical to digital Public Inspection File in the coming years. KDVS will seek out or create software that will allow all programming logs to be digitally entered and stored in a digital Public Inspection File. Once improvements are made to the transmitter power readings setup, KDVS will also transition from physical to digital operating and EAS logs. Additionally, KDVS wishes to consolidate the playlist system, Cart software, and programming logs into a single software program.

Finance: No Appropriation: None Vote: Majority

DO PASS AS AMENDED, 12-0-0, BY A ROLL CALL VOTE OF THE ASUCD SENATE ON FEBRUARY 28, 2013. YES: BURKE, FIGUEROA, KAPPES, ONG, NONGA, SAGALA, SAHOTA, THOMAS, TOPF, TORRES, WONDERS, XIONG.

______Rebecca Sterling Date ASUCD President