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Chennai Super Kings Limited

Research Report Company Synopsis Key Personnel

| Industry Sector M S Dhoni The Super Kings (CSK) is a franchise cricket team based in Chennai, Tamilnadu Coach which plays in the (IPL). | Incorporated On CEO KS Viswanathan Founded in 2008, the team plays its home matches at the M.A Chidambaram in Chennai. | About the Company

● The Super Kings have lifted the IPL title thrice (in 2010, 2011 and 2018), and has the highest win percentage among all teams in the IPL.

● The team also held the record of reaching the playoffs in every season of their appearance in the IPL until 2020.

● In addition, they have also won the Champions League in 2010 and 2014.

● The brand value of the Super Kings in 2019 is estimated to be around ₹732 crore (roughly $104 million), making them the second-most valuable IPL franchise. History & Evolution

2007 2008 In September 2007, The Board of Control for Cricket in In January 2008, BCCI unveiled the owner of eight city announced establishment of Indian Premier League, a based franchises. The Chennai franchise was sold to Indian Twenty20 Cricket Competition to be started in 2008. Cements. Indian Cements acquired the rights to franchise CSK for 10 years.

2014 - 15 2015 Indian Cement approved demerger of In January 2015, CSK got incorporated as a wholly-owned BCCI-IPL Franchise 20/20 Cricket Tournament Team into a subsidiary. wholly-owned subsidiary. Financials

Revenue from Operations (in crs) 2019-2020 2018-2019 Income from Grant of Central Rights 239 294 Sponsorship Income 67.6 54 Gate Collection 0 21 Franchisee Income 42.87 61 Income from Sale of Merchandise 0 0.02 Fixed Deposits 1.77 7.26 Total 351.24 437.28

Sr. No. Particulars Listing Share price (INR) PAT (INR in Cr) EPS Status 2019-20 2018-19 1 Chennai Super Kings Unlisted 70 50.33 111.2 1.63 2 Manchester United (INR)* Listed 1216.5 179.16 (371.55) (13.5)

● The share per price of CSK is in the range of INR 65-70 with 308,153,074 number of shares, thus having a Market Capitalization of INR 21,57,07,15,180.

4

Sources of earning for CSK

Contribution from the central pool for selling media rights to broadcasters, money from title sponsors, licensing to 1 co-sponsors and revenue from Gate fees (up to 20%). Almost 45% amount of the central pool is being equally shared between all the teams.

2 Gate Revenues or Sale of Tickets- 80% of the collection goes to the franchise.

3 Revenue from In-stadium advertising.

4 Revenue from sale of merchandise.

5 Revenue from own sponsorship.

6 Principal Sponsors Associate Sponsors

7 Rationale

● CSK is the only sport team in India whose shares are available for public invest. CSK todays price bags a value of greater than USD 500 Million, other competitors like Indians are at a Valuation of USD 1 Billion. ● CSK has participated in 11 out of 13 seasons and had winned trophy for 3 times and as 1st runner up 5 times. ● Considering global scenario, IPL is the most valued and richest T20 cricket League tournaments in the world. ● RK Damani Stock market expert is continuously increasing his stake in CSK. ● Till 2019 CSK has been named as most successful team based on its winning percentage of 58.88% (won 106 matches out of 180 played). ● Potential Upside: CSK draws maximum viewership and being the most successful IPL team with the growth of IPL, CSK is bound to value higher in years to come.

Most Profitable Sports Leagues (in USD Billion, 2020)

8 Shareholders

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