Weekly Review Quiz as of 2009-12-17 Marketing

Wal-Mart Uses Its Stores to Get an Edge Online by Miguel Bustillo and Geoffrey A. Fowler 12/15/2009 http://online.wsj.com/article/SB10001424052748704498804574557943780026958.html

1. What is Amazon.com's "Achilles' heel", according to Wal-Mart? a) Uncompetitive pricing on many products b) Lack of selection c) Stringent return policy * d) The costs and delays of shipping online purchases to buyers e) Lack of customer contact

Apple, Google Rivalry Heats Up by Jessica E. Vascellaro and Yukari Iwatani Kane 12/10/2009 http://online.wsj.com/article/SB10001424052748703514404574588091065805108.html

2. In what ways have Google and Apple been competing recently? a) Both companies were in talks to acquire the same companies b) Both companies are duking it out in the mobile phone arena c) Apple wants to get into advertising, and Google into music services d) Google has developed a web browser that competes with Apple's Safari * e) All of the above are ways in which Google and Apple have been competing

Apple Plots Reboot of iTunes for Web by Ethan Smith and Yukari Iwatani Kane 12/11/2009 http://online.wsj.com/article/SB126040631831584643.html

3. What's the key vehicle that is enabling Apple to pursue a Web-based model for its iTunes music service? a) Its recent agreement with music publishers to loosen copyright restrictions * b) Its recent purchase of La La Media c) The development of a new music file format as an alternative to MP3 d) New federal regulations that enable broader distribution of online music e) A recent agreement with satellite radio giant Cirrus Google Set to Market Own Phone Next Year by Jessica E. Vascellaro and Niraj Sheth 12/14/2009 http://online.wsj.com/article/SB10001424052748703757404574592530591075444.html

4. What is the primary difference between the phone that Google plans to sell and other mobile phones? a) Google's phone will use only text and not voice data b) Google's phone will not require a monthly subscription fee, but will generate revenue from advertising, instead c) Google's phone will include a detachable keyboard d) Google will loan the phone to consumers instead of requiring a purchase * e) Google is planning to sell the phone itself online instead of through a wireless carrier

VW to Buy 20% Stake in Suzuki by Vanessa Fuhrmans 12/10/2009 http://online.wsj.com/article/SB10001424052748704240504574585094293167388.html

5. Volkswagen is planning to purchase a 20% stake in which company? a) Mazda * b) Suzuki c) GM d) Saab e) Tesla