Kiehls Since 1851 Opens San Francisco

SKIN CARE FOR WHEREVER YOUR TRAVELS TAKE YOU! Combat Extreme Travel Conditions with Kiehl’s NEW “Torture-Tested” Travel Solutions

New York, NY March 2012: For the first time, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is pleased to offer its patrons a unique collection of FAA-compliant1, travel- tested formulas, Travel-Tested Solutions. This unique unisex collection is specifically designed to infuse skin with essential moisture and nutrients during harsh travel and post- travel conditions.

Kiehl’s Travel-Tested Solutions is available exclusively at Kiehl’s airport shops, downtown duty-free shops and onboard of Asiana Airlines, Air China, Air Hainan, China Southern and China Eastern airlines from May 2012.

Both the seasoned and infrequent traveler notice the direct effects travel can impose on one’s skin including dehydration, jetlag, and skin sensitivity. These distresses begin during travel and can affect our skin subsequently for days. “Preventing hydration loss during a flight is only half of the battle. Just as jet lag must be tended to for days following travel, travelers should actively nurture aggravated skin 2-4 days post travel to restore their skin’s natural balance,” stated Cammie Canella, Vice President Education and Customer Relations.

Extended exposure to confined environments such as trains and planes often leaves passengers feeling the psychological and physiological effects on their skin. To combat these effects, Kiehl’s Travel-Tested formulas utilize calming, soothing and anti-microbial properties to help skin defend immediately against these adverse environmental conditions.

Travelers also contend with low humidity, low air pressure, and recycled air causing severely parched skin. The typical relative humidity in aircraft cabins for flights over an hour is below 10% for most of the journey, often dropping to less than 5% on longer flights2.

Kiehl’s Travel-Tested Solutions contain Cactus Flower Extract known to deliver “24/7” hydration and Tibetan Ginseng – a mountain plant known to increase skin-cell respiration at high altitudes. In combination with the skin-purifying blend of essential oils (Lavender, Geranium, and Rosemary), our unique blend of highly efficacious ingredients help skin both defend and protect against hydration loss.

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All four products within the collection have been tested in-flight by pilots and crew members of four major airlines including: Air China, Air Hainan, China Eastern, and China Southern to ensure efficacy

1 http://www.tsa.gov/311/ 2 Journal of Environmental Health Research. http://www.cieh.org/library/Knowledge/Public_health/JEHR/JEHRVol3Iss1- CommonColdAircraft.pdf in some of the most extreme conditions. Whether your skin endures a cross-country road trip or you experience general fatigue after an over-night flight, Kiehl’s travel-tested solutions are the “first class” treatment to relieve the majority of travel-imposed skin concerns.

To suit the needs of our customers, each product within the collection is available for individual purchase or as a travel set, including a limited edition luggage tag compliments of Kiehl’s.

 In-Flight Refreshing Facial Mist Kiehl’s refreshing facial mist helps purify skin as it breathes life back into a complexion irritated by severe in-flight cabin conditions. Its cooling formula begins working instantly to revive skin. This facial mist is formulated with Cactus Flower known to keep skin hydrated under unusually dry conditions; Tibetan Ginseng – a mountain plant known to increase skin-cell respiration at high altitudes – and a skin purifying blend of Lavender, Geranium and Rosemary rejuvenate skin in the air and in the recovery period days after travel.

 24/7 Activated Moisturizer This refreshing, lightweight moisturizer hydrates skin as it helps shield it from extreme in-flight skin dryness and dullness. In-flight humidity levels can drop below 10%, which is equal to or drier than a desert. Kiehl’s readily absorbed formula is made with Cactus Flower to keep skin hydrated under unusually dry conditions, Tibetan Ginseng – a mountain plant known to increase skin-cell respiration at high altitudes – and a skin purifying blend of Lavender, Geranium and Rosemary. Skin hydration levels are instantly boosted for revitalizing comfort and care before, during, and after your travels.

 First Class Purifying Hand Treatment This hydrating hand treatment is formulated with a purifying blend of Lavender, Geranium, and Rosemary Essential oils to help protect hands from impurities commonly encountered during travel. Combined with Cactus Flower to keep skin hydrated under unusually dry conditions, and Tibetan Ginseng – a mountain plant known to increase skin-cell respiration at high altitudes, our moisturizing “cream-gel” leaves hands feeling soft, smooth, and clean.

 Eucalyptus Lip Relief Class This no-shine lip treatment soothes parched lips. Formulated with restorative Eucalyptus, hydrating Cactus Flower, and invigorating Tibetan Ginseng, this cooling, protective balm helps to moisturize dry lips in-flight or any time. CAMMIE CANNELLA – KIEHL’S SINCE 1851 VP OF EDUCATION, WORLDWIDE About Cammie Cannella Cammie Cannella is the Vice President of Global Education Development for Kiehl’s Since 1851. She oversees the educational curriculum for Kiehl’s Customer Representatives, sales force and corporate employees in Kiehl’s stores and offices around the world. Kiehl’s Customer Service model has recognized across business industries and year after year in the media, as a model program – a feat Kiehl’s attributes to Cammie and her team.

Cammie’s career with Kiehl’s Since 1851 began more than a decade ago at the original Kiehl’s Flagship store in New York City.

Cammie, who is described by her co-workers as both eloquent and dynamic, also serves as “the face of Kiehl’s” through her position as the company’s official spokesperson, a title she has held for over 15 years. Of her role as company spokesperson, Cammie says that she relishes the opportunity to share with others the rich traditions and distinguishing values that Kiehl’s represents.

Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. Kiehl’s products are available at Kiehl’s freestanding stores, www.Kiehls.com as well as through select specialty retailers worldwide.